Maestría en Estudios del Comportamiento (tesis)

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https://hdl.handle.net/10784/30539

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Intervención comportamental para mejorar funciones cognitivas y memoria de trabajo en los empleados del back - office en una empresa del sector BPO : reducción estrés y percepción de carga
(Universidad EAFIT, 2024) Durango Salinas, Evelyn; Cuartas Arias, Jorge Mauricio
Cognitive load and stress are problems constantly faced by human beings, whether for work, academic or personal reasons. Any situation that requires an effort of attention or concentration requires people to invest their cognitive resources. The objective of this study was to apply a behavioral intervention under the EAST framework and validate whether strengthening cognitive abilities and developing planning skills can modify the perception of mental workload and thus reduce the stress levels of back-office employees in a BPO company. This study was developed in 3 phases: Conceptualization, Intervention and effectiveness evaluation. The results showed that 89% of the employees indicated that the planning tools provided were useful to better plan their time and in relation to the perception of load, 82% indicated that it was easy to manage their daily workload. In relation to cognitive breaks, 83% of employees indicated that they were effective in improving productivity and managing their daily workload. Applying these strategies not only in work contexts can contribute significantly to improving productivity and finding a balance between work and personal life. It is recommended to continue researching and promoting these practices in organizations to manage employee health.
Promover el diligenciamiento cuidadoso de la evaluación docente en estudiantes de pregrado de una Institución de educación superior de Medellín
(Universidad EAFIT, 2024) Villada Rodríguez, Paula; Castañeda Suárez, Sara; Román Calderón, Juan Pablo
“Lo que hoy resisto, mañana disfruto”: intervención comportamental tipo boost para mejorar el ahorro en la institución educativa Vida para todos en Medellín
(Universidad EAFIT, 2024) Hernández Castaño, Sara María; Bueno Londoño, Daniela; Peláez Jaramillo, Sergio
Aumentar el uso de la herramienta en línea Webpath Express como instrumento hábil para la enseñanza y el aprendizaje en la comunidad educativa en un colegio de la Estrella (Antioquia)
(Universidad EAFIT, 2024) Osorio Rico , Ricardo Andrés; Arboleda Cano , Diana Marcela; Echeverri Álvarez, Jonathan; Mazo Barrientos, Juan Daniel
This work presents a behavioral intervention carried out in an educational institution in the municipality of La Estrella (Antioquia), where the Behavior Change Wheel model was used (Michie et al 2011). The behavioral problem to be intervened was the underuse of the WebPath Express online tool of the library's bibliographic software by students and teachers. In the conceptual framework, three key variables were defined to mobilize the intention to change, supported by theoretical and empirical references, which were: Digital literacy, perceived usefulness and collaboration and institutional leadership. These three variables, according to the research found (Becerra 2016, Domínguez & Echeverría 2011, Vergara & Lloreda 2020, Valerio 2011, Lomos et al 2023, Ormaza & Fajardo 2023), presented evidence of their effectiveness in mobilizing the use of ICTs in the teaching exercise. The entire process is presented with these major sections: Introduction, Conceptual Framework, Diagnosis, Intervention Design, Results, Discussion and Conclusions.
Intervención comportamental para disminuir el número de agresiones físicas en los internos de la institución ciudad don Bosco de Medellín
(Universidad EAFIT, 2024) Lopera Estrada, María Clara; Rendón Duque, Julián Alberto; Mejía Candamil, César David; Palau Vasco, Alexander
Intervención comportamental para que las personas de una empresa del sector constructor en Medellín aprendan a identificar alertas de phishing
(Universidad EAFIT, 2024) Bravo Giraldo, Andrea; Arcila Ossa, María Alejandra; Vélez Ruiz, Sebastián; Cardona Mesa, Laura
The exponential growth in digital adoption in the daily lives of Colombians has facilitated our everyday activities but also exposed us to new cybersecurity risks, such as phishing. Phishing is a type of fraud that deceives individuals into taking actions that expose themselves or their organizations and steal confidential information or money. Phishing attacks cannot be prevented solely through technology, as attackers exploit individuals and their cognitive biases. This paper describes a behavioral Boost intervention within the context of the Master's degree in Behavioral Studies at EAFIT University. It aims, through a pre-experimental design, for members of a construction company in Medellín to be able to correctly identify whether an electronic message contains phishing alerts. We will address the selected target behavior, the individuals and institutions involved, the behavioral focus we aim to modify, as well as the details of the intervention, limitations, results, and conclusions. Although the intervention did not achieve a statistically significant impact, the descriptive analysis showed a 5% improvement in the ability to identify warning signals, in both phishing messages and legitimate messages from institutions. We hope this work contributes to the strategies of institutions and individuals in addressing this issue.
Clasificación de residuos para niños en etapa preescolar : una apuesta por la educación ambiental temprana
(Universidad EAFIT, 2024) Londoño Osorio , Laura; Henao Loaiza, Marta Lucía; Vélez Zapata, Sara
Environmental education is part of the essential alternatives to try to take care of the planet. In this intervention we work with 5 and 6 year old children, belonging to the preschool grade of an educational institution in the city of Medellín, applying a series of activities focused on teaching the proper classification of waste generated during school snacks (constant source of waste), specifically in the consumption of the industrialized ration (IR) of the school feeding program (PAE). In the diagnosis and design stages of this project, we use tools from the wheel of behavioral change and the EAST methodological framework, under the premise of clear, simple and attractive communication with the children's audience. To measure the impact of the intervention, we applied pre- and post-test qualitative instruments, resulting in a significant change in this behavior, making it possible to reduce the environmental footprint of the educational institution. We conclude that it is possible to incorporate the appropriate classification of waste in this population group, taking into account the specific context and complying with conditions such as: the instruction of basic knowledge, the use of altruistic motivation focused on tender messages and the provision of elements that help overcome physical barriers. Furthermore, children easily appropriate this type of knowledge and show enthusiasm for sustainable activities. We recommend the inclusion of environmental education programs from the beginning of the academic stages, and the strengthening of different pro-environmental initiatives related to waste management.
Intervención comportamental para fortalecer la resolución de problemas en los jugadores del club deportivo Megatalentos de la categoría “Primera B, semiprofesional sub-21” de la Liga Antioqueña de fútbol
(Universidad EAFIT, 2024) Infante Sarmiento, Javier; Piedrahita Gil, Juan David; Acevedo Mesa, Carmen Natalia
The main purpose study, is to run a behavioral intervention to strengthen problem solving in Megatalentos club members under 21 division Antioquia soccer league. Currently the team shows high levels of dropout members. Metodology applied was the Wheel of change (Michie et al., 2014, p. 40). The intervention was developed in 3 phases: diagnosis, intervention and results evaluation, showing players increasing training attendance, better comunication with team´s coaching staff when troubles came up, creating solutions and better team conversations presenting alternatives to improve performance, and showing good achievements in problem solving without losing process and having greater participation in the team. Some recomendations were develop to continue the research working on other behavioral intervention methods allowing análysis with longer term results.
La compasión en una institución hospitalaria : viabilidad de una intervención orientada al cuidado de pacientes y profesionales en salud
(Universidad EAFIT, 2024) Restrepo Arango, Julia; Lemos Hoyos, Mariantonia
Adultos mayores : hacia una población empoderada para protegerse frente a ciberdelitos
(Universidad EAFIT, 2024) Vera Sepúlveda, Silvia; Monsalve Palacio, María Andrea; Romero Restrepo, Tamara; Peláez Jaramillo, Sergio; Cardenas Niño, Lucila
Adherencia al estiramiento para un entorno laboral seguro.
(Universidad EAFIT, 2024-02-28) Villegas Fernández, Isabela; Orjuela Giraldo , Natalia Liset; Lemos Hoyos Mariantonia
Safety and health at work are fundamental for the well-being and quality of life of employees. Haceb Company seeks to reduce overexertion accidents through a behavioral intervention aimed at promoting adherence to stretching in the Technical Service Business Unit (UBN), where high rates of overexertion accidents have been recorded. To this end, a pre-experimental design was conducted with self-report measures before and after the intervention. The intervention was developed based on the methodological framework of the behavior change wheel and the EAST framework. Reminder messages, group warm-ups, instructional videos, and family messages were employed. The intervention showed a positive impact, with a statistically significant increase in knowledge about stretching and a higher frequency of stretching exercises. However, recognizing the bias of desirability, it is recommended to incorporate objective measurements from Occupational Health and Safety (OHS) to evaluate the effects on musculoskeletal health and physical performance of the intervened population.
Uso ético de la información para disminuir el plagio universitario : fortaleciendo las competencias informacionales, mediante una intervención comportamental con el modelo mindspace
(Universidad EAFIT, 2024) Serna Ramírez, María Raquel; Barreneche Giraldo, Isabel; Echeverri Álvarez, Jonathan
Resultados de una intervención cuasi-experimental para mejorar el autocuidado de los técnicos de mantenimiento de equipos de transporte vertical en Medellín, Colombia
(Universidad EAFIT, 2024) Guzmán Rodríguez, Nathalia Andrea; Peralta Díaz, Ingrid Johanna; Ruiz Lopera, Santiago; Lemos Hoyos, Mariantonia
Intervención comportamental para fortalecer la claridad en la comunicación : clave para la colaboración. Caso Chec
(Universidad EAFIT, 2023) Zapata Cadavid, Natalia; Bernal Rodríguez, María Alejandra; Acosta Rodríguez, Andrea; Torres Cadavid, Susana
Decisiones reproductivas en mujeres adolescentes : intervención comportamental en torno al uso de métodos anticonceptivos modernos
(Universidad EAFIT, 2023) Macías González, Deisy Johana; Molina Cañas, Ana Lucía; Orrego Varón, Mayra Alejandra; Martínez Londoño, Juliana
Intervención comportamental tipo nudge para aumentar la participación de las mujeres en vacantes de tecnología e informática
(Universidad EAFIT, 2023) Marín Pareja, Erica Yohana; Montoya Jaramillo, Salomé
Objective: to increase women's applications for specialised IT vacancies published on the Comfama Employment Service platform through nudge, reducing ambiguity in the structure of the vacancies, attaching a message of inclusion, and reinforcing role models. Method: a quasi-experimental study was conducted in a real environment with ex ante - ex post measurement and a non-probabilistic convenience sample. During 4 weeks, the structure of a total of 10 vacancies published in the Comfama Employment Service for the month of October 2023 was modified, assigned to the Specialised IT Connector, where a message of inclusion was added to the headline of the vacancy, information such as the name and salary range was included and the publication was replicated in the advertisement on the Comfama Employment social networks. Methodological tools from the Easy, Attractive, Social, Timely (EAST) model were used to reduce ambiguity in the structure and information of the vacancies and to reinforce role models with women in IT positions. Result: during the month of October 2023 there was a 14% participation of women in contrast to the month of August and September of the same year, where the participation was 8%. In addition, 51% male participation was achieved, compared to 42% in August. Conclusions: By reducing ambiguity in the structure of the vacancies, providing necessary information plus the accompanying message of inclusion and reinforcing role models, it was possible to increase the participation of women by 6 percentage points in October 2023 compared to August and September 2023. In addition, the intervention does not affect male participation, as it even increased male participation by 9 points over August.
Programa de intervención para el fortalecimiento de la capacidad argumentativa del equipo de Key Account Managers del Grupo Logístico TCC. Empoderamiento para hacer tangible el valor
(Universidad EAFIT, 2023) Escobar Guerrero, Billy Harbey; Restrepo Escobar, Laura Isabel; Romero Ochoa, Edgar Sebastián; Londoño Restrepo, Natalia
This program links the theory of argumentation with behavioral studies by focusing on the deliberative system of the individuals who are the focus of the intervention, with the aim of providing them with knowledge and learning techniques to strengthen their persuasive abilities and train them in argumentative skills. The target population is a group of thirteen Key Account Managers (KAM) of Grupo Logístico TCC, a leading company in the logistics sector in Colombia. The KAM team is responsible for making the value proposition tangible at each stage of the company's relationship chain, which is why argumentative quality is a fundamental competence to perform its role. To this end, two fundamental lines were addressed: the first rhetoric, focused on the training of techniques to increase the quality of the arguments that allow them to be reliable and credible (ethos), manage emotions (pathos) and refine the use of persuasive arguments based on reason (logos). The second is logical-dialectical to increase their argumentative skills in the construction of solid arguments. It was implemented under a multimodal model or mode, within the EAST intervention methodological framework and a pre-experimental research design with pretest and posttest in a single group. The same qualitative instrument was used, in the pre-test and post-test: a survey with 8 vignettes, with client objections, requiring each agent to write down responses. The main finding lies in the significant improvements found comparing the pre-test and posttest since, in the former, the heterogeneity of the arguments was considerably high, in relation to the organization's value proposition. In the latter, greater homogeneity and alignment is perceived in the discourse between the intervened agents. It is concluded that the multimodal intervention, based on the use of images, video, texts, experiences, workshops, and other narrative resources, represents an effective tool for strengthening argumentative skills. According to the scarce evidence found in the literature, which incorporates this line of argument within the topic of behavioral studies, it could be stated that the present experiment represents a novelty in the field of the discipline.
Impacto en la retroalimentación entre auxiliares de enfermería y gerontología usando una herramienta comportamental multimodal
(Universidad EAFIT, 2023) Sanabria Quiroga, Álvaro Enrique; Álvarez Henao, David; Lemos Hoyos, Mariantonia
Intervención comportamental para impulsar la participación en formaciones virtuales para adultos
(Universidad EAFIT, 2023) Hernández Arbeláez, Carolina; Pineda Varela, Laura Andrea; Correa Flórez, Sindy Lorena; Vélez Zapata, Sara
Intervención comportamental para reducir el exceso de velocidad de los conductores de transporte de carga por carretera en una empresa de electrodomésticos en Colombia
(Universidad EAFIT, 2023) Zapata Cruz, Juan Pablo; Jaramillo Gaviria, Ana María

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