Maestría en Gerencia de Proyectos (Tesis)

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  • Publicación
    Estudio de prefactibilidad para la creación de un marketplace digital de productos de PYMEs y emprendimientos colombianos de moda
    (Universidad EAFIT, 2026-05-27) Parra Yepes, Ana María; Guerrero Latorre, Jorge Harley
    This thesis evaluates the pre-feasibility of creating a digital marketplace specialized in products from Colombian SMEs and fashion ventures, aimed at strengthening their competitiveness and expanding their access to e-commerce in an environment dominated by international platforms such as Temu, Amazon, and Shein. The study follows the UNIDO methodology for pre-feasibility studies (Behrens & Hawranek, 1991), through the comprehensive evaluation of the technical, commercial, organizational, legal, environmental, and financial components. The research was conducted in Medellín and the Metropolitan Area of the Aburrá Valley through two structured surveys administered to 97 digital fashion consumers and six SMEs and fashion ventures within the sector. Among the most relevant findings, the study identified strong latent demand: 70% of respondents who do not currently purchase fashion products online indicated that they would do so if a Colombian platform addressed their main concerns. Likewise, trust, size certainty, and a curated product offering emerged as the core elements of the value proposition. The findings also revealed a gap between the importance assigned to sustainability in the literature and consumers’ actual willingness to pay for it, leading to its repositioning as a brand identity attribute. The project is structured around a founding team of four members with complementary roles—general management, curation and brand hunting, technology and digital experience, and marketing and community—plus one operations coordinator as the only employee hired during the initial phase. This structure enables operations to begin with an investment of COP 30,000,000, made possible by Founder 3 directly assuming the development and implementation of the Sharetribe platform, eliminating the largest component of the original CAPEX. Financial indicators confirm the project’s viability under the base-case scenario: a Net Present Value (NPV) of COP 201,430,687, an Internal Rate of Return (IRR) of 92.3%, a discounted payback period of one year, and operational break-even achievable in the fourth year of operation. The two critical risks identified—non- compliance with standards by partner brands and cash deficits during the second and third years—have direct and feasible mitigation plans to be implemented by the founding team.
  • Publicación
    Análisis de prefactibilidad bajo la metodología Onudi para la creación de una estructura jurídica cuyo objeto económico es realizar los acabados civiles y técnicos en los proyectos de vivienda, clasificación VIS en Colombia
    (Universidad EAFIT, 2026-05-28) Gómez González, Simón; Villegas Flórez, Juan Camilo
    This project presents a pre-feasibility analysis for the creation of a simplified joint-stock company (S.A.S.) whose economic purpose is to provide integrated civil and technical finishing services for high-end Social Interest Housing (VIS) projects in Colombia, with a geographic focus on the municipality of Rionegro, Antioquia. The proposed business model is based on delivering standardized yet customizable interior finishing solutions for newly delivered VIS apartments through predefined service packages, specialized technical work crews, and an operational framework supported by Lean Construction principles aimed at maximizing efficiency, reducing execution times, and optimizing resource allocation. The initiative emerges as a response to the market need for a formalized company capable of addressing the operational fragmentation of the finishing sector, improving quality standards, ensuring regulatory compliance, strengthening occupational health and safety practices, and offering customers a structured and reliable service experience. To determine its feasibility, the project was developed under the project evaluation methodology proposed by the United Nations Industrial Development Organization (UNIDO), incorporating a comprehensive assessment of sectoral, commercial, technical, organizational, legal, environmental, financial, and risk management variables. The findings provide a robust basis for evaluating the economic and strategic viability of establishing a specialized business unit focused on this niche within the Colombian construction market.
  • Publicación
    Análisis de las lecciones aprendidas en los proyectos de la empresa Hábito Arquitectura
    (Universidad EAFIT, 2026-05-14) Gómez Restrepo, Isabel Cristina; Gómez Salazar, Elkin Arcesio
    This research focuses on analyzing lessons learned from residential and commercial architectural design projects led by Hábito Arquitectura, a firm based in Medellín. The research addresses Hábito Arquitectura's need to consolidate a sustainable competitive advantage. In response to the growing demand for agility and adaptability, a methodological framework is proposed that transcends traditional approaches, facilitating the identification, analysis, dissemination, and strategic application of the knowledge generated. Using the PMBOK® methodology, the research will explore these lessons with the aim of building a customized framework that enhances innovation, operational efficiency, and organizational resilience at Hábito Arquitectura.
  • Publicación
    Diseño de Oficina de Gestión de Proyectos (PMO) para la estructuración y gestión del proceso de inversión agrícola en proyectos de exportación de aguacate hass
    (Universidad EAFIT, 2026-04-21) Moncada Zea, Juan Sebastián; Monsalve Gómez, Tatiana María; Díez Benjumea, Jhon Miguel
  • Publicación
    El rol del Contract Manager en proyectos de infraestructura en Colombia
    (Universidad EAFIT, 2026-04) Rivera Morales, Luz Estela; Martínez Moreno, Andrés Felipe
    High contractual conflict in infrastructure projects in Colombia over the last decade has been associated with documentary ambiguities, reactive responses to change, and significant exposure to disputes concerning scope, time, and cost. Based on documentary analysis of four case studies and semi-structured interviews with the different actors involved in these projects, the study examines how contract management functions are carried out in practice and which gaps persist in their articulation. The findings show that, in the cases analyzed, there is no formal Contract Manager role, instead, the functions typically associated with this role are fragmented across different actors, weakening decision traceability, preventive risk management, change control, relational management, and contractual closeout. On this basis, the study proposes guidelines to consolidate this function as an early prevention mechanism, a means of coordination among actors, and a source of value generation in infrastructure projects.
  • Publicación
    Desarrollo de un modelo de administración integral de llantas para flotas de transporte de carga terrestre
    (Universidad EAFIT, 2026-03-27) Valencia Giraldo, Harold; Diez Benjumea, Jhon Miguel; Empresa de Distribuciones Industriales
  • Publicación
    Desarrollo del plan de trabajo para el proyecto urbanístico “Portal del Capulí” en el municipio de Iles bajo la metodología PMI teniendo en cuenta lecciones aprendidas
    (Universidad EAFIT, 2026-03-24) Pérez Vides, Grace Yulieth; Miranda Pantoja, Iván Santiago; Salazar Gómez, Francisco Javier
    This study develops the work plan for the rural urban development project “Portal del Capulí,” a gated community of 20 countryside housing units located in Iles, Nariño, Colombia, under the framework of the Project Management Institute (PMI) methodology and incorporating lessons learned from its implementation process. The research adopts a convergent mixed-methods approach, integrating quantitative and qualitative techniques to assess project performance and propose a replicable management model. The quantitative component involved a documentary review of budgets, schedules, licenses, and financial reports to identify deviations in scope, time, and cost performance. The qualitative component consisted of structured instruments applied to key project stakeholders, whose responses were analyzed through thematic coding and data triangulation. This integrative process enabled the identification of management patterns, critical success factors, and improvement opportunities transferable to similar real estate developments. Findings indicate that combining the PMI framework with a structured knowledge management system enhances planning accuracy, performance control, and technical and financial sustainability in rural housing projects. The study contributes a structured management model that articulates technical planning, stakeholder engagement, and organizational learning, supporting the professionalization of project management practices in small-scale territorial contexts.
  • Publicación
    Estilos de liderazgo predominantes y su incidencia en el desarrollo interno en equipos de proyectos ágiles en Bancolombia
    (Universidad EAFIT, 2026-05-20) Mora Peláez, Samuel; López Gallego, Francisco Darío
    What leadership styles have the greatest positive impact on agile project teams within the Talent and Culture Vice Presidency at Bancolombia, in terms of effectiveness and goal achievement? This study aims to identify the most favorable leadership styles for these teams, fostering performance and generating input to guide development actions and continuous improvement processes in leadership. The methodology begins by characterizing leadership styles using an adapted Situational Leadership Test (TLS) administered to a sample of 40 individuals. It then identifies the goal achievement of the 28 evaluated teams and finally examines the relationship between the two variables under study: leadership style and team performance. This research employed a methodology that integrates Situational Leadership Styles (TLS) with goal achievement, revealing that the consultative (S2) and participative (S3) styles are positively associated with the sustainability and stability of performance. However, the organization's Talent area should develop leaders focused on situational diagnosis skills and transversality of styles, instead of strengthening only one (plurality in management styles).
  • Publicación
    Estudio de prefactibilidad para la implementación de un lavadero vehicular automatizado y auto gestionable con enfoque ecológico en el oriente antiqueño
    (Universidad EAFIT, 2026-03-04) Modera Rendón, Daniel; Echeverry Osorio, Juan Esteban; Diez Benumea, Jhon Miguel
  • Publicación
    Estudio de factibilidad para el cerramiento y adecuación del Teatro el Tesoro del Parque Comercial el Tesoro de la ciudad de Medellín
    (Universidad EAFIT, 2026-03-11) Buitrago Álvarez, Daniel Augusto; Gómez Salazar, Elkin Arcesio
  • Publicación
    Estilos de intervención en el conflicto y comunicación asertiva, un comparativo en los equipos de proyecto del Programa Kratos de la Universidad EAFIT
    (Universidad EAFIT, 2026-03-09) Montoya Bernal, María Alexandra; Gallego López, Francisco Dario
    This study analyzes the relationship between conflict intervention styles and assertive communication with the performance levels achieved by project teams in the Kratos Program at EAFIT University, a quantitative approach is adopted, based on the measurement and numerical analysis of related variables, using a descriptive methodology, data collection employed the Thomas-Kilmann (TK) Instrument for conflict intervention styles, the Modified Rathus Assertiveness Scale for assertive communication, and the program's Performance Rubric. This allowed for a comparison of the results and behaviors of a high-performing team with those of a team with room for improvement, the results reveal clear and observable differences in how the teams manage everyday conflicts and express their disagreements, or lack thereof, assertively. The study found that the high-performing team showed a greater tendency toward collaborative styles and more consistent levels of assertive communication, while the team with room for improvement exhibited greater variability in conflict management styles and less homogeneous levels of assertiveness. These findings suggest that a tendency toward collaborative styles in conflict resolution and a higher level of assertive communication may be associated with better performance levels in project teams when pursuing common goals.
  • Publicación
    Estudio de prefactibilidad para la apertura de una nueva sede de Márquez Chef en el municipio de Rionegro, Antioquia
    (Universidad EAFIT, 2025) Bayona Correa, Jennifer Andrea; Marquez Gaviria, María Camila; Tobar Guinand, José Mauricio
  • Publicación
    Estudio de prefactibilidad utilizando la metodología ONUDI para el desarrollo de un conjunto de cabañas de construcción modular con contenedores, destinadas a rentas de corta estancia en el municipio de El Retiro (Antioquia)
    (Universidad EAFIT, 2026-03-06) Pérez Figueroa, Juan José; Martínez Martelo, Juan Sebastián; Tobar Guinand, José Mauricio
    The present research aimed to evaluate the pre-feasibility of developing a modular cabin complex built with maritime shipping containers, intended for short-term rentals in the municipality of El Retiro (Antioquia), by means of the UNIDO methodology. The theoretical framework addressed concepts related to rural tourism, short-term rentals, modular construction, project evaluation, and financial analysis. The methodological design structured the study into strategic-sectoral, market, technical-environmental, administrative-legal, and financial assessments. The strategic and sectoral analysis identified a favorable environment for alternative lodging projects, driven by proximity to the Aburrá Valley and a growing demand for nature-based accommodation experiences. The market study revealed sustained potential demand, with user preferences focused on private, well-equipped lodging integrated with natural surroundings. The technical-environmental study defined the constructive feasibility of the project using shipping containers, as well as the main environmental impacts and their management measures. The administrative and legal study established the operational structure, regulatory requirements, and costs associated with implementation. The financial study yielded positive profitability indicators, highlighting improved performance when bank financing was incorporated. Risk analysis, conducted through Montecarlo simulation on NPV and IRR, showed a high probability of favorable outcomes. Overall, the results allowed to conclude that the project is technically, environmentally, and financially feasible, and constitutes a sustainable alternative for developing tourism accommodation in the municipality.
  • Publicación
    Estudio de prefactibilidad para crear un restaurante-bar temático basado en el concepto del "tapeo", en Bogotá, utilizando la metodología Onudi
    (Universidad EAFIT, 2025-11-05) Vargas Toloza, Juan Alejandro; Arias Barahona, Cindy Natalia; Henao Arango, María Cecilia
    This document contains the pre-feasibility study carried out to determine the viability of creating a themed restaurant-bar focused on tapeo in the city of Bogotá, called Tapioca. The study was structured into five key stages: market study, technical study, financial study, legal study, and finally, risk analysis. The methodology used was that proposed by the United Nations Industrial Development Organization (UNIDO), which allows for a comprehensive and structured evaluation of the project. The market study identified strong acceptance of the gastronomic proposal among the target audience, indicating significant potential demand. Through the technical study, the operational, infrastructure, and human resource requirements necessary for implementation were defined. In the financial study, various variables were analyzed, resulting in findings that confirm the project’s profitability, such as a positive Net Present Value (NPV), an Internal Rate of Return (IRR) above the discount rate, and an adequate payback period. The legal analysis showed that the project is capable of complying with the current regulations for operation. Finally, the risk analysis identified manageable threats through preventive strategies and contingency plans. In conclusion, this study demonstrates that the project is viable in terms of market acceptance, operational feasibility, financial sustainability, legal compliance, and risk management, which supports its launch and development as a solid proposal within Bogotá's gastronomic sector.
  • Publicación
    Estudio de prefactibilidad para determinar la creación de una fábrica de producción de transformadores eléctricos en Colombia
    (Universidad EAFIT, 2025-11-07) Álvarez Ramírez, Andrés Mauricio; Gallego Henao, John Fredy; Guerrero Latorre, Jorge Harley
    This pre-feasibility study aims to assess the viability of establishing a distribution transformer manufacturing plant in Colombia. Electrical infrastructure is a fundamental pillar for the economic and social development of any country. In Colombia, the transformer market has evolved significantly in recent years, driven by growing energy demand, the expansion of exports, and technological advancements. In this context, electrical transformers play a crucial role in ensuring an efficient and stable power supply. However, the domestic supply of these devices still faces challenges related to production capacity, cost competitiveness, and compliance with international standards. To address these limitations, the potential establishment of a national factory is proposed, capable of producing high-quality, efficient, and competitive equipment. The pre-feasibility analysis will follow the methodology developed by the United Nations Industrial Development Organization (ONUDI), recognized for its comprehensive approach to evaluating whether the necessary conditions are met to justify further development. The study includes analyses of the external environment and sector, market research, and technical, organizational, legal, environmental, financial, and risk evaluations, aiming to provide a comprehensive understanding of the feasibility of conducting these studies.
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