Examinando por Materia "PESTEL"
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Ítem Conditions for the promotion and development of creative industries within higher education institutions(The Design Society, 2015-01-01) Hernandez, M.C.; Podesta, M.P.; Bedoya, B.E.Higher Education Institutions (HEIs) play an important role on the promotion and development of creative industries (e.g. product design companies). These roles, however, are not clearly defined. Previous studies by the authors, conducted in Colombia, encountered several critical internal factors as well as environmental relationships proper of the ecosystem of business that affect performance in creative industries. HEIs can promote specific activities to become agents that enhance the development of these creative industries, thus contributing to overcome environmental and critical internal factors. This paper presents a model that can serve as a starting point within HEIs to establish policies towards this goal. For such purpose, the present research extended the aforementioned studies to Argentina and the United States, countries recognized worldwide for the development of "creative industries" or "creative economy". Fieldwork was performed in nine cities: two in Colombia, two in Argentina and five in the United States. Data was collected via interviews and focus group studies conducted at universities and creative industries, as well as with experts, government representatives and support organisations. A PESTEL analysis was used to identify weaknesses that could become opportunities for action within HEIs. The results allow for the establishment of nine key roles of the HEIs (i.e. education, moderator of the ecosystem, research, foster discussion, investment, on-going support, dynamism, joker, and simulation/real environment) that can be related to these institutions' substantive functions (i.e. teaching, research, extension, and support and integration), which contribute to enhance the development of creative industries, their growth and long-term sustainability. © 2015, The Design Society. All rights reserved.Ítem Conditions for the promotion and development of creative industries within higher education institutions(The Design Society, 2015-01-01) Hernandez, M.C.; Podesta, M.P.; Bedoya, B.E.; Universidad EAFIT. Departamento de Administración; Estudios en Mantenimiento (GEMI)Higher Education Institutions (HEIs) play an important role on the promotion and development of creative industries (e.g. product design companies). These roles, however, are not clearly defined. Previous studies by the authors, conducted in Colombia, encountered several critical internal factors as well as environmental relationships proper of the ecosystem of business that affect performance in creative industries. HEIs can promote specific activities to become agents that enhance the development of these creative industries, thus contributing to overcome environmental and critical internal factors. This paper presents a model that can serve as a starting point within HEIs to establish policies towards this goal. For such purpose, the present research extended the aforementioned studies to Argentina and the United States, countries recognized worldwide for the development of "creative industries" or "creative economy". Fieldwork was performed in nine cities: two in Colombia, two in Argentina and five in the United States. Data was collected via interviews and focus group studies conducted at universities and creative industries, as well as with experts, government representatives and support organisations. A PESTEL analysis was used to identify weaknesses that could become opportunities for action within HEIs. The results allow for the establishment of nine key roles of the HEIs (i.e. education, moderator of the ecosystem, research, foster discussion, investment, on-going support, dynamism, joker, and simulation/real environment) that can be related to these institutions' substantive functions (i.e. teaching, research, extension, and support and integration), which contribute to enhance the development of creative industries, their growth and long-term sustainability. © 2015, The Design Society. All rights reserved.Publicación Direccionamiento estratégico Transurcar(Universidad Eafit, 2020) Giraldo Palacio, Carolina; Peláez Velásquez, Paula Andrea; Uribe de Correa, Beatriz Amparo; Delgado Restrepo, RicardoPublicación Diseño de un modelo de negocios para setas comestibles usando el Flourishing Bussines Model Canvas (FBMC)(Universidad EAFIT, 2024) Estrada Gutiérrez, Juan Camilo; Restrepo Aristizábal, Ángela María; Giraldo Hernández, Gina María; Ramírez Videl, AlejandraEl consumo de orellanas está en aumento en nuestra región antioqueña. Encontramos una creciente población de veganos y vegetarianos que requieren sustitutos a las proteínas animales para estructurar una dieta adecuada, sumado a personas con una alimentación tradicional, que valoran el sabor y aporte nutricional de estos productos vegetales. Este trabajo de grado tiene como propósito aprovechar este mercado creciente por medio del diseño de un modelo de negocio para el emprendimiento Biosetas. Una idea de negocio que se dedica a la producción y comercialización de Orellanas. Para este rediseño se utilizó el Flourishing Bussines Model Canvas, por su inclusión de variables ambientales y sociales dentro del proceso de innovación en modelos de negocios. Las herramientas más destacadas en el desarrollo del trabajo son el lienzo Flourishing Business Model Canvas (FBMC), el Canvas, Análisis PESTEL y el Análisis Porter de las cinco fuerzas. Igualmente, se emplearon las bases de datos bibliográficas de la Universidad EAFIT, entre ellas, EBSCO, Passport, Raddar, EMIS, Euromonitor y la aplicación de 154 cuestionarios con el fin de validar la propuesta de valor. La aplicación de dichas herramientas permitió profundizar en el conocimiento del macroentorno, las relaciones con los grupos de interés y una primera iteración de modelo de negocio validada con dos grupos de interés. Se espera que este nuevo modelo de negocios permita consolidar la organización y señalar la estrategia para aprovechar el potencial del mercado en Antioquia.Publicación Diseño del modelo de negocio para la comercialización de ropa de baño(Universidad EAFIT, 2023) Salazar Loaiza, María Fernanda; Borrero Espinel, Mauricio; Giraldo Hernández, Gina MaríaThe consumption of swimwear has increased in the country and abroad because consumers want to have an increasing variety of clothing for their trips, vacations, walks and outings with relatives and friends. This work has been done to develop the business model and define the new strategy of the company Beira Beachwear, which is a boutique store that offers a personalized service for the sale of swimwear in Colombia and in some other countries. In the theoretical framework, different theories and definitions proposed by prominent authors in the formulation of business strategies and the corresponding tools such as Pestel analysis, Porter's five forces, the SWOT matrix, the value proposition canvas and the (canvas) of the business model. In the development, these tools were applied and integrated into Beira Beachwear to develop the strategy and business model that will strengthen the competitiveness of the business and allow the identification of opportunities that will lead to the growth and sustainability of the company.Publicación Estrategia competitiva para la Ferretería Maderas del Norte(Universidad EAFIT, 2020) Castro Arbizú, Alba Marina; Giraldo Hernández, Gina MaríaPublicación Estudio de prefactibilidad para el desarrollo de un coworking en la ciudad de Pereira, Risaralda(Universidad EAFIT, 2024) Hidalgo Grisales, Mariluz; Gómez Salazar, Elkin ArcesioThe pre-feasibility research that follows addresses the possibility of creating a co working business in the city of Pereira, as a solution to the rental costs and fixed costs of a traditional office, as well as the opportunity to undertake as an independent entrepreneur in a city with high unemployment rates. This co working project is very new to the market, and the city does not have much offer regarding this type of business. As a methodological tool, it will rely on UNIDO, which is supported by the eight studies it contains: sectoral, market, technical, administrative, environmental, legal, financial and risk. Within the studies, the analysis of data provided by the territorial entities will be carried out, and as primary information a survey will be carried out to 97 people in the municipality of Pereira, including professionals, freelancers, entrepreneurs interested in a co working space. In this way, it is concluded that the project is viable from the development of all its studies and helps to solve the problem posed.Publicación Formulación del direccionamiento estratégico para Ámasis motel, en Pereira (Risaralda/Colombia)(Universidad EAFIT, 2023) Ossa Zapata, Carlos Eduardo; Delgado Restrepo, Ricardo de Jesús; Uribe de Correa, Beatriz AmparoPublicación Plan de negocio para Anamú(Universidad EAFIT, 2023) Vallejo Arango, Natalia; Betancur Montoya, Paolo; Gómez Giraldo, Carolina; Giraldo Hernández, Gina MaríaPublicación Proceso estratégico para la empresa Santacoloma Coffee bajo el enfoque de capitalismo consciente(Universidad EAFIT, 2025) Alcántara Gaspar, Ariadna; Giraldo Hernández, Gina María; Uribe de Correa, Beatriz AmparoPublicación Propuesta de un plan de mercadeo para el ingreso al mercado de hoteles, restaurantes y cafeterías de la empresa Santacoloma Coffee S.A.S.(Universidad EAFIT, 2025) Santacoloma Agudelo, Juan Diego; Londoño Vélez, Natalia; Uribe de Correa, Beatriz Amparo