Maestría en Gerencia de Proyectos (Tesis)
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Publicación Estudio de prefactibilidad para un proyecto de infraestructura destinado al almacenamiento de productos y a la gestión empresarial, ubicado en la central mayorista de Antioquia(Universidad EAFIT, 2025) Duque Cataño, Claudia Valeria; Gómez Salazar, Elkin ArcesioThis pre-feasibility study aims to determine the viability of executing an infrastructure project intended for product storage and business management, located within la Central Mayorista de Antioquia. The project involves a five-story building with a total constructed area of 1,535 m². The main objective of the study is to assess its feasibility through the UNIDO methodology. To achieve this, seven specific objectives were defined, aimed at developing various analyses that contribute to fulfilling the general objective. The study includes a conceptual framework that addresses the concept of a project and the different methodologies through which it can be developed, with special emphasis on the UNIDO methodology, which guides the entire process. Likewise, a methodological design is presented that details how each of the seven studies required to assess the project's viability is carried out. The development of the work includes environmental, sectoral, and strategic studies, as well as market, technical, environmental, organizational, legal, financial, and risk analyses. Finally, the results lead to the conclusion that the project is viable for investors, as its execution can generate significant financial benefits.Publicación Estudio de prefactibilidad para la construcción de una escuela agroecológica en el municipio de La Unión, departamento de Antioquia(Universidad EAFIT, 2025) Díaz Alape, Cristian Fernando; Díez Benjumea, Jhon MiguelThis work presents a prefeasibility study for the creation of an Agroecological School in the municipality of La Unión, Antioquia, with the purpose of strengthening environmental education, promoting sustainable agricultural practices, and contributing to rural development. Through a comprehensive analysis that includes market, technical, financial, administrative, legal, and environmental studies, the viability of establishing an educational institution aimed at training vocational technicians in agroecology and offering complementary training courses is demonstrated. Different segments of potential clients were identified, such as: the producer client, the technical client, and the institutional client, whom it is expected to impact through accessible programs, with a practical approach and aligned with sustainable development goals, almost like the Departmental and Municipal approach. The methodology used is based on the Logical Framework approach and UNIDO, integrating social, economic, and ecological criteria to ensure the sustainability of the project. The analysis concludes that the initiative has the potential to positively influence the transformation of local production systems, the conservation of the environment, and the strengthening of the social fabric of the territory.Publicación Estilos de dirección y su influencia en la productividad de equipos de proyectos en infraestructura vial en Bogotá D.C(Universidad EAFIT, 2025) Guerrero Espinoza, Fabella; Alfonso Palacino, Nydia lucía; López Gallego, Francisco DaríoPublicación Metodologías ágiles en empresas de tecnología de marketing digital : lecciones aprendidas y sugerencias para el futuro(Universidad EAFIT, 2025) Cuellar Illera, Carolina; Coy Tacha, Lina María; Olarte Mejía, Laura MaríaThis study analyzes the implementation of agile methodologies in a technology company—henceforth designated as WIZ—operating in Colombia and the United States. WIZ is a design and technology firm that helps major global brands grow by creating innovative products and experiences. The study identified key patterns in the adoption of agile practices through the use of a qualitative approach that combined in-depth interviews, surveys and document analysis. The study highlights three main findings. The first one is that it is crucial to adapt agile methods based on the specific needs of each role. The second one is that agile knowledge-management mechanisms are of great importance to the organization. Finally, the third one is that the generation of customized metrics for different types of projects is of great value. As a final outcome, a practical guide with recommendations was developed for its use in future projects. Findings indicate that the success of agile methodologies is not contingent upon strict adherence to theoretical frameworks, but on the ability to adapt and apply their core principles to specific contexts. This investigation offers a valuable insight for technology organizations seeking to optimize their agile transition, particularly in multicultural environments and among teams with diverse technical roles.Publicación Estado del arte de sistemas de financiación de proyectos de inversión(Universidad EAFIT, 2025) Ochoa Lopera, Laura María; Restrepo Pérez, Laura María; Gómez Salazar, Elkin ArcesioPublicación Estudio de prefactibilidad para la creación de una empresa que comercialice productos derivados del coco(Universidad EAFIT, 2025) Vargas Valderrama, Noela Silvana; Gómez Salazar, Elkin ArcesioThis prefeasibility study evaluates the viability of establishing a company dedicated to the production and commercialization of coconut-derived products in Bogotá, with a focus on strengthening the economic and social development of the coconut-producing region of Chocó. The assessment follows the methodology of the United Nations Industrial Development Organization (UNIDO), which includes eight core analyses. The market study identifies growing demand for products such as coconut oil, milk, and flour, driven by health and cosmetic trends. The technical study outlines production processes, equipment needs, and optimal location. The organizational study defines the administrative and operational structure. The legal study reviews regulatory requirements and permits. The environmental study assesses potential impacts and proposes sustainability measures. The economic study estimates investment and operating costs. The financial study projects key indicators such as an IRR of 56,8% and a Net Present Value (NPV) of COP 108 million, confirming the project’s feasibility. Finally, the risk analysis identifies critical threats such as raw material supply shortages and logistics issues, alongside proposed mitigation strategies. In addition to the UNIDO methodology, complementary tools such as the General Adjusted Methodology (MGA)—commonly used for public investment projects—were explored. However, UNIDO’s comprehensive and industry-focused framework was selected as the most suitable. The study focuses on three coconut-derived products: oil, milk, and flour, chosen for their strong market demand and broad application. The analysis confirms a clear market opportunity, especially in the healthy food and natural cosmetics sectors. In terms of territorial impact, the project is expected to bring significant benefits to both Bogotá—through job creation and commercial activity—and Chocó, by strengthening local production chains, generating rural employment, and adding value to the coconut as a regional resource. The financial, social, and environmental results suggest that the project is technically and economically feasible, with strong potential for long-term sustainability if managed strategically. This study provides a solid foundation for decision-making by investors, development agencies, and the communities involved.Publicación Estudio de prefactibilidad para la implementación de un proyecto de cultivo hidropónico sostenible en el municipio de San Vicente Ferrer, Antioquia, finca Los Guaduales(Universidad EAFIT, 2025) Espinosa, Mónica; Giraldo, Mario; Gómez Salazar, Elkin ArcesioThis study evaluated the pre-feasibility for implementing a sustainable hydroponic cultivation project at Finca Los Guaduales, San Vicente Ferrer, Antioquia. Using UNIDO methodology complemented with PMI for risk analysis, a comprehensive evaluation was conducted covering sectoral, market, technical, administrative-legal, environmental, economic-financial, and risk aspects. The sectoral analysis revealed a favorable environment with pro-sustainable agriculture government policies. The market study identified high receptivity (93.3%) in haute cuisine gastronomic establishments, with willingness to pay premium prices (80%). Technically, the NFT system was selected as optimal, with an installed capacity of 268,320 units annually. The financial evaluation demonstrated solid viability with NPV of $120,192,032 COP, IRR of 45%, and payback period of 3.47 years. The environmental analysis evidenced significant advantages versus traditional agriculture, including 70-90% water savings. Risk management identified 18 events, with contractual dependency being the main risk. The results confirm the integral pre-feasibility of the project, positioning it as a replicable model of sustainable agriculture in Colombian rural contexts.Publicación Estudio de prefactibilidad para un proyecto de renta corta basado en el reciclaje arquitectónico de un edificio en el barrio Las Lomas, el Poblado(Universidad EAFIT, 2025) Duque Giraldo, Esteban; Gómez Salazar, Elkin ArcesioPublicación Estudio de prefactibilidad para la adquisición de un tomógrafo para el hospital departamental San Rafael Ese de Zarzal (Valle del Cauca)(Universidad EAFIT, 2025) Velásquez Ferreira, Juan Esteban; Arias Patiño, Sebastián; Gómez Salazar, Elkin ArcesioThe main objective of this degree work is to develop a pre-feasibility study for the acquisition of a tomograph in the departmental hospital San Rafael ESE of Zarzal Valle del Cauca, under the structure of the Adjusted General Methodology [MGA], the latter taking into account that the resources for the financing of the project come from the Government of Valle del Cauca, therefore, the MGA is considered the most appropriate methodology to support the structuring of public investment projects through the National Planning Department. For the development of this study, the research methodology proposed is the mixed approach under the technique of documentary review of descriptive interpretative character, which will allow to deepen the use of AMS in the health sector for the analysis of the sectorial, market, technical, legal, administrative, financial and risk study. The results obtained from this pre-feasibility study show that the acquisition of the tomograph in technical and financial terms is feasible, given that when developing the cash flow, NPV, IRR, CAUE, it is demonstrated that it is a low risk project that can be sustained over time and generate a return on the initial investment easily, given that factors such as the need of the population and its area of influence in relation to a specialized imaging service, present a high probability that the tomograph is in constant operation.Publicación Estudio de prefactibilidad para la construcción de una planta de producción de transformadores de distribución monofásicos en Rymel Ingeniería Eléctrica S.A.S.(Universidad EAFIT, 2025) Astaiza Torres, Jhoselin Nicols; Calvache Mosquera, Daniel; Gómez Salazar, Elkin ArcesioPublicación Estudio de prefactibilidad para la incorporación de una nueva herramienta digital, que permita lograr eficiencias operativas en los procesos de logística internacional de la Organización Corona Industrial(Universidad EAFIT, 2025) Arenas Vélez, Natalia Carolina; Olarte Mejía, Laura MaríaPublicación Estudio de prefactibilidad para la construcción de un proyecto de vivienda estudiantil(Universidad EAFIT, 2025) Turbay Lopera, Eduardo; Gómez Salazar, Elkin ArcesioPublicación Prefactibilidad para la introducción del cultivo de café robusta en Antioquia. Caso de estudio : en el municipio de Vegachí(Universidad EAFIT, 2025) Salazar Ramírez, Oskar Alejandro; Gómez Salazar, Elkin ArcesioThis research project examines the prefeasibility of introducing Robusta coffee cultivation in the department of Antioquia, using the municipality of Vegachí as a case study. Its primary objective is to determine whether this crop offers a viable alternative to the structural challenges faced by traditional Arabica-based coffee farming such as climate change, low productivity in low-altitude areas, aging plantations, and reliance on imported Robusta to meet national industry demand. Using the UNIDO methodology, eight studies were conducted −sectoral, market, technical, legal, environmental, organizational, financial, and risk analysis− each providing an integrated evaluation of factors affecting crop viability, from regulatory and environmental frameworks to market behavior and institutional capacity. Vegachí serves as the pilot zone, selected in the technical study for its agroclimatic and geographic conditions, and is used to compare coffee-renewal scenarios: maintaining Arabica versus transitioning to Robusta. The findings from the financial and risk studies will be extrapolated to other regions of Antioquia with similar characteristics. This approach aims to furnish analytical tools for public and private decision-making focused on coffee diversification, strengthening the national industry, and promoting rural development in Antioquia.Publicación Análisis de lecciones aprendidas de proyectos de nuevas tecnologías para la empresa Teleperformance, Subsidiaria MAR (Middle Americas Region)(Universidad EAFIT, 2025) Guzmán Patiño, Daniel; Tobar Guinand, José MauricioPublicación Estudio de prefactibilidad para la creación de “café galería, tallado y aroma”: una experiencia gastronómica y artística, desde la exposición y comercialización de arte, en el Quindío(Universidad EAFIT, 2025) Mattos Arbeláez, Cindy; Ramírez David, Mariluz; Gómez Salazar, Elkin ArcesioThis pre-feasibility study aims to evaluate the viability of creating Café Galería, Tallado y Aroma, a facility located in the department of Quindío, Salento municipality, which will combine the gastronomic experience with the exhibition and commercialization of local art. This project responds to the growing demand for cultural and tourism experiences in the region, establishing an innovative space that blends coffee traditions with artistic expressions. The analysis was based on a market study that identified the preferences of the target audience, an environmental diagnosis using strategic analysis tools like PESTEL, and a financial study to determine the business's profitability. Additionally, applicable regulatory and administrative aspects were examined to ensure compliance with current legislation. The implementation of the project is expected to have a positive impact on the local economy by promoting cultural tourism and contributing to the strengthening of art and the coffee identity of Quindío.Publicación Análisis de lecciones aprendidas en la gestión de proyectos estratégicos de Melonn : hacia la mejora continua en un entorno de e-commerce dinámico(Universidad EAFIT, 2025) Giraldo Correa, Esteban; Solano Santos, William Armando; Guerrero Latorre, Jorge HarleyPublicación Estudio de prefactibilidad para la apertura de un almacén de moda colombiana en Estados Unidos : el caso Bronzini(Universidad EAFIT, 2025) Ramírez Molina, Andrea; Escalante Gómez, Juan EstebanPublicación Lecciones aprendidas del proyecto de vigencias futuras de Señalización Vial de la ciudad de Medellín durante los años 2022 a 2024(Universidad EAFIT, 2025) Carmona Sánchez, María Andrea; Heano Arango, María CeciliaRoad signage is a mission-oriented activity for the Secretaría de Movilidad de Medellín. Given its importance, the Unidad de Circulación implemented the future-proof project from 2022 to 2024. This research aims to document the lessons learned from the future-proof project for Road Signage in the city of Medellín from 2022 to 2024. The work also highlights the benefits of the future-proof tool for the execution of projects that require significant resources, in addition to long-term continuity. The methodology used was qualitative, involving interviews with key personnel throughout the process (from the request to the execution of future-proof resources). The experiences gained during this process, captured in this work, will be considered in future projects, facilitating project management by making it more efficient and minimizing errors and undesirable situations that have occurred in the past.Publicación Nueva plataforma de experiencias de talento - Talento EAFIT(Universidad EAFIT, 2025) Correa-Montes, Luis Fernando; Tobar Guinard, José MauricioThis document presents the project for the search, evaluation, selection, and implementation of a digital platform for talent experiences, developed by Universidad EAFIT, to transform how formative experiences for students and graduates are managed. The proposal arose from the need to integrate, digitize, and strengthen processes related to professional internships, business immersions, the alumni community, and philanthropy and impact investment initiatives, by articulating various institutional departments through a centralized technological solution. The main objective of the project was to select and implement a SaaS platform that met criteria of functionality, scalability, usability, and alignment with the university’s digital ecosystem. A qualitative, descriptive, and applied methodology was employed, structured according to the guidelines of the PMBOK 6th Edition standard from the Project Management Institute (PMI), with emphasis on the planning process group. Planning components such as scope, schedule, quality, resources, communications, procurement, and risk management were developed, integrating tools such as the WBS, schedules, evaluation matrices, quality plan, and risk register. This process not only enabled the selection and implementation of the appropriate technological solution, but also helped establish mechanisms for interdepartmental coordination, quality control, and operational sustainability. As a result, a planning culture based on best practices was strengthened, and a methodological pathway was generated that can be replicated in other institutional digital transformation projects within the higher education sector.Publicación Diseño de un cultivo sostenible de arándanos : una perspectiva desde la finca hacia los mercados internacionales(Universidad EAFIT, 2025) Patiño Fernández, María Isabel; Henao Arango, María Cecilia