Maestría en Estudios del Comportamiento (tesis)
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Ítem Diversidad e inclusión en los procesos de atracción y selección : protocolo de intervención organizacional basado en ciencias del comportamiento(Universidad EAFIT, 2021) Murillo Mendoza, Jenniffer Jeannette; Muñoz Zapata, Juliana Milena; Plaza Chavarria, Isabel Cristina; González González, ManuelaIntroduction: Diversity and inclusion (D&I) are organizational challenges due to the gap between intentions and behaviors. Intervention protocols from behavioral sciences allow closing this gap to create diverse and inclusive spaces. Method: Using a communicational strategy, based on identifying capacities, opportunities and motivations, D&I was promoted in 32 individuals responsible for attraction and selection processes. Results: A three-step protocol was created, using sensitization -understanding of the problem-, learning – developing an integral concept of D&I-, and feedback -establishing commitment. Conclusion: This methodology promotes organizational behaviors and social impact initiatives.Ítem Construcción de confianza digital a partir de una intervención argumentativa multimodal en el Marco East con un A/B testing(Universidad EAFIT, 2021) Cano Torres, Astrid Carolina; Arteaga Orrego, Juan Pablo; Echeverri Álvarez, JonathanÍtem Comportamientos de agilismo en un equipo de una organización financiera de la ciudad de Medellín(Universidad EAFIT, 2021) Jaramillo Gaviria, Ana María; Mancera Trejos, Laura Yasmin; Echeverri Álvarez, JonathanÍtem Desarrollar capacidades para la ética digital(Universidad EAFIT, 2021) Fernández Osorio, Diana; Alarcón López, Leandro; Echeverri Álvarez, JonathanÍtem Intervención comportamental tipo Nudge para incentivar el hábito de ahorrar : estudio de caso Ruta Progreso(Universidad EAFIT, 2021) Restrepo Castro, Juan Esteban; Montoya Jaramillo, Salomé; Zabala Uribe, Elizabeth; Echeverri Álvarez, JonathanÍtem Comportamientos asociados a la capacidad de agencia de las mujeres entre 18 y 35 años para afrontar el acoso sexual en el sistema de transporte público masivo Metro de Medellín(Universidad EAFIT, 2021) Sánchez Sánchez, Adriana María; Ledesma Cano, María Cristina; Tabares Quiroz, JulianaÍtem Motivar el uso de las escaleras dentro del centro comercial SantaFé (Medellín), en las personas que tienen las capacidades físicas para hacerlo(Universidad EAFIT, 2022) Góez Rodríguez, Lidys Joan; Guzmán Martínez, Sergio Esteban; Cadena-Gaitán, CarlosÍtem Empujones para el pago a tiempo de créditos educativos(Universidad EAFIT, 2022) Navarro Machado, Alexandra; Acosta Vélez, Kathalina Maria; Echeverri Álvarez, JonathanÍtem Intervención comportamental para promover los niveles de actividad física en miembros de la Universidad EAFIT : prueba de concepto(Universidad EAFIT, 2022) Torres Cadavid, Susana; Lemos Hoyos, MariantoniaÍtem Evaluación de una intervención comportamental para el mejoramiento de la separación de residuos por parte de funcionarios públicos de una entidad gubernamental(Universidad EAFIT, 2022) Cifuentes Preciado, Henlly Marbel; Lemos Hoyos, MariantoniaCurrently, one of the great challenges of humanity is to reduce the impacts caused by harmful human being actions on the environment, there are more and more strategies added to find alternative solutions that respond to this purpose and to the alleged challenges, not only because of the large industries participation in the damage caused to nature but because of individual responsibility as a fundamental part of this process. This pre-experimental study aimed to design, implement and evaluate, under the EAST Framework, a behavioral intervention whose objective was to evaluate its impact on the correct classification of waste by 14 officials of a public entity. The intervention implementation consisted of the use of an interactive application, which allows users to search for the waste, obtaining as a result the container in which it should be deposited and/or the cleaning indication for the correct management of the waste. For the collection of samples, a pre- and post-intervention measurement was carried out by weighing cans using a digital dynamometer and a virtual survey. In the analysis of results, there is evidence of a tendency to decrease the weight of the black garbage disposal and an increase in the weight of the white garbage disposal, which indicates that the officials carried out the separation of the waste with a tendency to classify them in the garbage can. usable, thus reducing the non-usable waste disposed of in the white bin.Ítem Intervención comportamental para aumentar el índice de permanencia mediante la reducción de la carga laboral, en empleados de una empresa de alimentación hospitalaria(Universidad EAFIT, 2022) Acevedo Zuluaga, Jorge Ignacio; Puerta González, María Fernanda; Salazar Vélez, Luisa Fernanda; mlemosh@eafit.edu.coÍtem ¿Cuál es el efecto de la gamificación para fomentar el aprendizaje grupal al interior de la Corporación Mundial de la Mujer Medellín?(Universidad EAFIT, 2022) Gómez Pardo, Natalia; Román Calderón, Juan PabloÍtem Intervención comportamental para incentivar la adherencia a la práctica regular de actividad física(Universidad EAFIT, 2022) Ramón Carvajal, Sandra Milena; Henao Suárez, Diego Luis; Lemos Hoyos , MariantoniaÍtem El impacto de una intervención comportamental enfocada en dar a conocer a vendedores la plataforma Grand Prix en una empresa de distribución de licores de Colombia(Universidad EAFIT, 2022) Hernández Ruiz, David; Lemos Hoyos, MariantoniaÍtem Ice-breaking para la construcción de confianza organizacional : estudio cuasiexperimental para incrementar niveles de confianza horizontal y vertical dentro de la organización cultural Red de Músicas de Medellín(Universidad EAFIT, 2022) Castañeda Gaviria, Laura; Arroyave Gómez, María Alejandra; Silva Jaramillo, SantiagoÍtem Control de la privacidad de la información en aplicaciones de teléfonos celulares(Universidad EAFIT, 2022) Arango Ramírez, María Camila; Muñetón Lopera, Andrés Felipe; Ramírez García, María Isabel; Echeverri Álvarez, JonathanÍtem ¿Reconocemos el maltrato animal? : aumentando el nivel de conocimiento sobre maltrato animal a través de intervenciones comportamentales guiadas por el modelo MINDSPACE(Universidad EAFIT, 2022) Marín Marín, Jennifer Alejandra; Romero Ramírez, Andrés Felipe; Bustamante Betancur, Luisa; Cano Torres, Astrid CarolinaÍtem Impacto de una intervención comportamental en el balance decisional sobre la intención de rotación de los empleados de la empresa Salamanca S.A. en la sede de la Clínica CES(Universidad EAFIT, 2022) Naranjo Salazar, Alejandro; Roldán Villada, Andrea; Roldán Yepes, Raquel; Lemos Hoyos, MariantoniaÍtem Intervención comportamental para fomentar que los funcionarios asistentes al Edificio Inteligente de EPM conocieran e implementaran el nuevo código nacional para la correcta disposición de los residuos sólidos desde la fuente en su lugar de trabajo(Universidad EAFIT, 2022) Vargas Arias, Carlos Andrés; Ángel Toro, Carolina; Yarce Mesa, Sara Isabel; Velásquez Medina, AlejandraSeeking to solve the problem presented at a global level by the poor disposal of solid waste, a behavioral intervention was designed and carried out in the EPM Intelligent Building, headquarters of the Public Companies of Medellín, from now on EPM. With this, the knowledge and application of the new national code for waste disposal from the source was promoted, in which the Government, under resolution 2148 of 2019, stipulates that waste must be separated into white containers (recyclable), black (non- usable) and green (usable organics). The intervention was developed in two phases, the first focused on education and the second on altruism. In both phases, actions framed in the EAST and Mindspace models were carried out, reducing friction for the performance of the objective behavior. Two surveys were carried out, at the beginning and at the end, and also six measurements, the first before the start of the intervention as a baseline, the second at the end of Phase 1, three measurements during Phase 2 and the sixth measurement at the end of this Phase; through said monitoring, the obtained results indicated that officials were motivated to carry out the objective behavior and that barriers such as ignorance were eliminated. In addition to the previous information, a dynamic norm that promoted behavior change among officials was generated; it occurred when they observed that their colleagues were carrying out the promoted action. Regarding the decrease in the level of poorly separated waste, improvements that varied with the weeks in which the intervention was carried out were obtained, although the baseline was not exceeded for various reasons, the significant improvement that was observed stands out in the case of the white container, which shows the intention to change to carry out a correct disposal of recyclable waste.Ítem Intervención comportamental tipo Nudge a ciclistas de Manizales(Universidad EAFIT, 2022) Mazo Barrientos, Juan Daniel; Mera Duque, Juan Manuel; Orrego Martínez, Jorge Andrés; Cadena Gaitán, Carlos Miguel