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Ítem Análisis competitivo por parte de los concesionarios de vehículos automotores en la ciudad de Medellín, mediante el uso del Valor Percibido por el Cliente.(Universidad De Antioquia Facultad De Ciencias Económicas, 2014-07-01) Baby Moreno, Jaime; Restrepo, CarlosEste artículo trata del uso del Valor Percibido por el Cliente como herramienta para el análisis competitivo por parte de ensambladoras y concesionarios de Sports Utility Vehicles (SUV). Se muestra cómo se determinan la importancia relativa de los atributÍtem Análisis competitivo por parte de los fabricantes de automóviles y camionetas SUV mediante el uso del Valor Percibido por el Cliente como una herramienta para esa propósito(Fondo Editorial Universidad EAFIT, 2014-01-01) Baby Moreno, Jaime; RESTREPO, CARLOS ANDRESEste artículo trata del uso del Valor Percibido por el Cliente como herramienta para el análisis competitivo por parte de ensambladoras y concesionarios de Sports Utility Vehicles (SUV). Se muestra cómo se determinan la importancia relativa de los atributÍtem Análisis Competitivo por parte de los talleres de servicio automotriz, mediante el uso del valor percibido por el cliente(Fondo Editorial Universidad EAFIT, 2015-01-01) Baby Moreno, Jaime; URIBE, JUAN FERNANDOEste artículo trata del uso del Valor Percibido por el Cliente (VPC) como herramienta para el análisis competitivo por parte de talleres de reparación y mantenimiento automotriz. Se muestra cómo se determinan tanto la importancia relativa de los atributosÍtem Análisis de datos para comprender en los contenidos de las redes sociales, los usos de la palabra emprendimiento en América Latina(Universidad Las Palmas de Gran Canarias) Martins, I.; Rojas, L.Ítem Análisis de la Aplicación del sistema tarifario Multiusuarios de saneamiento: el caso de la ciudad de Medellin-Colombia(Fondo Editorial PUCP, 2011-01-01) URIBE, SILVIA; Munoz Y; LOPEZ, GUSTAVOEl artículo presenta un análisis de los efectos de la aplicación del sistema tarifario multiusuario de saneamiento en las unidades residenciales de estratos altos de la ciudad de Medellín. La metodología utilizada combina lo cualitativo con lo cuantitativÍtem Análisis de la contribución de Hollander al Macromercadeo(Universidad Icesi, 2008-06-01) MUÑOZ, YAROMIRÍtem ANALYSIS OF SERVICE MANAGEMENT STRUCTURES IN COMPANIES FROM THE SERVICE SECTOR(Fondo Editorial Universidad EAFIT, 2016-07-01) Rojas De Francisco, Laura; Bejarano Botero, Luis Mauricio; Marin Valencia, Carlos FernandoThe study that guided this article was done with the purpose of evaluating different service approaches that are articulated as part of the strategies that guide the philosophy of eight organizations. To achieve this, different theoretical perspectives about the service are used, and with the method of case study eight successful companies from Antioquia that developed their organizational structures for service management are studied. The review using models obtained by the literature and the comparison of each case study approaches, allowed to find similarities that can set some guidelines to follow in formulating a service structure, considered as a strategy of differentiation and success factor. The study gives an idea of how to implement models to analyse and evaluate the performance of service, which in future can also be studied from clients / customers. The limitations are related to the recent use of the concept of ``servitization'' practices which are still subject of discussion.Ítem Analysis of the Stimuli of Londoners? Fashion-oriented Impulse Buying Behaviour(Fondo Editorial Universidad EAFIT, 2012-01-03) Ceballos, Lina MariaThis paper explores the stimuli behind fashion-oriented impulse purchases within physicalshopping environments. The main focus of the study is the stimuli behind ?emotional? and?rational? consumer?s responses. The primary qualitative data was collected byÍtem Autogestión, emprendimiento social e innovación social: un análisis de contenidos publicados en Twitter(Tecnológico de Costarica, 2019-11-06) Rojas, L.; Macias, J.Ítem Canales de distribución con orientación al mercado(Fondo Editorial Universidad EAFIT, 2003-01-01) BABY, JAIMEÍtem Caso de Estudio " Un ascenso en ventas"(Universidad Icesi, 2002-01-01) SOTO, GABRIEL JAIMEÍtem Colombian Consumers' Outshopping of Apparel in the U.S(Routledge, 2017-09-01) Ceballos L.M.; Byoungho, Jin; Ortega, Ana MariaOutshopping is defined as purchasing goods outside of consumers' trading areas. Despite threatening local economies, outshopping generates valuable opportunities for the new trading areas in which it occursÍtem Colombian consumers' outshopping of apparel in the U.S.(Routledge, 2018-01-01) Ceballos, Lina M.; Jin, Byoungho; Ortega, Ana M.Outshopping is defined as purchasing goods outside of consumers' trading areas. Despite threatening local economies, outshopping generates opportunities for the new trading areas in which it occurs. Studies on outshopping have reported contradictory results and academics suggest further research, especially in relation to consumers' micro-level characteristics. Moreover, few studies have focused on the U.S. as the trading area and apparel as the traded product. Based on the theory of reasoned action, this quantitative study explores how attitudes toward international outshopping and subjective norm influence purchase intention of apparel goods among international outshoppers in the U.S. by focusing on four characteristics of international outshoppers - self-control in terms of spending, the desire for unique products, age, and gender - as antecedents of attitudes toward outshopping. Colombian consumers (South America) were chosen as respondents because market reports indicate that the U.S. is their top favorite international tourist destination. Findings suggest that more positive attitudes toward outshopping apparel in the U.S. were found among female consumers with higher self-control over their expenditures. Respondents were also influenced by the opinion of others; while age and desire for unique products were found non-significant. By understanding international outshoppers, marketers can develop unique market strategies for attracting global consumers.Ítem La Colonización Antioqueña, el emprendimiento y su aporte a la competitividad regional y nacional(Universidad Icesi, 2010-01-01) Sanclemente-Tellez, Juan CarlosSe analizan elementos característicos de los antioqueños dentro de la denominada ?colonización antioqueña?, utilizando para ello el método histórico, colocando esas características en interacción con ciertos elementos contemporáneos de la competitividaÍtem Comparaison et Contrastation de l´approche sur la TAR, la TCP et le MAT utilisée tant en Marketing qu´en systémes d´information.(Red PILARES (Red de Posgrados de Investigación Latinos en Administración y Estudios de la Organización), 2008-12-01) MUÑOZ, YAROMIRÍtem Competitive analysis by automotive repair shops, using customer perceived value(Fondo Editorial Universidad EAFIT, 2015-06-02) Baby Moreno, Jaime; Uribe Arango, Juan FernandoThis paper addresses the use of customer perceived value (CPV) as a tool for competitive analysis among automotive repair and maintenance shops. It describes how to determine both the relative importance of properties taken into account by customers when assessing the performance of an automotive repair shop, and the performance assessment conducted by the users of repair shops owned by car dealers and by individuals. Subsequently, it illustrates how both types of repair shops view their competitive position. It also shows the gap between the ideal expected values and the values perceived by the market which becomes a sort of ``map'' of opportunities both for businesses currently present in the market and for new participants.Ítem Conocimiento y uso del Microcrédito en pequeñas empresas de Bajos Recursos.(2015-01-01) Perez, Sandra Milena; Munoz YEste trabajo explora el conocimiento, la percepción, el acceso y el uso de opciones de microcrédito para microempresarios de la base de la pirámide en Medellín. Para ello se realizó un estudio exploratorio y descriptivo con dos técnicas: las entrevistas eÍtem Consumo responsable y configuración de ciudadanías proambientales(Berghahn Journals, 2018-01-01) Gil M.C.M.; Silva C.P.Increased consumption of goods and services has contributed to environmental crises. Responsible consumption movements and the factors that contribute to the formation of pro-environmental behaviors have emerged in the Global North. Few studies have advanced in identifying the factors that aff ect the appropriation of pro-environmental practices in the Global South, specifically in cities of countries with emerging economies and fast urbanization. Through semi-structured interviews and non-participant observation conducted with 34 families from diff erent socioeconomic categories in Medellin, Colombia, we addressed the following questions: Do environmental concerns influence consumption and waste practices? What factors aff ect the appropriation of environmental practices? Although diff erent factors limit responsible consumption, the results of this study show that pro-environmental practices related to consumption and waste contribute to the formation of pro-environment citizenships. © Regions & Cohesion.Ítem Corporate social responsibility (CSR) of small retailers(UNIV MAGDALENA, 2015-01-01) Sanclemente-Tellez, Juan CarlosThe implementation of Corporate Social Responsibility (CSR) to small retailers of consumer goods in a city of Colombia (Medellin) is analyzed. From an empirical investigation it is studied some elements that generate positioning for these traders face the threat of large retailers (supermarkets with modern trade) including the construct of CSR and some components that produce reputation for these people against those competitors. It is discussed in the literature how the concept of CSR is associated with small businesses, the relationship between this variable and retailing studying the main results of research carried out with neighborhood shopkeepers (small retailers) in Medellin during 2011 in which also intervened customers of these dealers and some of its suppliers (manufacturers, wholesale distributors). Qualitative research methodology based on Grounded Theory supplemented with Ethnography is also exposed. Data collection was conducted through individual semi-structured depth interviews, focus groups and non-participant observation. Finally, a discussion of the main findings as well as their most relevant conclusions is made.