Maestría en Estudios del Comportamiento (tesis)
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Ítem Adherencia al estiramiento para un entorno laboral seguro.(Universidad EAFIT, 2024-02-28) Villegas Fernández, Isabela; Orjuela Giraldo , Natalia Liset; Lemos Hoyos MariantoniaSafety and health at work are fundamental for the well-being and quality of life of employees. Haceb Company seeks to reduce overexertion accidents through a behavioral intervention aimed at promoting adherence to stretching in the Technical Service Business Unit (UBN), where high rates of overexertion accidents have been recorded. To this end, a pre-experimental design was conducted with self-report measures before and after the intervention. The intervention was developed based on the methodological framework of the behavior change wheel and the EAST framework. Reminder messages, group warm-ups, instructional videos, and family messages were employed. The intervention showed a positive impact, with a statistically significant increase in knowledge about stretching and a higher frequency of stretching exercises. However, recognizing the bias of desirability, it is recommended to incorporate objective measurements from Occupational Health and Safety (OHS) to evaluate the effects on musculoskeletal health and physical performance of the intervened population.Ítem Adultos mayores : hacia una población empoderada para protegerse frente a ciberdelitos(Universidad EAFIT, 2024) Vera Sepúlveda, Silvia; Monsalve Palacio, María Andrea; Romero Restrepo, Tamara; Peláez Jaramillo, Sergio; Cardenas Niño, LucilaÍtem Campañas no partidistas basadas en estudios del comportamiento para aumentar la intención de voto : una investigación cuasiexperimental(Universidad EAFIT, 2022) Salazar Martínez, Juan Camilo; Silva Jaramillo, SantiagoAccording to the research "Radiography of Disillusionment: electoral participation in Colombia", the demographic segment with the highest electoral abstention in the country are young people between 18 and 25 years old with 59% abstention. The present investigation sought to show how non-partisan campaigns based on behavioral studies can increase the intention of electoral participation for the national presidential and congressional elections of 2022 in young people eligible to vote in rural municipalities of Antioquia located in territories whose governance indicators are lower than the national average (Territorial Democratic Governance Index, UNDP). Through three treatment groups, we sought to identify and compare the effects of non-partisan campaigns designed under the concepts of rational choice, normative choice or social choice. The results of the non-partisan campaign based on social norms made it possible to demonstrate the effects on the increase in the intention of electoral participation in the young population of Bajo Cauca, Antioquia. This experiment allowed corroborating that the action of voting is, above all, a social act where the descriptive expectations established in groups and subgroups allow predicting and intervening in electoral behavior.Ítem Comportamientos asociados a la capacidad de agencia de las mujeres entre 18 y 35 años para afrontar el acoso sexual en el sistema de transporte público masivo Metro de Medellín(Universidad EAFIT, 2021) Sánchez Sánchez, Adriana María; Ledesma Cano, María Cristina; Tabares Quiroz, JulianaÍtem Comportamientos de agilismo en un equipo de una organización financiera de la ciudad de Medellín(Universidad EAFIT, 2021) Jaramillo Gaviria, Ana María; Mancera Trejos, Laura Yasmin; Echeverri Álvarez, JonathanÍtem Compromiso público para fomentar comportamientos proambientales orientados al cuidado del agua en la Serranía de San Lucas, El Bagre(Universidad EAFIT, 2022) Palau Vasco, Jesús Alexander; Vélez Zapata, SaraÍtem Construcción de confianza digital a partir de una intervención argumentativa multimodal en el Marco East con un A/B testing(Universidad EAFIT, 2021) Cano Torres, Astrid Carolina; Arteaga Orrego, Juan Pablo; Echeverri Álvarez, JonathanÍtem Control de la privacidad de la información en aplicaciones de teléfonos celulares(Universidad EAFIT, 2022) Arango Ramírez, María Camila; Muñetón Lopera, Andrés Felipe; Ramírez García, María Isabel; Echeverri Álvarez, JonathanÍtem ¿Cuál es el efecto de la gamificación para fomentar el aprendizaje grupal al interior de la Corporación Mundial de la Mujer Medellín?(Universidad EAFIT, 2022) Gómez Pardo, Natalia; Román Calderón, Juan PabloÍtem Decisiones reproductivas en mujeres adolescentes : intervención comportamental en torno al uso de métodos anticonceptivos modernos(Universidad EAFIT, 2023) Macías González, Deisy Johana; Molina Cañas, Ana Lucía; Orrego Varón, Mayra Alejandra; Martínez Londoño, JulianaÍtem Desarrollar capacidades para la ética digital(Universidad EAFIT, 2021) Fernández Osorio, Diana; Alarcón López, Leandro; Echeverri Álvarez, JonathanÍtem Diversidad e inclusión en los procesos de atracción y selección : protocolo de intervención organizacional basado en ciencias del comportamiento(Universidad EAFIT, 2021) Murillo Mendoza, Jenniffer Jeannette; Muñoz Zapata, Juliana Milena; Plaza Chavarria, Isabel Cristina; González González, ManuelaIntroduction: Diversity and inclusion (D&I) are organizational challenges due to the gap between intentions and behaviors. Intervention protocols from behavioral sciences allow closing this gap to create diverse and inclusive spaces. Method: Using a communicational strategy, based on identifying capacities, opportunities and motivations, D&I was promoted in 32 individuals responsible for attraction and selection processes. Results: A three-step protocol was created, using sensitization -understanding of the problem-, learning – developing an integral concept of D&I-, and feedback -establishing commitment. Conclusion: This methodology promotes organizational behaviors and social impact initiatives.Ítem La efectividad de las intervenciones tipo nudge en la filantropía : un caso de estudio en una universidad colombiana(Universidad EAFIT, 2022) Gómez Yepes, Isabel Cristina; Gutiérrez Ramírez, Isabel Cristina; Jaramillo Silva, SantiagoÍtem Empujones para el pago a tiempo de créditos educativos(Universidad EAFIT, 2022) Navarro Machado, Alexandra; Acosta Vélez, Kathalina Maria; Echeverri Álvarez, JonathanÍtem Evaluación de una intervención comportamental para el mejoramiento de la separación de residuos por parte de funcionarios públicos de una entidad gubernamental(Universidad EAFIT, 2022) Cifuentes Preciado, Henlly Marbel; Lemos Hoyos, MariantoniaCurrently, one of the great challenges of humanity is to reduce the impacts caused by harmful human being actions on the environment, there are more and more strategies added to find alternative solutions that respond to this purpose and to the alleged challenges, not only because of the large industries participation in the damage caused to nature but because of individual responsibility as a fundamental part of this process. This pre-experimental study aimed to design, implement and evaluate, under the EAST Framework, a behavioral intervention whose objective was to evaluate its impact on the correct classification of waste by 14 officials of a public entity. The intervention implementation consisted of the use of an interactive application, which allows users to search for the waste, obtaining as a result the container in which it should be deposited and/or the cleaning indication for the correct management of the waste. For the collection of samples, a pre- and post-intervention measurement was carried out by weighing cans using a digital dynamometer and a virtual survey. In the analysis of results, there is evidence of a tendency to decrease the weight of the black garbage disposal and an increase in the weight of the white garbage disposal, which indicates that the officials carried out the separation of the waste with a tendency to classify them in the garbage can. usable, thus reducing the non-usable waste disposed of in the white bin.Ítem Ice-breaking para la construcción de confianza organizacional : estudio cuasiexperimental para incrementar niveles de confianza horizontal y vertical dentro de la organización cultural Red de Músicas de Medellín(Universidad EAFIT, 2022) Castañeda Gaviria, Laura; Arroyave Gómez, María Alejandra; Silva Jaramillo, SantiagoÍtem Impacto de los Nudges argumentativos enfocados a cambiar la disposición de compra de vehículos eléctricos en los conductores del Valle de Aburrá(Universidad EAFIT, 2022) Mejía Gómez, Daniel; Sánchez Vélez, Kelin Daniela; Silva Jaramillo, SantiagoThe Valle de Aburrá region is one of the most polluted areas in Colombia, so it is urgent to accelerate the decarbonization of individual transport, promoting the transition to electric vehicles. Despite having a regulatory framework since 2019 that encourages the change to this technology, adoption has been slow, especially considering the high cost of these vehicles for the average Colombian population. People with greater purchasing power, despite having the economic capacity to make the change, are not making it at the expected speed because there are a variety of erroneous arguments produced by ignorance of this technology, which means that they do not consider it when looking for their next vehicle. The proposed intervention follows the EAST methodological framework, and aims to evaluate, through an experimental design, whether by refuting existing thinking using argumentative nudges around savings, the environment and autonomy, it is possible to modify the willingness to purchase electric vehicles among drivers of medium-high and high socioeconomic status in the Valle de Aburrá and thus facilitate the adoption of this new technology.Ítem Impacto de una intervención comportamental en el balance decisional sobre la intención de rotación de los empleados de la empresa Salamanca S.A. en la sede de la Clínica CES(Universidad EAFIT, 2022) Naranjo Salazar, Alejandro; Roldán Villada, Andrea; Roldán Yepes, Raquel; Lemos Hoyos, MariantoniaÍtem El impacto de una intervención comportamental enfocada en dar a conocer a vendedores la plataforma Grand Prix en una empresa de distribución de licores de Colombia(Universidad EAFIT, 2022) Hernández Ruiz, David; Lemos Hoyos, MariantoniaÍtem Impacto en la retroalimentación entre auxiliares de enfermería y gerontología usando una herramienta comportamental multimodal(Universidad EAFIT, 2023) Sanabria Quiroga, Álvaro Enrique; Álvarez Henao, David; Lemos Hoyos, Mariantonia
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