Analysis of the Stimuli of Londoners? Fashion-oriented Impulse Buying Behaviour
Fecha
2012-01-03
Autores
Ceballos, Lina Maria
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Editor
Fondo Editorial Universidad EAFIT
Resumen
This paper explores the stimuli behind fashion-oriented impulse purchases within physicalshopping environments. The main focus of the study is the stimuli behind ?emotional? and?rational? consumer?s responses. The primary qualitative data was collected by