Examinando por Materia "Instituciones de educación superior"
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Ítem Analytics product line : a conceptual proposal for higher education institutions(Universidad EAFIT, 2021) Cárcamo Correa, Jason; Tabares Betancur, Marta SilviaÍtem Articulación de la gestión de riesgos y el gobierno corporativo en instituciones de educación superior(Universidad EAFIT, 2021) Fernández Romero, Shirley; Rivas Montoya, Luz MaríaÍtem Diseño del plan exportador para la empresa SAI de la Universidad EAFIT(Universidad EAFIT, 2020) Carmona Tobón, Daniel; Ríos Molina, Carolina; Giraldo Hernández; Gina MaríaAccording to a study performed by Procolombia and the Ministry of Information Technology and Communications (2019), Colombia positioned itself as the fourth largest IT market in Latin America, and between 2010 and 2017 it doubled its software and IT sales. This analysis has identified software’s export opportunities in agribusiness, education, energy, financial, retail, health and transportation, to several destinations. Motivated by these conditions, SAI, a company created inside the EAFIT University, has decided to promote the sale of its software in the international market, since this is a complete information system that allows the proper management of various processes in higher education organizations. With that being said, the design of the export plan is presented below as a consultancy process, applying the established methodology of diagnosis, the preselection and application of variables in four external markets, the analysis of software as a service in the selected country, and finally, the action plan, in order to facilitate to the company the successful access to the global market.Ítem Factores que propician la deserción universitaria en mujeres beneficiarias del programa becas tecnologías de la Alcaldía de Medellín(Universidad EAFIT, 2022) Graciano Herrera, Dahiana Andrea; Orozco Diosa, Liana Carolina; Lopera Tobón, CarolinaStudent desertion is a phenomenon that seriously affects the training process, understood as the process of abandonment, voluntary or forced, of the career in which a student is enrolled, either for academic reasons or for economic reasons (Restrepo, 2011). The university desertion of female students in the Institutions of Higher Education of the Municipality of Medellín, becomes a challenge that transcends internal scenarios and becomes an issue that requires an inter-institutional view, where the public sphere converges, from the perspective of public policy for the Urban and Rural Women of Medellín, the academy and SAPIENCIA. This is how, through the present investigative exercise, it is intended to establish if there are factors that favor university desertion in women beneficiaries of the technology scholarship program of the Mayor's Office of Medellín, for which an investigation is proposed that allows a conceptual approach, applying qualitative research which includes the documentary review and the interview. In the results, although the work and effort carried out by the professionals of the permanence area of the SAPIENCIA area to avoid dropout phenomena are highlighted, it is found that the dropout factors of higher education for women respond, identified in the present approach to the gender roles that have been raised historically.Ítem Hacia la experiencia ideal de recién egresados de EAFIT Bogotá(Universidad EAFIT, 2020) Escobar Chaparro, Yadira; Bejarano Botero, Luis MauricioKnowing the user experience for marketing has been a powerful input that allows improving the value proposition of services, the relationship with users and communication. For this research project, it is proposed to identify the experience of recent graduates of the postgraduate programs of the EAFIT University in Bogotá and the generation of ideas that will address the challenges that EAFIT in Bogotá has in the short, medium and long term based on existing capacities and knowledge of the needs of this stakeholder. According to Itinerary 2030, - the institution's strategic plan - the growth of EAFIT is expected to be leveraged in its headquarters and for this work the situation of EAFIT Bogotá will be studied, being a place of strategic importance for the University due to its projection capacity of missionary activities. The service can be a determining differentiator of the value offer of higher education institutions, so this proposal is necessary to have inputs to co-create the value proposal with the graduates, while strengthening the ties of the Eafitense community in the city. This work also seeks to contribute to the fronts and strategies prioritized by EAFIT through the 2030 Itinerary (EAFIT, 2018).Ítem Prácticas en la elaboración del plan de mercadeo en las universidades privadas de Medellín y su Área Metropolitana(Universidad EAFIT, 2022) Velásquez Jiménez, Bibiana Andrea; Mejía Gil, María Claudia; Escobar Escobar, Ana CristinaÍtem Transformación digital en educación superior : retos en Colombia(Universidad Eafit, 2019) Aragonés, Milena; Uribe de Correa, Beatriz Amparo