Maestría en Gerencia de la Innovación y el Conocimiento (tesis)
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Examinando Maestría en Gerencia de la Innovación y el Conocimiento (tesis) por Materia "ADMINISTRACIÓN DEL CONOCIMIENTO - COLOMBIA"
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Publicación Desarrollo de un modelo de negocio innovador apalancado en IA para el aprendizaje autónomo del inglés en profesionales(Universidad EAFIT, 2025) Higuita Pulgarín, María Camila; García Uribe, Sandra; Franco Ruiz, CamiloThis research proposes the design and validation of an innovative business model based on artificial intelligence to facilitate autonomous English learning among Colombian professionals. The solution takes shape in Monamate, a virtual AI-powered assistant that interacts via WhatsApp, enabling natural conversations, contextual feedback, and personalized recommendations. The methodological process combined qualitative interviews, surveys, and a five-day experimental test with 20 users, structured in three phases: diagnosis, proposal, and validation. Frameworks such as the Business Model Canvas, Design Thinking, and Lean Startup were applied. Key barriers, tensions, and motivations were identified using user archetypes (Cooper, 1999) and the Jobs to Be Done method (Christensen et al., 2016). During the experimental phase, value and growth hypotheses were formulated and evaluated according to Ries (2012), allowing analysis of the initial desirability, usability, and viability of the model. The results show a positive perception of the channel, high perceived utility, and willingness to pay, supporting the potential to scale the model. This early experiment informs key strategic decisions for the future development and monetization of the proposal, providing applied evidence for an innovative and context-sensitive educational solution.Publicación Gestión del conocimiento de colorantes naturales para bebidas a partir de una herramienta de inteligencia artificial generativa(Universidad EAFIT, 2025) Cardona Guerra, Paola; Palacio Peña, Juan Alejandro; NingunoPublicación Optimización de la gestión y transferencia del conocimiento en concesionarios automotrices para mejorar la interacción entre equipos de trabajo y la satisfacción del cliente(Universidad EAFIT, 2025) Mejía Rivera, Susana; Vanegas Vélez, Daniel; Monroy Osorio, Juan Carlos; Bejarano Botero, Luis MauricioThis research paper analyzes knowledge transfer in automotive dealerships, with an emphasis on tacit knowledge, its conversion into explicit knowledge, and how these influence operational efficiency and customer satisfaction. Based on the case study of Massy Motors Medellín, organizational strategies and factors that promote a collaborative culture focused on well-being and continuous learning are identified. The proposal seeks to strengthen knowledge management mechanisms, standardize organizational culture, and generate a positive impact on both customer experience and employee performance.