Maestría en Administración - MBA (tesis)

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  • Ítem
    Plan exportador Biable Ingeniería y Servicios
    (Universidad EAFIT, 2023) Sánchez Tobón, Dayana; Henríquez Díaz, Ángela María
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    Rediseño de evaluación de desempeño para los líderes de producción de la empresa Co&Tex S.A.S.
    (Universidad EAFIT, 2023) Ramírez Rojas, Lina Marcela; Betancur Hurtado, Carlos Mario
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    Estudio de factibilidad para la creación de una empresa en Santa Rosa de Viterbo (Boyacá, Colombia) que exporte y comercialice uchuva en centros de distribución mayorista de Rotterdam (Países Bajos)
    (Universidad EAFIT, 2023) Simmonds Galindo, Andrés Camilo; Niño Pérez, Angélica; Salazar Gómez, Francisco Javier; Giraldo Hernández, Gina María
    The present study was developed with the objective of evaluating the feasibility of creating a marketing company that exports golden berry produced in Santa Rosa de Viterbo – Boyacá to the Netherlands, through a mixed methodology with a research approach and the application of techniques such as : interviews, projections, cash flows, financial statements, focus groups, observations at the final marketing site of the product and interviews, with updated data from Procolombia, Ministry of Industry and Commerce, Legiscomex among others. It is well known that the productive potential of Colombian fields is one of their least exploited key capacities, due to the low support of municipal, departmental and national governments in terms of free trade, trade agreements and management of tariff and non-tariff barriers, to bring the products throughout the year to different destinations around the world, which is why this project exposes the opportunity and potential of agricultural and industrial development for the export of exotic fruits such as golden berry. The SWOT, PESTEL and financial analyses are concluded in a positive way, generating the total viability of the project as an international marketer. Additionally, the importance of updated government information from both Colombia and the Netherlands was reiterated, due to exchange, legal and phytosanitary issues, the fundamental basis of the business.
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    Plan de negocio para una unidad estratégica de activaciones en parque Arauco, según la adaptación de la metodología propuesta por Femsa y el Tec. de Monterrey
    (Universidad EAFIT, 2023) Valencia Toro, Juliana; Guevara Muñoz, Carlos Alejandro; Rodríguez Eslava, Juan Felipe; Giraldo Hernández, Gina María
    The research work focused on elucidating the underlying motivations for the development of a business plan for an strategic business unit specialized in revenues derived from activation-related activities. Through the application of various analytical and comparative methodologies, the aim was to discern the potential advantages of this initiative. The central purpose was to propose a structure and assess different scenarios for the establishment of an independent unit dedicated to complementary businesses. With this approach, there was an aspiration to enhance the net income derived from advertising and amplify the contribution to the EBITDA of Parque Arauco, Colombia division. This was realized through the formulation of the business plan, which aimed to capitalize on the revenues of Parque Arauco and its six commercial establishments in Colombia, generating additional income aligned with the entity's core business.
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    Protocolo de familia de la empresa colombiana BYR Ingenieria de Fluidos S.A.S
    (Universidad EAFIT, 2023) González Guevara, Juan Pablo; Orrego, Clara Inés
    The present work show one of the solutions to the problems that arise in the business environment, especially in family-owned businesses; a high percentage of companies managed by family members that fail to sustain themselves over time. The objective of this work, is to document the process of formulation, implementation, and evaluation of the family protocol in the company BYR Ingeniería de Fluidos S.A.S. To achieve this goal, a literature review was conducted on family businesses, the family protocol, its structure and stages for development. Methodologically, the work is qualitative in nature, and the study type is descriptive as the research focuses on understanding this phenomenon based on the experience of the participants in this process. Finally, narratives were developed with direct quotes from the conducted interviews, secondary sources were used to cross-reference notes, and information was supplemented with data taken from company documents. The work is relevant as it facilitates the continuity of family businesses over time, helps families and companies promote a healthy environment, develop managerial skills, ensure succession across different generations, as well as professionalize decision-making and the management of family businesses.
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    Estudio de prefactibilidad para la apertura de una empresa de alquiler y venta de maquinaria pesada en Costa Rica
    (Universidad EAFIT, 2023) Zapata Agudelo, Andrés Felipe; Salazar Gómez, Francisco Javier; Uribe de Correa, Beatriz Amparo
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    Modelo de negociación y gestión de proveedores : caso Galvaceros S.A.
    (Universidad EAFIT, 2023) Franco Vargas, Diego Hernando; Cano García, Juan David; Escalante Gómez, Juan Esteban
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    Modelo logístico para venta de café transformado al por menor hacia el consumidor final en Colombia
    (Universidad EAFIT, 2023) López Vivas, David; Corrales Escobar, Alejandro; Escalante Gómez, Juan Esteban
    This thesis is oriented to the formulation of a logistic model for the sale of processed coffee to the retail and to the final consumer in Colombia. For this purpose, a research with a qualitative approach, descriptive scope and non-experimental design is developed in which it is analysed, through a structure of three (3) axes (Planning, Storage, Transportation) and twelve (12) perspectives (Location, Infrastructure, Financial impact, Channel composition, Space, Packaging, Handling, Risks, Means of transport, Frequency, Costs, Risks) critical aspects associated with the supply chain. The formulated model incorporates a visual structure that facilitates the understanding and analysis of the supply chain and its administration. The first axis (Planning) allows answering, from three (3) hierarchical-temporal levels (strategic, tactical and operational), questions associated with what, when and how within the framework of the channel. The second axis (Storage) focuses, from the optimization of service levels, expenses and infrastructure, on the analysis of conditions related to inventory maintenance. The third axis (Transportation) focuses on the evaluation of the flow dynamics (means, frequency, associated costs and risks) between the nodes that make up the chain.
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    Estudio de prefactibilidad para el establecimiento de un concesionario en la ciudad de Medellín dedicado a la venta de vehículos nuevos
    (Universidad EAFIT, 2023) Mejía Correa, Mariana; Salazar Gómez, Francisco Javier; Uribe de Correa, Beatriz Amparo
    The object of this prefeasibility study is defined as the determination of the viability of establishing a car dealership to sell new cars in the city of Medellín and how attractive it might seem to potential investors. This work is based on the observations made in this specific market niche of new combustion vehicles and the growing potential which can be evidence in the sales for this specific geography. By the means of different methodologies, such as the ones defined by the Danish Energy Agency and different authors found in academic data bases, the workplan is built, which establishes the evaluation of financial, regulatory, economic, administrative, technical, and environmental factors in order to determine if the project is promising within the specific context in which it´s proposed. The defined investigation is carried through the search of secondary information from trustworthy sources by employing media such as databases, academic publications, newspapers, economic reports, and current regulations which will allow the author to build a tailor-made model reflecting the specific context and that will present relevant results. Lastly, and employing all the gathered and analyzed information, the viability of the project is determined.
  • Ítem
    Formulación de una estrategia de transformación digital para Fogafín
    (Universidad EAFIT, 2024) Hernández Bohórquez, Nathaly Johanna; Giraldo Hernández, Gina María; Sánchez del Valle, Carlos Alberto
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    Diseño de un plan de negocios para el modelo multimarca de un restaurante virtual bajo el concepto de una cocina oculta
    (Universidad EAFIT, 2024) Lascano Martínez, Peggy Johanna; Chaves Navarrete, Andrés Sebastián Mauricio; Delgado, Ricardo de Jesús; Giraldo Hernández, Gina María
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    Estrategia para la expansión de la empresa Ingeniamos : Ingeniería y Mantenimiento S.A.S.
    (Universidad EAFIT, 2023) Cárdenas Delgadillo, Sergio Fabián; Taborda Araque, Julián Andrés; Uribe de Correa, Beatriz Amparo
    The general objective of this research was to design the strategy that will allow microenterprise INGENIAMOS: INGENIERIA & MANTENIMIENTO S.A.S., a profitable and sustainable growth. To this end, the methodological design used: The qualitative approach, documentation as a secondary data collection technique and the in-depth sessions or focus groups, as a primary data collection technique. An exhaustive analysis of the company's situation was carried out, based on this a diagnosis was made using the SWOT matrix. After studying the corporate objectives provided by the company, several strategies were analyzed and the most convenient one was chosen. Finally, a format was designed to provide control and monitoring the proposed strategy. The investigation carried out revealed, that the growth of Ingeniamos presented in the corporate report of the last few years, did not report growth; therefore, the company must necessarily grow. The work concluded with the design of the strategy: Empowerment of the current business - New business models; and with the design of basic operational decisions, which will ensure the adequate implementation of the strategy.
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    Informe de consultoría bajo la metodología Estramipyme prestada a “Drink up S.A.S.”
    (Universidad EAFIT, 2024) Puerta Vahos, Yeimi Andrea; Rivas Montoya, Luz María
    This work presents the business model derived from the application of the Estramipyme Methodology (Rivas Montoya, 2023), as a consultancy to the Drink Up S.A.S. enterprise, a microenterprise in the packaging industry of alcoholic and non-alcoholic beverages with its own brand, located in the neighborhood Castilla of the municipality of Medellín. When applying Estramipyme, an external analysis is carried out, based on trends in the global macroenvironment and the industry, through research and semi-structured interviews with the most representative actors in the industry. In addition, an internal analysis is carried out to identify the company's main distinctive competencies. Both analyzes allowed us to reach a strategic diagnosis, prioritize a particular strategic challenge and co-create a competitive strategy supported by a roadmap to follow as a recommendation for its founders, and with the aim of contributing to the long-term sustainability of the business. Additionally, the methodology is complemented with an Excel format file, where each of the tools to be used throughout the strategic process is structured, in an easy and practical way, so that its application becomes a systematic dynamic within of any enterprise or microenterprise.
  • Ítem
    Documentación de buenas prácticas de desarrollo sostenible en la construcción de viviendas de interés social en Colombia
    (Universidad EAFIT, 2023) Medina Romero, Felipe Andrés; Henao Arango, María Cecilia
    This work documents good sustainable development practices in the construction of social housing in Colombia. For this purpose, a qualitative approach, descriptive scope and non-experimental design is developed in which it is documented through primary sources of information such as semi-structured interviews, which were carried out with the sustainability and environmental directors of some of the largest and most important construction companies in the country, as well as potential clients of VIS social housing. The results reveal the best practices that the interviewees recognized in this matter, in topics such as: materials, energy, air, water, light, environment and biodiversity, among others. Aspects are highlighted such as the different certifications that exist worldwide and nationally, impediments to the execution of these good practices in this type of construction and the relevance of these implementations to obtain a competitive advantage in organizations. Furthermore, it will be evident whether sustainable development in the construction of buildings constitutes a tool that contributes to favorably or unfavorably encouraging the preferences of potential VIS home buyers towards homes that have the benefits that sustainable construction brings. Finally, this degree work is proposed as a document that identifies and validates some of the best practices implemented in the country as success factors, thus achieving brand differentiation in the sector via sustainable development.
  • Ítem
    Diseño del modelo de negocio para la comercialización de ropa de baño
    (Universidad EAFIT, 2023) Salazar Loaiza, María Fernanda; Borrero Espinel, Mauricio; Giraldo Hernández, Gina María
    The consumption of swimwear has increased in the country and abroad because consumers want to have an increasing variety of clothing for their trips, vacations, walks and outings with relatives and friends. This work has been done to develop the business model and define the new strategy of the company Beira Beachwear, which is a boutique store that offers a personalized service for the sale of swimwear in Colombia and in some other countries. In the theoretical framework, different theories and definitions proposed by prominent authors in the formulation of business strategies and the corresponding tools such as Pestel analysis, Porter's five forces, the SWOT matrix, the value proposition canvas and the (canvas) of the business model. In the development, these tools were applied and integrated into Beira Beachwear to develop the strategy and business model that will strengthen the competitiveness of the business and allow the identification of opportunities that will lead to the growth and sustainability of the company.
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    Identificación de un modelo de asociación entre pymes que permita rentabilizar la exportación de pequeñas cantidades de café tostado desde el suroeste antioqueño con destino a Estados Unidos
    (Universidad EAFIT, 2023) Calle Galvis, Carlos; Arango Patiño, Alejandra; Zúñiga Raigoza, Jaime Alberto; Giraldo Hernández, Gina María
    This study focuses on identifying a partnership model between SMEs with the objective of making profitable the export of small quantities of roasted coffee from Southwest Antioquia to the United States. A comprehensive methodology was used that included statistical analysis of current export trends, the evaluation of factors that influence profitability, the study of association models in related sectors and comparative financial analysis. The results highlight the high export potential of coffee in small quantities, driven by the growing demand for high-quality coffee internationally. Aspects such as product quality, added value, brand and marketing strategies positively influence profitability. However, challenges such as tariff barriers, logistics costs and health regulations were identified, which may affect long-term profitability. The implementation of a partnership model, inspired by successful examples such as the New Zealand Kiwi Growers Organization, using the collaborative economy, is suggested as a promising strategy to improve profitability. This is achieved by optimizing the supply chain and reducing costs using fulfillment, which results in improved profitability based on comparative financial analysis. In summary, this work supports the idea that collaboration between SMEs through an association model with a collaborative economy could be an effective strategy to make profitable the export of small quantities of roasted coffee from Southwest Antioquia to the United States.
  • Ítem
    El Metaverso generalidades y conceptos para su implementación
    (Universidad EAFIT, 2023) Gómez Mora, Óscar Julián; Uribe de Correa, Beatriz Amparo
  • Ítem
    Esenttia, un caso de transformación organizacional
    (Universidad EAFIT, 2023) Hurtado Burbano, María Inés; Ospina Cabrera, Sammir Alejandro; Uribe de Correa, Beatriz Amparo
    This document presents a case study of the organizational transformation process of Esenttia, a Colombian company that faced significant challenges in its industry. The study analyzes the company's journey through the different stages of transformation, from the initial diagnosis of internal and external factors to the implementation of new strategies and processes. The document highlights the importance of a solid organizational culture and a strong leadership in driving successful transformation, as well as the need for continuous adaptation to remain competitive in a changing market. The study concludes with an analysis of the results obtained by Esenttia after the transformation, including improvements in financial performance and reputation. This case study provides valuable insights for MBA students and professionals interested in organizational transformation management and strategic planning.
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    Modelo de gestión humana basada en procesos en Bulgatta S.A.S. para mejorar la calidad de vida a partir de la percepción de los trabajadores
    (Universidad EAFIT, 2023) Sanabria Daza, Andrés Leonardo; Betancur Hurtado, Carlos Mario
    The research article that is presented below, starts from the need to strengthen the restaurant sector, which is affected by different factors, among these, the low levels of experience and training of its workers, high level of turnover and the deficient level of competences. This leads to high risks of affecting the corporate image, in addition to the loss of competitiveness in one of the sectors in which the permanence of workers must be achieved in order to offer excellent customer service. From the above, it follows as a research question: what is the human management model that can be proposed in the Bulgatta S.A.S. organization to improve the quality of life of its members, but from the workers' own perception? Answering this question led to the main objective of proposing a human management model at Bulgatta S.A.S., to improve the quality of life based on the perception of workers. The research addressed the qualitative approach of a descriptive type, in which the development of an interview with the workers was taken as a research instrument with the aim of having a perception about the quality of life and human management in Bulgatta S.A.S. The conclusions are framed within the need to develop a human management proposal based on processes, in which elements such as integrating people, organizing people, rewarding and developing people, and retaining and auditing people are present. With this, it is considered that it would be feasible to solve several of the problems present in this organization and contribute to improving and strengthening its corporate image.
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    Diseño de una metodología para la construcción de cadenas de suministro en la industria cementera
    (Universidad EAFIT, 2023) Godoy Diaz Granados, Julio Mario; Escalante Gómez, Juan Esteban
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