Maestría en Gerencia de Proyectos (Tesis)

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https://hdl.handle.net/10784/2902

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Estudio de prefactibilidad para la puesta en servicio de un senior club en Medellín, Antioquia, dirigido a personas mayores de cincuenta años, de los estratos 5, 6 y 7
(Universidad EAFIT, 2025) Velasco Arias, Paola Andrea; Pineda Burgos, Herman Andrés; Gómez Salazar, Elkin Arcesio
The global and Colombian populations have experienced significant growth over the last century. At the same time, population aging has become more evident. This aging population, defined as individuals over sixty years old, is referred to as older adults. Aging leads to biological deterioration in individuals. To improve their well-being, specialized medical care and the creation of spaces that meet their needs and interests are necessary. The branch of medicine that provides this care is known as gerontology, which includes geriatric care. Its purpose is to enhance the quality of life of older adults by promoting active aging at the physical level. In Colombia, regulations exist to protect older adults, focusing on guaranteeing the minimum requirements that geriatric homes must meet. These regulations are also applied in the department of Antioquia, where there are care centers that provide specialized services for older adults. However, literature shows that these centers mainly serve older adults with financial needs and have limited capacity for care. There are programs that bring together older adults to engage in recreational physical activities that promote socialization with peers, although these programs lack the capacity to provide more personalized care. For this reason, interest has emerged in focusing on older adults with greater financial means—those who have enjoyed a more comfortable lifestyle. The aim is to investigate their preferences at this stage of life: how they wish to live their daily lives, what activities they seek to engage in, how they want to spend their days while maintaining the quality they are accustomed to, and what kind of medical or recreational care they prefer. Based on these questions, and with a focus on older adults from socioeconomic strata 5, 6, and 7, there is an opportunity to offer a space with optimal infrastructure conditions that meets the functional requirements of aging individuals. This space would include high-quality designs that provide comfort during use and stay, as well as qualified professional staff that delivers humanized care focused on the specific needs of each person, offering empathetic and respectful treatment while recognizing each client as an individual with unique needs. This thesis presents a prefeasibility study for launching a Senior Club in Medellín, Antioquia, aimed at adults over fifty years old belonging to socioeconomic strata 4, 5, 6, and 7. The study is based on a methodology that evaluates sector viability from several perspectives: market, financial, technical, environmental, legal, and risk-related. The goal is to implement a high-quality, comfortable space for older adult care that aligns with their lifestyle.
Estudio de prefactibilidad para el proyecto del museo de historia natural de la Tatacoa
(Universidad EAFIT, 2025) Murillo Herrera, Sara Isabela; Henao Arango, María Cecilia
The objective of this research is to analyze the feasibility of continuing with the project of the Tatacoa Natural History Museum, located in Villavieja, in the department of Huila, Colombia. Based on a pre-feasibility study, market, operational, cultural, environmental, social and economic items that allow the feasibility of operating in the short, medium and long term are contemplated. This museum, which first opened in 2014, has an invaluable paleontological heritage and is a reference for research and dissemination of natural history in Colombia. However, the operation is at risk due to issues that generate gaps such as infrastructure, the reduction of visitor demand, and the difficulty of financial resources; this generates uncertainties about its viability in the long term. To address these gaps, a pre-feasibility study methodology was developed that incorporates multidimensional approaches: economic study, social and cultural impact assessment, and the identification of environmental factors that affect its operation for the deployment of a strategy to maintain the continuity of the museum in the long term.
Estructuración de un proyecto para establecer el gobierno de generación y entrega de documentos electrónicos en Corona Industrial
(Universidad EAFIT, 2025) Castrillón Ruiz, Estefany; Avalos Osorio, César Augusto; Pabón Ramírez, Carolina
Diseño de una PMO en una organización biotecnológica : estudio de caso sobre la creación de una PMO que integre los proyectos para investigación, manufactura, procesos clínicos y transferencia tecnológica
(Universidad EAFIT, 2025) Baena Duque, Juan Diego; Tobar Guinand, José Mauricio
Estudio de prefactibilidad de una nueva unidad de negocio de servicios artísticos para artistas sin contratos discográficos en Codiscos S. A. S.
(Universidad EAFIT, 2025) Ramírez Duque, Ancízar; Díez Benjumea, Jhon Miguel
Estudio de prefactibilidad de viviendas híbridas en Medellín
(Universidad EAFIT, 2025) Rodelo Ramírez, María Mercedes; Garzón Guevara, Rafael David; Tobar Guinand, José Mauricio
This thesis explores the prefeasibility of a housing development project in Medellín that integrates short-term and traditional long-term rental models into a hybrid residential approach. The study is motivated by the increasing demand for flexible housing solutions that align with emerging work dynamics and urban lifestyles. The objective is to provide critical information to assess the viability of implementing this concept in Medellín. A comparative analysis is conducted between short-term rental housing and permanent rental models using the methodological framework proposed by the United Nations Industrial Development Organization (UNIDO), which includes market research, financial analysis, and regulatory review. The results of the project reveal that Medellín’s real estate market lags behind in the supply of mixed-use housing typologies. This research therefore identifies an opportunity to introduce alternative housing models based on hybrid typologies. These models have the potential to address urgent housing needs expressed by citizens, improve quality of life, and increase profit margins by diversifying income sources and mitigating economic risks. In addition, the study envisions the promotion of hybrid housing projects that integrate multiple uses within a single building. It also advocates for adjustments to urban regulations to better accommodate such models and encourages stronger collaboration between the public and private sectors, as well as community stakeholders. This aligns with the principles of social urbanism and supports the adoption of more flexible and sustainable housing solutions that respond to Medellín’s evolving social and economic dynamics.
La gestión de proyectos como factor estratégico en los procesos de fusiones y adquisiciones : un estudio de caso aplicado a una empresa del sector BPO
(Universidad EAFIT, 2025) Serje Gutiérrez, Valery Francesca; Gómez Salazar, Elkin Arcesio
Diseño de PMO para los proyectos tradicionales y grant en el BNC Centro Colombo Americano de Manizales
(Universidad EAFIT, 2025) Sánchez Giraldo, Juan David; Díez Benjumea, John Miguel
Estudio de prefactibilidad para un proyecto de infraestructura destinado al almacenamiento de productos y a la gestión empresarial, ubicado en la central mayorista de Antioquia
(Universidad EAFIT, 2025) Duque Cataño, Claudia Valeria; Gómez Salazar, Elkin Arcesio
This pre-feasibility study aims to determine the viability of executing an infrastructure project intended for product storage and business management, located within la Central Mayorista de Antioquia. The project involves a five-story building with a total constructed area of 1,535 m². The main objective of the study is to assess its feasibility through the UNIDO methodology. To achieve this, seven specific objectives were defined, aimed at developing various analyses that contribute to fulfilling the general objective. The study includes a conceptual framework that addresses the concept of a project and the different methodologies through which it can be developed, with special emphasis on the UNIDO methodology, which guides the entire process. Likewise, a methodological design is presented that details how each of the seven studies required to assess the project's viability is carried out. The development of the work includes environmental, sectoral, and strategic studies, as well as market, technical, environmental, organizational, legal, financial, and risk analyses. Finally, the results lead to the conclusion that the project is viable for investors, as its execution can generate significant financial benefits.
Estudio de prefactibilidad para la construcción de una escuela agroecológica en el municipio de La Unión, departamento de Antioquia
(Universidad EAFIT, 2025) Díaz Alape, Cristian Fernando; Díez Benjumea, Jhon Miguel
This work presents a prefeasibility study for the creation of an Agroecological School in the municipality of La Unión, Antioquia, with the purpose of strengthening environmental education, promoting sustainable agricultural practices, and contributing to rural development. Through a comprehensive analysis that includes market, technical, financial, administrative, legal, and environmental studies, the viability of establishing an educational institution aimed at training vocational technicians in agroecology and offering complementary training courses is demonstrated. Different segments of potential clients were identified, such as: the producer client, the technical client, and the institutional client, whom it is expected to impact through accessible programs, with a practical approach and aligned with sustainable development goals, almost like the Departmental and Municipal approach. The methodology used is based on the Logical Framework approach and UNIDO, integrating social, economic, and ecological criteria to ensure the sustainability of the project. The analysis concludes that the initiative has the potential to positively influence the transformation of local production systems, the conservation of the environment, and the strengthening of the social fabric of the territory.
Estilos de dirección y su influencia en la productividad de equipos de proyectos en infraestructura vial en Bogotá D.C
(Universidad EAFIT, 2025) Guerrero Espinoza, Fabella; Alfonso Palacino, Nydia lucía; López Gallego, Francisco Darío
Metodologías ágiles en empresas de tecnología de marketing digital : lecciones aprendidas y sugerencias para el futuro
(Universidad EAFIT, 2025) Cuellar Illera, Carolina; Coy Tacha, Lina María; Olarte Mejía, Laura María
This study analyzes the implementation of agile methodologies in a technology company—henceforth designated as WIZ—operating in Colombia and the United States. WIZ is a design and technology firm that helps major global brands grow by creating innovative products and experiences. The study identified key patterns in the adoption of agile practices through the use of a qualitative approach that combined in-depth interviews, surveys and document analysis. The study highlights three main findings. The first one is that it is crucial to adapt agile methods based on the specific needs of each role. The second one is that agile knowledge-management mechanisms are of great importance to the organization. Finally, the third one is that the generation of customized metrics for different types of projects is of great value. As a final outcome, a practical guide with recommendations was developed for its use in future projects. Findings indicate that the success of agile methodologies is not contingent upon strict adherence to theoretical frameworks, but on the ability to adapt and apply their core principles to specific contexts. This investigation offers a valuable insight for technology organizations seeking to optimize their agile transition, particularly in multicultural environments and among teams with diverse technical roles.
Estado del arte de sistemas de financiación de proyectos de inversión
(Universidad EAFIT, 2025) Ochoa Lopera, Laura María; Restrepo Pérez, Laura María; Gómez Salazar, Elkin Arcesio
Estudio de prefactibilidad para la creación de una empresa que comercialice productos derivados del coco
(Universidad EAFIT, 2025) Vargas Valderrama, Noela Silvana; Gómez Salazar, Elkin Arcesio
This prefeasibility study evaluates the viability of establishing a company dedicated to the production and commercialization of coconut-derived products in Bogotá, with a focus on strengthening the economic and social development of the coconut-producing region of Chocó. The assessment follows the methodology of the United Nations Industrial Development Organization (UNIDO), which includes eight core analyses. The market study identifies growing demand for products such as coconut oil, milk, and flour, driven by health and cosmetic trends. The technical study outlines production processes, equipment needs, and optimal location. The organizational study defines the administrative and operational structure. The legal study reviews regulatory requirements and permits. The environmental study assesses potential impacts and proposes sustainability measures. The economic study estimates investment and operating costs. The financial study projects key indicators such as an IRR of 56,8% and a Net Present Value (NPV) of COP 108 million, confirming the project’s feasibility. Finally, the risk analysis identifies critical threats such as raw material supply shortages and logistics issues, alongside proposed mitigation strategies. In addition to the UNIDO methodology, complementary tools such as the General Adjusted Methodology (MGA)—commonly used for public investment projects—were explored. However, UNIDO’s comprehensive and industry-focused framework was selected as the most suitable. The study focuses on three coconut-derived products: oil, milk, and flour, chosen for their strong market demand and broad application. The analysis confirms a clear market opportunity, especially in the healthy food and natural cosmetics sectors. In terms of territorial impact, the project is expected to bring significant benefits to both Bogotá—through job creation and commercial activity—and Chocó, by strengthening local production chains, generating rural employment, and adding value to the coconut as a regional resource. The financial, social, and environmental results suggest that the project is technically and economically feasible, with strong potential for long-term sustainability if managed strategically. This study provides a solid foundation for decision-making by investors, development agencies, and the communities involved.
Estudio de prefactibilidad para la implementación de un proyecto de cultivo hidropónico sostenible en el municipio de San Vicente Ferrer, Antioquia, finca Los Guaduales
(Universidad EAFIT, 2025) Espinosa, Mónica; Giraldo, Mario; Gómez Salazar, Elkin Arcesio
This study evaluated the pre-feasibility for implementing a sustainable hydroponic cultivation project at Finca Los Guaduales, San Vicente Ferrer, Antioquia. Using UNIDO methodology complemented with PMI for risk analysis, a comprehensive evaluation was conducted covering sectoral, market, technical, administrative-legal, environmental, economic-financial, and risk aspects. The sectoral analysis revealed a favorable environment with pro-sustainable agriculture government policies. The market study identified high receptivity (93.3%) in haute cuisine gastronomic establishments, with willingness to pay premium prices (80%). Technically, the NFT system was selected as optimal, with an installed capacity of 268,320 units annually. The financial evaluation demonstrated solid viability with NPV of $120,192,032 COP, IRR of 45%, and payback period of 3.47 years. The environmental analysis evidenced significant advantages versus traditional agriculture, including 70-90% water savings. Risk management identified 18 events, with contractual dependency being the main risk. The results confirm the integral pre-feasibility of the project, positioning it as a replicable model of sustainable agriculture in Colombian rural contexts.
Estudio de prefactibilidad para un proyecto de renta corta basado en el reciclaje arquitectónico de un edificio en el barrio Las Lomas, el Poblado
(Universidad EAFIT, 2025) Duque Giraldo, Esteban; Gómez Salazar, Elkin Arcesio
Estudio de prefactibilidad para la adquisición de un tomógrafo para el hospital departamental San Rafael Ese de Zarzal (Valle del Cauca)
(Universidad EAFIT, 2025) Velásquez Ferreira, Juan Esteban; Arias Patiño, Sebastián; Gómez Salazar, Elkin Arcesio
The main objective of this degree work is to develop a pre-feasibility study for the acquisition of a tomograph in the departmental hospital San Rafael ESE of Zarzal Valle del Cauca, under the structure of the Adjusted General Methodology [MGA], the latter taking into account that the resources for the financing of the project come from the Government of Valle del Cauca, therefore, the MGA is considered the most appropriate methodology to support the structuring of public investment projects through the National Planning Department. For the development of this study, the research methodology proposed is the mixed approach under the technique of documentary review of descriptive interpretative character, which will allow to deepen the use of AMS in the health sector for the analysis of the sectorial, market, technical, legal, administrative, financial and risk study. The results obtained from this pre-feasibility study show that the acquisition of the tomograph in technical and financial terms is feasible, given that when developing the cash flow, NPV, IRR, CAUE, it is demonstrated that it is a low risk project that can be sustained over time and generate a return on the initial investment easily, given that factors such as the need of the population and its area of influence in relation to a specialized imaging service, present a high probability that the tomograph is in constant operation.
Estudio de prefactibilidad para la construcción de una planta de producción de transformadores de distribución monofásicos en Rymel Ingeniería Eléctrica S.A.S.
(Universidad EAFIT, 2025) Astaiza Torres, Jhoselin Nicols; Calvache Mosquera, Daniel; Gómez Salazar, Elkin Arcesio
Estudio de prefactibilidad para la incorporación de una nueva herramienta digital, que permita lograr eficiencias operativas en los procesos de logística internacional de la Organización Corona Industrial
(Universidad EAFIT, 2025) Arenas Vélez, Natalia Carolina; Olarte Mejía, Laura María
Estudio de prefactibilidad para la construcción de un proyecto de vivienda estudiantil
(Universidad EAFIT, 2025) Turbay Lopera, Eduardo; Gómez Salazar, Elkin Arcesio

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