Examinando por Materia "Ventaja competitiva"
Mostrando 1 - 16 de 16
Resultados por página
Opciones de ordenación
Ítem Alianzas estratégicas en el sector productivo de la tilapia en Colombia(Universidad EAFIT, 2023) Osorno Araujo, Jenny; Vargas Ossa, Juan Jacobo; Delgado Restrepo, Ricardo de Jesús; Uribe de Correa, Beatriz AmparoOver time, it has been shown that the development of actions, projects and any activity framed in the production, generation of value and/or sale of increasingly relevant products and services, is strengthened when an adequate synergy is achieved between actors that contribute what they know how to do best in the construction of products and services. Based on this, the development of alliances, agreements and other forms of cooperation in the industrial sector whose purpose is focused on the union of knowledge and experiences to create a service or a product with the best possible characteristics is of great importance; however, and recognizing that the purpose of creating an alliance always seeks to improve the conditions regarding carrying out a process, project, activity jointly that when developing it individually, there are some aspects that become imperative to achieve not only the objective of the alliance but also that the opposite effect does not occur and transcends the affectation of corporate, professional and / or personal relationships. It is in this instance that the interest arises to investigate, evaluate and validate the most relevant aspects in the alliances that are created in organizations for the development of products and provision of services that allow the achievement of objectives and become sustainable “win-win unions” and that in parallel mitigate the risk of affectations at different levels.Ítem Análisis competitivo y propuesta de valor para la Maestría en Administración – MBA – de la Universidad EAFIT(Universidad EAFIT, 2021) Velasquez Castaño, Carolina María; Aguirre Henao, Álvaro; Uribe de Correa, Beatriz AmparoÍtem Construcción de un sistema de costos enfocado en Pymes, Caso: “Decoraciones STAR”(2018) Villegas Gaviria, Daniel; Escalante Gómez, Juan EstebanÍtem Construcción de ventaja competitiva a través de Kaizen – Caso Enplanta Medellín(Universidad EAFIT, 2018) Betancur Jaramillo, Nicolás; Henao Cálad, Mónica; Osorio Montoya, Bárbara PatriciaFinding spaces in the market that allow companies to obtain a higher profit than the competition, is an incessant search of organizations, therefore developing competitive advantages becomes a fundamental strategic work for them -- In this way, it is necessary to demonstrate those elements that allow the development of competitive advantages through Kaizen, as a fundamental axis of the Enplanta program of the city of Medellín -- Taking into account this context, this qualitative research, I trace a frame of reference in the literature under two key concepts, competitive advantage and Kaizen. Then there were five semi-structured interviews, two participants of the Enplanta program, the manager of the CTA and two continuous improvement specialists, and finally, the findings were contrasted in order to analyze the elements that allowed Kaizen to develop competitive advantages within the program Enplanta de the mayor's office of Medellín -- From the most important conclusions found in the course of the investigation, it was found that Kaizen does allow the development of competitive advantages for the participating organizations of the Enplanta program, although the literature proposes 6 elements that develop these competitive advantages, the analysis compared to the interviews, I venture that four of these elements are unanimously highlighted by the interviewees; which were cost reduction, collaborative work, change management and an integral processÍtem Construcción del direccionamiento estratégico para la empresa Ferrosvel S. A. S.(Universidad EAFIT, 2024) Castillo García, Andrea; Delgado Restrepo, Ricardo de Jesús; Uribe de Correa, Beatriz AmparoÍtem Costos ocultos como factor de pérdida de competitividad en tres empresas(2018) Suárez Salazar, Robinson Alejandro; Uribe Marín, Ricardo; Giraldo Hernández, Gina MaríaÍtem Desarrollo de un modelo de costos para empresas de consultoría en servicios de ingeniería para la industria en general(Universidad EAFIT, 2022) Cárdenas Sánchez, Sandra Liliana; Cuéllar Carvajal, Robinson; Uribe Álvarez, Margarita MaríaÍtem Estrategia competitiva para la distribución de insumos agrícolas en el eje cafetero(Viviana Montealegre Lozano, 2018) Cruz Ramírez, Julio César; Rivas Montoya, Luz MaríaThis article presents the competitive strategy for a marketing company of agricultural supplies in the Coffee Region, based on an adequate value proposal for the profile of the large agricultural companies in the region, according to the jobs they will carry out, as well as the pains and gains associated with them. The study, descriptive with a qualitative approach, answer the question of ¿How can we differentiate an organiza-tion in the distribution of agricultural supplies, delivering a value proposition that really satisfies a segment of clients and that allows it to create an advantage competitive? This text, based on the results obtained from the field work and the illustration of the value proposition, identified a successful business model for this segment and raised pertinente the development of a competitive strategy of segmented differentiation as a creator of competitive advantage.Ítem Estrategia competitiva para la Inmobiliaria Ing. Marcela Arana, bienes raíces(Universidad EAFIT, 2021) Arana Marín, Marcela; Giraldo Hernández, Gina María; Uribe de Correa, Beatriz AmparoÍtem Estudio de factibilidad para la integración vertical en la línea textil dentro de la empresa de venta directa Ipanú(Universidad EAFIT, 2019) González Giraldo, David; Gomez Monsalve, Santiago; Díez Benjumea, Jhon MiguelIn the present research a feasibility study is carried out for the Colombian direct selling company Ipanú, in which the viability and profitability of performing a vertical integration in the company are evaluated, turning a purely commercializing company into a producer/commercializing. In Colombia, the direct selling sector has had an excellent performance in recent years, it is a highly competitive and changing sector. The objective of this vertical integration is to increase Ipanú's competitive advantage over its competitors, this achieved through control and its production, which will directly impact its efficiency, ability to react to demand and reduce costs. This feasibility study was conducted based on the guidelines of the United Nations Industrial Development Organization (UNIDO) methodology and considers in its development the analysis of the environment, market, technical, financial, legal and risk. At the end of the document, you can find the conclusions drawn by the results of previous studies, allowing you to make the best decision for Ipanú.Ítem Metodología para identificar los recursos y capacidades distintivos. Estudio de caso, Juancho te presta(Universidad EAFIT, 2024) Hurtado Acevedo, Juan Felipe; Reyes Sarmiento, Martha EugeniaÍtem Plan de negocio para Anamú(Universidad EAFIT, 2023) Vallejo Arango, Natalia; Betancur Montoya, Paolo; Gómez Giraldo, Carolina; Giraldo Hernández, Gina MaríaÍtem Proceso estratégico en la empresa Centro de Diagnóstico Automotor Inspección-Técnico Mecánica y de Gases “CDA ITG S.A.S.”(Universidad EAFIT, 2018) Quiroga Pardo, Lila Milena; Giraldo Hernández, Gina MaríaÍtem Procesos de conocimiento en empresas de familia : una oportunidad para generar cultura de conocimiento(2019) Castro Flórez, Viviana; Naranjo Mejía, Natalia; Díez Gaviria, Ana Cecilia; Uribe de Correa, Beatriz AmparoÍtem Propuesta de un modelo para mejorar el nivel de servicio en el canal de venta directa en Colombia(Universidad EAFIT, 2022) Alfonso Cabarcas, Karen Beatriz; Pineda Toro, Oscar Mauricio; Uribe de Correa, Beatriz AmparoIn recent years, direct sales have been strengthened in Colombia and have established themselves as a source of income for many households in the country; Women of low socioeconomic levels, see in this model the possibility of having income and paying for their basic needs, this channel grows every year, already in Colombia there are 28 companies attached to the Colombian direct sales association and it has more than 2 million independent saleswomen. From the chair of the logistics area, it represents a challenge, with this B2C model that requires order deliveries to the home of each vendor, for the country's geography and access issues, it represents a great challenge. Our goal is to propose a model to improve the level of service, which allows real-time indicators of the order delivery process; this proposal is applicable to any company in this sector. We will support each other for the development of the model, in reading articles that have to do with the topic addressed, analysis of the behavior of this current model, and conversations with key actors involved in the process. With this we seek to increase the competitive advantage, greater agility in decision making or rethink the strategies and tactics that are not working and that move away from the promise of value offered to the seller of this channel.Ítem Rediseño del modelo de negocio actual de la famiempresa Distribuidora Solgranos(Universidad EAFIT, 2023) Muñoz Rojas, Juliana; Franco Ruiz, Camilo