Examinando por Materia "MEDIOS DE COMUNICACIÓN DE MASAS - ASPECTOS POLÍTICOS"
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Ítem Análisis de las estrategias de comunicación institucional en los municipios de Rionegro, La Ceja y La Unión : un estudio y diagnóstico de sus concejos municipales(Universidad EAFIT, 2022) Arango Cardona, Paula Andrea; Bedoya Cardona, Catalina María; Henao Londoño, Robinson; Restrepo Echavarría Néstor JuliánThe following research aims to analyze the incidence of citizen participation and trust in the corporations of the municipal councils of Rionegro, La Ceja and La Unión, taking into account the characteristics of each municipality and the importance of strengthening the relationship with citizens from the public institutions. This research presents a historical journey regarding the municipal councils in Colombia, and its updated functionality in three municipalities of Eastern Antioquia in which an analysis is carried out regarding the legitimacy and trust in these corporations. The municipal councils are legitimate according to the constitutional precepts and regulations from the law 136 of 1994; through the application of qualitative and quantitative tools, it is possible to find that these corporations recognize the loss of confidence in public institutions due to the triggering of factors such as acts of corruption in the Colombian scenario, in addition, an inalienable relationship is identified between the municipal councils, the public communication and citizen participation. It is expected from the research, carried out through surveys of citizens and interviews with council members, to propose an effective communication model for strengthening the relationship with people, which enhances the management of strategic information and communication processes of municipal councils, encourage participation, and legitimize them as an institution. It is a model that can be applied according to the contexts of each municipality, which will reduce the personification of politics and turn them into a more solid and reliable entity.Ítem Análisis de percepción de la implementación de la política pública de medios y procesos de comunicación alternativos, independientes, ciudadanos y comunitarios de Medellín desde la perspectiva de sus beneficiarios(Universidad EAFIT, 2023) Rivera Posada, Ana Isabel; Betancur Betancur, Juan GonzaloPublic policies aim to address various types of public issues that affect a specific sector. The Public Policy for Alternative, In dependent, Citizen, and Community Media and Communication Processes in Medellín, which came into effect in 2019, seeks to contribute to the strengthening of all stakeholders in the sector and ensure the right to communication in the city. Additionally, it aims to support economic, social, and legal sustainability. Although the development of this policy is still in its early stages, this work intends to provide an initial analysis of its implementation and the main challenges for subsequent phases. Thus, th is text presents a review of some categories framed within the right to communication and how much the public policy has favored the strengthening of media and communication processes and, through its qualification, its impact on the public sphere.Ítem Atomización, individualismo y mediatización de la realidad. Alternativas de análisis a nuevas configuraciones políticas = Atomization, individualism and mediatization of reality. Alternatives of analysis to new political configurations(Universidad EAFIT, 2013-04) Garro, Juan Esteban; Universidad EAFITÍtem Campañas al Concejo en la era digital : impacto y revolución a través de las redes sociales en las elecciones de Medellín(Universidad EAFIT, 2023) González Gómez, Daniel; Restrepo Echavarría, Néstor JuliánÍtem El cubrimiento mediático del Paro Nacional de la Revista Semana. Dimensión simbólica de la realidad, poder simbólico y medios de comunicación(Universidad EAFIT, 2024) Bedoya Moncada, Santiago; Bonilla Vélez, Jorge IvánÍtem Elementos de profesionalización en la campaña presidencial de Gustavo Petro (2022-2026)(Universidad EAFIT, 2023) Angarita Ospina, Juan Diego; Restrepo Echavarría, Néstor JuliánThe objective of this article is to analyze the elements of professionalization of the campaign of Gustavo Petro, president of Colombia 2022 - 2026, understanding the term as the use of strategies and tactics that prioritize the intensive use of technological innovations and mass media, with in order to captivate voters. For this purpose, the methodology (Restrepo-Echavarría, Rodríguez-Díaz and Castromil, 2018) was used, which allowed establishing the level of professionalization in the political campaign through the organizational and communicative dimensions, in which four categories were developed in which eight indicators were taken into account: “Campaign command: centralized vs. Decentralized”; "Presence of external consultants in command areas"; "Sources of autonomous financing"; "Professionalization of the campaign group"; “Paid militancy”; "Advertising insertions in mass media"; "Use of new resources"; “Support from opinion leaders”. In Colombia, electoral contests move between opinion voting and machine voting, with an increasingly preponderant role for public opinion, particularly in large urban centers. Recent campaigns have included new social actors, as well as new techniques and tools. This is the case of the participation of agents such as 'k-poppers', digital influencers, as well as alternative media. Similarly, the space occupied by social networks such as TikTok and Twitch, WhatsApp or the segmentation of direct messages via Instagram is increasingly notorious. On the other hand, new digital platforms for the registration of militants have gained space, as well as alternative sources of financing through tools such as Vaki, among others. In this context of permanent technological innovation, the main finding of the research was that the level of professionalization of the Gustavo Petro 2022 presidential campaign was medium-high (1.61).Ítem Estrategias de comunicación política en Colombia y Perú : análisis de las campañas de Gustavo Petro 2022 y Alberto Fujimori 1990(Universidad EAFIT, 2022) Rentería Valencia, Gladys Zabrina; Restrepo Echavarría, Néstor JuliánPolitical communication strategies have varied over the years; Therefore, the purpose of this article is to analyze the communication strategies implemented during the presidential campaigns of Peru in 1990 whose winner was Alberto Fujimori and the Colombian presidential campaign of Gustavo Petro in 2022. The development starts from considering whether both Campaigns have similar characteristics within their political communication strategies or, on the contrary, differentiating elements in each one of them despite occurring at different times. Consequently, it is emphasized that both candidates use populist strategies on which they focused their campaign issues; while the most differentiating component was given from new political scenarios such as the use of social networks. finally, both presidential campaigns made use of the tools they considered necessary to understand the disagreements and needs of the electorate and translate them into an opportunity to win the vote that led them to victory.Ítem Explorando la nueva frontera mediática : caracterización de medios de comunicación digitales e independientes en Colombia(Universidad EAFIT, 2023) Molina Arroyave, Nicolás; Villa Montoya, María IsabelÍtem Incidencia de las redes sociales y los medios de comunicación en el cambio de narrativa para la toma de decisiones políticas en el gobierno local de Barrancabermeja(Universidad EAFIT, 2022) Rosales Lara, Diana Carolina; Velásquez Hurtado, Omar MauricioÍtem Intertextualidad en la gestión de comunicación de políticas públicas culturales sobre identidad y territorio entre Medellín y Recife. Caso de estudio: Compaz(Universidad EAFIT, 2022) Sierra Mazo, Sara; Parra Escobar, Mariana María; Velásquez Hurtado, Omar MauricioÍtem La agenda mediática y la agenda gubernamental en el primer año presidencial de Pastrana y Samper(Universidad EAFIT, 2024) Sánchez Aguirre, María Inmaculada; Montoya Cuartas, Vanessa; Viera Silva, Juan GuillermoThis study explores the complex relationship between the media agenda and the governmental agenda in Colombia, focusing on the first years of the governments of Ernesto Samper Pizano (1994-1998) and Andrés Pastrana (1998-1999). The Revista Semana is used as a source of analysis, given its relevance at the time and the availability of its online archives.The study is based on agenda-setting theory, which examines how the media influences public perception and determines social priorities. Factors such as news selection, editorial focus, governmental communication strategies, and citizen response are analyzed.The research centers around the following question: How is the media agenda configured during the first year of a government and how does it interact with the governmental agenda? To answer this question, existing literature on measuring political and legislative agendas is reviewed, highlighting the importance of making key decisions in research design, such as the level of government, the issue, the political actor, and the indicator of notoriety.The study classifies Revista Semana's publications by sectors and subsectors, following the classification proposed by the Comparative Agendas Project, adapted to Colombia. This allows for the identification of how the media agenda is configured and how it reflects or does not reflect the presidential agenda.In conclusion, this study contributes to a better understanding of the dynamics between the media agenda and the governmental agenda in Colombia, highlighting the importance of analyzing how the media and political leaders interact and influence each other.Ítem La consultoría política en Colombia, un análisis del campo estratégico de la comunicación política(Universidad EAFIT, 2024) Cano Muñoz, Andrea; González Chavarría, Leidy Vanessa; Restrepo Echavarría, Nestor JuliánÍtem El partido Comunes en Twitter : agendas, discursos, interacciones y sentimientos durante la campaña electoral al Congreso en 2022(Universidad EAFIT, 2023) Gómez Zapata, Valentina; Varela Johnson, Samantha; Bonilla Vélez, Jorge IvánThis article seeks to explain the use that the political party Comunes gave to the social network Twitter and the agenda it established on the platform, through an analysis of the publications and interactions that took place in the profile of @ComunesCol during October 1, 2021, and March 13, 2022. A socio-historical context is made on the transformation of the guerrilla group FARC- EP to Political Party Comunes, the challenge of the party in an upcoming electoral contest and the results they obtained for the elections to the Congress of the Republic in 2018 and 2022 are presented. Finally, some categories of analysis are established according to the dynamics of the social network and in general of the current concept of public sphere.Ítem The crisis of representation and political personalization in the US : an analysis of President Donald Trump’s tweets from 2015-2021(Universidad EAFIT, 2023) Pittore, Rebecca Anne; Restrepo Echavarría, Néstor Julián