Maestría en Gerencia de la Innovación y el Conocimiento (tesis)
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Publicación La contribución del liderazgo ambidiestro a la creación del conocimiento en entornos organizacionales : estudio de caso en Medellín(Universidad EAFIT, 2025) Montoya Valencia, María Alejandra; Garzón Lasso, Fernando AlexanderPublicación Modelo de madurez de gestión del conocimiento para el Centro de Tecnologías de la Información y Comunicación (CTIC) de la Universidad Pontificia Bolivariana(Universidad EAFIT, 2025) Díaz Correa, Juan Esteban; Álvarez Mesa, CatalinaPublicación Innovación en la industria de medios digitales : diseño de un modelo de negocio disruptivo(Universidad EAFIT, 2024) Villalba Barrios, Deisy Judith; Ángel Restrepo, PabloJournalism is undergoing a profound transformation due to changes in the digital ecosystem in recent years. This has affected the internal structure of media organizations, especially native digital media, which face significant challenges in achieving sustainability, given that their value proposition is an intangible object: information. This research is based on a literature review on innovation in digital media, a case study of the Uruguayan media outlet la diaria and the design of an innovation roadmap for digital media in Colombia. Throughout this research, the implications of innovation in the media industry and its application to key business model factors are explored, identifying three essential elements for innovation in digital media: the value proposition based on content, the relationship with the community, and the diversification of revenue sources. Through the case study of the Uruguayan media outlet la diaria, elements such as the transformation of media into content platforms, the importance of technological development, and the challenge of being competitive in the job market are included as elements to be evaluated by the current industry. Finally, a process has been designed to innovatively transform the business model of digital media, ensuring their sustainability and relevance in an ever-evolving environment.Publicación Estrategia para el fortalecimiento de la participación de la sociedad civil en el Distrito Especial de Ciencia, Tecnología, Innovación y Sostenibilidad de Medellín : un análisis descriptivo y exploratorio, año 2025(Universidad EAFIT, 2025) Vargas Betancur, Susana; Álvarez Mesa, Catalina; Garcia Duque, Camilo ErnestoPublicación Aporte metodológico a la comercialización de la innovación a partir de una revisión de literatura y un caso de estudio(Universidad EAFIT, 2025) Moscoso Vivar, Paul Sebastián; Martínez Ruíz, Juan DavidPublicación El conocimiento como pilar para la sostenibilidad de la industria de eventos MICE en el Valle de Aburra(Universidad EAFIT, 2025) Pajón Pérez, Mariana; Díez Gaviria, Ana Cecilia; Díez Gaviria, Ana CeciliaPublicación Modelo de transferencia de conocimiento para los artesanos en la empresa Cueros Vélez(Universidad EAFIT, 2025) Zapata Morales, Andrés Felipe; Vásquez Jiménez, Carlos FedericoPublicación Estilo de liderazgo percibido y competencias básicas de trabajo autopercibidas : un estudio exploratorio en equipos orientados a la generación de conocimiento e innovación(Universidad EAFIT, 2024) Mendoza Arboleda, Mariana; Vahos Pérez, Sara Cristina; López Gallego, Francisco DaríoThe objective of this thesis was to compare the leadership style perceived by members of teams oriented toward knowledge generation and innovation with their self-perceived level of development in core work competencies. This study focused on three organizations in Medellín: Choucair Testing, Autolarte, and the Centro de Valor Público at Universidad EAFIT. Through an adaptation of the Managerial Grid Model questionnaire by Blake and Mouton (1964) and the Soft Skills Inventory by Muñoz (2013), the perceptions of team members regarding their leaders' leadership style and their self-assessment in competencies such as communication, teamwork, conflict management, decision-making, delegation, leadership, and time management were analyzed. The results revealed differences in leadership perception and self-perceived core work competencies among the teams in the organizations studied. Competencies such as communication and teamwork were self-perceived as the most developed, while time management and delegation showed lower levels of self-perception. These differences reflect the distinct leadership dynamics observed in each organizational context. This exploratory study may offer recommendations for leaders and teams focused on knowledge generation and innovation to review and improve their leadership practices.Publicación Prácticas de gestión del conocimiento en instituciones de educación superior para desarrollar capacidades dinámicas basadas en conocimiento(Universidad EAFIT, 2025) Ospina Gaviria, Mónica Alejandra; Charry Gómez, Angie Pamela; Díez Gaviria, Ana CeciliaThis degree work addresses knowledge management practices in Higher Education Institutions (HEI) in Medellin, specifically in the Internationalization area of the Corporación Universitaria Remington and the New Business area of the Universidad EAFIT. Problems such as the lack of synergy between types of knowledge, barriers in the flow of knowledge, and the underestimation of intellectual capital are identified. Through a qualitative approach and a multiple case study, current practices are analyzed and strategies are proposed to improve knowledge management, with the objective of developing dynamic capabilities that generate competitive advantages. The research highlights the importance of strategic leadership commitment and the integration of appropriate technologies to optimize knowledge management. In addition, it highlights the need to overcome structural, cultural and individual barriers that hinder the flow of knowledge between people and groups. It also emphasizes the relevance of valuing and managing intellectual capital as a valuable intangible asset that can influence the sustainability and social relevance of HEIs.Ítem Marco para el proceso de desarrollo de iniciativas de emprendimiento corporativo, una herramienta de innovación para la perdurabilidad : caso compañía de financiamiento(Universidad EAFIT, 2024) Castañeda Pareja, Izzmay Nemessis; Franco Ruiz, CamiloÍtem ¿Existe una relación entre la perspectiva de género y la gestión de la innovación en Colombia? Una propuesta de modelo para su implementación(Universidad EAFIT, 2024) Londoño Rivera, Laura Catalina; Álvarez Mesa, CatalinaÍtem Estrategias para mitigar la fuga de conocimiento en Grafix Digital(Universidad EAFIT, 2024) Serna Botero, Iveth Yamile; Agudelo Villegas, Diego Alejandro; Henao Cálad, MónicaÍtem Creación y movilización del conocimiento en el observatorio de juventud de la Secretaría de Juventud de Medellín : un estudio de caso(Universidad EAFIT, 2024) Miranda Contreras, Jhon Byron; Botero Saldarriaga, María Camila; Álvarez Mesa, CatalinaThe present degree work of the Master's Degree in Innovation and Knowledge Management focuses on the analysis of the creation and mobilization of knowledge in the Observatory of the Youth Secretariat of the Mayor's Office of the Municipality of Medellín, during the period 2020-2023. Using a qualitative approach and the case study method, the processes of collection, analysis and dissemination of information in the Observatory were explored, as well as their relationship with decision-making in the Youth Secretariat. Interviews and documentary review were used to better understand this dynamic. The results highlight the fundamental role of the Youth Observatory (YO) in providing essential information for strategic planning and execution of actions aimed at youth. In addition, its collaboration with academic institutions and its work in raising awareness in educational institutions and youth meetings stands out. This case study aims to delve into the role of the YO as a key entity in public youth policy, highlighting its contribution to the understanding of the needs and problems of youth in Medellín, as well as its influence on the decisions of the Ministry of Youth. youth.Ítem Propuesta de Programa de Intraemprendimiento Corporativo (PIC) para una organización del sector banca en Colombia(Universidad EAFIT, 2024) Suárez Duque, Alejandro; Jiménez Vásquez, Carlos FedericoÍtem Propósitos estratégicos para la gestión del conocimiento y la innovación en el marco del Modelo Integral de Planeación y Gestión-MIPG en el Hospital General de Medellín Luz Castro de Gutiérrez E.S.E. que facilite el logro de los objetivos institucionales(Universidad EAFIT, 2024) Ramírez Ríos , Myriam Lucía; Henao Calad, MónicaÍtem Modelo de innovación social digital basado en ecosistema de financiamiento, producción y comercialización del agro colombiano(Universidad EAFIT, 2024) Mejía Castillo, José Leonardo; Álvares Mesa, CatalinaThis study focuses on the necessity for transformation within the Colombian agricultural ecosystem, encompassing financing, production, and commercialization. Within this context, digital social innovation emerges as a catalyst for addressing the deeply rooted challenges in the sector. The convergence of social innovation, seeking creative and efficient solutions to social problems, with digital technologies, enabling broad-scale connection and collaboration, presents a promising opportunity to enhance the resilience of agriculture against climate and inequality challenges. Aligned with this vision, the research advocates for a holistic approach to the agricultural issues in Colombia. Beyond fragmented solutions, it proposes a systematic and sustainable approach recognizing the transformative potential of digital social innovation. This approach not only aims to address immediate issues but also to foster productivity and competitiveness in the sector equitably and sustainably, thereby generating a positive impact on society as a whole. In its analysis, the thesis underscores the fundamental role played by digital technologies in creating an enabling environment for social innovation within Colombian agriculture. The connectivity and collaboration facilitated by these tools allow for the development of adaptive and context-specific solutions designed to address the specific needs of farmers and rural communities. Within this context, the research not only identifies current challenges but also proposes a conceptual framework and model for the implementation of digital social innovation in Colombian agriculture. It emphasizes the importance of strategic collaborations among various stakeholders, including governments, non-governmental organizations, businesses, and local communities. In summary, this thesis advocates for a comprehensive and proactive vision for the development of Colombian agriculture, with digital social innovation at its core. By recognizing the transformative potential of technology and collaboration, the aim is to build a resilient, dynamic agricultural ISD ecosystem in harmony with its social and environmental context.Ítem Gestión del conocimiento en las startups colombianas(Universidad EAFIT, 2024) Merizalde Maya, Susana; Hernández Cartagena, Estefanía; Franco Ruiz, CamiloÍtem Innovación en portafolios de extensión de las facultades de medicina en Colombia : el rol de las capacidades dinámicas para la innovación en servicio y la gestión de ecosistemas(Universidad EAFIT, 2024) Rojas Gualdrón, Diego Fernando; Álvarez Mesa, Catalina; Álvarez Mesa, CatalinaÍtem Fortalecimiento del modelo UbiTAG para la gestión de la innovación en educación y el cierre de brechas educativas en la postpandemia(Universidad EAFIT, 2024) Arrieta Domínguez, José Angel; Marulanda Arroyave, José Brocardo; Leal Fonseca, Diego ErnestoÍtem Intraemprendimiento : rediseño del modelo de negocio de las misiones internacionales de llegada de la Universidad Pontificia Bolivariana, Medellín(Universidad EAFIT, 2024) Bustamante Correa, Ana María; Franco Ruiz, Camilo