Artículos
URI permanente para esta colección
Examinar
Envíos recientes
Ítem Using Fear Appeals in Warning Labels to Promote Responsible Gambling among VLT Players: the key Role of Depth of Information Processing(Kluwer Academic Publishers / Plenum, 2010-11-01) MUÑOZ, YAROMIRÍtem Las P's de Mercadeo Algunas Precisiones.(Fondo Editorial Universidad EAFIT, 2008-01-01) BABY, JAIMEÍtem La satisfacción del consumidor en las experiencias hedonistas(EMERALD GROUP PUBLISHING LIMITED, 2004-01-01) MUÑOZ, YAROMIRÍtem Valor Percibido por el Cliente (VPC), como una herramienta para el análisis competitivo(Fondo Editorial Universidad EAFIT, 2005-01-01) BABY, JAIMEÍtem Las corridas de toros en San Fermín: El riesgo, la muchedumbre y el hedonismo(Fondo Editorial Universidad EAFIT, 2005-01-01) MUÑOZ, YAROMIRÍtem Home-Based Leisure(Taylor and Francis Ltd., 2017-10-01) ROJAS, LAURA ISABELÍtem Graphic Gambling Warnings: How they Affect Emotions, Cognitive Responses and Attitude Change(Kluwer Academic Publishers / Plenum, 2013-06-01) MUÑOZ, YAROMIRÍtem La motivación en equipos de ventas. Plan de motivación(Fondo Editorial Universidad EAFIT, 2008-06-01) SOTO, GABRIEL JAIMEÍtem Canales de distribución con orientación al mercado(Fondo Editorial Universidad EAFIT, 2003-01-01) BABY, JAIMEÍtem The Effect of Student Work Group Emotional Intelligence on Individual Task Performance in Teams(SAGE Publications Ltd, 2020-01-01) Román-Calderón J.P.; Aguilar-Barrientos S.; Escalante J.E.; Barbosa J.; Arias Salazar A.Background: The development of employability skills is a concern of educational institutions, which must introduce experiential learning scenarios for undergraduate students. Purpose: This study is aimed at testing the relationship between emotional intelligence and individual task performance in teams, during a recruiting activity for an experiential learning program. Methodology/Approach: Self-reported and third rater’s measures were used to assess both variables as part of the selection process of participants on an experiential learning program focused on engineering competitions. Exploratory structural equation modeling was used for data analysis. Findings/Conclusions: Results show partial support of the hypothesis by revealing a significant but apparently counterintuitive relationship. Implications: The study reveals the measurement of employability skills as a challenge and a necessity. For employers, it reinforces that teamwork, socialization, and daily organizational endeavors require the appropriate soft skills to obtain good performance levels. © The Authors 2020.Ítem The role of a fashion spotlight event in a process of city image reconstruction(Elsevier, 2020-08-18) Ceballos, L.; Monroy, J.Despite the academic interest in city branding, further empirical studies are needed to explore the use of spotlight events in rebuilding images of cities. Colombiamoda, a trade show held annually in Medellin (Colombia), is internationally recognized as one of the main fashion weeks in Latin America. Using social representation theory and a netnographic approach, this study explores online representations of Colombiamoda regarding the city image of Medellin. With a complex network analysis of social media contents, this research models the community structure of the collective dynamic behavior of actors interacting online around the topic of Colombiamoda. Data visualization revealed 11 clusters or main topics of conversation among online users, such as fashion, catwalk, etc, which had Medellin as a transversal topic of conversation. Findings suggest that the role of Colombiamoda in the process of reconstruction of the city image of Medellin is to act as a cobrand between three types of brands: the brand event, the city brand, and the brands involved in the social media audience of Colombiamoda. Data analyses reveal that these brand alliances are created, articulated, and reinforced online via brand and narrative engagement. To further increase the leveraging between Colombiamoda and Medellin, researchers recommend that the brand strategy of the city, as well as the event, should rely on the preexisting positive associations with the topic of fashion to facilitate a joint presentation of brands. Insights are useful in reformulating city branding strategies and urban policy, as well as providing theoretical, managerial, and methodological implications.Ítem Evaluación cognitiva y reacción emocional a la variación de la amenaza y el emisor en las advertencias contra productos adictivos: proposiciones de investigación(Departamento de Administración de Empresas de la Facultad de Ciencias Económicas y Administrativas de la Pontificia Universidad Javeriana de Bogotá, 2007-06-01) MUÑOZ, YAROMIRÍtem Análisis de la contribución de Hollander al Macromercadeo(Universidad Icesi, 2008-06-01) MUÑOZ, YAROMIRÍtem Caso de Estudio " Un ascenso en ventas"(Universidad Icesi, 2002-01-01) SOTO, GABRIEL JAIMEÍtem Comparaison et Contrastation de l´approche sur la TAR, la TCP et le MAT utilisée tant en Marketing qu´en systémes d´information.(Red PILARES (Red de Posgrados de Investigación Latinos en Administración y Estudios de la Organización), 2008-12-01) MUÑOZ, YAROMIRÍtem La familia como unidad de consumo en el contexto capitalista actual en la ciudad de Medellín(Fondo Editorial Universidad EAFIT, 2001-03-01) MUÑOZ, YAROMIRÍtem Guía de análisis para determinar la naturaleza de los canales de distribución - un enfoque con orientación hacia el mercado(Fondo Editorial Universidad EAFIT, 2002-01-01) BABY, JAIMEÍtem Determinants of innovation performance of organizations in a regional innovation system from a developing country(Emerald Group Publishing Ltd., 2020-09-21) Serna, M.; Ortega, A.Ítem The MAYA principle as applied to apparel products: The effects of typicality and novelty on aesthetic preference(Emerald Group Publishing Ltd., 2019-01-01) Ceballos L.M.; Hodges N.N.; Watchravesringkan K.Purpose: There are numerous design principles that can guide strategic decisions and determine good product design. One principle that has received considerable attention in the literature is the MAYA principle, which suggests that consumers seek a balance of typicality and novelty in products. The purpose of this paper is to test the MAYA principle specific to various categories of apparel. By drawing from the MAYA principle as a two-factor theory, the effects of specific aesthetic properties (i.e. typicality and novelty) of apparel products on consumer response were examined. Design/methodology/approach: An experimental design in three phases was implemented. Findings: Results revealed that typicality is the primary predictor of aesthetic preference relative to pants and jackets, while both typicality and novelty are significant predictors of aesthetic preference relative to shirts, suggesting that the MAYA principle better explains aesthetic preference relative to shirts. Research limitations/implications: Understanding consumers’ reactions to product design provides potential value for academics as well as practitioners. Practical implications: Consideration of both aesthetic properties is needed when implementing the MAYA principle in apparel design. Originality/value: Although studies have examined the MAYA principle relative to consumer products, few have examined how the principle operates relative to apparel products. The definition of a design principle, such as the MAYA principle, assumes that the logic proposed should apply to all types of products. Yet, this empirical study reveals that this is not the case when applied across different apparel categories. © 2019, Emerald Publishing Limited.