Colombian Consumers' Outshopping of Apparel in the U.S
Fecha
2017-09-01
Autores
Ceballos L.M.
Byoungho, Jin
Ortega, Ana Maria
Título de la revista
ISSN de la revista
Título del volumen
Editor
Routledge
Resumen
Outshopping is defined as purchasing goods outside of consumers' trading areas. Despite threatening local economies, outshopping generates valuable opportunities for the new trading areas in which it occurs