Maestría en Administración - MBA (tesis)
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Publicación Diseño de la estructura de costos para una empresa de reparaciones locativas en el sector privado en Bogotá en el año 2025(Universidad EAFIT, 2025) Medina Pinto, Nubia Esperanza; Muñoz-Gómez, Nicolás Fernando; Giraldo Hernández, Gina María; Uribe Marín, RicardoPublicación Diseño de gobierno corporativo para pymes en Colombia(Universidad EAFIT, 2025) Murcia Sánchez, Héctor Ricardo; Marín Cano, Camilo; Rivas Montoya, Luz MaríaThis study presents the design of a corporate governance model adapted to the reality of small and medium-sized enterprises (SMEs) in Colombia, in order to strengthen their sustainability, professionalize their management and facilitate strategic decision-making. Through qualitative research based on interviews with representatives of real companies, successful practices were identified that demonstrate how the implementation of governance structures—such as boards of directors with external members, internal control policies, and sustainability strategies—allows SMEs to overcome critical challenges, reduce dependence on their founders, and achieve greater long-term sustainability. The proposed model is flexible, replicable, and seeks to be a practical tool for entrepreneurs seeking to transform their organizations through governance.Publicación Estrategia de expansión hacia Centroamérica y el Caribe en el sector de la infraestructura, para lograr el crecimiento de los negocios de una compañía prestadora de servicios(Universidad EAFIT, 2025) Bohórquez Flórez, Juan David; Echeverri Álvarez, María Catalina; Pérez Restrepo, Camilo AlbertoPublicación Estudio comparativo de costos de producción de las tecnologías de generación de energía eléctrica : el caso Colombia(Universidad EAFIT) García Hoyos, Catalina; Gutiérrez González, Maritza Fernanda; Escalante Gómez, Juan EstebanThis capstone project aimed to develop a comparative study of the production costs of electricity generation technologies in Colombia. For this purpose, a quantitative approach, descriptive scope, and non-experimental design were proposed. The study was structured into three (3) stages, addressing key aspects within the framework of this topic. In stage 1 (diagnosis of the current situation), it was found that Colombia’s energy matrix depends largely on hydroelectric generation. This technology, which represents 65.3% of the installed capacity and under normal hydrological conditions can supply about 85% of the country's electricity demand, offers advantages in terms of environmental sustainability (compared to other higher-impact alternatives). However, due to its high concentration, it is vulnerable to extreme weather events that may affect the available supply and even compromise the territory’s energy security. In stage 2 (identification of the most used technologies in LATAM), it was verified that, in the region, the energy matrix is concentrated in renewable generation sources. In this sence, the participation of hydroelectric power (the most used technology) is highlighted, as well as the sustained growth of photovoltaic and wind generation alternatives in some countries such as Brazil (regional leader), Mexico, and Chile. This trend, mainly driven using abundant natural resources and the implementation of policies aimed at the energy transition, demonstrates a regional orientation towards meeting environmental commitments and emission reduction. Additionally, it offers replicability opportunities in other territories (such as Colombia). In stage 3 (cost comparison), it was found that renewable technologies have experienced significant reductions in their cost structures (photovoltaic solar decreased 86% in investment and 90% in LCOE, and onshore wind reduced its LCOE by 70% in recent years). However, in Colombia, the cost of solar generation remains above the regional average, reflecting opportunities for improvement in the country’s technological, logistical, regulatory, and competitiveness conditions. On the other hand, the results show that the use of renewable technologies with lower levelized costs, such as solar and wind, represents a strategic opportunity to diversify the energy matrix, reduce dependence on hydroelectric generation, and advance in meeting the country's environmental and sustainability goals.Publicación Plan exportador - Barrileros Meat Company(Universidad EAFIT, 2025) Estrada Quiroz, Juan David; Giraldo Baena, Andrés; Ortiz Arango, Jaime AndrésBarrileros Meat Company S.A.S is a SME with a differentiated value proposition, based on the manufacturing of high quality smoking barrels that integrate gastronomic tradition and functional design. With a series of products consolidated in the domestic market, the company is in a growth stage, contemplating exportation as an alternative to diversify the income and access new segments. Through a multivariate market analysis process, Mexico was identified as the most suitable option for initiating export operations, given its cultural similarity, geographic proximity, existing trade agreements, and growing demand for specialized BBQ products. The plan initially contemplates a product analysis in the target market, fulfilling technical, regulatory and logistic requirements according to the market regulations, as well as structuring a commercial strategy focused on differentiation, perceived value, and brand positioning. A first shipment of the main product lines is estimated, with projections to progressively increase market share in Mexico and, in the medium term, explore other countries like United States and Canada. Finally, the export plan shows the company´s ability to articulate its value proposition with global gastronomic consumtion trends, using logistical networks to its good and capitalize the ecosystem in Colombia that supports this kind of projects. This document provides a structured and adaptable action plan that will enable the company to project itself in the international grill market.Publicación Diseño de un modelo de negocio : el caso Lareparepa y sus nuevos segmentos de mercado(Universidad EAFIT, 2025) Collazos Valderrama, Zulli Nathalia; Herrán Ruiz, Diana Marcela; Escalante Gómez, Juan EstebanPublicación Estudio de prefactibilidad : snacks naturales para perros(Universidad EAFIT, 2025) Henao Castellanos, Andrés Fernando; Escalante Gómez, Juan EstebanPublicación Plan de marketing para el posicionamiento de Basf Química en el mercado agroquímico del eje cafetero(Universidad EAFIT, 2025) Marín Ceballos, Leonardo; Villa Pulgarín, Fernanda; Lasso Ramírez, Norma Constanza; Guerrero Latorre, Jorge ArleyPublicación Diseño de propuesta estratégica para la sinergia entre funcionarios y contratistas en el Aeropuerto Internacional Matecaña con el propósito de optimizar la colaboración y el clima laboral(Universidad EAFIT, 2025) García Murillo, María Camila; Loaiza Loaiza, Natalia Andrea; Parra Lasprilla, Luis Miguel; Betancur Hurtado, Carlos MarioPublicación Product management practice in live service games : a Schatzkian case study(Universidad EAFIT, 2025) Álvarez Gómez, Natalia; Hernández Chaustre, Nicolás; Saavedra Soler, Anna Maria; Diez Gaviria, Ana CeciliaPublicación Análisis financiero sector floricultor del Oriente antioqueño(Universidad EAFIT, 2025) Murillo Mosquera, Jair Arded; Restrepo Román, Estefany; Valenzuela Barrera, Jesús Alberto; Uribe de Correa, Beatriz Amparo; Uribe Marín, Ricardo; Jair Murillo Mosquera, Estafany Restrepo Román, Jesus Valenzuela.This research analyzes the financial management performance of the floriculture sector in Eastern Antioquia, Colombia, a region of strategic importance for national flower exports and rural employment. Using a mixed-methods approach, the study examines financial statements from 2021-2023 for five leading companies and supplements quantitative findings with qualitative insights from interviews with industry executives and association representatives. The findings reveal that, despite the sector’s resilience to external shocks such as the pandemic, it faces structural challenges including rising production costs, shrinking profit margins, high dependence on international markets (especially the U.S.), logistical bottlenecks, and the need for ongoing innovation. Significant differences in financial management and strategy are observed among companies, with Flores El Capiro and Sayonara standing out for their efficiency, market diversification, and organizational culture. The study concludes that the sector’s long term sustainability and competitiveness hinge on prudent financial management, technological investment, market diversification, and improvements in logistical infrastructure.Publicación Desarrollo de un plan estratégico de mercadeo para importadora Jotapartes(Universidad EAFIT, 2025) Pérez Agudelo, Mónica Alejandra; Cadavid Álvarez, Sebastián; Villegas Alzate, Natalia; Lasso Ramírez, Norma Constanza; Guerrero Latorre, Jorge HarleyPublicación Estudio de prefactibilidad para la evaluación de una plataforma digital de cotización de importaciones y exportaciones en tiempo real(Universidad EAFIT, 2025) Ayala López, Diana Ximena; Escalante Gómez, Juan EstebanPublicación Estudio de prefactibilidad para el desarrollo de un proyecto de parcelación en un lote de nueve hectáreas en el Retiro, Antioquia(Universidad EAFIT, 2025) Díaz Vélez, Gregorio; Salazar Gómez, Francisco JavierThis undergraduate thesis develops a pre-feasibility study for a rural land subdivision project on a family-owned land that is approximately 9 hectares and located in the Pantanillo district, municipality of El Retiro, Antioquia. The objective of this thesis is to evaluate the technical, economic, regulatory, and commercial viability of this subdivision consisting of 20 lots ranging between 3,500 and 4,500 m², where an ecological, sustainable, and attractive approach for the current rural housing market in eastern Antioquia is desired. Firstly, with the help of the PESTEL analysis, the market study based on the 5 P’s of marketing, a technical study, a legal study, a financial study, and finally an organizational study, it was determined that El Retiro presents very positive conditions for the development of the proposed project. This is due to the region's high land appreciation, urban development, and public preference for natural environments with good urban connectivity. The technical study includes gravel road design, solar lighting, ecological trails, and a modern gatehouse, while the financial evaluation projects positive profitability under different price scenarios. This business idea seeks to find a use for a family asset that has not been previously utilized, adapting to environmental conditions, current regulations, and rural housing consumption trends in Colombia. This project also aims to generate long-term economic stability for the family membersPublicación Fortalecimiento de la cadena de valor del aguacate en Santa Fe de Antioquia : propuesta de un centro de recepción del aguacate y estrategias para la inclusión de productores locales en mercados internacionales(Universidad EAFIT, 2025) Carvajal Carvajal, Yamid; Zapata Aristizábal, Sergio Andrés; Montoya Hernández, Ángela María; Vanegas Chinchilla, Nórida ConstanzaPublicación Direccionamiento estratégico de una empresa de desarrollo de software a la medida en Colombia(Universidad EAFIT, 2025) Altamiranda Martínez, Loida Milena; Giraldo Hernández, Gina María; Delgado Restrepo, RicardoPublicación Cultura organizacional como influencia en la retención del capital humano en empresas de agroindustria(Universidad EAFIT, 2025) Grajales Moreno, Angélica María; León García, Mateo; Alzate Castro, Verónica; Betancur Hurtado, Carlos MarioPublicación Gestión de riesgos empresariales en seguridad para proyectos de infraestructura en zonas afectadas por orden público(Universidad EAFIT, 2025) Ramírez Guzmán, Medardo Hernando; González Vásquez, Yohanna Esther; Villanueva Herrera, Eduart HumbertoPublicación Oportunidades laborales para mujeres musulmanas en Colombia(Universidad EAFIT, 2025) Pérez Londoño, Johana Katerine; Uribe de Correa, Beatriz AmparoThis research examines twenty cases of Colombian Muslim women, analyzing the social, political, labor, economic, religious, historical, cultural, and inclusion/exclusion contexts that influence their pursuit and positioning in the labor market. It also presents excerpts from their narratives to raise awareness and foster understanding of the challenges posed by prevailing societal paradigms regarding Islam—particularly those related to women in the workplace—and how these perceptions may impact their professional development. Furthermore, the study offers recommendations that could be considered to promote religious inclusion in the Colombian labor market.Publicación Documentación de procesos del área de ciberseguridad en un distribuidor mayorista de tecnología en Colombia(Universidad EAFIT, 2025) Buelvas Lopera, Laura Rosario; Castañeda Suárez, Paola; Mora Cuartas, Andrés Mauricio