Maestría en Administración - MBA (tesis)
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Ítem Estrategia de negocio para el Laboratorio Clínico, Docente, Asistencial e Investigativo de la Escuela de Microbiología (LABDAI)(Universidad EAFIT, 2024) Díaz Mazo, Carolina; Uribe de Correa, Beatriz Amparo; Delgado Restrepo, Ricardo de JésusÍtem Análisis y optimización de procesos operativos : el caso Quindiaguas(Universidad EAFIT, 2024) Bernal Valencia, Janier Andrés; Echeverri Torres, José Luis; Escalante Gómez, Juan EstebanÍtem Desarrollo de un modelo financiero para la gestión de las finanzas personales, comercializable, escalable y que aporte a la solución del problema del analfabetismo financiero de la población colombiana(Universidad EAFIT, 2024) Herrera Cardona, Juan Esteban; Mora Cuartas, Andrés MauricioÍtem Diseño del departamento de mercadeo y apoyo comercial de la empresa Hierros HB S. A.(Universidad EAFIT, 2024) Pérez Calderón, Juan Pablo; Giraldo Hernández, Gina María; Pineda Toro, Oscar MauricioThe art of selling is considered one of the most fruitful activities in history, going from bartering to the current economic model, with the concepts of exchanging and selling being immersed in the existence of human beings. The development of marketing, media and technology, has led companies to perform positively in the markets, which is why marketing departments are increasingly gaining value, becoming extremely important for companies. Going deeper into the topic, we find that one of the sectors with the highest rate of delay in the implementation of technology and marketing is the steel sector, which is a strong link in construction where together they are of great importance in the economy of a country. In Colombia, the steel sector corresponds to 2,4 % (Semana, 2023) of the GDP and the construction sector, which is strongly linked to the steel sector, represents 17,6 % of the GDP; Together they represent 20 % of the total Colombian GDP. (Camacol, 2021) The steel market, although it is not one of the sectors with the highest record of business creation, is a very competitive sector and for this reason they are one of those that in the last decade have sought to implement marketing departments into their organizational structures to improve their sales in an exponential form. Sources such as newspapers, websites and union blogs were consulted, among which I highlight Portafolio, Statista, Scope, Camacol, DANE, Camacero, among others, which contribute to the conclusion that a marketing department is extremely important to have bringing to the company better results and performance, especially in their incomes, and in addition, bringing strategic order to the companies.Ítem Metodología para identificar los recursos y capacidades distintivos. Estudio de caso, Juancho te presta(Universidad EAFIT, 2024) Hurtado Acevedo, Juan Felipe; Reyes Sarmiento, Martha EugeniaÍtem Lecciones aprendidas en la subcuenta para la mitigación de emergencias Covid-19 del Fondo Nacional para la Gestión de Riesgos(Universidad EAFIT, 2024) Saavedra Trujillo, Juan Francisco; Suárez Martínez, David Andrés; Henao Arango, María CeciliaThe objective of this research is to document the lessons learned in managing the COVID-19 pandemic in Colombia, focusing on the COVID-19 Sub-account of the National Disaster Risk Management Fund. To achieve this, a qualitative methodology was used, including the collection of normative data, interviews with key actors, and thematic analysis. The results highlight the importance of inter-institutional coordination, the acquisition and distribution of medical equipment and vaccines, and the implementation of communication and tracing strategies. It is recommended to strengthen the response capacity for future pandemics by improving health infrastructure and continuously documenting lessons learned. Limitations included the lack of resources in some regions and the need for better coordination. The originality of the study lies in its comprehensive and detailed approach to pandemic management in a specific context. The conclusions emphasize the importance of teamwork and flexibility in responding to health emergencies, significantly contributing to the field of risk management and public health.Ítem Propuesta para el incremento de los niveles de bienestar de los empleados de la universidad EAFIT(Universidad EAFIT, 2024) López Patiño, Ledys Natalia; Sanín-Posada, AlejandroÍtem Plan exportador Grupo Ferpo(Universidad EAFIT, 2024) Rivero Acosta, Adriana Milena; Zuñiga Raigosa, Jaime AlberoÍtem Diseño de la estrategia competitiva para el negocio de accesorios personalizados A-mar-te by Mar(Universidad EAFIT, 2024) Montoya Bustamante, Mariana; Rozo Villegas, AlejandroStartups, classified as microenterprises, small businesses, and medium-sized enterprises (MIPYMEs), represent a significant source of employment and growth globally. This study focuses on the importance of strategy and defining the business model in creating value in SMEs in the jewelry sector. The aim is to design the competitive strategy for the personalized accessories entrepreneurship A-mar-te by Mar to achieve competitive advantage and strategic positioning. The methodology comprised four stages: 1) business model generation, 2) analysis of the business environment at micro and macro levels, emphasizing trends, challenges, and changes, 3) Undertaking a comprehensive SWOT analysis within the business framework to identify key aspects of its operational model. Subsequently, formulating strategic initiatives aligned with Michael Porter's methodology to capitalize on strengths, address weaknesses, seize opportunities, and mitigate prioritized threats. The results highlight the importance of considering the customer profile in building a coherent value proposition and in generating the business model. Additionally, the analysis of the micro and macro context helped understand the current dynamics and propose possible future projections, taking into account the industry's rapid growth and changing environment. Finally, this work presents a methodology that combines proposals from different authors and can serve as a guide for entrepreneurs and MBA students interested in venturing into this field.Ítem Proceso estratégico con el propósito de definir una estrategia competitiva integral para una empresa de servicios jurídicos en Colombia(Universidad EAFIT, 2024) Pinzón Sosa, Santiago; Giraldo Hernández, Gina MaríaÍtem Construcción del direccionamiento estratégico para la empresa Ferrosvel S. A. S.(Universidad EAFIT, 2024) Castillo García, Andrea; Delgado Restrepo, Ricardo de Jesús; Uribe de Correa, Beatriz AmparoÍtem Estudio de factibilidad para la instalación de una planta de fabricación de hidroxicloruro de aluminio (ACH) a partir de aluminio reciclado en Perú(Universidad EAFIT, 2024) Contreras Peña, Andrés Felipe; Velásquez Motta, Didier; Pérez Restrepo, Camilo AlbertoÍtem Propuesta de mejoramiento del proceso de contratación de bienes y servicios en la Universidad Pontificia Bolivariana(Universidad EAFIT, 2024) Carrillo Joaqui, Juliana Andrea; Gómez Rueda, Mario Sergio; Uribe de Correa, Beatriz AmparoÍtem HATSU, un modelo de mercadeo estratégico para escalar las organizaciones(Universidad EAFIT, 2024) Moreno Gallego, Daniel; Muñoz Molina, YaromirThis work details the aspects associated with a brand's need to innovate, create value, and differentiate itself. Companies are obliged to define strategies oriented towards their relevance and permanence. HATSU has become an important benchmark for the country's entrepreneurship and innovation system. This work shows its success and evolution based on the context in which it was born and the way it managed to grow and consolidate itself in the national market.Ítem Análisis de choques externos en las tarifas del mercado de energía minorista colombiano(Universidad EAFIT, 2024) Gaviria Ortiz, Juan Camilo; García Rendón, John JairoÍtem Estrategia competitiva : retos de una agroindustria enfocada en la desinfección para el sector lechero colombiano(Universidad EAFIT, 2024) Matallana Correa, Santiago; Giraldo Hernández, Gina MaríaThis study focuses on the development of a competitive strategy for a disinfectant production company in Colombia’s dairy industry. A PESTEL analysis was conducted to assess political, economic, social, technological, environmental, and legal factors, unveiling growth opportunities stemming from the demand for sustainable products and challenges such as changing regulations. Porter’s Five Forces analysis highlighted intense competitive rivalry and the potential for new market entrants. Introspection through VRIO analysis and the Organizational Radar shed light on internal capabilities, such as unique technical certifications and idle production capacity, identifying both strengths and areas for improvement in organizational coherence and customer understanding. The Value Proposition CANVAS and the Business Model CANVAS provided a framework to comprehend how the company delivers value through innovative products and services. Ultimately, strategic decisions were proposed in response to the identified risks and opportunities, such as investing in R&D for eco-friendly disinfectants, implementing digital technology, and pursuing geographical expansion. The research concludes with a set of recommendations to ensure sustainable competitive advantage and foster proactive growth.Ítem Buenas prácticas de Employer Branding o marca empleadora en algunas empresas de referencia en Montería y zonas geográficas cercanas(Universidad EAFIT, 2024) Bent Requena, Bill Anthony; Betancur Hurtado, Carlos MarioLet's see in this master thesis how some companies that enjoy recognition in the department of Cordoba stand out in their employer brand, it will be an adventure to discover these practices and record in science, what has been done in this territory with support in what is recommended by the scientific literature of the highest quality regarding this subject, in addition to generating recommendations or opportunities for improvement, here is remarkable the intervention of the Academy to bring development in the business fabric of Colombia and the world.Ítem Modelos de compensación variable de vendedores de motos en Colombia(Universidad EAFIT, 2024) Díaz Garzón, Ana Isabel; Betancur Hurtado, Carlos MarioÍtem Informe de la consultoría bajo la metodología estramipyme prestada a Tres Trigos(Universidad EAFIT, 2024) Gutiérrez Correa, Sofía; Rivas Montoya, Luz MaríaÍtem Estudio de factibilidad para un gimnasio sostenible en Colombia(Universidad EAFIT, 2024) Restrepo Ramírez, Andrea; Giraldo Hernández, Gina María; Serrano Rivero, Sergio AndrésThis work carries out the feasibility study of a gym that utilizes exercise machines while simultaneously generating electrical energy from movement. The purpose is to harness the generated energy and transform the business into a sustainable gym, aligning with current trends of minimizing the environmental impact of economic activities. The work consists of three main activities to assess the project’s viability: a market survey through semi-structured interviews, a technical and administrative study involving expert interviews and secondary sources, and a financial analysis to determine economic feasibility. The exercise aims to investigate the impact of using energy-generating machines both from an economic perspective and as a unique selling proposition. Additionally, it seeks to analyze whether the investment in these machines can yield an attractive return for potential business investors.