Maestría en Estudios del Comportamiento (tesis)
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Publicación Diversidad e inclusión en los procesos de atracción y selección : protocolo de intervención organizacional basado en ciencias del comportamiento(Universidad EAFIT, 2021) Murillo Mendoza, Jenniffer Jeannette; Muñoz Zapata, Juliana Milena; Plaza Chavarria, Isabel Cristina; González González, ManuelaIntroduction: Diversity and inclusion (D&I) are organizational challenges due to the gap between intentions and behaviors. Intervention protocols from behavioral sciences allow closing this gap to create diverse and inclusive spaces. Method: Using a communicational strategy, based on identifying capacities, opportunities and motivations, D&I was promoted in 32 individuals responsible for attraction and selection processes. Results: A three-step protocol was created, using sensitization -understanding of the problem-, learning – developing an integral concept of D&I-, and feedback -establishing commitment. Conclusion: This methodology promotes organizational behaviors and social impact initiatives.Publicación Comportamientos asociados a la capacidad de agencia de las mujeres entre 18 y 35 años para afrontar el acoso sexual en el sistema de transporte público masivo Metro de Medellín(Universidad EAFIT, 2021) Sánchez Sánchez, Adriana María; Ledesma Cano, María Cristina; Tabares Quiroz, JulianaPublicación Construcción de confianza digital a partir de una intervención argumentativa multimodal en el Marco East con un A/B testing(Universidad EAFIT, 2021) Cano Torres, Astrid Carolina; Arteaga Orrego, Juan Pablo; Echeverri Álvarez, JonathanPublicación Comportamientos de agilismo en un equipo de una organización financiera de la ciudad de Medellín(Universidad EAFIT, 2021) Jaramillo Gaviria, Ana María; Mancera Trejos, Laura Yasmin; Echeverri Álvarez, JonathanPublicación Desarrollar capacidades para la ética digital(Universidad EAFIT, 2021) Fernández Osorio, Diana; Alarcón López, Leandro; Echeverri Álvarez, JonathanPublicación Intervención comportamental tipo Nudge para incentivar el hábito de ahorrar : estudio de caso Ruta Progreso(Universidad EAFIT, 2021) Restrepo Castro, Juan Esteban; Montoya Jaramillo, Salomé; Zabala Uribe, Elizabeth; Echeverri Álvarez, JonathanPublicación Ice-breaking para la construcción de confianza organizacional : estudio cuasiexperimental para incrementar niveles de confianza horizontal y vertical dentro de la organización cultural Red de Músicas de Medellín(Universidad EAFIT, 2022) Castañeda Gaviria, Laura; Arroyave Gómez, María Alejandra; Silva Jaramillo, SantiagoPublicación Operadores responsables : del modelo EAST a la norma social(Universidad EAFIT, 2022) Cáceres Escobar, Piedad Paola; Hernández Cañola, Liza María; Galeano Arias, Felipe; Vélez Zapata, SaraThe objective of this intervention was to identify how people's perception of their role changes, based on actions proposed by behavioral sciences, seeking to reinforce the stereotype of responsible operators in collaborators of power generation plants in a power generation company. the city of Medellin. For the implementation, a design was used under the EAST model seeking to mobilize the social norm, with pre and post evaluation of the results, which showed that the perception of people can change from interventions in which their context is considered, allowing the installation of behaviors based on new social norms that promote the adoption of safe practices within the operation. This change can be generated from messages that operate as Nudges after the segmentation of the population and the knowledge of the perceptions about the role of the operator in hydroelectric plants, thus facilitating the recognition of elements that promote the social norm.Publicación La efectividad de las intervenciones tipo nudge en la filantropía : un caso de estudio en una universidad colombiana(Universidad EAFIT, 2022) Gómez Yepes, Isabel Cristina; Gutiérrez Ramírez, Isabel Cristina; Jaramillo Silva, SantiagoPublicación Terapia cognitivo conductual para promover comportamientos efectivos en la búsqueda de empleo en personas desempleadas : ensayo controlado(Universidad EAFIT, 2022) Castaño Zuluaga, Martha Isabel; Acevedo Mesa, Carmen Natalia; Mejía Guerra, Paola Andrea; Lemos Hoyos, Mariantonia; Feld, Brian Hugo; ComfamaPublicación Evaluación de una intervención comportamental para el mejoramiento de la separación de residuos por parte de funcionarios públicos de una entidad gubernamental(Universidad EAFIT, 2022) Cifuentes Preciado, Henlly Marbel; Lemos Hoyos, MariantoniaCurrently, one of the great challenges of humanity is to reduce the impacts caused by harmful human being actions on the environment, there are more and more strategies added to find alternative solutions that respond to this purpose and to the alleged challenges, not only because of the large industries participation in the damage caused to nature but because of individual responsibility as a fundamental part of this process. This pre-experimental study aimed to design, implement and evaluate, under the EAST Framework, a behavioral intervention whose objective was to evaluate its impact on the correct classification of waste by 14 officials of a public entity. The intervention implementation consisted of the use of an interactive application, which allows users to search for the waste, obtaining as a result the container in which it should be deposited and/or the cleaning indication for the correct management of the waste. For the collection of samples, a pre- and post-intervention measurement was carried out by weighing cans using a digital dynamometer and a virtual survey. In the analysis of results, there is evidence of a tendency to decrease the weight of the black garbage disposal and an increase in the weight of the white garbage disposal, which indicates that the officials carried out the separation of the waste with a tendency to classify them in the garbage can. usable, thus reducing the non-usable waste disposed of in the white bin.Publicación Compromiso público para fomentar comportamientos proambientales orientados al cuidado del agua en la Serranía de San Lucas, El Bagre(Universidad EAFIT, 2022) Palau Vasco, Jesús Alexander; Vélez Zapata, Sara; La fase de diagnóstico del proyecto fue financiada en el marco del desarrollo del proyecto 2020000100260 del Ministerio de Ciencia, Tecnología e Innovación, financiado por el Fondo de Ciencia Tecnología e Innovación del Sistema General de Regalías de Colombia y ejecutado por el Centro de Valor Público de la Universidad EAFIT en alianza con la Corporación Grupo Trópico Diverso y el Colectivo Gente y Bosques de El Bagre, Antioquia. Las demás fases fueron financiadas con recursos propiosPublicación Empujones para el pago a tiempo de créditos educativos(Universidad EAFIT, 2022) Navarro Machado, Alexandra; Acosta Vélez, Kathalina Maria; Echeverri Álvarez, Jonathan; ComfamaPublicación ¿Cuál es el efecto de la gamificación para fomentar el aprendizaje grupal al interior de la Corporación Mundial de la Mujer Medellín?(Universidad EAFIT, 2022) Gómez Pardo, Natalia; Román Calderón, Juan PabloPublicación ¿Qué tan fácil puedes caer en noticias falsas? Una intervención comportamental digital tipo boost para el fortalecimiento de capacidades de discernimiento de la información en escenarios electorales(Universidad EAFIT, 2022) Ramírez Agudelo, Manuela; Ruiz Montoya, Sara; Osorio Zapata, María Clara; Echeverri Álvarez, JonathanPublicación Intervención comportamental para fomentar que los funcionarios asistentes al Edificio Inteligente de EPM conocieran e implementaran el nuevo código nacional para la correcta disposición de los residuos sólidos desde la fuente en su lugar de trabajo(Universidad EAFIT, 2022) Vargas Arias, Carlos Andrés; Ángel Toro, Carolina; Yarce Mesa, Sara Isabel; Velásquez Medina, Alejandra; EPMSeeking to solve the problem presented at a global level by the poor disposal of solid waste, a behavioral intervention was designed and carried out in the EPM Intelligent Building, headquarters of the Public Companies of Medellín, from now on EPM. With this, the knowledge and application of the new national code for waste disposal from the source was promoted, in which the Government, under resolution 2148 of 2019, stipulates that waste must be separated into white containers (recyclable), black (non- usable) and green (usable organics). The intervention was developed in two phases, the first focused on education and the second on altruism. In both phases, actions framed in the EAST and Mindspace models were carried out, reducing friction for the performance of the objective behavior. Two surveys were carried out, at the beginning and at the end, and also six measurements, the first before the start of the intervention as a baseline, the second at the end of Phase 1, three measurements during Phase 2 and the sixth measurement at the end of this Phase; through said monitoring, the obtained results indicated that officials were motivated to carry out the objective behavior and that barriers such as ignorance were eliminated. In addition to the previous information, a dynamic norm that promoted behavior change among officials was generated; it occurred when they observed that their colleagues were carrying out the promoted action. Regarding the decrease in the level of poorly separated waste, improvements that varied with the weeks in which the intervention was carried out were obtained, although the baseline was not exceeded for various reasons, the significant improvement that was observed stands out in the case of the white container, which shows the intention to change to carry out a correct disposal of recyclable waste.Publicación Control de la privacidad de la información en aplicaciones de teléfonos celulares(Universidad EAFIT, 2022) Arango Ramírez, María Camila; Muñetón Lopera, Andrés Felipe; Ramírez García, María Isabel; Echeverri Álvarez, JonathanPublicación Intervención comportamental para aumentar el índice de permanencia mediante la reducción de la carga laboral, en empleados de una empresa de alimentación hospitalaria(Universidad EAFIT, 2022) Acevedo Zuluaga, Jorge Ignacio; Puerta González, María Fernanda; Salazar Vélez, Luisa Fernanda; mlemosh@eafit.edu.coPublicación Motivar el uso de las escaleras dentro del centro comercial SantaFé (Medellín), en las personas que tienen las capacidades físicas para hacerlo(Universidad EAFIT, 2022) Góez Rodríguez, Lidys Joan; Guzmán Martínez, Sergio Esteban; Cadena-Gaitán, CarlosPublicación Campañas no partidistas basadas en estudios del comportamiento para aumentar la intención de voto : una investigación cuasiexperimental(Universidad EAFIT, 2022) Salazar Martínez, Juan Camilo; Silva Jaramillo, SantiagoAccording to the research "Radiography of Disillusionment: electoral participation in Colombia", the demographic segment with the highest electoral abstention in the country are young people between 18 and 25 years old with 59% abstention. The present investigation sought to show how non-partisan campaigns based on behavioral studies can increase the intention of electoral participation for the national presidential and congressional elections of 2022 in young people eligible to vote in rural municipalities of Antioquia located in territories whose governance indicators are lower than the national average (Territorial Democratic Governance Index, UNDP).Through three treatment groups, we sought to identify and compare the effects of non-partisan campaigns designed under the concepts of rational choice, normative choice or social choice. The results of the non-partisan campaign based on social norms made it possible to demonstrate the effects on the increase in the intention of electoral participation in the young population of Bajo Cauca, Antioquia. This experiment allowed corroborating that the action of voting is, above all, a social act where the descriptive expectations established in groups and subgroups allow predicting and intervening in electoral behavior.