Repositorio Institucional Universidad EAFIT ::Examinando por Materia "Internacionalización"

Examinando por Materia "Internacionalización"

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Acceso a financiación para soportar la estrategia de internacionalización de Cementos Argos S. A. : caso empresarial
(Universidad EAFIT, 2023) Mapura Bañol, Pamela; Sánchez Gómez, Manuel Alejandro; Restrepo Tobón, Diego Alexander
In 2012, Cementos Argos S. A. faced one of the most transcendental financial decisions in its history: to define among different options the best one, to finance the continuity of its internationalization strategy; this strategy, which had started in 2005 with the acquisition of two North American companies: Southern Star Concrete Company and Concrete Express and which sought to increase its presence in the United States and Central America considerably starting in 2013, to become an important competitor in the American continent in the cement and concrete industry. In this case study, the reader must decide which will be the best financing option considering the financial situation in 2012 and the changes in the capital structure and cost of capital, explore new options or abandon the transaction.
Una aproximación histórica a los negocios internacionales y a la presencia extranjera en la Antioquia del siglo XIX
(Universidad EAFIT, 01/12/2005) María Alejandra Calle Saldarriaga; Universidad EAFIT
Case Study on the Eligibility of Colombian Hass Avocado in the US Market: Opportunities in East Asia
(Universidad EAFIT, 2019-07-02) Díaz Vasquez, Juan Carlos; Ardila Lopez, Carolina; Guerra Aranguren, Maria Alexandra; Universidad EAFIT
Caso empresarial : modelo de internacionalización para la marca Hamburguesas El Corral
(Universidad EAFIT, 2019) Pedroza Correa, Raúl Esteban; Aranda Aragón, Juan Camilo; Rivera Heredia, Adriana
Colombia y su inserción a la economía mundial
(Universidad EAFIT, 10/04/2011) Montoya Corrales, Carlos Alberto; Universidad Pontificia Bolivariana
De la internacionalización ideológica a la internacionalización económica
(Universidad EAFIT, 1995) López S., José; Universidad EAFIT
Developing photovoltaic power plants in Latin America - selecting the country market and internationalization strategy
(Universidad EAFIT, 2022) Mortensgaard, Lasse Alexander; Aguilar Barrientos, Sara Cristina
The point of departure of this thesis is the growing demand for renewable energy sources across the world including solar photovoltaic power generation. The work is focus on Latin America, as this region has substantial potential for solar energy exploitation due to high levels of solar irradiance. The analysis covers which market variables that is of high importance to private developers of large-scale photovoltaic power plants. Building on the identified market variables a comprehensive market assessment of Argentina, Brazil, Chile and Mexico has been conducted. In the second part of the thesis, the analysis digs deeper into the competitive picture of the Chilean solar industry and discusses the different entry strategies that new market entrants can follow in this specific market.
Diagnóstico para la internacionalización en el mercado de los Estados, de la Asociación Colombiana de Industriales del Cuero, el Calzado y sus Manufacturas (ACICAM) capítulo Medellín
(Universidad EAFIT, 2006) Ramírez Rincón, Luz Adriana; Velásquez Giraldo, Luz Esneida; Zapata Sánchez, Yudira; Toro Jaramillo, Iván Darío
La presente investigación tiene como fin servir de base para el proceso de internacionalización del sector del calzado de cuero y las manufacturas de cuero de las empresas agremiadas por la Asociación Colombiana de Industriales del Cuero, el Calzado y sus Manufacturas, ACICAM, capítulo Medellín, quienes han comenzado a desarrollar su proceso de internacionalización como una estrategia de permanencia y crecimiento; además busca cumplir con uno de los requisitos para optar al título de Master en Administración con énfasis en Mercadeo de la Universidad EAFIT. El estudio estará estructurado con una primera parte teórica y otra con la aplicación empírica de los conceptos teóricos en el sector de estudio. La parte teórica consta de cuatro capítulos donde se explicarán las principales ideas sobre la teoría de diagnósticos empresariales, selección del método de entrada, investigación de mercados internacionales finalizando con el análisis y la selección de un mercado. La segunda parte de la investigación mostrará la aplicación de los anteriores temas para las empresas agremiadas a ACICAM en su proceso de internacionalización en el mercado de EEUU. Una vez finalizado todo lo anterior se harán algunas recomendaciones para investigaciones posteriores de la Universidad EAFIT las cuales podrán complementar el presente estudio. Adicionalmente, se tendrá un capítulo con reflexiones para el sector acerca de factores a destacar en pymes exportadoras exitosas. Es de destacar que en ningún momento en todo el desarrollo de la investigación se harán sugerencias a las empresas o al sector ya que esto no hace parte de este estudio.
Diseño de plan exportador para la empresa Diseños Íntimos S.A.S.
(Universidad EAFIT, 2022) Alzate Rubio, Paola Andrea; Ríos Molina, Carolina; Giraldo Hernández, Gina María
This export plan shows an investigation divided into steps that allows to identify which of the pre-selected markets is the most appropriate for a possible export of the products of the company.The first part consists of the diagnosis of internationalization on the company under study, following this, the analysis of variables is carried out and then an analysis of the product in the target market is carried out, taking into account the characteristics of the products.
Diseño de un plan exportador para la empresa BonDent S.A.S
(Universidad EAFIT, 2020) Villa Tabares, Luis Fernando; Guerra Aranguren, María Alexandra; Giraldo Hernández, Gina María
This methodological report was prepared by means of four phases, in order to design an export plan for the company Bondent S.A.S. The first phase, diagnosis of internationalization, includes a review of the company conditions regarding its productive capacity, the production process control and the financial statements of the years in operation, the marketing strategy and the sales channels. In the second phase, three potential markets are identified using information contained in international trade databases. These three markets are evaluated in terms of political and economic risk, in social, legal and cultural aspects. To evaluate the different criteria in a more objective way, the market intelligence matrix proposed by ProColombia is used. At the end, the result is evaluated with the Manager of the company and focus on the Peruvian market. The third phase includes the review of the export conditions of BonDent's products to Peru, for which the tariff aspects are identified, the wax market in that country is evaluated and the channel and logistics are determined; from these aspects, it gets at a marketing and price strategy. The last phase is the design of strategies by means of a SWOT analysis, which allows generating an action plan and recommendations, that specifically seek to guide the administration of the company in the export process.
Diseño de un plan exportador para la empresa Ensamble Espacios Vivos
(Universidad EAFIT, 2022) Landazabal Soto, Jefersson; Zúñiga Raigoza, Jaime Alberto; Uribe de Correa, Beatriz Amparo
Diseño de un plan exportador para la empresa Envassa S.A.S.
(Universidad EAFIT, 2024) Rodríguez Gallego, Jenny Andrea; Zúñiga Raigoza, Jaime Alberto
Diseño de un plan exportador para la empresa Rutech S.A.S.
(Universidad EAFIT, 2024) Henao Betancur , Nadia; Roldán Yepes, Raquel
Estructuración del plan de expansión de la empresa de transporte y logística Coordinadora Mercantil hacia un escenario de multilatina
(Universidad EAFIT, 2023) Ochoa Marín, Diego Alejandro; Zuñiga Raigoza, Jaime Alberto; Giraldo Hernández, Gina María
Estudio de factibilidad para la internacionalización de la pyme BMS ANDINA en Perú
(2018) Chinchilla Arenas, Carlos Yesid; Pereira Muñoz, Julio César;79305431; Henao Cálad, Mónica
This document is a practical guide to understand and identify the leverage points and barriers in the internationalization of a company. Once the analysis of the business in the Peruvian geography is done, the recommendations are offered to make a reality of the entrepreneurship in Peruvian land or to dictate wait and prudence. Emphasis is placed on the importance of a mix of skills and knowledge in companies that are born global, such as human capital, organizational capital and relational capital; likewise, the importance of a country's level of competitiveness, which makes it attractive or not, to investment and the creation of new companies. It is also important to enter the knowledge of markets and know the political, economic, social, technological and environmental environment that characterizes it, and use corporate finance to evaluate an investment project. It is shown, following the steps described in the present study, that it is attractive to compete in the Peruvian market in a building automation business, given the potential of Peru and the growing opportunities in the energy, mining, construction and tourism sectors which it does a promising business. However, the interested company must prepare to meet requirements. From the results, it can be summarized that when a feasibility study of an opportunity is approached in an orderly, disciplined and determined manner, it is possible to qualify and quantify the attractiveness of internationalization.
Evaluación de la oportunidad de expansión al mercado europeo de la empresa Freshcolombia International SAS a través del análisis de unit economics
(Universidad EAFIT, 2024) Sánchez Sarzosa, José Julián; Prieto Toro, Carolina; González Tabares, Carlos Eduardo
Gestión del conocimiento en las startups colombianas
(Universidad EAFIT, 2024) Merizalde Maya, Susana; Hernández Cartagena, Estefanía; Franco Ruiz, Camilo
The interlinks between internationalization and sustainability : analysis of an emerging market multinational
(Universidad EAFIT, 2022) Gómez-Trujillo, Ana María; González-Pérez, María Alejandra
The accelerated dynamism of markets and the grand global challenges are forcing companies to devise different strategies to remain competitive while also contributing to the sustainable development of the societies in which they operate. This challenges companies’ traditional behaviors and capabilities, especially those from emerging markets that operate in uncertain and volatile environments within these economies, forcing them to find alternatives to gain legitimacy among local and international stakeholders in order to remain competitive. In this way, this dissertation aims to analyze the adoption of a sustainability strategy by Emerging Market Multinationals (EMNEs) to safeguard long-term corporate competitiveness and contribute to sustainable development. The research is reported into three papers: a systematic literature review and two empirical papers. The three papers complement one another by identifying the interweaves between firms’ foreign expansion (internationalization), integration of sustainability into corporate strategy, and how both positively contribute to long-term relevance of EMNEs operating in harsh conditions and turbulent environments. The first paper aims to identify previously unexplored aspects of the relationship between corporate sustainability and internationalization in the context of emerging markets. Hence, it provides a systematic review of the literature that connects both concepts. The review included 90 articles published in 61 journals indexed in [Web of Science Core Collection, EBSCO, Scopus and Google Scholar] between 1991 and 2021. The articles were coded into the following categories: publication year, paper title, journal, author name, research objectives, theoretical approaches, geographical and sectorial contexts, methodologies for inquiry, and study findings. A category to classify identified avenues for future research was also included in order to help understand the relationship between internationalization and sustainability. In sum, the systematic literature review concludes that internationalization is a driver for pursuing sustainability initiatives. It also identifies seven broad research streams that connect internationalization and sustainability and suggests avenues for future research. These streams are: (1) Evolution of MNEs and institutional environment in the implementation of sustainability initiatives, (2) Firms’ specific resources and capabilities concerning CSR, (3) The role of networks and supply chains in MNEs, (4) Development of competitive advantages, (5) Geographical and sectorial context, (6) Theoretical Frameworks, and (7) Measures and methods. The second paper presents findings from an empirical study examining the integration of sustainability into an emerging market multinational's corporate strategy. It also considers how such integration might contribute to achieving and maintaining corporate legitimacy and long-term competitive relevance. This study employs a qualitative single case study methodology on a Colombian multinational firm operating in energy transmission, roads, and telecommunication sectors. Primary data were collected using direct observations and 31 technologically mediated face-to-face interviews conducted in five Latin American countries. The study was supported by secondary data such as corporate reports from 2005 to 2021, archival data, and media coverage. The findings suggest that integrating sustainability into corporate strategy enables subsidiaries to respond to internal and external demands successfully. The strategy deployment develops unique firm capabilities that enable subsidiaries to integrate a sustainability focus into the decision-making and initiatives required to overcome the liabilities of operating in volatile, uncertain, and foreign environments. It also allows the firm to gain competitive advantages and safeguard corporate legitimacy. The third paper explains how a corporate sustainability strategy contributes to sustainable development and how it helps in overcoming the liabilities of foreignness. Interviews with elite and non-elite informants, as well as archival data, were used to collect data for this research. According to the findings, firms from emerging markets have adopted the sustainability flag in their internationalization process to overcome liabilities of foreignness and build legitimacy among their stakeholders. It also enables companies to give back to society through their contribution to sustainable development and the creation of public value. Concisely, this dissertation uses a qualitative case study methodology to contribute to the debate on the relationship between internationalization and sustainability in emerging markets by integrating and analyzing previous literature on this field. In addition, we discuss the integration of sustainability into corporate strategy to achieve and maintain corporate legitimacy and long-term competitive relevance. Finally, we analyze the internationalization of EMNEs and the implementation of a sustainability strategy to overcome their liabilities of foreignness and contribute to sustainable development through a single case of a Colombia multinational operating in the energy transmission, roads, and telecommunication sectors. The findings of this thesis contribute to two growing fields of study within International Business: specific characteristics of emerging market firms and their internationalization process, and the incorporation of corporate sustainability in their operations. With regard to policy, this dissertation makes two major contributions. From the outward FDI perspective, emerging market economies should promote and facilitate the incorporation of sustainability strategies to improve international competitiveness of their industries and gain legitimacy abroad, especially when the institutional environment of these countries encourages enterprises to seek growth opportunities abroad. From the inward FDI perspective, governments should partner with multinational firms to achieve sustainable development goals and align corporate sustainability goals with national commitments to the SDGs. These will guarantee the contribution of EMNEs to local and international sustainable development as well as the generation of public value for societies.
La internacionalización como objetivo explícito en la visión y misión declaradas de las 500 empresas más grandes en Colombia
(Fondo Editorial Universidad EAFIT, 2013-05-21) Ardila J, Clemencia; Rios-Molina, C.
El presente estudio es de carácter empírico y busca establecer —mediante el análisis de contenido de la visión y la misión de las 500 empresas más grandes de Colombia— si la internacionalización hace parte o no...
Internacionalización del proceso productivo: una reseña sobre la literatura especializada
(Universidad EAFIT, 10/04/2011) Lucanera, Romina; González, Germán; Universidad Nacional del Sur

Examinando por Materia "Internacionalización"

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