Maestría en Administración - MBA (tesis)
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Publicación Cultura organizacional como influencia en la retención del capital humano en empresas de agroindustria(Universidad EAFIT, 2025) Grajales Moreno, Angélica María; León García, Mateo; Alzate Castro, Verónica; Betancur Hurtado, Carlos MarioPublicación Gestión de riesgos empresariales en seguridad para proyectos de infraestructura en zonas afectadas por orden público(Universidad EAFIT, 2025) Ramírez Guzmán, Medardo Hernando; González Vásquez, Yohanna Esther; Villanueva Herrera, Eduart HumbertoPublicación Oportunidades laborales para mujeres musulmanas en Colombia(Universidad EAFIT, 2025) Pérez Londoño, Johana Katerine; Uribe de Correa, Beatriz AmparoThis research examines twenty cases of Colombian Muslim women, analyzing the social, political, labor, economic, religious, historical, cultural, and inclusion/exclusion contexts that influence their pursuit and positioning in the labor market. It also presents excerpts from their narratives to raise awareness and foster understanding of the challenges posed by prevailing societal paradigms regarding Islam—particularly those related to women in the workplace—and how these perceptions may impact their professional development. Furthermore, the study offers recommendations that could be considered to promote religious inclusion in the Colombian labor market.Publicación Documentación de procesos del área de ciberseguridad en un distribuidor mayorista de tecnología en Colombia(Universidad EAFIT, 2025) Buelvas Lopera, Laura Rosario; Castañeda Suárez, Paola; Mora Cuartas, Andrés MauricioPublicación Liderazgo en TI : los miembros del equipo ponen las reglas(Universidad EAFIT, 2025) Aristizábal López, Alejandra Cristina; Betancur Hurtado, Carlos MarioToday, a phenomenon is evident at a global level in companies where IT specialists are increasingly less stable in their jobs. Due to their knowledge, experience, capabilities and skills, it is easy for them to change jobs whenever they consider it necessary, usually when their current job does not meet their expectations. One of the main factors for the high turnover of IT staff in organizations is salary compensation combined with benefits such as remote work, work-life balance, professional growth, training, among others. High staff turnover affects the productivity of companies. Additionally, recruiters are in constant competition to make very tentative offers to IT specialists to get them to quit their current jobs, since it is difficult to find replacements who are unemployed, hiring can take months and has high costs, including training, project delays, and the challenge of keeping the new hire happy so that they stay in the company for at least a year and the investment can be justified. Now Optics is an American company that uses telemedicine in one of its business lines. This implies having a large IT department, made up of engineers from different countries. Therefore, it seeks to identify strategies that help IT leaders and human management to keep these specialists stable and committed to their work.Publicación Estudio de prefactibilidad para la creación de un centro de imagenología diagnóstica veterinaria especializada en la ciudad de Medellín(Universidad EAFIT, 2025) Bedoya Rojas, Alexandra Patricia; Salazar Gómez, Francisco Javier; Uribe de Correa, Beatriz AmparoPublicación Diseño de un modelo de gestión para la cadena de suministros de Pymes vinculadas al sector minero en el municipio de Montelíbano, Córdoba y sus comunidades cercanas(Universidad EAFIT, 2025) Geney Salgado, Karina; Escalante Gómez, Juan EstebanPublicación Redefinición del modelo de negocio y la estrategia competitiva de Labodigital Colombia(Universidad EAFIT, 2025) Duque Barreto, Jorge Ignacio; Godoy Hernández, Camilo Fernando; Ossa Morales, Pablo Arturo; De Villa Correa, María AndreaPublicación Formulación de la estrategia de expansión en Motorpartes, empresa de comercialización de autopartes en Colombia(Universidad EAFIT, 2025) Conde Ballesteros, Juan Sebastián; González López, Juan Esteban; Giraldo Hernández, Gina María; Borrero Espinel, MauricioPublicación Estudio de un proyecto de ganaderia mediante la prefactibilidad en pequeñas extensiones de tierra, a traves de un aprovechamiento horizontal de las fincas en el sur del departamento del Magdalena(Universidad EAFIT, 2025) Rodríguez Salinas, Héctor Andrés; Salazar Gómez, Francisco Javier; Uribe de Correa, Beatriz AmparoThis study examines the need to strengthen productive models that align with the reality of most landowners in the country, while also addressing global climate concerns regarding livestock production systems and their negative impact on greenhouse gas emissions. The document provides an overview of the current livestock situation, the size of landholdings among cattle producers, the challenges they face, traditional production models, and ultimately, how to integrate regional experience into a more efficient production system with a lower environmental impact. Through a financial analysis, the study determines the viability conditions of a livestock project for small and medium-sized land areas in the Magdalena region, taking into account the local environment, market research, and the establishment of optimal distribution channels. Additionally, a general context is established through a conceptual framework and the main aspects of the methodological design. Based on local needs, an appropriate production model is defined for farms ranging from 50 to 100 hectares, focused on pasture rotation and grass selection. The general dimensions of the project are also outlined an administrative study covering the type of business entity, organizational structure, roles, and responsibilities, a legal study, and a five-year financial study that analyzes scenarios ranging from pessimistic to optimistic ones.Publicación Influencia de los directores externos en la continuidad de las empresas familiares colombianas(Universidad EAFIT, 2025) Cano Cossio, Ana Lucía; Correa Agudelo, Mariana; mcorre30@eafit.edu.coThis study seeks to identify the influence of outside directors on the continuity of third-generation and beyond family businesses in Colombia through an exploratory qualitative research. The study was conducted in three stages: i) review of the academic literature, which allowed for the contextualization of key concepts related to corporate governance, continuity, and professionalization in family businesses; ii) data collection through fifteen semi-structured interviews in three third-generation and beyond Colombian family businesses, all with external general management. Five strategic roles were interviewed in each interview: manager, chair of the board of directors, family leader, senior shareholder, and next-generation shareholder; and iii) interpretive analysis of the findings, aimed at identifying patterns, tensions, and key lessons learned about the role of outside directors in this area. The study contributes to the field of corporate governance in family businesses and offers useful tools for entrepreneurs, managers, and consultants interested in the topic.Publicación Participación del gas natural en la transición energética en Colombia(Universidad EAFIT, 2025) Díaz Restrepo, Álvaro; Sanabria González, Juan Carlos; Silva Parra, Víctor Manuel; Mora Cuartas, Andrés MauricioCurrently, we live in a world where the need to plan and execute an energetic transition that approaches global warming proactively is growing, and Colombia is no exception. While state organizers have shown great interest in working toward the implementation of an energetic transition that would provide Colombians an environmentally sustainable energy source, the required technological development, ability to invest, and current resources available make it necessary to conduct a thorough analysis to uncover the most comprehensive, efficient, and viable path. Despite the existence of gas deposit records dating back nearly half a century in Colombia, data related to energy used for commercial purposes, such as for household and industrial use, dates back to the 90’s, increasing in demand until in 2024 when consumption surpassed 1,000 GBTU’s. (Asociación Colombiana de Gas Natural, 2024, p. 16). Asociación Colombiana de Gas Natural hereinafter referred to as Naturgas. Today, the country faces a great challenge that consists of being able to present a strategy that would allow for a reduction in greenhouse gas emissions and build a path toward a less environmentally aggressive energy source and infrastructure. Here is where we must conduct an honest assessment of our ability to innovate, strategize, and execute realistic processes that will allow for this energetic renaissance, taking into consideration our limited manpower, and they must be achievable by the general public. So, while natural gas is also derived from fossils, it’s been proven quite convincingly that it is much less harmful than liquid combustibles. In fact, natural gas helps counteract climate change, given that its use reduces carbon dioxide emissions by 30%-50% when compared to traditional fuels (Naturgas, 2024, p. 43).Publicación Modelo de negocio de una empresa de telemedicina en Colombia con enfoque cardiovascular para pacientes internacionales(Universidad EAFIT, 2025) Areiza Trujillo, Ángela Cristina; Hidalgo Orozco, Junior Emmanuel; Delgado Restrepo, Ricardo de Jesús; Giraldo Hernández, Gina MaríaThis work presents the development of a telemedicine business model with a cardiovascular focus, whose central objective is the formulation of a viable and differentiated business strategy for providing medical services from Colombia to international patients. To this end, the study employs primary sources (surveys of international patients and interviews with experts in medical tourism and digital health) and secondary sources (academic literature, reports from the WHO, PAHO, ProColombia, and market studies), as well as strategic tools (PESTEL, Porter’s Five Forces, SWOT–TOWS), business models (Business Model Canvas and Value Proposition Canvas), and process management (BPM) to design and validate a value proposition aimed at delivering human-centered, bilingual care with remote follow-up. The long-term goal is to integrate a multidisciplinary approach to cardiovascular disease. Overall, the research demonstrates that specialization in cardiovascular health, emphasis on user experience, and the use of advanced technologies constitute sustainable competitive advantages. It concludes that the platform can position itself in a "blue ocean" by prioritizing patient interaction and loyalty, supported by partnerships with insurance companies and compliance with international regulations.Publicación La relación de la Inteligencia Artificial y el talento humano bajo la ética empresarial(Universidad EAFIT, 2025) Mateus Alfonso, Stefania; Patiño Rodríguez, Andrea Juliana; Toro Gutiérrez, Julián Esteban; González-Pérez, María AlejandraPublicación Diseño de modelo de negocio de turismo comunitario y responsable en el municipio de Quibdó, Chocó(Universidad EAFIT, 2025) Rodríguez Barajas, Juliet Stefany; Giraldo Hernández, Gina MaríaThis research aims to analyze community-based and responsible tourism in the municipality of Quibdó, capital of the department of Chocó. Taking these characteristics into account, a sustainable and environmentally friendly business model was designed, adapted to the natural, social, and economic conditions of the area, characterized by its great ecological and cultural diversity. Thus, it is possible to explore, care for, and conserve natural resources responsibly through the structuring of a sustainable business model that contributes to the development and quality of life of its local inhabitants, while offering its visitors a different cultural, religious, and gastronomic experience. The collection of information for this research was carried out through a questionnaire applied to more than 100 people associated with this economic activity, which allowed obtaining a general perspective on the current reality of the municipality in aspects such as tourism, informality, access costs to tourist sites, lack of tourist infrastructure, among others. Finally, a proposal was presented for the structuring of a business model in accordance with the needs and opportunities identified during the development of this research work.Publicación Estudio de identificación de las motivaciones para la rotación o permanencia de empleados de una empresa de videojuegos en Colombia(Universidad EAFIT, 2025) Orozco del Valle, Juan Miguel; Peláez Pérez, Jaime; Betancur Hurtado, Carlos MarioPublicación Evaluación de un modelo de crédito para el otorgamiento de crédito de la empresa Suprecredito SAS(Universidad EAFIT, 2025) Gual Restrepo, Felipe; Ruiz Martínez, Juan Camilo; Mora Cuartas, Andrés MauricioPublicación Diseño de un modelo de negocio para la producción y comercialización de fagos como terapia alternativa contra bacterias multirresistentes a antibióticos(Universidad EAFIT, 2025) Cuartas López, Alexandra Milena; Rivas Montoya, Luz MaríaPublicación Diseño de un modelo de gestión para una empresa comercializadora de insumos de la construcción(Universidad EAFIT, 2025) Silva Rincón, Karoll Dayana; Giraldo Hernández, Gina María; Delgado Restrepo, Ricardo; Deposito de Materiales Silva SASPublicación Análisis de un modelo de negocio y planteamiento de un reto estratégico. Caso Agrovelca S. A. S.(Universidad EAFIT, 2025) Otalora Perilla, Rosa Alejandra; Reyes Sarmiento, Martha Eugenia