Maestría en Gerencia de Empresas Sociales para la Innovación Social y el Desarrollo Local (tesis)
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Publicación La percepción de bienestar de las mujeres caficultoras antioqueñas : desafíos y oportunidades para el sector privado(Universidad EAFIT, 2025) Díaz Calle, Andrea; García Luna, EstefaníaCoffee farming in Antioquia is a key sector for the local economy and culture, yet women coffee farmers still face significant challenges regarding economic empowerment and household well-being. This study examines the perception of well-being among women coffee farmers in southwestern Antioquia, identifying barriers and opportunities for their development. Using a mixed-methods approach based on surveys, the research evaluates key dimensions such as access to productive resources, economic decision-making, and the distribution of household responsibilities. The findings reveal that, although most women own their land, they face limitations in accessing credit, technology, and technical training. Additionally, the burden of domestic and productive work restricts their participation in decision-making and training opportunities. The study concludes that the private sector can play a key role in improving the well-being of these women by promoting inclusive financing strategies, specialized training, and measures to reduce gender inequalities in coffee farming.Publicación Modelo de negocio sostenible y escalable, una propuesta para el fortalecimiento de Celestino Co. como empresa social(Universidad EAFIT, 2025) Murcia Gutiérrez, David Antonio; Benítez Valencia, Diego AlbertoPublicación Factores que influyen en la conformación de organizaciones de la sociedad civil lideradas por población migrante proveniente de Venezuela, en respuesta a la situación humanitaria de la migración venezolana en las ciudades de Cartagena y Barranquilla(Universidad EAFIT, 2025) Bernett Zurita, Carlos José; Araque, Lenis YelinThe research compares the factors influencing the formation of CSOs led by Venezuelan migrants in Cartagena and Barranquilla, Colombia. Using a qualitative methodology based on a multiple case study, it analyzes the differences in the emergence of these organizations in both cities. The study defines CSOs as organized, voluntary, and private entities whose purpose is to promote social change. Their formation may be determined, on the one hand, by territorial dynamics, which include urban conditions, the role of public institutions, the presence of NGOs, and the family and community networks of CSOs. On the other hand, the humanitarian situation of Venezuelan migration also exerts a significant influence.Publicación Motivación docente en programas de formación voluntaria. Un análisis desde el punto de vista de la teoría antropológica de la motivación(Universidad EAFIT, 2025) Ríos Giraldo, Vanessa; Vásquez Arias, MauricioPublicación Integración de sistemas agroforestales en los procesos de compensación por pérdida de biodiversidad en Colombia(Universidad EAFIT, 2025) Botero Llinás, Sarita; Parra Sierra, Jersain Orlando; Gutiérrez Rua, Juliana MaríaBiodiversity Loss Compensation Processes in Colombia don’t contemplate agriculture as a method to improve ecosystems due to a long history of green revolution-based production and the expansion of the agricultural frontier. Different authors, countries and interviewees identify that some practices and agricultural methods such as Agroforestry Systems are capable of offering agricultural production, social and economic development, and the protection and conservation of biodiversity in the compensation processes. Nevertheless, there are normative, technical and cultural gaps that limit this articulation. With the commitment of the actors involved and the leadership of the Ministry of Environment and Sustainable Development, these gaps can be closed and route Colombia in the Articulation of both processes.Publicación Brechas y oportunidades en la implementación de políticas de diversidad, equidad e inclusión en organizaciones en Colombia(Universidad EAFIT, 2025) Maturana Agudelo, Daniela; Álvarez Delgado, SusanaThe adoption of Diversity, Equity, and Inclusion (DEI) policies represents an emerging phenomenon in the Colombian business landscape, presenting opportunities for organizational development alongside significant challenges. This thesis examines the gaps and opportunities faced by organizations in Colombia to effectively implement DEI policies, developing a theoretical framework that addresses key elements such as diversity management, social justice, and corporate social responsibility. Through a study focused on five Colombian companies, it identifies adoption challenges, enabling factors, and population groups that are included in these initiatives. Employing document analysis, surveys, and interviews with DEI leadership, this research generates recommendations for companies aiming to implement or enhance their DEI strategies, aligning them with their strategic and operational objectives.Ítem Ruta de gestión para la inclusión laboral de migrantes venezolanos en empresas de Medellín : un aporte desde la innovación social(Universidad EAFIT, 2024) Cuartas Varela, Estefanía; Zuluaga Estrada, Luisa Fernanda; Castrillón Orrego, Sergio AlonsoMigration implies significant social and cultural transformations for both migrants and receiving cities. Initially, Medellín faced significant challenges due to a lack of experience and social structure to address the needs of the Venezuelan population. This context has motivated various economic actors to undertake concrete actions that define labor inclusion and economic integration as priorities to overcome the challenges of this phenomenon. A common approach to addressing this problem is for migrants to rely on family or friendship connections, employment agency processes, or government programs to access decent employment. Despite these efforts, high unemployment rates, informality, discrimination, and wage and gender gaps have persisted, deepening the social vulnerabilities faced by migrants. This work conducted qualitative research through surveys and semi-structured interviews to assess the advantages and obstacles in the labor integration of Venezuelan migrants. As a result of this analysis, a pathway to labor inclusion was outlined, emphasizing the need to effectively manage each stakeholder’s capacities and promote inclusion as a process of social innovation through practical tools and strategic collaborations. This study seeks evidence to manage the increasing human mobility experienced by Medellín with the third wave of migrants. It aims to gather possibilities for implementing practical, systematic, and inclusive political and business actions. Finally, it promotes a narrative of social innovation and building trust relationships focused on closing employment gaps, reducing informality, and strengthening social capital through selected business cases that achieve more inclusion, diverse culture, competitiveness, and cohesion.Ítem Jardín, Antioquia : ante el reto de la gestión de cooperación descentralizada(Universidad EAFIT, 2024) Arroyave Vergara, Sara Cristina; Botero Mora, Ana MaríaÍtem Sonidos que generan bienestar. Caso Escuela de Música Maestro Alfonso Herrera de Guarne 2016-2023(Universidad EAFIT, 2024) Espinosa Herrera , Natalí; Gómez Ospina, Cristian LeandroThis case study examines the restructuring of the "Alfonso Herrera Sánchez" School of Music in Guarne, focusing on human development through music. Through a strategic management approach, the institution has improved its identity and pedagogical quality, adapting to local demands. Participants of all ages have experienced improvements in their psychological well-being and personal development. The theoretical framework is based on the intersection of art, education, and culture, highlighting music as a means of integral development. Theories by Amartya Sen and Martha Nussbaum emphasize freedom and central capabilities for a fulfilling life, while Carol Ryff's theory of psychological well-being underscores dimensions such as self-acceptance and autonomy. The study aims to document how institutional restructuring has created spaces that foster well-being and personal development, providing a replicable model for other local and international initiatives.Ítem Organizaciones feministas, políticas públicas y desarrollo territorial : acciones y retos en derechos sexuales y derechos reproductivos en Colombia(Universidad EAFIT, 2024) Quintero García, Luz Adriana; Villegas Echavarría, YuliethÍtem Herramienta para la medición del impacto social de las becas universitarias : aproximación al caso becas talento EAFIT(Universidad EAFIT, 2024) Baquero Hurtado, Viviana; Tabares Romero, Zulay Johana; Echeverri Hernández, SantiagoÍtem Hub Cultura S : propuesta de valor para la consolidación de una comunidad de prácticas sostenibles para las organizaciones artísticas y culturales sin ánimo de lucro en la ciudad de Medellín(Universidad EAFIT, 2024) Alzate Gallego, Yesica Alejandra; Botero Piedrahita, JuanaÍtem Impulsando la competitividad territorial a través de la aceleración de emprendimientos con impacto rural : análisis de la contribución del programa En-Campo de Fundación Bancolombia en el Suroeste antioqueño(Universidad EAFIT, 2024) Castrillón Giraldo, Laura; Betancur Torres, Angie Carolina; Salazar Llinás, Luis FelipeThis research examines the contribution and scope of the En-Campo program by the Bancolombia Foundation in the territorial competitiveness of Southwestern Antioquia. Within the context of Shared Value, local development, and particularly territorial competitiveness, the research focuses on how this program contributes to the strengthening of businesses and its influence on the development of better economic and social conditions for their communities through the generation of Shared Value. The main objective is to determine how the businesses participating in the En-Campo program have contributed to improving territorial competitiveness through their direct impact on the communities related to their business. To achieve this, a qualitative-descriptive approach is adopted, utilizing semi-structured interviews to gather the businesses' perceptions and secondary data analysis. The findings show that the businesses participating in the En-Campo program have positively contributed to enhancing territorial competitiveness by strengthening and implementing strategies that improve productivity, diversification of activities, and living conditions of rural communities across social, environmental, economic, and institutional dimensions. In conclusion, the study highlights the diversity of actions implemented by businesses to improve the sector's conditions and their communities, emphasizing the relevance of the En-Campo program in generating Shared Value and territorial competitiveness in Southwestern Antioquia.Ítem Identificación de estrategias de posicionamiento de la marca PAN Corporación Social entre los participantes del programa de voluntariado Panas de la niñez y la adolescencia(Universidad EAFIT, 2024) Vanegas Álvarez, Mabel cristina; Piedrahita Gutiérrez, María ClaraThis research, through its quantitative approach with a descriptive scope, seeks to determine strategies for structuring a brand positioning plan for PAN Social Corporation among the population of the PANas childhood and adolescence volunteer program. To achieve this, a conceptual review of volunteering, its essential elements, regulatory framework, and existing types of volunteering is carried out. Additionally, the positional theory or positioning theory is presented, along with a compilation of various studies with the objective of brand positioning in NGOs as a common challenge. Furthermore, an analysis of the profile of the participants in the organization's volunteer program is conducted, as well as a SWOT analysis of the volunteer program, allowing for an examination of the internal and external factors of the program to obtain a current overview and provide recommendations to address the research question.Ítem Hacer empresa social en Colombia : el caso de egoCity, una experiencia de inclusión y diversidad desde la comunicación(Universidad EAFIT, 2024) Correa-Buitrago, Sergio Andrés; Castaño Londoño, Lida María; Gamboa Sánchez, Andrés Felipe; Reyes Sarmiento, Martha EugeniaÍtem Evaluación de la sostenibilidad de las viviendas construidas por el proyecto “Mejoramiento de viviendas rurales en la comunidad campesina de Urinsaya Coyana, distrito de Langui, provincia de Canas, región Cusco”, ejecutado en el año 2014(Universidad EAFIT, 2023) Hollemweguer Campos, Sandra; Torres Hidalgo, Carlos; Vargas Saénz, Mario EnriqueÍtem Hilando la estrategia : hacia la sostenibilidad de la Tejeduría Territorial(Universidad EAFIT, 2024) Acevedo Rojas, Sara María; Rivas Montoya, Luz MaríaÍtem Eficiencia del programa “Telesalud VMJ” al momento de satisfacer las necesidades para auto gestionar la salud de las gestantes y mamás lactantes de Lima(Universidad EAFIT, 2024) Chávez Uribe, Diego Fabricio; Eslava Gómez, AdolfoWith the onset of the pandemic and the declaration of a national state of emergency in our country, given on March 15, 2021 through SUPREME DECREE No. 044-2020-PCM, the health situation for the population began to change. The decree mentioned that people could only travel through the routes to access some services such as Assistance to health facilities in emergencies cases, thus leaving a vulnerable population group such as pregnant women and babies without their periodic control of their health and generating concern about the inaccessibility of health services and not knowing how to contact their health professionals. In this context, the VMJ marketing consultancy specialist in the health and education sector opened a program called Telesalud VMJ that would use technology as one of its allies and whose purpose is to provide guidance and counseling to pregnant women and mothers with babies on care of your health. For the development of the thesis, our general objective is to determine how efficient Telesalud VMJ program is in meeting the needs to self-manage the health of pregnant and lactating mothers. Similarly, our primary goals are to evaluate whether the Telesalud VMJ program effectively contributes to the prevention and promotion of maternal and child health, ascertain if the program utilizes suitable technical and technological resources for its operations, and understand the feedback received from users and healthcare professionals regarding the benefits derived from the services offered by the Telesalud VMJ program. From the perspective of social management, aimed at generating benefits for the vulnerable population from this, this research seeks to determine if Telesalud VMJ program generates positive effects that contribute to the health care of its target audience. For which this case study used a quantitative and qualitative methodology to collect data through interviews, questionnaires with expectant mothers and lactating mothers and a documentary review carried out by the same program, for its subsequent interpretation through an analysis and comparison of the sources. of information whose purpose will be to know how efficient Telesalud VMJ program was and then provide information to improve the service provided. The primary finding of this study is that pregnant and breastfeeding mothers apply the knowledge gained from the program, enabling them to proactively take preventive measures for their own health and the well-being of their infants. The key recommendation for the program is to sustain and further develop the provided services, considering the existing issue of limited access to healthcare services and the growing utilization of technology to enhance the health outcomes of the population.Ítem Envigado ciudad del aprendizaje(Universidad EAFIT, 2024) Ochoa Saldarriaga, William Felipe; Alzate Suárez , Leo Alexander; Vargas Sáenz, Mario EnriqueThe case study focused on the development of the contextualization of Envigado and the methodological process for the creation and positioning of the city as a learning reference, which allowed positioning the strategic educational actors, in order to advance in the declaration and membership to GNLC - Global Network Learning Cities - of Envigado as a UNESCO City of Learning.Ítem Estrategias de capital humano e inserción laboral de personas con diagnósticos de trastornos mentales en sector empresarial del municipio de Medellín(Universidad EAFIT, 2024) Osorio Giraldo, Yulieth Vanessa; Carruyo Duran, Norcelly YaritzaThe labor integration of people with mental disorders is a challenge and a social responsibility for organizations. To achieve successful inclusion and foster a diverse, inclusive and enriching environment, job placement programs and human management strategies are necessary. In view of the above, this research aims to analyze the human capital and labor insertion strategies of people with diagnoses of mental disorders in the business sector of the municipality of Medellín. Methodologically, it is based on qualitative with an emerging systemic design where the following companies and one subject from each will be addressed: Corporación La Gran Colombia (1), PAN Corporación Social (1), Productos Carnicos S.A.S Zenú (1), Emvarias Grupo EPM (1) and ASUINFANCIA (1). In the same way, a semi-structured interview with nine questions was used. Among the results, it was evident that leaders who select people with mental disorders are open to sensitivity and creating a culture of support and inclusion. Likewise, with proper management and employee support, absenteeism can be flexible, temporary, and compromised, which can reduce productivity.