Maestría en Administración - MBA (tesis)
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Ítem Propuesta de una metodología de costeo para un laboratorio de patología en una entidad prestadora de servicios de ayudas diagnósticas. Medellin, 2023(Universidad EAFIT, 2024) Medina Lozano, Angélica Patricia; Uribe Marín, Ricardo; Uribe de Correa, Beatriz AmparoÍtem Percepción de la satisfacción del cliente frente al uso de los servicios de la caja de compensación familiar en Colombia(Universidad EAFIT, 2024) Jativa Lasso , Ricardo Andrés; Serrano Rivero, Sergio Andrés; Uribe de Correa, Beatriz AmparoÍtem Desarrollo de proceso estratégico para una unidad de negocio con enfoque en educación, en una institución prestadora de servicios de salud bajo la metodología Estramipyme(Universidad EAFIT, 2024) Gabanzo López, July Alejandra; Gutiérrez Martínez, Carlos Mario; Rivas Montoya, Luz MaríaÍtem Plan exportador Piatto(Universidad EAFIT, 2024) Fernández Botero, Juan Camilo; Restrepo Niño , Juan Sebastián; Henríquez Díaz, Ángela MaríaÍtem Modelo de gestión y medición de la productividad de los procesos administrativos para la empresa de energía del Quindío – EDEQ(Universidad EAFIT, 2024) Bautista Muriel, John Fredy; Burbano Cabrera, Paola Andrea; Escalente Gómez, Juan EstebanÍtem Implicaciones del cambio climático en las operaciones de los puertos en Colombia(Universidad EAFIT, 2024) Palacio Machado, María Camila; Pineda Toro, Oscar Maricio; Giraldo Hernández, Gina MaríaThis research work seeks to identify the effect that climate change has had on the operations of port areas in Colombia. For this purpose, an initial review of the concept of climate, its causes and the implications generated is proposed, not only in the economic and operational context but also in the social aspect. Subsequently, a characterization of the environment is made to recognize the vulnerability of the variables, how they interact with each other in the ecosystem and to identify what procedures exist to manage the threats that exist in the logistics processes. In this case, the conceptualization with respect to seaports becomes an important aspect to determine the benefits generated in the social, economic and environmental spheres. Finally, the impacts on the operations system are analyzed and a reference framework is described with various strategies implemented to help mitigate the impacts of climate change when these are negative or unfavorable.Ítem Optimización de la sostenibilidad empresarial : reconocer los elementos clave de un ecosistema empresarial para una empresa distribuidora y comercializadora de gas natural(Universidad EAFIT, 2024) Botero Naranjo, Mónica; Oliveros Zapata, Andrés Mauricio; Rivas Montoya, Luz María; Aguirre Henao, ÁlvaroThe leading company in the distribution and marketing of natural gas in Valle del Cauca and Cauca, with more than 25 years of experience, faces challenges due to the entry of new competitors, regulatory changes and economic conditions. Despite its historical adaptability, recent competition and inattention to emerging opportunities threaten its future sustainability, requiring an urgent review of its business strategy. Recognizing the key elements of a business ecosystem is presented as an alternative for the leading company, since this approach allows us to understand the relationships between the different market actors and how these can generate value for everyone. A case study was carried out, using the qualitative method through the application of semi-structured interviews with experts in the natural gas sector and a review of the literature on business ecosystems, their key elements and business sustainability. The actors, activities, positions and relationships of a business ecosystem are key elements of the distribution and commercialization of natural gas that influence its operation and from there allow it to discover new forms of organization, weave systemic value relationships that allow improving competitiveness, creation of value and sustainability for the entire network.Ítem Modelo de negocio para asesorías en comercio exterior(Universidad EAFIT, 2024) Agudelo Acevedo, Alexandra; Uribe de Correa, Beatriz AmparoThe companies classified as MSME in Colombia that make foreign trade operations demand specialized consultancy in several areas, including international logistics, customs regulations, and international transactions. This consultancy is typically contracted through their customs agencies or big consulting firms in Colombia. However, many of these firms have high service costs and do not meet the MSME needs. The purpose of this project is to design a business plan for establishing a consultancy firm that provides specialized services and solutions in foreign trade for the MSME companies, based in Manizales and offering its services to the Coffee Region market. The proposed business model includes important aspects related to the value proposition, competitive advantages, and key strategies enabling the delivery of support tools for establishing the consultancy firm, and considers a personalized work plan with each client, precisely designing the model, and providing support during the solution phase, and also throughout and after the process, this includes providing support backing and guidance until the completion and closure of each case.Ítem Impacto del crecimiento en la inversión extranjera directa en el Sistema General de Seguridad Social Colombiano(Universidad EAFIT, 2024) Camacho Varón, Claudia; Matta Serrato, Juan Gabriel; Duque Ramírez, Juan Camilo; Uribe de Correa, Beatriz AmparoHistorically, major economic processes have been accompanied by the improvement of the health conditions of the population, thus preponderating Health as a fundamental right of human beings in the economic development of communities and territories, playing an important role in financial growth, social and human development in different countries. (García-Rodríguez, 2017) The reasons why the purchase of health service provider entities by large international companies (Quirónsalud, Lenus Capital Partners, Patria Investments, Fresenius Medical Care, Steward Health Care and Auna) have increased allow us to identify the potential economic impact of the capital investment, the revitalization of the economy and expansion of the labor supply in the sector, likewise, a very significant social impact is evident with the opening of new health services, generating greater accessibility and opportunity to subspecialties that previously did not exist in the different territories. In this context, the objective of this literature review article is to explore the growth of Foreign Direct Investments in the Colombian Social Security System. The methodology used to prepare this article was fundamentally based on a review of fifty documents, which are classified into academic, technical and opinion literature. The results of the article reveal that Foreign Direct Investment (FDI) in the General Health Social Security System in Colombia allowed the expansion of health services in the country, validating this in the acquisition by investors of advanced medical equipment. , implementation of innovative technologies, training and high technical levels of health personnel, directly impacting patient-centered care.Ítem Diseño de un modelo de negocio para la venta de instrumentos musicales en la empresa Tienda del Músico(Universidad EAFIT, 2024) Guerra Cardona, Jorge Alberto; Vásquez, FedericoÍtem Estrategias para la retención de conductores en la industria del transporte pesado(Universidad EAFIT, 2024) Serrano Velandia, Angélica María; Serrano Velandia, Ángel; Betancur Hurtado, Carlos MarioÍtem Uso de la metodología de microlearning en el desarrollo del comercio electrónico de las mipymes del eje cafetero colombiano(Universidad EAFIT, 2024) Zapata García, Daniela; Loaiza Calle, Hermán Darío; Giraldo Aguirre, Mayra Johanna; Higuita Olaya, Daniel; Uribe de Correa, Beatriz AmparoThis work aims to establish the relationship between the microlearning methodology and the development of e-commerce, identifying the degree of development of e-commerce and understanding the operation of the microlearning methodology to propose actions to enhance the development of electronic commerce of the MSMEs of the Hub Colombian Coffee Region. To do this, a mixed, non-experimental, documentary and descriptive study was carried out on a sample of 15 managers of MSMEs in the Coffee Region, applying bibliographic files and a survey as instruments. The results allow us to ratify the potential of the microlearning methodology to facilitate the agile and effective acquisition of knowledge and skills essential for the staff of an entity can carry out the processes with greater efficiency, promoting success in the management of the business processes.Ítem Propuesta metodológica en Iron Mountain para identificar el potencial de liderazgo de los colaboradores en cargos de niveles jerárquicos inferiores(Universidad EAFIT, 2014) Calvachi Perea, Yenny Milena; Sanín Posada, AlejandroÍtem Generación de modelo de negocio para el financiamiento comercial de pymes que necesiten invertir en transformación digital(Universidad EAFIT, 2024) Vargas Hernández , Maryory; Salinas Ospitia, Nori Esmeralda; Rozo Villegas, AlejandroÍtem Estrategia comercial para diversificar la venta de café excelso para la empresa Coffeenar(Universidad EAFIT, 2024) Anaya Uribe, Andrés Mauricio; Hernández Rodríguez, Andrés Alejandro; Serrano Rivero, Sergio Andrés; Uribe de Correa, Beatriz AmparoÍtem Diseño de un plan exportador para la empresa Rutech S.A.S.(Universidad EAFIT, 2024) Henao Betancur , Nadia; Roldán Yepes, RaquelÍtem El negocio de minado de criptomonedas en Colombia : desafíos y oportunidades(Universidad EAFIT, 2024) Ospina Morales, Diego Alejandro; Giraldo Hernández, Gina María; Guzmán Feria, Juan SebastianÍtem Factibilidad para la creación de una fintech de administración de cartera para el sector asegurador en Colombia(Universidad EAFIT, 2023) Bogotá Restrepo, Crhistian David; Ciro, Sebastián de Jesús; Salazar Gómez, Francisco Javier; Uribe de Correa, Beatriz AmparoThe present research was carried out with the objective of evaluating the feasibility of creating a Fintech for a portfolio management for the insurance sector in Colombia. This idea arose since the financial industry has undergone a significant change in recent years due to the increasing penetration of financial technology, mainly FINTECH. Despite of a lack of organization and professionalism collecting fees, portfolio management presents a promising business opportunity mainly in the insurance intermediary sector. The portfolio management FINTECH can offer innovative and efficient solutions to improve relevant aspects in this field, which has relevant importance for economic sustainability future of companies in the insurance sector. This feasibility study was carried out under the UNIDO methodology, which provided a systematic and rigorous approach to work management. This ensured that all activities carried out were followed according to the plan and the defined objective. In conclusion, the creation of a portfolio management FINTECH in the insurance sector in Colombia is viable, profitable, and feasible.Ítem Desafíos en la transición al liderazgo remoto en equipos GBS(Universidad EAFIT, 2024) Jassir Navarro, Judex Salomón; López Gallego, Francisco DaríoÍtem Diseño de un modelo de negocio para vivienda estudiantil en la ciudad de Pereira y propuesta de una hoja de ruta estratégica para su ejecución(Universidad EAFIT, 2024) Toro Duque, Julián David; Rozo Villegas, AlejandroThis work focused on designing a student housing business model in Pereira city within the area of influence close to the Universidad Tecnológica de Pereira (UTP) following the theory of Osterwalder & Pigneur (2011) and other authors of the strategy. Initially, information is collected based on surveys and interviews, providing a clear view of the market. Then the business model canvas was used to identify the key components, the environment was analyzed thanks to the contrast between Porter's forces (2008) and the forces of the proposed model and a SWOT(Osterwalder & Pigneur, 2011; Maroto, 2007) analysis was carried out evaluating the internal and external factors that affect the model. All this in order to propose a strategic roadmap for the implementation of the project. This work provides bases to apply business model theories from a real entrepreneurship case. In this way, the development of this master's work minimizes possible risks for the implementation of the student housing project.