Maestría en Estudios del Comportamiento (tesis)

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https://hdl.handle.net/10784/30539

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Intervención comportamental para que las personas de una empresa del sector constructor en Medellín aprendan a identificar alertas de phishing
(Universidad EAFIT, 2024) Bravo Giraldo, Andrea; Arcila Ossa, María Alejandra; Vélez Ruiz, Sebastián; Cardona Mesa, Laura
The exponential growth in digital adoption in the daily lives of Colombians has facilitated our everyday activities but also exposed us to new cybersecurity risks, such as phishing. Phishing is a type of fraud that deceives individuals into taking actions that expose themselves or their organizations and steal confidential information or money. Phishing attacks cannot be prevented solely through technology, as attackers exploit individuals and their cognitive biases. This paper describes a behavioral Boost intervention within the context of the Master's degree in Behavioral Studies at EAFIT University. It aims, through a pre-experimental design, for members of a construction company in Medellín to be able to correctly identify whether an electronic message contains phishing alerts. We will address the selected target behavior, the individuals and institutions involved, the behavioral focus we aim to modify, as well as the details of the intervention, limitations, results, and conclusions. Although the intervention did not achieve a statistically significant impact, the descriptive analysis showed a 5% improvement in the ability to identify warning signals, in both phishing messages and legitimate messages from institutions. We hope this work contributes to the strategies of institutions and individuals in addressing this issue.
Clasificación de residuos para niños en etapa preescolar : una apuesta por la educación ambiental temprana
(Universidad EAFIT, 2024) Londoño Osorio , Laura; Henao Loaiza, Marta Lucía; Vélez Zapata, Sara
Environmental education is part of the essential alternatives to try to take care of the planet. In this intervention we work with 5 and 6 year old children, belonging to the preschool grade of an educational institution in the city of Medellín, applying a series of activities focused on teaching the proper classification of waste generated during school snacks (constant source of waste), specifically in the consumption of the industrialized ration (IR) of the school feeding program (PAE). In the diagnosis and design stages of this project, we use tools from the wheel of behavioral change and the EAST methodological framework, under the premise of clear, simple and attractive communication with the children's audience. To measure the impact of the intervention, we applied pre- and post-test qualitative instruments, resulting in a significant change in this behavior, making it possible to reduce the environmental footprint of the educational institution. We conclude that it is possible to incorporate the appropriate classification of waste in this population group, taking into account the specific context and complying with conditions such as: the instruction of basic knowledge, the use of altruistic motivation focused on tender messages and the provision of elements that help overcome physical barriers. Furthermore, children easily appropriate this type of knowledge and show enthusiasm for sustainable activities. We recommend the inclusion of environmental education programs from the beginning of the academic stages, and the strengthening of different pro-environmental initiatives related to waste management.
Intervención comportamental para fortalecer la resolución de problemas en los jugadores del club deportivo Megatalentos de la categoría “Primera B, semiprofesional sub-21” de la Liga Antioqueña de fútbol
(Universidad EAFIT, 2024) Infante Sarmiento, Javier; Piedrahita Gil, Juan David; Acevedo Mesa, Carmen Natalia
The main purpose study, is to run a behavioral intervention to strengthen problem solving in Megatalentos club members under 21 division Antioquia soccer league. Currently the team shows high levels of dropout members. Metodology applied was the Wheel of change (Michie et al., 2014, p. 40). The intervention was developed in 3 phases: diagnosis, intervention and results evaluation, showing players increasing training attendance, better comunication with team´s coaching staff when troubles came up, creating solutions and better team conversations presenting alternatives to improve performance, and showing good achievements in problem solving without losing process and having greater participation in the team. Some recomendations were develop to continue the research working on other behavioral intervention methods allowing análysis with longer term results.
La compasión en una institución hospitalaria : viabilidad de una intervención orientada al cuidado de pacientes y profesionales en salud
(Universidad EAFIT, 2024) Restrepo Arango, Julia; Lemos Hoyos, Mariantonia
Adultos mayores : hacia una población empoderada para protegerse frente a ciberdelitos
(Universidad EAFIT, 2024) Vera Sepúlveda, Silvia; Monsalve Palacio, María Andrea; Romero Restrepo, Tamara; Peláez Jaramillo, Sergio; Cardenas Niño, Lucila
Adherencia al estiramiento para un entorno laboral seguro.
(Universidad EAFIT, 2024-02-28) Villegas Fernández, Isabela; Orjuela Giraldo , Natalia Liset; Lemos Hoyos Mariantonia
Safety and health at work are fundamental for the well-being and quality of life of employees. Haceb Company seeks to reduce overexertion accidents through a behavioral intervention aimed at promoting adherence to stretching in the Technical Service Business Unit (UBN), where high rates of overexertion accidents have been recorded. To this end, a pre-experimental design was conducted with self-report measures before and after the intervention. The intervention was developed based on the methodological framework of the behavior change wheel and the EAST framework. Reminder messages, group warm-ups, instructional videos, and family messages were employed. The intervention showed a positive impact, with a statistically significant increase in knowledge about stretching and a higher frequency of stretching exercises. However, recognizing the bias of desirability, it is recommended to incorporate objective measurements from Occupational Health and Safety (OHS) to evaluate the effects on musculoskeletal health and physical performance of the intervened population.
Uso ético de la información para disminuir el plagio universitario : fortaleciendo las competencias informacionales, mediante una intervención comportamental con el modelo mindspace
(Universidad EAFIT, 2024) Serna Ramírez, María Raquel; Barreneche Giraldo, Isabel; Echeverri Álvarez, Jonathan
Resultados de una intervención cuasi-experimental para mejorar el autocuidado de los técnicos de mantenimiento de equipos de transporte vertical en Medellín, Colombia
(Universidad EAFIT, 2024) Guzmán Rodríguez, Nathalia Andrea; Peralta Díaz, Ingrid Johanna; Ruiz Lopera, Santiago; Lemos Hoyos, Mariantonia
Intervención comportamental para fortalecer la claridad en la comunicación : clave para la colaboración. Caso Chec
(Universidad EAFIT, 2023) Zapata Cadavid, Natalia; Bernal Rodríguez, María Alejandra; Acosta Rodríguez, Andrea; Torres Cadavid, Susana
Decisiones reproductivas en mujeres adolescentes : intervención comportamental en torno al uso de métodos anticonceptivos modernos
(Universidad EAFIT, 2023) Macías González, Deisy Johana; Molina Cañas, Ana Lucía; Orrego Varón, Mayra Alejandra; Martínez Londoño, Juliana
Intervención comportamental tipo nudge para aumentar la participación de las mujeres en vacantes de tecnología e informática
(Universidad EAFIT, 2023) Marín Pareja, Erica Yohana; Montoya Jaramillo, Salomé
Objective: to increase women's applications for specialised IT vacancies published on the Comfama Employment Service platform through nudge, reducing ambiguity in the structure of the vacancies, attaching a message of inclusion, and reinforcing role models. Method: a quasi-experimental study was conducted in a real environment with ex ante - ex post measurement and a non-probabilistic convenience sample. During 4 weeks, the structure of a total of 10 vacancies published in the Comfama Employment Service for the month of October 2023 was modified, assigned to the Specialised IT Connector, where a message of inclusion was added to the headline of the vacancy, information such as the name and salary range was included and the publication was replicated in the advertisement on the Comfama Employment social networks. Methodological tools from the Easy, Attractive, Social, Timely (EAST) model were used to reduce ambiguity in the structure and information of the vacancies and to reinforce role models with women in IT positions. Result: during the month of October 2023 there was a 14% participation of women in contrast to the month of August and September of the same year, where the participation was 8%. In addition, 51% male participation was achieved, compared to 42% in August. Conclusions: By reducing ambiguity in the structure of the vacancies, providing necessary information plus the accompanying message of inclusion and reinforcing role models, it was possible to increase the participation of women by 6 percentage points in October 2023 compared to August and September 2023. In addition, the intervention does not affect male participation, as it even increased male participation by 9 points over August.
Programa de intervención para el fortalecimiento de la capacidad argumentativa del equipo de Key Account Managers del Grupo Logístico TCC. Empoderamiento para hacer tangible el valor
(Universidad EAFIT, 2023) Escobar Guerrero, Billy Harbey; Restrepo Escobar, Laura Isabel; Romero Ochoa, Edgar Sebastián; Londoño Restrepo, Natalia
This program links the theory of argumentation with behavioral studies by focusing on the deliberative system of the individuals who are the focus of the intervention, with the aim of providing them with knowledge and learning techniques to strengthen their persuasive abilities and train them in argumentative skills. The target population is a group of thirteen Key Account Managers (KAM) of Grupo Logístico TCC, a leading company in the logistics sector in Colombia. The KAM team is responsible for making the value proposition tangible at each stage of the company's relationship chain, which is why argumentative quality is a fundamental competence to perform its role. To this end, two fundamental lines were addressed: the first rhetoric, focused on the training of techniques to increase the quality of the arguments that allow them to be reliable and credible (ethos), manage emotions (pathos) and refine the use of persuasive arguments based on reason (logos). The second is logical-dialectical to increase their argumentative skills in the construction of solid arguments. It was implemented under a multimodal model or mode, within the EAST intervention methodological framework and a pre-experimental research design with pretest and posttest in a single group. The same qualitative instrument was used, in the pre-test and post-test: a survey with 8 vignettes, with client objections, requiring each agent to write down responses. The main finding lies in the significant improvements found comparing the pre-test and posttest since, in the former, the heterogeneity of the arguments was considerably high, in relation to the organization's value proposition. In the latter, greater homogeneity and alignment is perceived in the discourse between the intervened agents. It is concluded that the multimodal intervention, based on the use of images, video, texts, experiences, workshops, and other narrative resources, represents an effective tool for strengthening argumentative skills. According to the scarce evidence found in the literature, which incorporates this line of argument within the topic of behavioral studies, it could be stated that the present experiment represents a novelty in the field of the discipline.
Impacto en la retroalimentación entre auxiliares de enfermería y gerontología usando una herramienta comportamental multimodal
(Universidad EAFIT, 2023) Sanabria Quiroga, Álvaro Enrique; Álvarez Henao, David; Lemos Hoyos, Mariantonia
Intervención comportamental para impulsar la participación en formaciones virtuales para adultos
(Universidad EAFIT, 2023) Hernández Arbeláez, Carolina; Pineda Varela, Laura Andrea; Correa Flórez, Sindy Lorena; Vélez Zapata, Sara
Intervención comportamental para reducir el exceso de velocidad de los conductores de transporte de carga por carretera en una empresa de electrodomésticos en Colombia
(Universidad EAFIT, 2023) Zapata Cruz, Juan Pablo; Jaramillo Gaviria, Ana María
Promoción del primer uso de la herramienta tecnológica de autorreporte "Tú cuentas" mediante una intervención comportamental con el modelo EAST
(Universidad EAFIT, 2023) Forero Jaramillo, Camilo Andrés; Montoya Echeverri, Claudia Marcela; Cardona Franco, Paola Andrea; Echeverri Álvarez, Jonathan
The adoption of technological tools in corporate environments is a challenge for organizations. This study focused on achieving the first use, as a fundamental step for the adoption of a self-report tool. An intervention based on the principles of the EAST model was used, with the objective of minimizing the intention-action gap and evaluating the impact of two messages: utility/ease and safety/group benefit. The intervention was carried out in 187 entrepreneurs, using two treatments and a control group. The results showed that the intervention had a significant impact on access to the tool. In the control group, only 29.8% of participants performed measurable actions, while in the treatment groups, 63.1% and 64.6% of participants performed such actions, respectively. The differences between the treatments and the control group were statistically significant. However, no significant differences were found between the two implemented treatments, nor in the number of self-reports between the treatments and the control group. With the above, it is concluded that the messages designed with behavioral science tools had a positive impact on access to the technological tool in the analyzed corporate environment. However, more research is required to determine whether the messages alone or modifications to the tool design have a significant effect on continued use of the tool.
Intervención comportamental para abordar la territorialidad de adultos mayores en el comedor de la residencia Atardeceres VID
(Universidad EAFIT, 2023) Peralta Vélez, Ana María; Úsuga Arcila, Gloria Carolina; Lemos Hoyos, Mariantonia
Intervención comportamental para aumentar el porcentaje de visitantes coagricultores a la finca de la CSA camino a la montaña-Eafit
(Universidad EAFIT, 2023) Vega Gutiérrez, Laura; Henao Duque, Andrea; Silva Jaramillo, Santiago
Climate change and the entire global conversation around this phenomenon has led to the creation of a new type of activist who takes their negative emotions in the face of this problem, turns them into concrete actions and changes their ways of consumption, especially when it comes to food. Thus, he chooses an agroecological model such as the one represented by a Community that Sustains Agriculture (CSA), where the consumer becomes a co-farmer who assumes the same risks as the farmer. This model exists at EAFIT and has 27 co-farmers who support a peasant family with a monthly payment. For this CSA to work, it must comply with a series of characteristics that imply the consolidation of a community. It was found that one way to potentiate the community was by strengthening the link between farmer and co-farmer through a visit to the farm, and to achieve massive assistance, an intervention based on the MINDSPACE behavioral model was carried out, which wanted to show the farming family as the key messenger for generating feelings of closeness and familiarity; create expectations and positive emotions around the visit and generate a public commitment to attend. After the intervention, it was concluded that it was not possible to increase the percentage of co-farmers present on the farm; however, it was possible to generate the expected emotions and the messenger was the most relevant element of the intervention.
Intervención comportamental tipo MINDSPACE para promover prácticas de ahorro programado en jóvenes de educación media de una institución educativa en la ciudad de Medellín-Colombia
(Universidad EAFIT, 2023) Pantoja Arias, Johan Camilo; Flórez Álvarez, Jhonathan; Giraldo Aristizábal, Natalia; Cardona Mesa, Laura Carolina
The objective of this study was to evaluate the effectiveness of the savings program among secondary education students in Medellin during 2023. The study aimed to enhance students' saving capacity, evaluate goal attainment in terms of savings in both a treatment group and a control group, determine the presence of significant differences in savings between the two groups, and analyze the influence of family support on goal attainment based on their sociodemographic and socioeconomic profiles. The results demonstrated the success of the behavioral intervention, as students were able to achieve their savings goals regardless of their economic circumstances. Moreover, the importance of family support in students' success was emphasized. These findings underscore the efficacy of the programmed saving strategy and its potential to enhance the saving capacity of secondary education students.
Intervención comportamental de relación entre la retroalimentación como competencia del liderazgo y la intención de rotación en una empresa de manufactura colombiana
(Universidad EAFIT, 2023) Gómez Gutiérrez, Sergio Andrés; Silva Jaramillo, Santiago

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