Maestría en Gerencia de Empresas Sociales para la Innovación Social y el Desarrollo Local (tesis)
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Ítem Ruta de gestión para la inclusión laboral de migrantes venezolanos en empresas de Medellín : un aporte desde la innovación social(Universidad EAFIT, 2024) Cuartas Varela, Estefanía; Zuluaga Estrada, Luisa Fernanda; Castrillón Orrego, Sergio AlonsoMigration implies significant social and cultural transformations for both migrants and receiving cities. Initially, Medellín faced significant challenges due to a lack of experience and social structure to address the needs of the Venezuelan population. This context has motivated various economic actors to undertake concrete actions that define labor inclusion and economic integration as priorities to overcome the challenges of this phenomenon. A common approach to addressing this problem is for migrants to rely on family or friendship connections, employment agency processes, or government programs to access decent employment. Despite these efforts, high unemployment rates, informality, discrimination, and wage and gender gaps have persisted, deepening the social vulnerabilities faced by migrants. This work conducted qualitative research through surveys and semi-structured interviews to assess the advantages and obstacles in the labor integration of Venezuelan migrants. As a result of this analysis, a pathway to labor inclusion was outlined, emphasizing the need to effectively manage each stakeholder’s capacities and promote inclusion as a process of social innovation through practical tools and strategic collaborations. This study seeks evidence to manage the increasing human mobility experienced by Medellín with the third wave of migrants. It aims to gather possibilities for implementing practical, systematic, and inclusive political and business actions. Finally, it promotes a narrative of social innovation and building trust relationships focused on closing employment gaps, reducing informality, and strengthening social capital through selected business cases that achieve more inclusion, diverse culture, competitiveness, and cohesion.Ítem Jardín, Antioquia : ante el reto de la gestión de cooperación descentralizada(Universidad EAFIT, 2024) Arroyave Vergara, Sara Cristina; Botero Mora, Ana MaríaÍtem Sonidos que generan bienestar. Caso Escuela de Música Maestro Alfonso Herrera de Guarne 2016-2023(Universidad EAFIT, 2024) Espinosa Herrera , Natalí; Gómez Ospina, Cristian LeandroThis case study examines the restructuring of the "Alfonso Herrera Sánchez" School of Music in Guarne, focusing on human development through music. Through a strategic management approach, the institution has improved its identity and pedagogical quality, adapting to local demands. Participants of all ages have experienced improvements in their psychological well-being and personal development. The theoretical framework is based on the intersection of art, education, and culture, highlighting music as a means of integral development. Theories by Amartya Sen and Martha Nussbaum emphasize freedom and central capabilities for a fulfilling life, while Carol Ryff's theory of psychological well-being underscores dimensions such as self-acceptance and autonomy. The study aims to document how institutional restructuring has created spaces that foster well-being and personal development, providing a replicable model for other local and international initiatives.Ítem Organizaciones feministas, políticas públicas y desarrollo territorial : acciones y retos en derechos sexuales y derechos reproductivos en Colombia(Universidad EAFIT, 2024) Quintero García, Luz Adriana; Villegas Echavarría, YuliethÍtem Herramienta para la medición del impacto social de las becas universitarias : aproximación al caso becas talento EAFIT(Universidad EAFIT, 2024) Baquero Hurtado, Viviana; Tabares Romero, Zulay Johana; Echeverri Hernández, SantiagoÍtem Hub Cultura S : propuesta de valor para la consolidación de una comunidad de prácticas sostenibles para las organizaciones artísticas y culturales sin ánimo de lucro en la ciudad de Medellín(Universidad EAFIT, 2024) Alzate Gallego, Yesica Alejandra; Botero Piedrahita, JuanaÍtem Impulsando la competitividad territorial a través de la aceleración de emprendimientos con impacto rural : análisis de la contribución del programa En-Campo de Fundación Bancolombia en el Suroeste antioqueño(Universidad EAFIT, 2024) Castrillón Giraldo, Laura; Betancur Torres, Angie Carolina; Salazar Llinás, Luis FelipeThis research examines the contribution and scope of the En-Campo program by the Bancolombia Foundation in the territorial competitiveness of Southwestern Antioquia. Within the context of Shared Value, local development, and particularly territorial competitiveness, the research focuses on how this program contributes to the strengthening of businesses and its influence on the development of better economic and social conditions for their communities through the generation of Shared Value. The main objective is to determine how the businesses participating in the En-Campo program have contributed to improving territorial competitiveness through their direct impact on the communities related to their business. To achieve this, a qualitative-descriptive approach is adopted, utilizing semi-structured interviews to gather the businesses' perceptions and secondary data analysis. The findings show that the businesses participating in the En-Campo program have positively contributed to enhancing territorial competitiveness by strengthening and implementing strategies that improve productivity, diversification of activities, and living conditions of rural communities across social, environmental, economic, and institutional dimensions. In conclusion, the study highlights the diversity of actions implemented by businesses to improve the sector's conditions and their communities, emphasizing the relevance of the En-Campo program in generating Shared Value and territorial competitiveness in Southwestern Antioquia.Ítem Identificación de estrategias de posicionamiento de la marca PAN Corporación Social entre los participantes del programa de voluntariado Panas de la niñez y la adolescencia(Universidad EAFIT, 2024) Vanegas Álvarez, Mabel cristina; Piedrahita Gutiérrez, María ClaraThis research, through its quantitative approach with a descriptive scope, seeks to determine strategies for structuring a brand positioning plan for PAN Social Corporation among the population of the PANas childhood and adolescence volunteer program. To achieve this, a conceptual review of volunteering, its essential elements, regulatory framework, and existing types of volunteering is carried out. Additionally, the positional theory or positioning theory is presented, along with a compilation of various studies with the objective of brand positioning in NGOs as a common challenge. Furthermore, an analysis of the profile of the participants in the organization's volunteer program is conducted, as well as a SWOT analysis of the volunteer program, allowing for an examination of the internal and external factors of the program to obtain a current overview and provide recommendations to address the research question.Ítem Hacer empresa social en Colombia : el caso de egoCity, una experiencia de inclusión y diversidad desde la comunicación(Universidad EAFIT, 2024) Correa-Buitrago, Sergio Andrés; Castaño Londoño, Lida María; Gamboa Sánchez, Andrés Felipe; Reyes Sarmiento, Martha EugeniaÍtem Evaluación de la sostenibilidad de las viviendas construidas por el proyecto “Mejoramiento de viviendas rurales en la comunidad campesina de Urinsaya Coyana, distrito de Langui, provincia de Canas, región Cusco”, ejecutado en el año 2014(Universidad EAFIT, 2023) Hollemweguer Campos, Sandra; Torres Hidalgo, Carlos; Vargas Saénz, Mario EnriqueÍtem Hilando la estrategia : hacia la sostenibilidad de la Tejeduría Territorial(Universidad EAFIT, 2024) Acevedo Rojas, Sara María; Rivas Montoya, Luz MaríaÍtem Eficiencia del programa “Telesalud VMJ” al momento de satisfacer las necesidades para auto gestionar la salud de las gestantes y mamás lactantes de Lima(Universidad EAFIT, 2024) Chávez Uribe, Diego Fabricio; Eslava Gómez, AdolfoWith the onset of the pandemic and the declaration of a national state of emergency in our country, given on March 15, 2021 through SUPREME DECREE No. 044-2020-PCM, the health situation for the population began to change. The decree mentioned that people could only travel through the routes to access some services such as Assistance to health facilities in emergencies cases, thus leaving a vulnerable population group such as pregnant women and babies without their periodic control of their health and generating concern about the inaccessibility of health services and not knowing how to contact their health professionals. In this context, the VMJ marketing consultancy specialist in the health and education sector opened a program called Telesalud VMJ that would use technology as one of its allies and whose purpose is to provide guidance and counseling to pregnant women and mothers with babies on care of your health. For the development of the thesis, our general objective is to determine how efficient Telesalud VMJ program is in meeting the needs to self-manage the health of pregnant and lactating mothers. Similarly, our primary goals are to evaluate whether the Telesalud VMJ program effectively contributes to the prevention and promotion of maternal and child health, ascertain if the program utilizes suitable technical and technological resources for its operations, and understand the feedback received from users and healthcare professionals regarding the benefits derived from the services offered by the Telesalud VMJ program. From the perspective of social management, aimed at generating benefits for the vulnerable population from this, this research seeks to determine if Telesalud VMJ program generates positive effects that contribute to the health care of its target audience. For which this case study used a quantitative and qualitative methodology to collect data through interviews, questionnaires with expectant mothers and lactating mothers and a documentary review carried out by the same program, for its subsequent interpretation through an analysis and comparison of the sources. of information whose purpose will be to know how efficient Telesalud VMJ program was and then provide information to improve the service provided. The primary finding of this study is that pregnant and breastfeeding mothers apply the knowledge gained from the program, enabling them to proactively take preventive measures for their own health and the well-being of their infants. The key recommendation for the program is to sustain and further develop the provided services, considering the existing issue of limited access to healthcare services and the growing utilization of technology to enhance the health outcomes of the population.Ítem Envigado ciudad del aprendizaje(Universidad EAFIT, 2024) Ochoa Saldarriaga, William Felipe; Alzate Suárez , Leo Alexander; Vargas Sáenz, Mario EnriqueThe case study focused on the development of the contextualization of Envigado and the methodological process for the creation and positioning of the city as a learning reference, which allowed positioning the strategic educational actors, in order to advance in the declaration and membership to GNLC - Global Network Learning Cities - of Envigado as a UNESCO City of Learning.Ítem Estrategias de capital humano e inserción laboral de personas con diagnósticos de trastornos mentales en sector empresarial del municipio de Medellín(Universidad EAFIT, 2024) Osorio Giraldo, Yulieth Vanessa; Carruyo Duran, Norcelly YaritzaThe labor integration of people with mental disorders is a challenge and a social responsibility for organizations. To achieve successful inclusion and foster a diverse, inclusive and enriching environment, job placement programs and human management strategies are necessary. In view of the above, this research aims to analyze the human capital and labor insertion strategies of people with diagnoses of mental disorders in the business sector of the municipality of Medellín. Methodologically, it is based on qualitative with an emerging systemic design where the following companies and one subject from each will be addressed: Corporación La Gran Colombia (1), PAN Corporación Social (1), Productos Carnicos S.A.S Zenú (1), Emvarias Grupo EPM (1) and ASUINFANCIA (1). In the same way, a semi-structured interview with nine questions was used. Among the results, it was evident that leaders who select people with mental disorders are open to sensitivity and creating a culture of support and inclusion. Likewise, with proper management and employee support, absenteeism can be flexible, temporary, and compromised, which can reduce productivity.Ítem Propuesta de un vehículo financiero que permita el acceso y permanencia de jóvenes rurales de Colombia a educación posmedia de manera autosostenible(Universidad EAFIT, 2024) Guerrero Sánchez, Betsy Paola; Vargas Sáenz, Ricardo AlfredoÍtem Vamos Siendo : aspiraciones en la construcción de comunidad - Área Metropolitana de Bucaramanga, Santander(Universidad EAFIT, 2024) Chivata Peña, Ana María; Escudero Pulgarín, CristinaThe present document is a report on the findings of the research titled "Vamos Siendo: Aspirations in Community Building" - Metropolitan Area of Bucaramanga, Santander. The research was carried out by student Ana Maria Chivatá Peña as part of the Master's in Social Enterprise Management for Social Innovation and Local Development, under the supervision of Master Cristina Escudero, in collaboration between the EAFIT Social Studies Center and the University of Verona, Italy. The research aims to replicate a study conducted by the EAFIT Social team in 2023 in the communes 4 (Moravia), 8 (El Faro), and 13 (San Javier) of Medellín, Colombia. The purpose is to extend the research to other regions of the country, specifically to the Metropolitan Area of Bucaramanga, Santander. Thus, in the first semester of 2024, within the framework of the "Vamos Siendo" research, fieldwork was conducted in the communes 1 (North), 2 (Northeastern), 3 (San Francisco), 6 (La Concordia), and 14 (Morrorico) of Bucaramanga, as well as in the municipalities of Girón, Floridablanca, and Piedecuesta, covering the entire metropolitan area of Bucaramanga. Twelve leaders participated in the study.Ítem Voluntariado en la Cruz Roja de Quito – Ecuador y Lima – Perú : mutualismo para el desarrollo de capital social (2020 – 2021)(Universidad EAFIT, 2023) Párraga Corzo, Natalia Andrea; Vargas Sáenz, Mario EnriqueÍtem Ecosistema de innovación social de Comuna Project : un proyecto de investigación con resultados replicables y escalables(Universidad EAFIT, 2024) Correa Agudelo, David Fernando; Muñoz, YaromirAn Intrinsic Case Study was carried out to understand the problems and needs of the inhabitants of the “Independencias 1” Neighborhood of Commune 13 of Medellín in 2020. Surveys were carried out with the ABCD Methodology (Asset-Based Community Development) to 380 families living in the research territory. With information from the survey analyzed, it was deemed appropriate to raise the investigation from Intrinsic level to Instrumental level to understand the problem in context based on the understanding of the initial case of “Independencies 1”. By understanding the scenario at this level, the incubation of a Social Innovation Ecosystem took place linking the 5 main actors of Local Community, Academia, State, Private Sector, and Environment; and a series of indicators and metrics aligned with the Sustainable Development Goals (SDGs) of the United Nations (UN) to measure the contribution of Comuna Project to the goals of the 2030 Agenda. In developing the Comuna Project Ecosystem, based on Adaptive Change Management, Non-Formal Education and Psychosocial Support emerged as key priority areas in the community. This gave rise to the creation of the formalized programming of the Nomadic School and the CAPSI Psychosocial Support Center.Ítem Evaluación de efectos e impactos de las actividades culturales realizadas por la corporación Mariamulata, en San Onofre Sucre(Universidad EAFIT, 2024) Gaviria Cano, Sara; Castañeda Osorio, Elizabeth; Vargas Sáenz, Mario EnriqueThis work aims to provide accompaniment to the Mariamulata Corporation, located in the Gulf of Morrosquillo on the shores of the Colombian Caribbean Sea, in the implementation of a social measurement on different cultural activities, artistic and social development developed by the organization in the Rincon del Mar community in recent years; as a resistance strategy to avoid linking children and young people in spaces of violence. The objective is to create social impact measurement tools that allow them to evaluate the implementation of the various cultural programs developed in the community, and thus, achieve greater institutional strengthening that, in turn, provide valuable management information to increase its reach to new donors and sponsors, thus to the community. The study was carried out using the survey mechanism, for the collection of information, on which the measuring instruments were built. The present research arose from the lack of previous studies in which the social impact of the corporation in the community was evaluated , in consequence, this research was divided into two sections, the first section is the collection of information through the survey mechanism, which allows evidencing effects or contributions in the development of different cultural programs in the community; and the second section, the construction of measuring instruments that allow from the beginning of the activities to have metrics to evaluate and compare the results obtained in relation to the objectives initially proposed in a project. In this way, the corporation can evaluate its management, enhance it or reorient it, to build a reliable information system, not only for accountability to its partners, but to measure the extent of social impact, therefore broadening its current donor and sponsor base to a model that includes partnerships and partnerships with other third sector actors such as government, NGOs and other non-governmental corporations, that allows a large-scale and sustainable impact on the community. Specifically, a qualitative retrospective evaluation of the execution of cultural activities developed by the corporation was carried out, and tools were designed for a possible prospective measurement exercise in a nascent project in 2024.Ítem “Vamos siendo : aspiraciones en la construcción de comunidad” – marco teórico(Universidad EAFIT, 2024) Martínez Amaya, María Auxiliadora; Vargas Sáenz, Mario EnriqueIn the process of designing a research, it is necessary to establish the parameters, criteria and inputs that can guide the process and lead us as researchers to answer the guiding question that motivates the research. The theoretical framework in research analyzes the structure and epistemological hierarchy of a theory; it is a detailed description of each of the elements of the theory that will be directly used in the development of the research. The theoretical framework also fulfills the function of being the integrating axis of the entire research process. Without the theoretical framework, the problem makes no sense, nor is it possible to elaborate a methodological design with which to test the hypotheses (Daros, 2002). From this idea I allow myself in this apex to build the theoretical framework that frames the research "Vamos Siendo: aspirations in the construction of community" and with it to begin, giving sense to the facts that guide the path of this research with the purpose of answering the question "How can personal aspirations contribute effectively to the sustainable process of local development? According to Arjun Appadurai, the capacity to aspire is a collective construction based on a system of ideals (Appadurai & Villegas, 2016), which is why knowing the aspirations of the subjects allows identifying the factors that mobilize them, in what way and under what criteria they construct the idea of quality of life and well-being.