Repositorio Institucional Universidad EAFIT ::Examinando por Materia "Turismo"

Examinando por Materia "Turismo"

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Actitudes del millennial medellinense presentes en la decisión de compra de un servicio de alojamiento en Estados Unidos
(Universidad EAFIT, 2020) González Romero, María Alejandra; Rojas De Francisco, Laura Isabel
In order to set effective sales strategies aimed to be at the forefront of the needs and desires of Medellin’s Millennials, in relation to their tourism activities, the present research is intended to establish a set of knowledge based on the identification of beliefs, emotions and behaviors that may appear during the process of deciding which lodging service to buy into the United States. To do so, concepts related to tourism, Millennials, and the attitudes that influence their purchase decision are pointed out within this research, trying to identify the factors they take into account when buying this kind of services, such as the use of technology and the quick and easy access to information. To achieve it, a qualitative research is carried out by means of deep interviews, composed of a protocol focused on topics such as travel companions, main travel destination into the United States, usage of Internet, before, during and after the trip, travel insurances activation, sustainability promotion, social and ecological commitment into the accommodation places, housing with pets, relevant features to choose the accommodation, types of accommodation preferences into the United States and technological tools to make reservations for housing. The results show motivators such as showing tourism as a life purpose, preferences to travel to the United States and services expected. With these findings, it is created a material with which advice for travel agencies and accommodation’s suppliers can be offered.
Análisis de prefactibilidad para un proyecto de innovación turística en el sector solidario en la ciudad de Pereira
(Universidad EAFIT, 2023) Restrepo Londoño, Jaime Mauricio; Tobar Guinand, José Mauricio
Tourism in Colombia has experienced a continuous growth, especially in nature tourism. In this sense, the present study is based on the solidarity model of shared weeks, where a cooperative is in charge of the infrastructure, and another entity, of the operational part. The objective of this project is to conduct a pre-feasibility study for a tourism innovation project in the solidarity sector, in order to satisfy the partners and contribute to the democratization of tourism. To achieve it, the following studies were developed: a sectoral and strategic study of the sector in which the project is located; a market study, that evidences the target market and marketing strategies; a technical-environmental study, which allowed to determine the capacities and impacts of the project, and a financial study and risk analysis, that allowed to identify the viability of the project in economic terms. As for the results, the market study revealed a potential demand of 47% of respondents who travel once a year, including within the offer a unique tourist experience and quality services; in the technical study, it was determined that the most viable location is the city of Pereira in the village Tinajas, department of Risaralda (Colombia), with a capacity to serve 50 tourists per day; in the administrative and legal study, the organic plant and the profiles of positions necessary for the project were identified, in addition to the regulations that cover cooperatives for its operation; finally, the economic and financial study revealed that the project of tourism innovation in the solidarity sector in Colombia shows a fixed investment and a positive cash flow from the second year of operation. In conclusion, the project is viable and feasible for its execution, considering the investment horizon.
El Área de Libre Comercio de las Américas y las Negociaciones de Servicios
(Universidad EAFIT, 2003-07-15) Gaviria Bravo, María Catalina
This final report emphasizes on the identification of the opportunities and challenges Colombia faces in the context of the FTAA negotiations in seven specific service sectors: audiovisuals, distribution, financial, research and development, information technology, transport and tourism taking as a reference the main advances reached in the WTO discussions, since it is well known that the FTAA agreement is based on a multilateral agreement, and as a consequence, they will be incorporated in the hemispheric conversations.
Barreras para implementar estrategias de transformación digital en las agencias de viajes de la ciudad de Medellín
(Universidad EAFIT, 2022) Moreno Rozo, Victor Giovanni; Vélez Restrepo, Juan Francisco; Tamayo Bustamante, Jairo Alejandro; Acevedo Mejía, Érika Cristina
The world is in a time of digital implementation and optimization of some organizational processes, which brings with it new opportunities for companies to improve or establish so-called digital transformation strategies in the industry to which they belong. This trend brings many challenges to understand its implementation and function in the internal processes of the company and its role in external processes, to bring the value proposition to the benefit of the consumer. The tourism industry is no stranger to these new digital transformation strategies. Being one of the most important industries worldwide, it must be aligned with these advances, because the consumer of a global industry expects them to be available anywhere and under any situation. Therefore, in this research, we will use a qualitative methodology supported by in-depth interview techniques, where we analyze the barriers to implement digital transformation strategies in tourism companies in the city of Medellin and propose routes to reduce them and contribute to the implementation. and digitization, according to the expectations of your competitive environment.
Contribución del turismo al PIB per cápita en Casanare, Meta, Santander, Bogotá D.C, San Andrés, Providencia y Santa Catalina durante el periodo 2013-2023
(Universidad EAFIT, 2024) Sánchez Cardona, María del Mar; Guerrero Herrera, Adrián Andrés; Quirós Arango, Luis Fernando; Puerta Puerta, Henry Daniel
This work aims to analyze the impact of tourism on the Colombian economy, specifically in five departments with high GDP per capita (Casanare, Meta, Bogotá, San Andrés, Providencia and Santa Catalina, and Santander) during the period 2013-2023. This issue has gained importance in recent years as tourism has grown exponentially in the country, driven by greater air connectivity and an increase in foreign visitors. This growth has created a multiplier effect in sectors such as hospitality, transportation, and commerce. However, the effects of tourism are not solely positive, as seasonality, inflation, and the overexploitation of resources affect the economic and social stability of these regions, causing discontent among residents due to the externalities of tourism. Consequently, a thorough study is necessary due to the lack of research and information on the subject. An econometric panel data model will be developed to evaluate the relationship between tourism and GDP per capita, aiming to determine whether this activity impacts the purchasing power of residents in different regions, considering variables such as nationalities, reasons for travel, and GDP per capita. This research seeks to determine how tourism contributes to long-term economic growth and the thresholds at which its positive effects may reverse. The results will provide an empirical basis for decision-making in sustainable tourism policies, aiming to maximize the economic benefits of tourism while minimizing its negative impacts.
Diagnóstico del potencial natural y cultural de El Carmen de Viboral : una mirada al Plan Local de Turismo (2016-2025) desde el rol desempeñado por los actores del sector público
(Universidad EAFIT, 2021) Gómez Ramírez, Hugo Fernando; Cuadros Londoño, Sebastián Andrés; Escobar Villegas, Juan Camilo
Given the evident scarcity of non-renewable natural resources, the different municipalities of the department and the country have found it necessary to bet on the consolidation of sustainable productive activities, among which tourism stands out. One of these municipalities has been El Carmen de Viboral, a territorial entity that is working on the scheduling and construction of authority and planning instruments that help tourism emerge as the main dynamizer of the local economy. For this, of course, it has been necessary to start from the recognition of a series of limitations that have slowed down this progress, such as, for example, the issue of political wills, the little appropriation of the territory that is evident in the inhabitants and the insufficient implementation of the instruments existing. Facts that undoubtedly, as will be seen in the work, represent the starting point for the formulation and implementation of new, more effective actions in the fulfillment of the purpose.
El inglés como clave para el impulso del turismo en Envigado
(Universidad EAFIT, 2024) Yepes García , Luisa Fernanda; Ruíz Escobar, María Camila; Benjumea Díez, Jhon Miguel
Estimación de la geodiversidad en la cuenca del río Combeima, Ibagué, Tolima, como herramienta para la gestión integral del territorio
(Universidad EAFIT, 2022) Rondón Olivera, Héctor Rodolfo; Marín Cerón, María Isabel
Estudio de prefactibilidad de un proyecto de rentas a corto y mediano plazo tipo Coliving en la ciudad de Medellín mediante la metodología ONUDI
(Universidad EAFIT, 2023) Arango Aguilar, Oscar Alejandro; Tobar Guinand, José Mauricio
Currently, the concept of coliving emerges as a response to the increasing demand for housing in cities, providing shared and private spaces for those seeking flexibility and social interaction. This model encourages interaction and support among residents, especially for those who are far from their place of origin. Medellín, known for its economic and cultural development, attracts people in search of temporary opportunities, requiring safe and comfortable housing solutions. The study focuses on evaluating the pre-feasibility of a coliving project with short and medium-term rentals in the city of Medellín, using the methodology proposed by the United Nations Industrial Development Organization (UNIDO) for a comprehensive and systematic analysis. The study consists of seven different analyses or sub-studies aimed at determining the viability of the project in an integrated manner. These encompass various themes related to the environment, the sector in which the project is developed, and the business itself. The studies supporting the analysis include the environmental, sectorial and strategic study, the market study, the technical study, the environmental study, the organizational study, the legal study, and the financial and risk study. This way, by addressing the overall objective with the proposed methodology, it will be possible to determine the feasibility of executing the project for subsequent evaluation by prospective investors, considering financial indicators for decision-making, estimating the risks assumed in the project, and other restrictive elements according to current regulations.
Estudio de prefactibilidad para la creación de una página online que promueva el turismo sostenible en Colombia, enfocada en los estratos 5 Y 6 de Bogotá
(Universidad EAFIT, 2020) Martínez Ramírez, Andrea Carolina; Giraldo Hernández, Gina María; Salazar Gómez, Francisco Javier
This project aimed to promote sustainable tourism in Bogotá D.C., which has been affected by the COVID-19 pandemic. This sector offers tourist destinations focused on the different regions of Colombia, through technological tools and in collaboration with the communities near to such places. In order to determine the prefeasibility of this project, an analysis of the sector, its environment and the market was developed, as well as a technical, administrative, organizational and legal study; this, through a package sales model focused on the regions of Colombia and divided into three categories that adapt to the budget and requirements of customers who want to hire this service. The main source of financing was, and the purpose of this project was to seek an economic benefit.
La influencia del conflicto en la satisfacción de los miembros del canal de distribución
(Universidad EAFIT, 1999) González, Ernesto; Universidad EAFIT
La comunicación asertiva en oposición y el desempeño laboral en un hotel de la ciudad de Cartagena
(Universidad EAFIT, 2024) Alvis Yepes, Carolina Vanessa; Galán Estrada, Deisy Milena; López Gallego, Francisco Darío
Medición del turismo en el crecimiento económico de América Latina durante el período de 1995-2018
(Universidad EAFIT, 2024) Vellojin Sierra, Linda Rosa; Quirós Arango, Luis Fernando
This thesis investigates the relationship between economic growth and tourism in Latin America and a subset of filtered countries (Brazil, Colombia, Costa Rica, Chile, Mexico, Panama, Peru and Uruguay) highlighting the crucial role that tourism plays as a driver of development in the region. In the first instance, previous empirical studies are reviewed in order to understand how tourism has contributed to economic growth over time. To quantitatively analyze this relationship, the panel data methodology is used, covering the period from 1995 to 2018; The Gross Domestic Product (GDP) growth rate is considered as the dependent variable, while the independent variables are unemployment, inbound tourism expenditure, inflation, and population growth. In the analysis for Latin American countries as a whole, inbound tourism expenditure does not show a significant effect on GDP growth, while in the filtered subset of countries, inbound tourism expenditure is significant and has a direct effect on GDP growth, suggesting that tourism is an important driver of economic growth in these countries. The different results between Latin America as a whole and the filtered countries underscore the importance of analyzing specific contexts to obtain more precise conclusions about significant effects of tourism on economic growth.
Plan de posicionamiento turístico del municipio de Zapatoca, con el fin de mejorar su competitividad como destino turístico del país
(Universidad EAFIT, 2023) Delgado León, María Alejandra; Rojas de Francisco, Laura Isabel; Giraldo Aristizábal, Juan Camilo
This study stems from the need to improve the competitiveness of Zapatoca as a tourist destination by facing challenges such as lack of recognition, competition with other destinations, the need to diversify its offer, improve the visitor experience, take advantage of its underutilized potential, generate positive economic effects, ensure sustainability and conservation in tourism development, as well as encourage the collaboration and participation of various stakeholders to enrich the process and achieve greater adherence to the proposed strategies. The methodology used to achieve the objectives of this research has a mixed descriptive approach, carrying out an analysis of the current situation of tourism in the municipality, including a review of the existing tourism offer, the identification of the main attractions and tourism resources of the area, as well as an analysis of the demand and profile of visitors. The main result of this research highlights that in the voices of the OTAS's and tourists who participated in the study, there is a highly positive perception of Zapatoca as a desirable tourist destination. This phenomenon underlines the presence of seductive qualities and attractive elements in the place that influence the favorable impression that travelers have of the municipality, being compared to other destinations with higher positioning. Finally, it is concluded that despite having a rich natural, cultural, and architectural heritage, there is a lack of organization of tourism promoters in the municipality and the current offer is focused on two sites of interest, so there are opportunities to promote tourism through digital media that are under- explored.
Plan maestro Agroparque BioSuroeste
(Universidad EAFIT, 2020) García Villada, Verónica; Restrepo Echeverri, Alejandro; Bustamante Fernádez, Sebastián; Basombrío, Isabel; Rendón Valencia, Felipe; Gaviria, Angélica; Gómez Aristizábal, Juliana; Ocampo Marín, Luis Miguel; Monsalve Garro, Luz Andrea; Universidad EAFIT
Proceso de ASC - PROCESOS DE CAMBIOS SOCIALES Y EMPRESARIALES EN RELACION AL TURISMO EN EL CORREDOR DE AYACUCHO, MEDELLIN DESPUES DE LA CONSTRUCCION DEL TRANVIA
(Universidad EAFIT, 2019) Mejía-Gil, María Claudia; Universidad EAFIT
This work is based on a formative research carried out by the SMART and SIMPRO incubators of the Eafit University and the RERDSA incubator of the University of Antioquia on the social changes that the implementation of the Ayacucho Tram has generated. This investigates the perceptions and social representations that have been built by both the community that has inhabitants and merchants and local and foreign visitors. Furthermore, it is analyzed that this Tram has implied processes of touristification of the area and is part of a horizon of meaning related to development that causes different territorialities to be built for the actors. The research methodology was qualitative using tools such as ethnography, interviews and participatory mapping. The main contributions of the study are in terms of the social implications that must be taken into account in urban planning projects, and how tourism can play a fundamental role in these projects.

Examinando por Materia "Turismo"

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