Maestría en Gerencia de la Innovación y el Conocimiento (tesis)
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Publicación Integración de la dimensión estratégica y operativa de la gestión de conocimiento para potenciar la innovación(Universidad EAFIT, 2025) Londoño Bedoya, María Isabel; Osorio Montoya, Barbara PatriciaThere are numerous studies on knowledge management as a fundamental enabler for achieving innovation. However, despite the literature, tools, and resources, organizations still lack a solid connection between knowledge management and innovation that allows initiatives to materialize. Therefore, this research aims to develop a knowledge management action framework that enhances innovation in organizations. The research is based on a systematic literature review and a comparative analysis of classic and emerging approaches, with the aim of articulating and connecting perspectives, leading to the construction of the framework. This framework is composed of an understanding of knowledge management from two dimensions: strategic and operational. The first includes enablers such as leadership, culture, metrics, technology, and processes, while the second corresponds to the operational activities of these enablers based on the organization's multi-scale knowledge. However, it is the deliberate integration of these two dimensions that makes knowledge management fundamental to enabling collective intelligence and strengthening innovation.Publicación Metodología Faro : Facilitando el Aprendizaje Reflexivo Organizacional(Universidad EAFIT, 2025) Rico Flórez, Catalina; Arias Giraldo, Juan Esteban; Vélez Castiblanco, Jorge IvánIn the knowledge economy, an organization's ability to manage tacit knowledge is a decisive factor for its innovation, sustainability, and adaptation in complex contexts. However, a gap persists between the theory and practice of managing this type of knowledge due to the difficulty of designing methodologies that activate it and make it transferable in organizational life. This research aims to close this gap through the design and implementation of the FARO methodology, an experiential approach that integrates improvisation and theater as a vehicle for building living Ba environments. The research was conducted with a team of ten leaders from St. Even (Medellín, Colombia), through seven weekly two-hour sessions, framed within the action research methodology and complemented by autoethnographic and hermeneutic approaches. The fieldwork revealed a significant shift: although the initial goal was to foster the development of the “wise leader” (phronesis), the findings showed that the true potential lay in the creation of an experiential Ba, understood as a relational and symbolic space where trust, creativity, self-knowledge, and collective learning emerge. The results reveal that the FARO methodology facilitates creative awakening, comprehensive self-awareness, and the building of authentic connections, elements that enhance the quality of shared tacit knowledge and project it toward innovation and the common good. The main contribution of this thesis lies in offering a theoretical and practical framework that enables organizations to become schools for learning about humanity, where knowledge is transformed into personal, collective, and cultural development.Publicación Biofarmacéuticas antioqueñas. Una mirada desde el management del conocimiento y la innovación(Universidad EAFIT, 2025) Hernández-Ruiz, Alfredo; Osorio Montoya, Bárbara PatriciaAntioquia is venturing into the biopharmaceutical industry with the aim of contributing to the treatment of chronic and emerging diseases worldwide. This sector, which is knowledge- and innovation-intensive, requires an intentional management approach to these two aspects, which represent challenges that have not yet been overcome in the region. The objective of this research was to construct a framework for Knowledge and Innovation Management (KIM) that would make visible the integration of fundamental elements for the successful development of biopharmaceutical solutions. This research adopted a qualitative approach. Data collection was conducted in two phases: a systematic literature review and field research. The literature review focused on articles and institutional reports published over the last three decades, with a focus on knowledge management and innovation in the biopharmaceutical sector, using academic databases and specific search terms. The field research consisted of semi-structured interviews with five opinion leaders from the biopharmaceutical sector in Antioquia, gathering their concepts and perceptions on the research topic. Finally, information from both phases was contrasted to identify the main challenges and propose a framework for action. The findings revealed that, despite efforts to articulate capabilities, the region faces deep-seated obstacles: disconnection among system actors, shortage of specialized professionals, regulatory and financial challenges, a system poorly harmonized with international standards, extensive regulatory processes, and lack of economic incentives. The study concluded that KIM is not considered or utilized as a strategic capability in Antioquia's biopharmaceutical companies. A framework for action is proposed that integrates technical elements (People, Processes, Technology, Governance) and ideological elements (Mindset, Trust, Leadership), whose systemic articulation is necessary for the sector's success.Publicación Optimización de la gestión y transferencia del conocimiento en concesionarios automotrices para mejorar la interacción entre equipos de trabajo y la satisfacción del cliente(Universidad EAFIT, 2025) Mejía Rivera, Susana; Vanegas Vélez, Daniel; Monroy Osorio, Juan Carlos; Bejarano Botero, Luis MauricioThis research paper analyzes knowledge transfer in automotive dealerships, with an emphasis on tacit knowledge, its conversion into explicit knowledge, and how these influence operational efficiency and customer satisfaction. Based on the case study of Massy Motors Medellín, organizational strategies and factors that promote a collaborative culture focused on well-being and continuous learning are identified. The proposal seeks to strengthen knowledge management mechanisms, standardize organizational culture, and generate a positive impact on both customer experience and employee performance.Publicación Construcción de futuros deseables : el papel del pensamiento de futuros en la gerencia de la innovación organizacional(Universidad EAFIT, 2025) Valencia González, Daniela; Villamil Páez, Karen Natalia; Rojas de Francisco, Laura Isabel; Ortiz Padilla, Tatiana; N/APublicación Emerging Technologies and Knowledge Management in the Financial System : Advances, Tensions, and Future Agenda(Universidad EAFIT, 2025) Giraldo Palacio, Diana María; Diez Gaviria, Ana CeciliaPublicación La formación dual y su incidencia en el aprendizaje organizacional de Globant una empresa de base tecnológica(Universidad EAFIT, 2025) Gómez Palacio, Mariana; Monsalve Castaño, Daniel; Uribe de Correa, Beatriz AmparoThis degree work focuses on examining the impact of the Dual Vocational Training Model at Globant in Colombia, a technology-based company. Dual Vocational Training is an approach that combines theoretical teaching in academic institutions with practical training in companies. The study specifically seeks to show how this model has impacted the organization’s learning and productivity. In this case, organizational learning has been understood by Peter Senge, who has defined it as: the capacity of an organization to create, acquire, transfer knowledge and modify its behavior (2010). It is recognized that, although the dual model has a high impact on employability, its application in technological sectors with dynamic knowledge presents challenges, exacerbated in the Colombian context by aspects such as curriculum design, policies and incentives. Using a qualitative methodology, the perceptions, opinions, experiences and learning of the trainees and tutors who have participated in this training were analyzed. Finally, the study revealed that practical learning in a real work environment is more useful and effective than pure theory, ensuring the applicability of the knowledge acquired by the trainees and in turn generating a high impact on personal mastery and a medium-high impact on the mental models of the participants, fostering empowerment, self-management and a shift towards a contextualized and experiential learning approach.Publicación Gestión del conocimiento de colorantes naturales para bebidas a partir de una herramienta de inteligencia artificial generativa(Universidad EAFIT, 2025) Cardona Guerra, Paola; Palacio Peña, Juan Alejandro; NingunoPublicación Desarrollo de un modelo de negocio innovador apalancado en IA para el aprendizaje autónomo del inglés en profesionales(Universidad EAFIT, 2025) Higuita Pulgarín, María Camila; García Uribe, Sandra; Franco Ruiz, CamiloThis research proposes the design and validation of an innovative business model based on artificial intelligence to facilitate autonomous English learning among Colombian professionals. The solution takes shape in Monamate, a virtual AI-powered assistant that interacts via WhatsApp, enabling natural conversations, contextual feedback, and personalized recommendations. The methodological process combined qualitative interviews, surveys, and a five-day experimental test with 20 users, structured in three phases: diagnosis, proposal, and validation. Frameworks such as the Business Model Canvas, Design Thinking, and Lean Startup were applied. Key barriers, tensions, and motivations were identified using user archetypes (Cooper, 1999) and the Jobs to Be Done method (Christensen et al., 2016). During the experimental phase, value and growth hypotheses were formulated and evaluated according to Ries (2012), allowing analysis of the initial desirability, usability, and viability of the model. The results show a positive perception of the channel, high perceived utility, and willingness to pay, supporting the potential to scale the model. This early experiment informs key strategic decisions for the future development and monetization of the proposal, providing applied evidence for an innovative and context-sensitive educational solution.Publicación Conocimientos para la innovación : un análisis cualitativo de las empresas más innovadoras de Colombia en el 2023(Universidad EAFIT, 2025) López Velásquez, Franz Daniel; Díez Gaviria, Ana CeciliaThis research examines the role of organizational knowledge as a critical driver of business innovation, through a qualitative analysis of three Colombian companies consistently featured in the ANDI Innovation Ranking from 2020 to 2024: Grupo Ecopetrol, Grupo Nutresa, and Organización Corona. Beyond measurable outcomes, the study delves into the underlying organizational knowledge that informs performance, highlighting how structures, strategies, and capabilities are aligned around knowledge as a strategic asset. Employing a multiple-case study methodology supported by a rigorous documentary review, the research identifies both common patterns and distinctive practices that enable these organizations to effectively transform knowledge into tangible innovation. The findings offer a comprehensive perspective that bridges theory and practice, delivering valuable insights for companies and stakeholders aiming to strengthen Colombia’s innovation ecosystem.Publicación Diseño de un modelo de negocio para la creación de una startup DeepTech especializada en servicios de biotecnología animal en Colombia(Universidad EAFIT, 2025) Duque Rodríguez, Matteo; Vásquez Jiménez, Carlos FedericoThis thesis aims to design a DeepTech business model for Regenevet Biotech, a Colombian startup specializing in animal biotechnology services. The proposal responds to an urgent need to bridge the gap between scientific knowledge produced in academic settings and real, scalable solutions for veterinary, productive, and conservation markets in Colombia. Using a qualitative and exploratory methodological approach, tools such as The Grid, Value Proposition Canvas, and Lean Canvas were applied, along with the DeepTech startup lifecycle proposed by Schuh et al. (2022), enabling the development of a flexible and scalable business model. Findings reveal that although Colombia has scientific capabilities in animal biotechnology, these have not been translated into sustainable solutions due to a lack of institutional articulation, limited access to funding, and cultural gaps related to advanced technologies such as cloning and genetic preservation. The proposed model presents an integrated strategy combining scientific rigor, emotional positioning, strategic differentiation, and a realistic roadmap for the gradual implementation of services. The study concludes that Regenevet Biotech has the potential to become a pioneering actor in the Latin American animal biotechnology sector, as long as it preserves its adaptability, ethical foundation, and focus on the real value its services provide to both human and non-human clients.Publicación Caso de estudio descriptivo : programa de intraemprendimiento para la Universidad Eafit Inhouse(Universidad EAFIT, 2025) Arcila Valencia, Sara; Franco Ruiz, CamiloPublicación Alineación de capacidades haciendo uso de la gestión del conocimiento en el ápice estratégico de una empresa transformadora de plásticos en la ciudad de Medellín(Universidad EAFIT, 2025) Betancur Ruiz, Laura; Arenas, Erika Jhohana; Vélez Castiblanco, JorgePublicación Gerencia estratégica de innovación : un análisis del estado del arte y enfoques clave (2010-2024)(Universidad EAFIT, 2025) Ortega Restrepo, Sergio; Osorio Montoya, Barbara Patricia; CelsiaIn the last two decades, strategic innovation management has become an interdisciplinary area of study that merges fields of knowledge such as organizational studies, knowledge management, creativity, social responsibility and others, with a strong influence from the cultural and organizational context of each region, country or city. Thus, it forms a changing and complex concept to be appropriated by managers in theory and practice. The objective of this work is to build a state of the art about the approaches used in strategic innovation management within the organizational context between 2010 and 2024. The research is approached through the selection and analysis of 54 documents indexed in recognized academic databases, which account for a relevant portion of knowledge around strategic innovation management in the last 14 years. This analysis leads to the identification of trends in its content, approaches adopted by the authors from a theoretical perspective, determining how they understand the concept and from a practical perspective, determining how they put the concept into practice; as well as relevant aspects for the practical application of strategic innovation management in the organizational context, an analysis of the regional particularities in the adoption and application of the concept; and finally, a cross- analysis between the results found and opportunities for future research.Publicación Gestión del conocimiento en la base operativa : un enfoque en el departamento de construcciones de Constructora Capital Medellín SAS(Universidad EAFIT, 2025) Osorio Jaramillo, Camilo; Gamboa Urrego, AlejandroPublicación Gestión del conocimiento en centros de servicios compartidos : el caso de Summa SCI una empresa de Grupo Argos(Universidad EAFIT, 2025) Ugarte Quintero, Juan Pablo; Vesga Rodríguez, Daniel Mauricio; Rivas Montoya, Luz MaríaPublicación Modelo de madurez para la gestión de redes de conocimiento para la gestión de innovación en Pymes del sector de tecnología en Medellín(Universidad EAFIT, 2025) Ballesteros, Maximiliano Gastón; Peña Palacio, Juan AlejandroPublicación Estilos de liderazgo y aprendizaje organizacional en Pan Corporación Social : una aproximación Dream Team(Universidad EAFIT, 2025) Sánchez Madrid, Andrés Felipe; López Gallego, Francisco DaríoPublicación La gestión estratégica del conocimiento organizacional como propulsor de la ventaja competitiva y generación de valor en Laboratorios ECAR(Universidad EAFIT, 2025) Álvarez Murillo, Natalia Andrea; Díez Gaviria, Ana Cecilia; Laboratorios ECARThis degree work explores the importance of the strategic management of organizational knowledge as a driver of competitive advantage in Laboratorios ECAR, a company with 89 years of experience in the Colombian pharmaceutical industry. Faced with challenges related to the preservation, documentation and updating of critical knowledge, this research seeks to propose a strategic route for its management, aligned with corporate objectives and the dynamics of the sector. Based on a qualitative approach and the action-research methodology, the study actively involves managers and middle managers of the organization, integrating their perspectives in the diagnosis, analysis and improvement proposals. Through collaborative workshops and surveys, the company's core knowledge was identified, assessing its level of documentation, external availability, barriers to its transfer, frequency of updating and alignment with the organization's strategic horizons. The results reveal that, although there is an effort to document and manage certain key knowledge, there are still significant gaps that limit its accessibility and strategic use. It also revealed the need to strengthen internal training, optimize knowledge flows and prioritize innovation-oriented capabilities. This study culminates with a proposed route for core knowledge management, which seeks to ensure its sustainability, foster a culture of continuous learning and maximize the competitiveness of Laboratorios ECAR in a changing environment. The research not only offers a model that can be replicated in other companies in the sector, but also contributes to the academic and professional field, aligning with the principles of the Master's Degree in Innovation and Knowledge Management.Publicación La contribución del liderazgo ambidiestro a la creación del conocimiento en entornos organizacionales : estudio de caso en Medellín(Universidad EAFIT, 2025) Montoya Valencia, María Alejandra; Garzón Lasso, Fernando Alexander