Examinando por Materia "Cadena de valor"
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Ítem Alternativas de acción climática adaptadas al contexto del país para las empresas de Colombia(Universidad EAFIT, 2024) Soler Arango, Mateo; Betancur Cadavid, Natalia; Jaramillo, MartínThis document conducts an analysis of climate change at the global level, identifying the main actions being taken to combat it. It examines some of the major policies and international agreements, highlighting a predominant focus on mitigation strategies over adaptation strategies. Subsequently, it emphasizes the context of Latin America and specifically Colombia, a country with low contributions to global GHG emissions but highly vulnerable to climate change, and proposes management alternatives for companies.Ítem Análisis de procesos para el mejoramiento del servicio al cliente a partir del análisis de las operaciones del servicio de inspección, en la empresa Automás Laureles(Universidad EAFIT, 2020) Pineda Foronda, Edwin Ricardo; Ramírez Echeverri, Sergio AugustoTo achieve competitive advantages and financial sustainability over time, companies, especially CDAs, are not enough to simply provide the service in the basic terms of its nature. The mechanical technical review (RTM) is a fundamental requirement for the circulation of motor vehicles. Resolution 3318 of September 14, 2015 talks about the regulation of the rates of RTM services provided by CDAs throughout the national territory. Therefore, rates are not a useful tool to achieve a competitive advantage, however, the strategies and tools of "Relationship Marketing" have been blurred. Stable loyalty and loyalty in the medium term with customers have been minimized, due to deficiencies in customer service. Like any service company, Automás has a very strong pillar in strategic planning which is the increase in market share and growth in its profitability, however, it is necessary to carry out an analysis of the value chain of the process, with In order to find the GAP (Good, Average and Poor) that are generated, this is why according to Edison Duque (2005), that between the expectation that the customer has of the service and the final result, in short the assessment of the service by the customer. In relation to the above, the company Automás (CDA Automás) based in Laureles, currently has problems with customer service and operational differences between the processes (Internal - external) and the tactical guidelines of the current service strategy. The foregoing, because it is one of the 15 strategic objectives for 2020, is to improve the design of the service and its delivery to result in greater customer loyalty and loyalty, which has not been reflected in the results obtained. to date, suggesting gaps in administrative and operational directives or possibly not generating the correct feedback between the areas of each process.Ítem Desarrollo de la estrategia de reducción de huella de carbono de Nitrofert S.A.S(Universidad EAFIT, 2024) Obando Mera, Carolina; Hernández del Valle, Maira Fernanda; Echeverry, Luis Miguel; Grupo Empresarial Nitrofert; Enel Colombia S.A ESPÍtem Diagnóstico de la cadena de valor de la empresa ganadera Hacienda Valparaiso en el Valle del Cauca(2019) Marin Grajales, Juan Felipe; Uribe Ochoa, Beatriz AmparoThe livestock sector of Colombia faces multidimensional problems for the efficient and sustainable exercise of its productive activity; despite of having relevant comparative advantages for the development of it. The livestock company Hacienda Valparaiso lacks of the mechanisms of integral evaluation of its activities that allows it to adopt efficient competitive strategies; for this reason, the aim of this work is, through the construction of a methodology of analysis of the internal value chain, to develop an integral diagnosis of the current state of the productive activities of the farm and suggest a scheme of prioritization of improvement actions that allows to lay the foundations for the implementation of a productive improvement strategyÍtem Diseño de la cadena de valor de la Vicerrectoría de Aprendizaje de la Universidad EAFIT(Universidad EAFIT, 2024) Gómez Osorio, Alejandra; Giraldo Hernández, Gina María; Agudelo Londoño, VanessaIn this degree work, the value chain of the Vice-Rector's Office of Learning at EAFIT University was designed, recognizing the importance of having this tool clearly and defined as a fundamental pillar for effective process operation. To design the value chain, a methodology was used that involved detailed analysis of the processes, resources and relationships within the Vice-Rector's Office, as well as the identification of the key elements that contribute to the achievement of its mission and objectives. Through the application of process-based organizational design techniques, a comprehensive model was outlined that describes how the Vice-Rector's Office adds value to its students, professors and administrators; and also to companies, enterprises and public systems. It was concluded that having a defined value chain aligned with the institutional strategy is essential to guarantee the effectiveness and relevance of the Vice-Rector for Learning in the current educational context.Ítem Estrategias de articulación para el sistema nacional de innovación agropecuaria enmarcadas en el contexto del norte del Valle del Cauca(Universidad EAFIT, 2019) García Guevara, Andrés Felipe; Sossa Giraldo, Juan CarlosThere are many studies related to agricultural innovation systems; however, despite advances in the literature, the articulation of these in regional contexts has not been able to have the expected impact. For this reason, the object of this work is to propose strategies that articulate the National System of Agricultural Innovation to the context of the North of Valle del Cauca. The research is approached through a review of the existing literature and the investigation to experts about the systems of agricultural innovation in which the key elements that benefit the dynamism of these are established. The analysis and understanding of these findings allowed the design of articulation strategies in what the author considers to be the fundamental pillars of agricultural innovation systems worldwide. These include intermediaries, platforms, value chains and standards. These pillars together with an adequate strategy allow the development of a proposal for the articulation of the National System of Agricultural Innovation for the case of Colombia in the context of the North of Valle del Cauca.Ítem Estructuración de un procedimiento metodológico estandarizado para la formulación de pequeños proyectos teniendo en cuenta la alineación estratégica de la Compañía Nacional de Chocolates S.A.S.(Universidad EAFIT, 2019) Cadavid Torres, Mario Alejandro; Uribe Velásquez, Julián; Salazar Gómez, Francisco JavierThe main goal of the present Final Project is structuring a methodological procedure for the formulation of small projects at Compañia Nacional de Chocolates S.A.S, following its corporate objectives and strategy. Compañia Nacional de Chocolates formulates around 270 new small projects every year. This means almost one project per day. The formulation´s procedure of a small project is the same regardless of its sales potential and its profitability. Its offers the opportunity to structure a single, standardized and sequential process for the formulation of small projects that leads to Compañía Nacional de Chocolates´ success. The diagnosis of the current policies, procedures and formats was made based on ONUDI methodology, which allowed realizing the company´s strength and opportunities about project formulation. At the end, a standardized methodological procedure was structured for the real formulation of small projects that allow the company optimizing the resources in a more efficient way and reaching its Mega 2020.Ítem Estudio de caso: estrategia de valor compartido de Grupo Nutresa(Universidad EAFIT, 2015) Salazar Llinás, Luis Felipe; Sánchez Álvarez, Sandra Milena; González Pérez, María AlejandraActualmente la manera de enfocar los negocios por parte de las compañías ha cambiado -- Desde pequeñas hasta grandes empresas están redefiniendo la forma de crear valor y proyectar las estrategias de crecimiento -- Cada vez los actores que se relacionan con las organizaciones empresariales, llamados grupos de interés o stakeholders, son más relevantes y estratégicos para la distribución de los beneficios generados por la actividad económica, de manera que el aumento y generación de la riqueza, acompañados de progreso social y balance ecológico, sea para todos -- Es por lo anterior que cada vez recobra más importancia el concepto de valor compartido, que busca que el desarrollo no sea unilateral sino que su alcance cobije a los grupos de interés -- El presente estudio de caso tiene como objetivo establecer comparativos entre el concepto de valor compartido y el enfoque de creciente generación de valor de Grupo Nutresa en el marco de su estrategia de abastecimiento sostenibleÍtem Formulación de un modelo de negocio para la comercialización de bienes inmuebles sobre planos(Universidad EAFIT, 2018) Valencia Upegui, Daniel; Rivas Montoya, Luz MaríaThis document presents the formulation of a business model for blueprint real estate commercialization based on the Canvas model by Osterwalder and Pigneur (2010) -- For this, it took as a departure point the identification of the different actors in the value chain of the building industry and the direct or indirect interrelation between them with the commercialization of a new property -- These interrelations were the necessary input to find the market segments and the respective value propositions for each one -- For this purpose, a qualitative research was carried out based on interviews and non-participant observations -- The process of analyzing the information allowed deepening in each of the market segments: customer jobs, gains and pains of those involved in the commercialization of new real estate properties -- This document contributes with the identification of the main client segments for the commercialization of real estate and with the definition of relevant value propositions for them -- In addition, it helps the regrouping of fifteen actors in the construction value chain into four relevant segments: marketer, designer, executor and client -- The detail of the customer jobs, gains and pains of these customer segments allowed the proposal of value propositions that alleviate the frustrations of the identified customer segments and, therefore, increase the chances of success on the value offered by the real estate company, since the products or services can be designed to attend to what is relevant to the clientÍtem Guía para el desarrollo e implementación de un mapa de procesos en una constructora del sector privado en Colombia(Universidad EAFIT, 0024) Romero Palacio, Daniel; Massey Hurtado, Juan Carlos; Giraldo Hernández, Gina MaríaÍtem Innovación para el monitoreo y seguimiento estratégico de los planes de desarrollo municipales(Universidad EAFIT, 2023) Vásquez Hincapié, Juan Martín; Ramos Villa, María EugeniaSUMMARY One of the main challenges that the municipalities face today in Colombia, is the consolidation of administrative and strategic processes that should help ensure excellent public management. To achieve this, it is necessary to implement comprehensive actions for monitoring, tracking, and evaluation in administrative, fiscal, and operational variables, as well as in planning instruments. However, this goal is hindered by a shortage of financial resources and technological equipment, as well as a lack of trained professionals to conduct real-time and short-term monitoring, tracking, and evaluation of Development Plans, the primary instrument for realizing public management. Furthermore, the limited support from the National Planning Department (DNP) complicates the structuring and compliance of a local methodological route that enables reliable and timely decision-making since, although tools such as the Territorial Planning Kit (https://portalterritorial.dnp.gov.co/kpt/) exist to facilitate the formulation and monitoring of the Development Plan, they are not in real-time, and therefore decisions are not always timely or the most accurate. In this context, this document proposes the use of a data analysis tool (Power BI) to enhance the strategic monitoring, tracking, and evaluation of the Development Plan in territorial entities, with the premise that it facilitates the process and allows the analysis of results in a short period, ensuring that the decisions derived from the analysis are relevant and, above all, timely. This approach aims to address the problems associated with insufficient and untimely measurement of various indicators related to development plans, such as Outcome and Output indicators. With this proposal, the aim is to strengthen municipalities' capacity to implement sustainable development and improve the quality of life for their residents. By adopting advanced technologies and a robust methodology, it will facilitate informed decision-making and promote transparency in public management.Ítem MAF Challenge Express Luck Colombia S.A.S.(Universidad EAFIT, 2022) Cala Barrera, Diego Armando; Racines Carvajal, Luis Alfredo; Herrera Echeverri, Hernán HumbertoExpress Luck Colombia S.A.S. is a subordinate company from Express Luck general headquartes in China. In Colombia, it imports the materials from headquarters and its responsible for assembling and trading Caixun TVs. Our MAF Challenge was to examine company’s processes in search of improvement options, in a company in which its brand’s strategy from their headquarters is low-costs. In this way, we organized a company flowchart with all their processes in a value chain and evaluated one by one looking to find the best upgrade options. This with the purpose to achieve the brand to have a greater reception in Colombians market, in which it has jumped in a few years ago, and where its shareholders are willing to start receiving economic profits. We achieve to identify diferent cost optimization alternatives in different parts of the process, which were presented to the administration. With this we foud that by doing a rigorous job, you will always find opportunities to improve the profitability of a company.Ítem Modelo de negocio para la Sociedad Clínica Conquistadores S.A.(Universidad EAFIT, 2013) Restrepo Arango, Daniel; Builes Tobón, Wilson Reynel; Botero Jiménez, Ramón Emilio; Henao Calad, MónicaÍtem Potencialidades en la producción de aguacate Hass en el Departamento de Antioquia(Universidad EAFIT, 2018) Fernández Saldarriaga, Martín; Hernández Rengifo, Alejandro; Sierra Botero, Diego Miguel; Copete, EnriqueÍtem Proceso estratégico para una empresa de producción de telas vinílicas(Universidad EAFIT, 2023) Villegas Serna, María Alejandra; Giraldo Hernández, Gina MaríaÍtem Propuesta de diseño del proceso misional gestión integral de aguas en la Empresa de Servicios Públicos de Guatapé E.S.P. S. A. S.(Universidad EAFIT, 2024) Duque Tejada, Wilson Urbano; Hernández López, Juan David; Vanegas Chinchilla, Nórida ConstanzaÍtem Propuesta de optimización del proceso de fabricación de joyería y bisutería en la empresa Precoarte S.A.S(2020) Arredondo Méndez, Víctor Hugo; Giraldo Hernández, Gina María; Osorio Suárez, Diego AlejandroColombian jewelry and imitation jewelry goes through a temporary situation, Colombia is a producer country of gold and other precious metals but the high prices, the different requirements to access them and the new trends in the younger population have caused the jewelry production decrease and increase imitation jewelry production. This text explains in several stages the proposal to optimize the process of manufacturing jewelry and imitation jewelry. In the first stage, the main problems of the jewelery and imitation jewelery manufacturing process are identified, through an Ishikawa diagram, the second stage includes the representation of the company's strategy on a strategic map, Finally, the identification of the competitive advantage is proposed, using the value chain tool and a model for risk management in money laundering and terrorist financing that will generate trust relationships with its stakeholders.Ítem Propuesta de valor compartido en el servicio de instalación de muebles modulares para el hogar(Universidad EAFIT, 2018) Jaramillo Vargas, Jonatan de Jesús; Mejía Gil, María Claudia; Villada Arango, SantiagoThe RTA (Ready-to-assemble) furniture are those that are designed under the concept of assemble it yourself, they are delivered in boxes and each client takes care of their assembly, but due to the different levels of difficulty that this process presented and the time required, the installation service arose -- In the present study, the RTA furniture installation service is described, analyzing each of the actors that affect it and identifying the main motivators that lead consumers of this type of furniture to request it, in order to generate a shared value proposal that positively impacts the provision of this service in the Aburrá Valley without affecting its experience in terms of quality, opportunity and reliability -- Thus, allowing the growth of all the actors present in it, for which an exploratory qualitative study was conducted with structured interviews to people working in RTA furniture manufacturing companies, specialized stores or supermarkets, installers and consumers -- Therefore, identifying opportunities for improvement in the installation process, training the installers, professionalizing their service and understanding it as a relevant actor, given that they are the ones who close the saleÍtem Rediseño organizacional de Inmel Ingeniería S. A. S. : articulación de la estrategia, los procesos y la estructura(2019) Pérez Herrera, Ariadna Isabel; López Gallego, Francisco