Maestría en Gerencia de Empresas Sociales para la Innovación Social y el Desarrollo Local (tesis)

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https://hdl.handle.net/10784/693

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Factores que contribuyen o limitan el acceso a las familias a los Bonos Familiares Habitacionales en la modalidad de construcción en sitio propio, en el marco de la implementación del Programa de Vivienda Techo Propio en el distrito de Chilca, provincia de Cañete, Lima, Perú; en el periodo 2015 - 2019 : análisis de caso de beneficiarios
(Universidad EAFIT, 2025) Erazo Palacios, Eddy; Eslava Gómez, Adolfo
The experience of the Techo Propio social housing program, in its Own Site Construction modality, implemented in the Chilca district, Cañete province, Lima Region, Perú; It becomes relevant to the extent that, through the Housing Family Bonus, it seeks to contribute to the fact that vulnerable families with housing deficits in the district, which according to the last INEI Census 2017 reach 2,046 families, can obtain decent and safe housing ; and manage to improve the quality of life of their families. However, in 5 years of intervention of the housing program in this locality, it has only been possible to award around 40 Family Housing Bonds (BFH) in the Construction of Own Site (CSP) modality. Due to this particular situation, this research has been initiated. To do this, our main objective of the study was outlined towards the identification of the factors that would be contributing or limiting the access to the housing subsidy, in the beneficiaries of the Chilca district, during the period of the investigation. Likewise, it answers questions about the articulation between the relevant actors, the identification of the expectations and limitations of access to the benefit, and finally the successes and mistakes that some distortions generated in the implementation of the social housing program. The study focuses on the beneficiaries linked to the Own Roof Program in its CSP modality. The form of applied research is the case study and it has been developed according to the guidelines of qualitative research. The research is related to the concept of human development and has been oriented from an approach of the exercise of law and the search for well-being through obtaining decent housing. The vehicle is the state subsidized social housing program through the award of housing bonds; in an attempt to generate social value by meeting livability needs and solving housing deficit problems. The results found have allowed us to deduce that there would be various factors, including operational, sanitation, satisfaction and use, that would be limiting the correct implementation of the social housing program in the Chilca district. One of the most important factors that would be limiting the operation of the program is the one related to the disarticulation that exists mainly between the Technical Entity, as a private operator of the Own Roof Housing Program, which administers the subsidy; and the District Municipality, as the entity that grants permits and supervises the correct technical procedure for the construction of the subsidized housing module. This particular situation has had a direct impact on the expected results of the described intervention. In this sense, this research seeks to contribute with a social analysis tool to face the development challenges that social management studies; such as endogenous development and local economic development where it is not only linked to the improvement of the quality of life but also with the territorial development of the analyzed space.
Guía de caracterización y orientaciones para la gestión de cooperación internacional para organizaciones sociales de segundo piso
(Universidad EAFIT, 2025) Mejía Velásquez, Luisa Fernanda; Botero Mora, Ana María
This document presents a guide for characterizing and managing international cooperation aimed at second-tier social organizations in Colombia. Its objective is to guide these organizations in identifying and managing international resources to contribute to territorial development. International Cooperation has been transformed and reinforced by multilateral initiatives such as the Istanbul Principles and the Sustainable Development Goals (SDGs) and has evolved to increasingly involve organized civil society, the private sector, and communities. In Colombia, cooperation has reached record numbers, although it faces challenges due to its classification as an upper-middle-income country and decisive foreign policy changes in traditionally cooperating states, which could reduce official assistance. The guide aims to help second-tier social organizations manage international resources by describing international cooperation guidelines and offering alternatives for resource management. Understanding that, due to their second-tier nature, management should not necessarily focus on specific funding searches but rather on a proactive organizational process of building valuable relationships with cooperating organizations, both official and non-official, with which common purposes are shared, and joint contributions are made to initiatives that maximize impact on territorial development and contribute to reducing inequalities
El Fact-Checking y la desinformación política en redes sociales durante los períodos electorales en Colombia
(Universidad EAFIT, 2025) Serna Cano, Elizabeth; Gándara Guerra, Nerea
This research paper analyzes the role of fact-checking platforms in the detection and mitigation of political disinformation in social networks during electoral periods in Colombia. Based on a mixed approach, quantitative (survey to 121 citizens) and qualitative (in-depth interviews to three experts) techniques were combined to obtain a comprehensive view of the phenomenon. The results show that disinformation reaches its greatest intensity in electoral contexts, where sophisticated tactics are deployed that include images, audios and videos generated by artificial intelligence, as well as the strategic use of memes and humor to manipulate perceptions and polarize public opinion. Fact-checking platforms play an important role in the verification of information, although their scope and response capacity are insufficient in the face of the speed and magnitude of the spread of disinformation. It highlights the need to strengthen media and political literacy from basic education, as well as to implement regulations that promote algorithmic transparency without infringing on freedom of expression. The research concludes that the phenomenon of political disinformation represents a structural challenge for Colombian democracy, which requires a comprehensive and articulated response between civil society, the media, digital platforms and the State.
Pertinencia de la estrategia educativa "Aprendo en Casa" con relación a las condiciones de vida de las niñas y los niños de 4to. y 5to. grado de nivel primaria de la Institución Educativa Inca Pachacutec del Distrito de San Martín de Porres-Lima, en el ciclo escolar 2020. para el logro de su proceso educativo durante la pandemia
(Universidad EAFIT, 2025) Vega Arangure, Jenny; Quispe Carhuallanqui, Ross Mery; Eslava Gómez, Adolfo
To the nation fully develops the education is the cornerstone. The Sustainable Development Goal 4 (SDG 4) by 2030 has led the way according to quality education for all the girls and boys. However, there is an inequality gap to cope, knowing the education is a right. There are large gaps in the education system in Peru: 4% of Gross Domestic Product as underinvestment, inefficient management which do not respond the learning needs and the student living standards. The lack of sustainable settings promoting the social involvement in public policy. The context of pandemics has exacerbated this issue. To continue the regular education, the Peruvian government implemented the educational strategy named “Aprendo en Casa (AeC)” (Learning at home). Our research is designated to identify the AeC is letting the life conditions of the fourth-fifth-grade students from San Martín de Porres Inca Pachacutec No.2094 School in Lima are responding effectively in 2020 school year for a proper educational process and learning ac
La percepción de bienestar de las mujeres caficultoras antioqueñas : desafíos y oportunidades para el sector privado
(Universidad EAFIT, 2025) Díaz Calle, Andrea; García Luna, Estefanía
Coffee farming in Antioquia is a key sector for the local economy and culture, yet women coffee farmers still face significant challenges regarding economic empowerment and household well-being. This study examines the perception of well-being among women coffee farmers in southwestern Antioquia, identifying barriers and opportunities for their development. Using a mixed-methods approach based on surveys, the research evaluates key dimensions such as access to productive resources, economic decision-making, and the distribution of household responsibilities. The findings reveal that, although most women own their land, they face limitations in accessing credit, technology, and technical training. Additionally, the burden of domestic and productive work restricts their participation in decision-making and training opportunities. The study concludes that the private sector can play a key role in improving the well-being of these women by promoting inclusive financing strategies, specialized training, and measures to reduce gender inequalities in coffee farming.
Modelo de negocio sostenible y escalable, una propuesta para el fortalecimiento de Celestino Co. como empresa social
(Universidad EAFIT, 2025) Murcia Gutiérrez, David Antonio; Benítez Valencia, Diego Alberto
Factores que influyen en la conformación de organizaciones de la sociedad civil lideradas por población migrante proveniente de Venezuela, en respuesta a la situación humanitaria de la migración venezolana en las ciudades de Cartagena y Barranquilla
(Universidad EAFIT, 2025) Bernett Zurita, Carlos José; Araque, Lenis Yelin
The research compares the factors influencing the formation of CSOs led by Venezuelan migrants in Cartagena and Barranquilla, Colombia. Using a qualitative methodology based on a multiple case study, it analyzes the differences in the emergence of these organizations in both cities. The study defines CSOs as organized, voluntary, and private entities whose purpose is to promote social change. Their formation may be determined, on the one hand, by territorial dynamics, which include urban conditions, the role of public institutions, the presence of NGOs, and the family and community networks of CSOs. On the other hand, the humanitarian situation of Venezuelan migration also exerts a significant influence.
Motivación docente en programas de formación voluntaria. Un análisis desde el punto de vista de la teoría antropológica de la motivación
(Universidad EAFIT, 2025) Ríos Giraldo, Vanessa; Vásquez Arias, Mauricio
Integración de sistemas agroforestales en los procesos de compensación por pérdida de biodiversidad en Colombia
(Universidad EAFIT, 2025) Botero Llinás, Sarita; Parra Sierra, Jersain Orlando; Gutiérrez Rua, Juliana María
Biodiversity Loss Compensation Processes in Colombia don’t contemplate agriculture as a method to improve ecosystems due to a long history of green revolution-based production and the expansion of the agricultural frontier. Different authors, countries and interviewees identify that some practices and agricultural methods such as Agroforestry Systems are capable of offering agricultural production, social and economic development, and the protection and conservation of biodiversity in the compensation processes. Nevertheless, there are normative, technical and cultural gaps that limit this articulation. With the commitment of the actors involved and the leadership of the Ministry of Environment and Sustainable Development, these gaps can be closed and route Colombia in the Articulation of both processes.
Brechas y oportunidades en la implementación de políticas de diversidad, equidad e inclusión en organizaciones en Colombia
(Universidad EAFIT, 2025) Maturana Agudelo, Daniela; Álvarez Delgado, Susana
The adoption of Diversity, Equity, and Inclusion (DEI) policies represents an emerging phenomenon in the Colombian business landscape, presenting opportunities for organizational development alongside significant challenges. This thesis examines the gaps and opportunities faced by organizations in Colombia to effectively implement DEI policies, developing a theoretical framework that addresses key elements such as diversity management, social justice, and corporate social responsibility. Through a study focused on five Colombian companies, it identifies adoption challenges, enabling factors, and population groups that are included in these initiatives. Employing document analysis, surveys, and interviews with DEI leadership, this research generates recommendations for companies aiming to implement or enhance their DEI strategies, aligning them with their strategic and operational objectives.
Ruta de gestión para la inclusión laboral de migrantes venezolanos en empresas de Medellín : un aporte desde la innovación social
(Universidad EAFIT, 2024) Cuartas Varela, Estefanía; Zuluaga Estrada, Luisa Fernanda; Castrillón Orrego, Sergio Alonso
Migration implies significant social and cultural transformations for both migrants and receiving cities. Initially, Medellín faced significant challenges due to a lack of experience and social structure to address the needs of the Venezuelan population. This context has motivated various economic actors to undertake concrete actions that define labor inclusion and economic integration as priorities to overcome the challenges of this phenomenon. A common approach to addressing this problem is for migrants to rely on family or friendship connections, employment agency processes, or government programs to access decent employment. Despite these efforts, high unemployment rates, informality, discrimination, and wage and gender gaps have persisted, deepening the social vulnerabilities faced by migrants. This work conducted qualitative research through surveys and semi-structured interviews to assess the advantages and obstacles in the labor integration of Venezuelan migrants. As a result of this analysis, a pathway to labor inclusion was outlined, emphasizing the need to effectively manage each stakeholder’s capacities and promote inclusion as a process of social innovation through practical tools and strategic collaborations. This study seeks evidence to manage the increasing human mobility experienced by Medellín with the third wave of migrants. It aims to gather possibilities for implementing practical, systematic, and inclusive political and business actions. Finally, it promotes a narrative of social innovation and building trust relationships focused on closing employment gaps, reducing informality, and strengthening social capital through selected business cases that achieve more inclusion, diverse culture, competitiveness, and cohesion.
Jardín, Antioquia : ante el reto de la gestión de cooperación descentralizada
(Universidad EAFIT, 2024) Arroyave Vergara, Sara Cristina; Botero Mora, Ana María
Sonidos que generan bienestar. Caso Escuela de Música Maestro Alfonso Herrera de Guarne 2016-2023
(Universidad EAFIT, 2024) Espinosa Herrera , Natalí; Gómez Ospina, Cristian Leandro
This case study examines the restructuring of the "Alfonso Herrera Sánchez" School of Music in Guarne, focusing on human development through music. Through a strategic management approach, the institution has improved its identity and pedagogical quality, adapting to local demands. Participants of all ages have experienced improvements in their psychological well-being and personal development. The theoretical framework is based on the intersection of art, education, and culture, highlighting music as a means of integral development. Theories by Amartya Sen and Martha Nussbaum emphasize freedom and central capabilities for a fulfilling life, while Carol Ryff's theory of psychological well-being underscores dimensions such as self-acceptance and autonomy. The study aims to document how institutional restructuring has created spaces that foster well-being and personal development, providing a replicable model for other local and international initiatives.
Organizaciones feministas, políticas públicas y desarrollo territorial : acciones y retos en derechos sexuales y derechos reproductivos en Colombia
(Universidad EAFIT, 2024) Quintero García, Luz Adriana; Villegas Echavarría, Yulieth
Herramienta para la medición del impacto social de las becas universitarias : aproximación al caso becas talento EAFIT
(Universidad EAFIT, 2024) Baquero Hurtado, Viviana; Tabares Romero, Zulay Johana; Echeverri Hernández, Santiago
Hub Cultura S : propuesta de valor para la consolidación de una comunidad de prácticas sostenibles para las organizaciones artísticas y culturales sin ánimo de lucro en la ciudad de Medellín
(Universidad EAFIT, 2024) Alzate Gallego, Yesica Alejandra; Botero Piedrahita, Juana
Impulsando la competitividad territorial a través de la aceleración de emprendimientos con impacto rural : análisis de la contribución del programa En-Campo de Fundación Bancolombia en el Suroeste antioqueño
(Universidad EAFIT, 2024) Castrillón Giraldo, Laura; Betancur Torres, Angie Carolina; Salazar Llinás, Luis Felipe
This research examines the contribution and scope of the En-Campo program by the Bancolombia Foundation in the territorial competitiveness of Southwestern Antioquia. Within the context of Shared Value, local development, and particularly territorial competitiveness, the research focuses on how this program contributes to the strengthening of businesses and its influence on the development of better economic and social conditions for their communities through the generation of Shared Value. The main objective is to determine how the businesses participating in the En-Campo program have contributed to improving territorial competitiveness through their direct impact on the communities related to their business. To achieve this, a qualitative-descriptive approach is adopted, utilizing semi-structured interviews to gather the businesses' perceptions and secondary data analysis. The findings show that the businesses participating in the En-Campo program have positively contributed to enhancing territorial competitiveness by strengthening and implementing strategies that improve productivity, diversification of activities, and living conditions of rural communities across social, environmental, economic, and institutional dimensions. In conclusion, the study highlights the diversity of actions implemented by businesses to improve the sector's conditions and their communities, emphasizing the relevance of the En-Campo program in generating Shared Value and territorial competitiveness in Southwestern Antioquia.
Identificación de estrategias de posicionamiento de la marca PAN Corporación Social entre los participantes del programa de voluntariado Panas de la niñez y la adolescencia
(Universidad EAFIT, 2024) Vanegas Álvarez, Mabel cristina; Piedrahita Gutiérrez, María Clara
This research, through its quantitative approach with a descriptive scope, seeks to determine strategies for structuring a brand positioning plan for PAN Social Corporation among the population of the PANas childhood and adolescence volunteer program. To achieve this, a conceptual review of volunteering, its essential elements, regulatory framework, and existing types of volunteering is carried out. Additionally, the positional theory or positioning theory is presented, along with a compilation of various studies with the objective of brand positioning in NGOs as a common challenge. Furthermore, an analysis of the profile of the participants in the organization's volunteer program is conducted, as well as a SWOT analysis of the volunteer program, allowing for an examination of the internal and external factors of the program to obtain a current overview and provide recommendations to address the research question.
Hacer empresa social en Colombia : el caso de egoCity, una experiencia de inclusión y diversidad desde la comunicación
(Universidad EAFIT, 2024) Correa-Buitrago, Sergio Andrés; Castaño Londoño, Lida María; Gamboa Sánchez, Andrés Felipe; Reyes Sarmiento, Martha Eugenia
Evaluación de la sostenibilidad de las viviendas construidas por el proyecto “Mejoramiento de viviendas rurales en la comunidad campesina de Urinsaya Coyana, distrito de Langui, provincia de Canas, región Cusco”, ejecutado en el año 2014
(Universidad EAFIT, 2023) Hollemweguer Campos, Sandra; Torres Hidalgo, Carlos; Vargas Saénz, Mario Enrique

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