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Ítem Valor Percibido por el Cliente (VPC), como una herramienta para el análisis competitivo(Fondo Editorial Universidad EAFIT, 2005-01-01) BABY, JAIMEÍtem Las corridas de toros en San Fermín: El riesgo, la muchedumbre y el hedonismo(Fondo Editorial Universidad EAFIT, 2005-01-01) MUÑOZ, YAROMIRÍtem Las P's de Mercadeo Algunas Precisiones.(Fondo Editorial Universidad EAFIT, 2008-01-01) BABY, JAIMEÍtem La satisfacción del consumidor en las experiencias hedonistas(EMERALD GROUP PUBLISHING LIMITED, 2004-01-01) MUÑOZ, YAROMIRÍtem Using Fear Appeals in Warning Labels to Promote Responsible Gambling among VLT Players: the key Role of Depth of Information Processing(Kluwer Academic Publishers / Plenum, 2010-11-01) MUÑOZ, YAROMIRÍtem Análisis de la contribución de Hollander al Macromercadeo(Universidad Icesi, 2008-06-01) MUÑOZ, YAROMIRÍtem Evaluación cognitiva y reacción emocional a la variación de la amenaza y el emisor en las advertencias contra productos adictivos: proposiciones de investigación(Departamento de Administración de Empresas de la Facultad de Ciencias Económicas y Administrativas de la Pontificia Universidad Javeriana de Bogotá, 2007-06-01) MUÑOZ, YAROMIRÍtem The role of a fashion spotlight event in a process of city image reconstruction(Elsevier, 2020-08-18) Ceballos, L.; Monroy, J.Despite the academic interest in city branding, further empirical studies are needed to explore the use of spotlight events in rebuilding images of cities. Colombiamoda, a trade show held annually in Medellin (Colombia), is internationally recognized as one of the main fashion weeks in Latin America. Using social representation theory and a netnographic approach, this study explores online representations of Colombiamoda regarding the city image of Medellin. With a complex network analysis of social media contents, this research models the community structure of the collective dynamic behavior of actors interacting online around the topic of Colombiamoda. Data visualization revealed 11 clusters or main topics of conversation among online users, such as fashion, catwalk, etc, which had Medellin as a transversal topic of conversation. Findings suggest that the role of Colombiamoda in the process of reconstruction of the city image of Medellin is to act as a cobrand between three types of brands: the brand event, the city brand, and the brands involved in the social media audience of Colombiamoda. Data analyses reveal that these brand alliances are created, articulated, and reinforced online via brand and narrative engagement. To further increase the leveraging between Colombiamoda and Medellin, researchers recommend that the brand strategy of the city, as well as the event, should rely on the preexisting positive associations with the topic of fashion to facilitate a joint presentation of brands. Insights are useful in reformulating city branding strategies and urban policy, as well as providing theoretical, managerial, and methodological implications.Ítem The Effect of Student Work Group Emotional Intelligence on Individual Task Performance in Teams(SAGE Publications Ltd, 2020-01-01) Román-Calderón J.P.; Aguilar-Barrientos S.; Escalante J.E.; Barbosa J.; Arias Salazar A.Background: The development of employability skills is a concern of educational institutions, which must introduce experiential learning scenarios for undergraduate students. Purpose: This study is aimed at testing the relationship between emotional intelligence and individual task performance in teams, during a recruiting activity for an experiential learning program. Methodology/Approach: Self-reported and third rater’s measures were used to assess both variables as part of the selection process of participants on an experiential learning program focused on engineering competitions. Exploratory structural equation modeling was used for data analysis. Findings/Conclusions: Results show partial support of the hypothesis by revealing a significant but apparently counterintuitive relationship. Implications: The study reveals the measurement of employability skills as a challenge and a necessity. For employers, it reinforces that teamwork, socialization, and daily organizational endeavors require the appropriate soft skills to obtain good performance levels. © The Authors 2020.Ítem La familia como unidad de consumo en el contexto capitalista actual en la ciudad de Medellín(Fondo Editorial Universidad EAFIT, 2001-03-01) MUÑOZ, YAROMIRÍtem Determinants of innovation performance of organizations in a regional innovation system from a developing country(Emerald Group Publishing Ltd., 2020-09-21) Serna, M.; Ortega, A.Ítem Comparaison et Contrastation de l´approche sur la TAR, la TCP et le MAT utilisée tant en Marketing qu´en systémes d´information.(Red PILARES (Red de Posgrados de Investigación Latinos en Administración y Estudios de la Organización), 2008-12-01) MUÑOZ, YAROMIRÍtem Guía de análisis para determinar la naturaleza de los canales de distribución - un enfoque con orientación hacia el mercado(Fondo Editorial Universidad EAFIT, 2002-01-01) BABY, JAIMEÍtem Caso de Estudio " Un ascenso en ventas"(Universidad Icesi, 2002-01-01) SOTO, GABRIEL JAIMEÍtem Canales de distribución con orientación al mercado(Fondo Editorial Universidad EAFIT, 2003-01-01) BABY, JAIMEÍtem Home-Based Leisure(Taylor and Francis Ltd., 2017-10-01) ROJAS, LAURA ISABELÍtem Graphic Gambling Warnings: How they Affect Emotions, Cognitive Responses and Attitude Change(Kluwer Academic Publishers / Plenum, 2013-06-01) MUÑOZ, YAROMIRÍtem La motivación en equipos de ventas. Plan de motivación(Fondo Editorial Universidad EAFIT, 2008-06-01) SOTO, GABRIEL JAIMEÍtem Consumo responsable y configuración de ciudadanías proambientales(Berghahn Journals, 2018-01-01) Gil M.C.M.; Silva C.P.Increased consumption of goods and services has contributed to environmental crises. Responsible consumption movements and the factors that contribute to the formation of pro-environmental behaviors have emerged in the Global North. Few studies have advanced in identifying the factors that aff ect the appropriation of pro-environmental practices in the Global South, specifically in cities of countries with emerging economies and fast urbanization. Through semi-structured interviews and non-participant observation conducted with 34 families from diff erent socioeconomic categories in Medellin, Colombia, we addressed the following questions: Do environmental concerns influence consumption and waste practices? What factors aff ect the appropriation of environmental practices? Although diff erent factors limit responsible consumption, the results of this study show that pro-environmental practices related to consumption and waste contribute to the formation of pro-environment citizenships. © Regions & Cohesion.