Master in International Business - MIB (tesis)
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Examinando Master in International Business - MIB (tesis) por Materia "APRENDIZAJE ORGANIZACIONAL"
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Ítem Extended literature review about managing communication in a MNC for knowledge sharing between the headquarters and the subsidiaries(Universidad EAFIT, 2013) Ospina D´Alleman, Sandra Milena; Aguilar Barrientos, Sara CristinaThis paper presents an extended Literature Review about the management of communications in Multinational Corporations, specifically in knowledge sharing between the headquarters and the subsidiaries, an issue that remains a deep challenge to international business due to the uniqueness of cultural values within the exchange of information, and the improvements that a company implements through the interchange of knowledge (Rodrigues, 2009) -- Today, companies adapt to change, nor only because of the determinant role of communications due to the information technology revolution (Kalla, 2006) but to face the challenges that the international market sets, specifically in the decisive role of knowledge management as the firm’s competitive advantage to create and innovate services and products (Carlsson, 2003)Ítem Theories and contemporary challenges of a global pasta leader: the case of Barilla SpA(Universidad EAFIT, 2015) Wolf, Ronald Scott; González Pérez, María AlejandraBarilla Holding SpA (Barilla), a successful multinational foods manufacturing company with headquarters in Parma, Italy began with humble beginnings in 1877 (Barilla, 2014a) as a small bread and pasta shop -- Barilla is now a leading global sales player second only to private label brands, jumping from 9-12% of total market from the period 2009-2014 and is the dominant sales leader in both Italy and the US with 2014 sales of 900 and 800 US$ million respectively (Euromonitor, 2015) -- This paper looks at the process of internationalization, paralleling both traditional and contemporary academic models, focusing on such issues as marketing to the gay and lesbian market, family succession roadblocks, and navigating social media gaffs -- These contemporary academic models highlight challenges, strategies, sales and market share dynamics for the company with suggestions for navigating the road ahead