Repositorio Institucional Universidad EAFIT ::Examinando por Materia "Pyme"

Examinando por Materia "Pyme"

Mostrando 1 - 16 de 16

Consultoría de plan de mercadeo para Luminosa
(Universidad EAFIT, 2021) Prado Moncada, Esteban; López Moreno, Martha Cecilia
To have the skills to understand and identify the problems that SMEs face when offering and creating value could be the antidote to counteract their low level of competitiveness and increase their survival over time. One of the ways to achieve this goal is to acquire skills that allow the development of effective management processes. This study presents the development of a marketing plan for the Luminosa entrepreneurship, a candle producer that, based on its empirical experience and knowledge transfer from the academy, seeks to improve its processes and increase its competitiveness. Throughout this proposal, it is confirmed that all the stages of the planning process are interrelated and should not operate in isolation; all are important and contribute to the development of the SME. Therefore, it is necessary to grant small and medium-sized entrepreneurs structured tools to carry out a marketing plan that, beyond increasing sales, allows them to start an expansion process, without neglecting the generation of competitiveness and the contribution to the country's development.
Diseño de un modelo de sucesión gerencial para pymes familiares
(Universidad EAFIT, 2023) Reyes Polo, Carolina; Triviño Cañaveral, Natalia; Rivas Montoya, Luz María
The managerial succession is considered an especially critical challenge in family businesses. Therefore, this work presents a model of managerial succession in family businesses that allows for a successful process. First, the most important concepts related to this topic are defined, taking various models of managerial succession in family businesses as a reference. For the conceptual framework, we merge the three-circle model with the CEO succession process and propose a user-friendly model for family-owned small and medium-sized enterprises (SMEs).
Diseño del plan exportador para la PYME Madecentro de Colombia S.A
(2019) Garcia Betancur, Andrés Felipe; Zuñiga Raigoza, Jaime Alberto; Giraldo, Gina Maria
This work presents the elaboration of an export plan for the company RTA Muebles from Medellín, a brand of Madecentro Colombia Public Limited Company, based on the initiative of Grupo Antioquia Exporta Más and its constituent entities: el Ministerio de Comercio, Industria y Turismo; Bancóldex; Procolombia; Gobernación de Antioquia; Alcaldía de Medellín; Cámara de Comercio de Medellín para Antioquia; Cámara de Comercio Aburrá Sur; Cámara de Comercio del Oriente Antioqueño; Cámara de Comercio Colombo Americana; Asociación Nacional de Comercio Exterior, Analdex; Asociación Nacional de Empresarios de Colombia, Andi; Business Alliance for Secure Commerce, Basc; Corporación Ruta N; Institución Universitaria Esumer; Universidad EAFIT; Universidad Católica de Oriente; and CEIPA. For the development of the work several sources will be consulted that will help to determine the main elements of discussion, including Asociación Nacional de Empresarios de Colombia, Andi; Cámara de Comercio de Medellín para Antioquia; Departamento Nacional de Planeación; Asociación Nacional de Instituciones Financieras, Anif; Banco de la República; Dirección de Impuestos y Aduanas Nacionales, Dian; and Departamento Administrativo Nacional de Estadística, Dane. Likewise, it will have the support of the export plan advisor, who will help identify the main strengths and opportunities of the company.
Estudio de prefactibilidad para emprender una Pyme de producción y comercialización de ropa deportiva en Colombia en canales digitales
(Universidad EAFIT, 2021) Ortiz Granada, Daniel; Uribe de Correa, Beatriz Amparo; Salazar Gómez, Francisco Javier
This prefeasibility study pretends to analyze the viability of starting a business for production and commercialization by digital media of sportswear (or athleisure) for men and women. To determine the viability or not of the project, first a problem statement was made that consists of analyzing how in the last 30 years there has been a trend in people to implement healthy lifestyle habits in their routines, accompanied by changes in fashion that have allowed the use of athleisure to evolve into part of daily clothing. These trends are replicated in Colombia and, in general, in Latin America, which suggests that there is a space for growth in the athleisure market that could be interesting. Then, the general objective was to determine the viability of starting an athleisure company that sells its products by digital media, accompanied by specific objectives that help define the viability of the project. To achieve the objectives, several studies were carried out. First, a study of the environment and sector, using the PESTEL Analysis tool and Porter's 5 Forces. Then, a market study was made, through the analysis of Product, Price, Place and Promotion of 4 types of sportswear products (2 male and 2 female). Next, a technical study was carried out where aspects such as the location, size and engineering of the project are analyzed. Based on these three studies, the organizational aspects of the project were defined, such as its business structure, positions and functions, salary budgets and legal aspects for the creation of a company. Finally, a financial evaluation of the project was made based on all the previous analyzes and the viability of the project was determined.
Firm Capabilities and Growth Strategies: The Moderating Role of Institutional Factors
(Universidad EAFIT, 2020-09-08) Velasco-Gutiérrez, Gerardo; Montoya, Miguel A; Orozco, Margarita; Lluis Capelleras, Joan; Tecnológico de Monterrey; Universitat Autònoma de Barcelona
Building on Resource-Based View (RBV) and Institutional Theory (IT), we decided to study the internal and external factors that affect the choice between different growth strategies in small and medium enterprises (SMEs) in an emerging economy. We started identifying that there is a direct relationship between technological resources and an organic growth strategy, financial resources and an acquisitive growth strategy, and networking capabilities and a hybrid growth strategy. We argue that the intensity of these relations is moderated by institutional factors, such as a country’s intellectual property protections (for organic strategies), credit access (for acquisitive strategies), and trust in the business environment (for hybrid strategies). We based our findings on 450 face-to-face surveys with CEOs from firms in the Electronic Technology, Information, and Communication Sector (ETICS) in Mexico. Managerial implications are also discussed in the paper, as well as future avenues of research.Building on Resource-Based View (RBV) and Institutional Theory (IT), we decided to study the internal and external factors that affect the choice between different growth strategies in small and medium enterprises (SMEs) in an emerging economy. We started identifying that there is a direct relationship between technological resources and an organic growth strategy, financial resources and an acquisitive growth strategy, and networking capabilities and a hybrid growth strategy. We argue that the intensity of these relations is moderated by institutional factors, such as a country’s intellectual property protections (for organic strategies), credit access (for acquisitive strategies), and trust in the business environment (for hybrid strategies). We based our findings on 450 face-to-face surveys with CEOs from firms in the Electronic Technology, Information, and Communication Sector (ETICS) in Mexico. Managerial implications are also discussed in the paper, as well as future avenues of research.
Impacto en la calidad de vida generado por el desajuste entre el perfil profesional de la persona que ocupa el cargo y el perfil planteado por las pymes en el Valle de Aburrá
(Universidad EAFIT, 2022) López Pérez, Lina Marcela; Castillo Giraldo, Johana Carolina; Macias Serna, María Isabel
Nowadays working in an SME has become something positive and of great personal and professional growth for people. However, in some cases the quality of life has been affected, as has the balance and satisfaction of personal and work life, the deterioration in health and psychological implications have appeared and sometimes the moments of recreation can be scarce or null. As described above, people see the need to create both personal and collective strategies, , with the purpose of overcoming these situations. Therefore, this study aims to identify the impact on the quality of life generated by the mismatch between the professional profile of the person, which occupies the position and profile raised by SMEs in the Aburrá Valley.
Internationalization and Entrepreneurial Orientation. A Network perspective: Four Cases of Puerto Rican SMEs
(Universidad EAFIT, 04/12/2012) Karen L Orengo; Ph.D. Professor of International Business Graduate School of Business Administration Faculty of Business Administration University of Puerto Rico, Rio Piedras Campus, Puerto Rico.
Internationalization Models for Colombian SMEs
(Universidad EAFIT, 06/08/2012) Juan Fernando Botero Mesa; Federico Alvarez Pareja; Maria Alejandra Gonzalez-Perez; Universidad EAFIT
Maderas de Cacerí : plan exportador
(Universidad EAFIT, 2019) Arbelaez Correa, Camilo; Zuñiga, Jaime; Giraldo Hernández, Gina María
Maderas de Cacerí is a Colombian company that commercializes native wood of the species Acacia mangium cultivated by Reforestadora Cacerí in the Bajo Cauca sub-region of Antioquia and the south region of the department of Cordoba. The company has had experience not only in the local market, but in the international market, making continuous exports to the Dominican Republic and constantly sending samples to foreign clients and distributors in countries such as Chile, the United States and Panama; however, despite its experience and track record, the company does not have an export plan to give it continuity and growth to its international sales. The elaboration of the export plan for Maderas de Cacerí –the object of this work–, is carried out with the aim of proposing an action plan and an internationalization strategy that allows the company to increase its possibilities of entering new markets and to be able to give continuity to its exports, through the macroeconomic analysis of potential markets, the selection of the target market, the analysis of the product in the target market and the design of strategies and recommendations, for which international logistics aspects, regulations of foreign trade and tariff barriers are considered.
Metodología para la formulación del proceso estratégico en las pymes colombianas
(Universidad EAFIT, 2019) Zapata Correa, Santiago; Álvarez Delgado, Susana; Rivas Montoya, Luz María
Modelos de internacionalización para las pymes colombianas.
(Fondo Editorial Universidad EAFIT, 2012-08-06) Botero, juan Fernando; Alvarez, Federico; Alejandra Gonzalez-Perez, Maria
Las pequeñas y medianas empresas –en adelante las pyme– son actores fundamentales de la economía colombiana, tal como ocurre en otros países. El acelerado ritmo de la globalización impone retos para estas compañías...
Plan de mercadeo para la pyme Centro Óptico Internacional
(Universidad EAFIT, 2021) Vanegas García, Robert Alexander; Ruiz Velásquez, María Andrea; Ocampo Arcila, Isabel Cristina
Plan de mercadeo para una pyme de la ciudad de Medellín (INDUSTELC)
(Universidad EAFIT, 2021) Romero Bedoya, Juan David; Zúñiga Raigoza, Jaime Alberto
Plan de negocio de Capital Lab, Fintech que conecta profesionales financieros con las necesidades de las Pymes en Colombia
(Universidad EAFIT, 2021) Cano Cano, Andrés Stiven; Zapata Castaño, Estiven; Sánches Ribero, Gustavo Alberto
Propuesta de plan de mercadeo taller Jorge Mario Díaz B.
(Universidad EAFIT, 2021) Díaz Castaño, Isabel Cristina; Valencia Herrera, Elizabeth Cristina
El uso de las redes como propulsor para la orientación emprendedora y el crecimiento de la pequeña y mediana empresa
(UNIV NACIONAL COLOMBIA, FAC CIENCIAS ECON, 2015-01-01) Martins, Izaias
Este artículo presenta los resultados de una investigación realizada con 121 pequeñas y medianas empresas (pymes) manufactureras en España. El objetivo principal de este estudio es explorar el impacto del uso de las redes sobre el desarrollo...

Examinando por Materia "Pyme"

Resultados por página

Opciones de ordenación