Maestría en Gerencia de Proyectos (Tesis)
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Publicación Estudio de prefactibilidad integral de un desarrollo inmobiliario de estrato alto en Medellín(Universidad EAFIT, 2026-05-14) Ramírez García, Juan Camilo; Henao Arango, María CeciliaPublicación Análisis de prefactibilidad para la modificación de la estrategia de comercialización para los bouquets de Valley Springs en Estados Unidos(Universidad EAFIT, 2026-05-16) Posada Escobar, Verónica; Guerrero Latorrer, Jorge HarleyThis study aims to analyze the pre-feasibility of modifying the commercialization strategy of Valley Springs’ bouquets in the U.S. market, within a context characterized by high competition, price sensitivity, and cost variability. A mixed-method approach was adopted, combining quantitative analysis of financial and market data with a qualitative component based on semi-structured interviews with industry experts. This allowed the integration of documentary data with practical insights into market dynamics, strengthening the validity of the findings. The analysis revealed that the current pricing structure has limitations in adapting to cost fluctuations, particularly in floral inputs and logistics, which puts pressure on profit margins. Additionally, it was identified that institutional buyers value not only price, but also product quality, consistency, and delivery reliability. In this context, the results suggest that implementing a flexible pricing scheme, along with portfolio segmentation of bouquets, could improve the company’s competitiveness and financial sustainability. However, the viability of this strategy depends on the organization’s ability to manage risks related to cost volatility, market dynamics, and logistical operations. In conclusion, modifying the commercialization strategy is pre-feasible under conditions of continuous adaptation, cost control, and product differentiation, allowing Valley Springs to strengthen its position in the U.S. market.Publicación Análisis de prefactibilidad para la conformación de una empresa especializada prestadora de servicios de mantenimiento locativo, proyectos de reformas y obras civiles en infraestructura hospitalaria en el Área Metropolitana del Valle de Aburrá(Universidad EAFIT, 2026-05-20) Caraballo Delgado, Daniel Alberto; Salazar Gómez, Francisco JavierPublicación Análisis de las lecciones aprendidas en el proyecto Meritage, Medellín, a partir de metodologías de gestión de proyectos(Universidad EAFIT, 2026-05-21) Cano Macías, Juan Camilo; Gómez Salazar, Elkin ArcesioThis thesis analyzes the management of lessons learned in the construction sector in Colombia, using the Meritage project in Medellín, executed by the firm Ménsula Ingenieros, as a case study. The research addresses the gap between operational execution and organizational learning, proposing a methodological framework that integrates the knowledge areas of the Project Management Institute (PMI) with Mario Coquillat’s systematic model. A mixed qualitative-analytical approach was used. Information was collected through semi-structured interviews with key stakeholders in the technical, planning, and legal areas. The results show that, while the project had a solid technical foundation, it exhibited critical vulnerability to non-technical risks, specifically legal and institutional ones, which were managed reactively. Through a quantitative evaluation in terms of preparedness and impact, weaknesses in legal risk management and the anticipation of external factors were identified as the organization’s main blind spot. The study concludes with the formulation of a lessons learned matrix by knowledge area, which allowed for the development of recommendations aimed at strengthening knowledge management in construction projects. The study concludes that the systematization of lessons learned should be a continuous and strategic process, capable of transforming experience into an organizational asset that contributes to improved performance in future projects.Publicación Análisis de lecciones aprendidas del proyecto de desarrollo del vehículo KWID y sus versiones derivadas : propuesta de un plan de acción para la optimización de la fase de industrialización en Renault SOFASA(Universidad EAFIT, 2026-05-21) Jiménez Osorio, Víctor Daniel; Olarte Mejía, Laura MaríaPublicación Estudio de prefactibilidad para la creación de un marketplace digital de productos de PYMEs y emprendimientos colombianos de moda(Universidad EAFIT, 2026-05-27) Parra Yepes, Ana María; Guerrero Latorre, Jorge HarleyThis thesis evaluates the pre-feasibility of creating a digital marketplace specialized in products from Colombian SMEs and fashion ventures, aimed at strengthening their competitiveness and expanding their access to e-commerce in an environment dominated by international platforms such as Temu, Amazon, and Shein. The study follows the UNIDO methodology for pre-feasibility studies (Behrens & Hawranek, 1991), through the comprehensive evaluation of the technical, commercial, organizational, legal, environmental, and financial components. The research was conducted in Medellín and the Metropolitan Area of the Aburrá Valley through two structured surveys administered to 97 digital fashion consumers and six SMEs and fashion ventures within the sector. Among the most relevant findings, the study identified strong latent demand: 70% of respondents who do not currently purchase fashion products online indicated that they would do so if a Colombian platform addressed their main concerns. Likewise, trust, size certainty, and a curated product offering emerged as the core elements of the value proposition. The findings also revealed a gap between the importance assigned to sustainability in the literature and consumers’ actual willingness to pay for it, leading to its repositioning as a brand identity attribute. The project is structured around a founding team of four members with complementary roles—general management, curation and brand hunting, technology and digital experience, and marketing and community—plus one operations coordinator as the only employee hired during the initial phase. This structure enables operations to begin with an investment of COP 30,000,000, made possible by Founder 3 directly assuming the development and implementation of the Sharetribe platform, eliminating the largest component of the original CAPEX. Financial indicators confirm the project’s viability under the base-case scenario: a Net Present Value (NPV) of COP 201,430,687, an Internal Rate of Return (IRR) of 92.3%, a discounted payback period of one year, and operational break-even achievable in the fourth year of operation. The two critical risks identified—non- compliance with standards by partner brands and cash deficits during the second and third years—have direct and feasible mitigation plans to be implemented by the founding team.Publicación Análisis de prefactibilidad bajo la metodología Onudi para la creación de una estructura jurídica cuyo objeto económico es realizar los acabados civiles y técnicos en los proyectos de vivienda, clasificación VIS en Colombia(Universidad EAFIT, 2026-05-28) Gómez González, Simón; Villegas Flórez, Juan CamiloThis project presents a pre-feasibility analysis for the creation of a simplified joint-stock company (S.A.S.) whose economic purpose is to provide integrated civil and technical finishing services for high-end Social Interest Housing (VIS) projects in Colombia, with a geographic focus on the municipality of Rionegro, Antioquia. The proposed business model is based on delivering standardized yet customizable interior finishing solutions for newly delivered VIS apartments through predefined service packages, specialized technical work crews, and an operational framework supported by Lean Construction principles aimed at maximizing efficiency, reducing execution times, and optimizing resource allocation. The initiative emerges as a response to the market need for a formalized company capable of addressing the operational fragmentation of the finishing sector, improving quality standards, ensuring regulatory compliance, strengthening occupational health and safety practices, and offering customers a structured and reliable service experience. To determine its feasibility, the project was developed under the project evaluation methodology proposed by the United Nations Industrial Development Organization (UNIDO), incorporating a comprehensive assessment of sectoral, commercial, technical, organizational, legal, environmental, financial, and risk management variables. The findings provide a robust basis for evaluating the economic and strategic viability of establishing a specialized business unit focused on this niche within the Colombian construction market.Publicación Estudio de prefactibilidad para un proyecto de almacenamiento y transporte de combustible al interior de la Mina Sandra K en el municipio de Segovia para la compañía Aris Mining(Universidad EAFIT, 2026-05-22) Giraldo Gaviria, Arley; Guerrero Latorre, Jorge HarleyPublicación Diseño de la oficina de gestión de proyectos como herramienta de alineación entre la estrategia y la operación de la empresa Cadissa en la industria del turismo(Universidad EAFIT, 2026-05-12) Palacio Vasquez, Manuela; Garnica Barraza, ErnestoPublicación Estudio de prefactibilidad para la implementación de la ingeniería de valor en proyectos de vivienda en edificaciones aporticadas de estratos 4 y 5 del Valle de Aburrá : caso del edificio Akania(Universidad EAFIT, 2026-05-13) Hoyos Cardoso, Marlin Viviana; Ramírez Gómez, Carlos Andrés; Tobar Guinand, José MauricioPublicación Análisis de las lecciones aprendidas en los proyectos de la empresa Hábito Arquitectura(Universidad EAFIT, 2026-05-14) Gómez Restrepo, Isabel Cristina; Gómez Salazar, Elkin ArcesioThis research focuses on analyzing lessons learned from residential and commercial architectural design projects led by Hábito Arquitectura, a firm based in Medellín. The research addresses Hábito Arquitectura's need to consolidate a sustainable competitive advantage. In response to the growing demand for agility and adaptability, a methodological framework is proposed that transcends traditional approaches, facilitating the identification, analysis, dissemination, and strategic application of the knowledge generated. Using the PMBOK® methodology, the research will explore these lessons with the aim of building a customized framework that enhances innovation, operational efficiency, and organizational resilience at Hábito Arquitectura.Publicación Diseño de Oficina de Gestión de Proyectos (PMO) para la estructuración y gestión del proceso de inversión agrícola en proyectos de exportación de aguacate hass(Universidad EAFIT, 2026-04-21) Moncada Zea, Juan Sebastián; Monsalve Gómez, Tatiana María; Díez Benjumea, Jhon MiguelPublicación El rol del Contract Manager en proyectos de infraestructura en Colombia(Universidad EAFIT, 2026-04) Rivera Morales, Luz Estela; Martínez Moreno, Andrés FelipeHigh contractual conflict in infrastructure projects in Colombia over the last decade has been associated with documentary ambiguities, reactive responses to change, and significant exposure to disputes concerning scope, time, and cost. Based on documentary analysis of four case studies and semi-structured interviews with the different actors involved in these projects, the study examines how contract management functions are carried out in practice and which gaps persist in their articulation. The findings show that, in the cases analyzed, there is no formal Contract Manager role, instead, the functions typically associated with this role are fragmented across different actors, weakening decision traceability, preventive risk management, change control, relational management, and contractual closeout. On this basis, the study proposes guidelines to consolidate this function as an early prevention mechanism, a means of coordination among actors, and a source of value generation in infrastructure projects.Publicación Desarrollo de un modelo de administración integral de llantas para flotas de transporte de carga terrestre(Universidad EAFIT, 2026-03-27) Valencia Giraldo, Harold; Diez Benjumea, Jhon Miguel; Empresa de Distribuciones IndustrialesPublicación Desarrollo del plan de trabajo para el proyecto urbanístico “Portal del Capulí” en el municipio de Iles bajo la metodología PMI teniendo en cuenta lecciones aprendidas(Universidad EAFIT, 2026-03-24) Pérez Vides, Grace Yulieth; Miranda Pantoja, Iván Santiago; Salazar Gómez, Francisco JavierThis study develops the work plan for the rural urban development project “Portal del Capulí,” a gated community of 20 countryside housing units located in Iles, Nariño, Colombia, under the framework of the Project Management Institute (PMI) methodology and incorporating lessons learned from its implementation process. The research adopts a convergent mixed-methods approach, integrating quantitative and qualitative techniques to assess project performance and propose a replicable management model. The quantitative component involved a documentary review of budgets, schedules, licenses, and financial reports to identify deviations in scope, time, and cost performance. The qualitative component consisted of structured instruments applied to key project stakeholders, whose responses were analyzed through thematic coding and data triangulation. This integrative process enabled the identification of management patterns, critical success factors, and improvement opportunities transferable to similar real estate developments. Findings indicate that combining the PMI framework with a structured knowledge management system enhances planning accuracy, performance control, and technical and financial sustainability in rural housing projects. The study contributes a structured management model that articulates technical planning, stakeholder engagement, and organizational learning, supporting the professionalization of project management practices in small-scale territorial contexts.Publicación Estilos de liderazgo predominantes y su incidencia en el desarrollo interno en equipos de proyectos ágiles en Bancolombia(Universidad EAFIT, 2026-05-20) Mora Peláez, Samuel; López Gallego, Francisco DaríoWhat leadership styles have the greatest positive impact on agile project teams within the Talent and Culture Vice Presidency at Bancolombia, in terms of effectiveness and goal achievement? This study aims to identify the most favorable leadership styles for these teams, fostering performance and generating input to guide development actions and continuous improvement processes in leadership. The methodology begins by characterizing leadership styles using an adapted Situational Leadership Test (TLS) administered to a sample of 40 individuals. It then identifies the goal achievement of the 28 evaluated teams and finally examines the relationship between the two variables under study: leadership style and team performance. This research employed a methodology that integrates Situational Leadership Styles (TLS) with goal achievement, revealing that the consultative (S2) and participative (S3) styles are positively associated with the sustainability and stability of performance. However, the organization's Talent area should develop leaders focused on situational diagnosis skills and transversality of styles, instead of strengthening only one (plurality in management styles).Publicación Estudio de prefactibilidad para la implementación de un lavadero vehicular automatizado y auto gestionable con enfoque ecológico en el oriente antiqueño(Universidad EAFIT, 2026-03-04) Modera Rendón, Daniel; Echeverry Osorio, Juan Esteban; Diez Benumea, Jhon MiguelPublicación Estudio de factibilidad para el cerramiento y adecuación del Teatro el Tesoro del Parque Comercial el Tesoro de la ciudad de Medellín(Universidad EAFIT, 2026-03-11) Buitrago Álvarez, Daniel Augusto; Gómez Salazar, Elkin ArcesioPublicación Estilos de intervención en el conflicto y comunicación asertiva, un comparativo en los equipos de proyecto del Programa Kratos de la Universidad EAFIT(Universidad EAFIT, 2026-03-09) Montoya Bernal, María Alexandra; Gallego López, Francisco DarioThis study analyzes the relationship between conflict intervention styles and assertive communication with the performance levels achieved by project teams in the Kratos Program at EAFIT University, a quantitative approach is adopted, based on the measurement and numerical analysis of related variables, using a descriptive methodology, data collection employed the Thomas-Kilmann (TK) Instrument for conflict intervention styles, the Modified Rathus Assertiveness Scale for assertive communication, and the program's Performance Rubric. This allowed for a comparison of the results and behaviors of a high-performing team with those of a team with room for improvement, the results reveal clear and observable differences in how the teams manage everyday conflicts and express their disagreements, or lack thereof, assertively. The study found that the high-performing team showed a greater tendency toward collaborative styles and more consistent levels of assertive communication, while the team with room for improvement exhibited greater variability in conflict management styles and less homogeneous levels of assertiveness. These findings suggest that a tendency toward collaborative styles in conflict resolution and a higher level of assertive communication may be associated with better performance levels in project teams when pursuing common goals.Publicación Estudio de prefactibilidad para la apertura de una nueva sede de Márquez Chef en el municipio de Rionegro, Antioquia(Universidad EAFIT, 2025) Bayona Correa, Jennifer Andrea; Marquez Gaviria, María Camila; Tobar Guinand, José Mauricio