Developing photovoltaic power plants in Latin America - selecting the country market and internationalization strategy


The point of departure of this thesis is the growing demand for renewable energy sources across the world including solar photovoltaic power generation. The work is focus on Latin America, as this region has substantial potential for solar energy exploitation due to high levels of solar irradiance. The analysis covers which market variables that is of high importance to private developers of large-scale photovoltaic power plants. Building on the identified market variables a comprehensive market assessment of Argentina, Brazil, Chile and Mexico has been conducted. In the second part of the thesis, the analysis digs deeper into the competitive picture of the Chilean solar industry and discusses the different entry strategies that new market entrants can follow in this specific market.


Palabras clave

Centrales fotovoltaicas, Internacionalización, Selección del mercado, Energías renovables