Colombian Consumers' Outshopping of Apparel in the U.S
Fecha
2017-09-01
Autores
Ceballos L.M.
Byoungho, Jin
Ortega, Ana Maria
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Título de la revista
ISSN de la revista
1466-4402
09593969
09593969
Título del volumen
Editor
Routledge
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Resumen
Outshopping is defined as purchasing goods outside of consumers' trading areas. Despite threatening local economies, outshopping generates valuable opportunities for the new trading areas in which it occurs