Maestría en Gerencia de la Innovación y el Conocimiento (tesis)
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Publicación Optimización de la gestión y transferencia del conocimiento en concesionarios automotrices para mejorar la interacción entre equipos de trabajo y la satisfacción del cliente(Universidad EAFIT, 2025) Mejía Rivera, Susana; Vanegas Vélez, Daniel; Monroy Osorio, Juan Carlos; Bejarano Botero, Luis MauricioThis research paper analyzes knowledge transfer in automotive dealerships, with an emphasis on tacit knowledge, its conversion into explicit knowledge, and how these influence operational efficiency and customer satisfaction. Based on the case study of Massy Motors Medellín, organizational strategies and factors that promote a collaborative culture focused on well-being and continuous learning are identified. The proposal seeks to strengthen knowledge management mechanisms, standardize organizational culture, and generate a positive impact on both customer experience and employee performance.Publicación Construcción de futuros deseables : el papel del pensamiento de futuros en la gerencia de la innovación organizacional(Universidad EAFIT, 2025) Valencia González, Daniela; Villamil Páez, Karen Natalia; Rojas de Francisco, Laura Isabel; Ortiz Padilla, TatianaPublicación Emerging Technologies and Knowledge Management in the Financial System : Advances, Tensions, and Future Agenda(Universidad EAFIT, 2025) Giraldo Palacio, Diana María; Diez Gaviria, Ana CeciliaPublicación La formación dual y su incidencia en el aprendizaje organizacional de Globant una empresa de base tecnológica(Universidad EAFIT, 2025) Gómez Palacio, Mariana; Monsalve Castaño, Daniel; Uribe de Correa, Beatriz AmparoThis degree work focuses on examining the impact of the Dual Vocational Training Model at Globant in Colombia, a technology-based company. Dual Vocational Training is an approach that combines theoretical teaching in academic institutions with practical training in companies. The study specifically seeks to show how this model has impacted the organization’s learning and productivity. In this case, organizational learning has been understood by Peter Senge, who has defined it as: the capacity of an organization to create, acquire, transfer knowledge and modify its behavior (2010). It is recognized that, although the dual model has a high impact on employability, its application in technological sectors with dynamic knowledge presents challenges, exacerbated in the Colombian context by aspects such as curriculum design, policies and incentives. Using a qualitative methodology, the perceptions, opinions, experiences and learning of the trainees and tutors who have participated in this training were analyzed. Finally, the study revealed that practical learning in a real work environment is more useful and effective than pure theory, ensuring the applicability of the knowledge acquired by the trainees and in turn generating a high impact on personal mastery and a medium-high impact on the mental models of the participants, fostering empowerment, self-management and a shift towards a contextualized and experiential learning approach.Publicación Gestión del conocimiento de colorantes naturales para bebidas a partir de una herramienta de inteligencia artificial generativa(Universidad EAFIT, 2025) Cardona Guerra, Paola; Palacio Peña, Juan Alejandro; NingunoPublicación Desarrollo de un modelo de negocio innovador apalancado en IA para el aprendizaje autónomo del inglés en profesionales(Universidad EAFIT, 2025) Higuita Pulgarín, María Camila; García Uribe, Sandra; Franco Ruiz, CamiloThis research proposes the design and validation of an innovative business model based on artificial intelligence to facilitate autonomous English learning among Colombian professionals. The solution takes shape in Monamate, a virtual AI-powered assistant that interacts via WhatsApp, enabling natural conversations, contextual feedback, and personalized recommendations. The methodological process combined qualitative interviews, surveys, and a five-day experimental test with 20 users, structured in three phases: diagnosis, proposal, and validation. Frameworks such as the Business Model Canvas, Design Thinking, and Lean Startup were applied. Key barriers, tensions, and motivations were identified using user archetypes (Cooper, 1999) and the Jobs to Be Done method (Christensen et al., 2016). During the experimental phase, value and growth hypotheses were formulated and evaluated according to Ries (2012), allowing analysis of the initial desirability, usability, and viability of the model. The results show a positive perception of the channel, high perceived utility, and willingness to pay, supporting the potential to scale the model. This early experiment informs key strategic decisions for the future development and monetization of the proposal, providing applied evidence for an innovative and context-sensitive educational solution.Publicación Conocimientos para la innovación : un análisis cualitativo de las empresas más innovadoras de Colombia en el 2023(Universidad EAFIT, 2025) López Velásquez, Franz Daniel; Díez Gaviria, Ana CeciliaThis research examines the role of organizational knowledge as a critical driver of business innovation, through a qualitative analysis of three Colombian companies consistently featured in the ANDI Innovation Ranking from 2020 to 2024: Grupo Ecopetrol, Grupo Nutresa, and Organización Corona. Beyond measurable outcomes, the study delves into the underlying organizational knowledge that informs performance, highlighting how structures, strategies, and capabilities are aligned around knowledge as a strategic asset. Employing a multiple-case study methodology supported by a rigorous documentary review, the research identifies both common patterns and distinctive practices that enable these organizations to effectively transform knowledge into tangible innovation. The findings offer a comprehensive perspective that bridges theory and practice, delivering valuable insights for companies and stakeholders aiming to strengthen Colombia’s innovation ecosystem.Publicación Diseño de un modelo de negocio para la creación de una startup DeepTech especializada en servicios de biotecnología animal en Colombia(Universidad EAFIT, 2025) Duque Rodríguez, Matteo; Vásquez Jiménez, Carlos FedericoThis thesis aims to design a DeepTech business model for Regenevet Biotech, a Colombian startup specializing in animal biotechnology services. The proposal responds to an urgent need to bridge the gap between scientific knowledge produced in academic settings and real, scalable solutions for veterinary, productive, and conservation markets in Colombia. Using a qualitative and exploratory methodological approach, tools such as The Grid, Value Proposition Canvas, and Lean Canvas were applied, along with the DeepTech startup lifecycle proposed by Schuh et al. (2022), enabling the development of a flexible and scalable business model. Findings reveal that although Colombia has scientific capabilities in animal biotechnology, these have not been translated into sustainable solutions due to a lack of institutional articulation, limited access to funding, and cultural gaps related to advanced technologies such as cloning and genetic preservation. The proposed model presents an integrated strategy combining scientific rigor, emotional positioning, strategic differentiation, and a realistic roadmap for the gradual implementation of services. The study concludes that Regenevet Biotech has the potential to become a pioneering actor in the Latin American animal biotechnology sector, as long as it preserves its adaptability, ethical foundation, and focus on the real value its services provide to both human and non-human clients.Publicación Caso de estudio descriptivo : programa de intraemprendimiento para la Universidad Eafit Inhouse(Universidad EAFIT, 2025) Arcila Valencia, Sara; Franco Ruiz, CamiloPublicación Alineación de capacidades haciendo uso de la gestión del conocimiento en el ápice estratégico de una empresa transformadora de plásticos en la ciudad de Medellín(Universidad EAFIT, 2025) Betancur Ruiz, Laura; Arenas, Erika Jhohana; Vélez Castiblanco, JorgePublicación Gerencia estratégica de innovación : un análisis del estado del arte y enfoques clave (2010-2024)(Universidad EAFIT, 2025) Ortega Restrepo, Sergio; Osorio Montoya, Barbara Patricia; CelsiaIn the last two decades, strategic innovation management has become an interdisciplinary area of study that merges fields of knowledge such as organizational studies, knowledge management, creativity, social responsibility and others, with a strong influence from the cultural and organizational context of each region, country or city. Thus, it forms a changing and complex concept to be appropriated by managers in theory and practice. The objective of this work is to build a state of the art about the approaches used in strategic innovation management within the organizational context between 2010 and 2024. The research is approached through the selection and analysis of 54 documents indexed in recognized academic databases, which account for a relevant portion of knowledge around strategic innovation management in the last 14 years. This analysis leads to the identification of trends in its content, approaches adopted by the authors from a theoretical perspective, determining how they understand the concept and from a practical perspective, determining how they put the concept into practice; as well as relevant aspects for the practical application of strategic innovation management in the organizational context, an analysis of the regional particularities in the adoption and application of the concept; and finally, a cross- analysis between the results found and opportunities for future research.Publicación Gestión del conocimiento en la base operativa : un enfoque en el departamento de construcciones de Constructora Capital Medellín SAS(Universidad EAFIT, 2025) Osorio Jaramillo, Camilo; Gamboa Urrego, AlejandroPublicación Gestión del conocimiento en centros de servicios compartidos : el caso de Summa SCI una empresa de Grupo Argos(Universidad EAFIT, 2025) Ugarte Quintero, Juan Pablo; Vesga Rodríguez, Daniel Mauricio; Rivas Montoya, Luz MaríaPublicación Modelo de madurez para la gestión de redes de conocimiento para la gestión de innovación en Pymes del sector de tecnología en Medellín(Universidad EAFIT, 2025) Ballesteros, Maximiliano Gastón; Peña Palacio, Juan AlejandroPublicación Estilos de liderazgo y aprendizaje organizacional en Pan Corporación Social : una aproximación Dream Team(Universidad EAFIT, 2025) Sánchez Madrid, Andrés Felipe; López Gallego, Francisco DaríoPublicación La gestión estratégica del conocimiento organizacional como propulsor de la ventaja competitiva y generación de valor en Laboratorios ECAR(Universidad EAFIT, 2025) Álvarez Murillo, Natalia Andrea; Díez Gaviria, Ana Cecilia; Laboratorios ECARThis degree work explores the importance of the strategic management of organizational knowledge as a driver of competitive advantage in Laboratorios ECAR, a company with 89 years of experience in the Colombian pharmaceutical industry. Faced with challenges related to the preservation, documentation and updating of critical knowledge, this research seeks to propose a strategic route for its management, aligned with corporate objectives and the dynamics of the sector. Based on a qualitative approach and the action-research methodology, the study actively involves managers and middle managers of the organization, integrating their perspectives in the diagnosis, analysis and improvement proposals. Through collaborative workshops and surveys, the company's core knowledge was identified, assessing its level of documentation, external availability, barriers to its transfer, frequency of updating and alignment with the organization's strategic horizons. The results reveal that, although there is an effort to document and manage certain key knowledge, there are still significant gaps that limit its accessibility and strategic use. It also revealed the need to strengthen internal training, optimize knowledge flows and prioritize innovation-oriented capabilities. This study culminates with a proposed route for core knowledge management, which seeks to ensure its sustainability, foster a culture of continuous learning and maximize the competitiveness of Laboratorios ECAR in a changing environment. The research not only offers a model that can be replicated in other companies in the sector, but also contributes to the academic and professional field, aligning with the principles of the Master's Degree in Innovation and Knowledge Management.Publicación La contribución del liderazgo ambidiestro a la creación del conocimiento en entornos organizacionales : estudio de caso en Medellín(Universidad EAFIT, 2025) Montoya Valencia, María Alejandra; Garzón Lasso, Fernando AlexanderPublicación Modelo de madurez de gestión del conocimiento para el Centro de Tecnologías de la Información y Comunicación (CTIC) de la Universidad Pontificia Bolivariana(Universidad EAFIT, 2025) Díaz Correa, Juan Esteban; Álvarez Mesa, CatalinaPublicación Innovación en la industria de medios digitales : diseño de un modelo de negocio disruptivo(Universidad EAFIT, 2024) Villalba Barrios, Deisy Judith; Ángel Restrepo, PabloJournalism is undergoing a profound transformation due to changes in the digital ecosystem in recent years. This has affected the internal structure of media organizations, especially native digital media, which face significant challenges in achieving sustainability, given that their value proposition is an intangible object: information. This research is based on a literature review on innovation in digital media, a case study of the Uruguayan media outlet la diaria and the design of an innovation roadmap for digital media in Colombia. Throughout this research, the implications of innovation in the media industry and its application to key business model factors are explored, identifying three essential elements for innovation in digital media: the value proposition based on content, the relationship with the community, and the diversification of revenue sources. Through the case study of the Uruguayan media outlet la diaria, elements such as the transformation of media into content platforms, the importance of technological development, and the challenge of being competitive in the job market are included as elements to be evaluated by the current industry. Finally, a process has been designed to innovatively transform the business model of digital media, ensuring their sustainability and relevance in an ever-evolving environment.Publicación Estrategia para el fortalecimiento de la participación de la sociedad civil en el Distrito Especial de Ciencia, Tecnología, Innovación y Sostenibilidad de Medellín : un análisis descriptivo y exploratorio, año 2025(Universidad EAFIT, 2025) Vargas Betancur, Susana; Álvarez Mesa, Catalina; Garcia Duque, Camilo Ernesto