Maestría en Comunicación Transmedia (tesis)
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Ítem Coevolución y cocreación : una mirada ecológica de la inteligencia híbrida en la fase de preproducción de los medios audiovisuales(Universidad EAFIT, 2024) Castro Hurtado, José Javier; Amaya Torrenegra, Roque Andrés; Serna Agudelo , Juan Guillermo; Villa Montoya, María IsabelThis article examines the emerging relationship between humans and artificial intelligence (AI) in the preproduction phase of the audiovisual media industry. In this endeavor, adopting an interdisciplinary perspective grounded in media ecology theory and actor–network theory (ANT), two contrasting scenarios of this interaction are explored. On the one hand, mutualism, where humans and artificial species collaborate to improve the efficiency and quality of the creative process, is presented through the analysis of ScriptBook and Cinelytic, two of the most important used AI tools in the film industry. In addition, the dystopian threat is raised, where AI could replace human scriptwriters in the audiovisual media ecosystem, as illustrated by the strike of the Hollywood producers’ and screenwriters’ unions in 2023. These scenarios raise questions about the future of the industry and the coevolution between humans and AI through the concept of mutation. Emphasis is placed on the need to adapt to these transformations, recognizing the fundamental role of researchers and society in monitoring the relationship between humans and AI to understand its potential for co-creation and coevolution. Finally, the importance of agile adaptation to a constantly changing media ecosystem is underscored as an essential task to fully leverage the potential of hybrid intelligence and ensure the survival of the human species in this new technological paradigm.Ítem Desde Adentro - profes, mente y conciencia(Universidad EAFIT, 2023) Zapata Franco, Yina Andrea; Estrada Agudelo, Alejandro; Pulgarín Monsalve, Lina María; Salazar Villada, Jorge Alejandro; Colorado Chávez, Paula AndreaFrom Inside – Teachers, Mind and Consciousness is a transmedia communication project aimed at teachers from four higher education institutions in the Metropolitan Area of Medellín: Universidad EAFIT, Universidad Católica Luis Amigó, Tecnológico de Antioquia, and UNIMINUTO, which searches through different strategies, platforms and channels, inform and encourage the importance of taking care of your mental health.Ítem Cronistas de tiempos salvajes(Universidad EAFIT, 2023) Gamboa Mosquera, Carlos José; Gómez Martínez, José Miguel; Villa Montoya, María IsabelCronistas de Tiempos Salvajes is a transmedia project that seeks to contribute to the historical memory of the Colombian armed conflict and the war on drugs through a book that collects the testimonies of 25 journalists who covered both phenomena during the 80s, 90s and 2000s. Written by Juan Gonzalo Betancur, journalist, coordinator of the journalism line of the academic program in Social Communication at Eafit and professor in the area of Creation. Starting from this seminal work, the project will develop lines of expansion in multiple formats and platforms that expand the narrative universe. In this way, users will be able to access stories, testimonies, reflections, objects and journalistic tools that allow them to learn about the recent history of the country and how journalism played a fundamental role in it. The project includes three lines of creation and reflection in which the user will have different levels of interaction and participation: the digital component, the academic component and the exhibition component.Ítem Nuquí vivo(Universidad EAFIT, 2023) Cardona Rojas, Tania Isabel; Echeverry Chalarca, Paula Andrea; Vidal Salcedo, José Octavio; Gutiérrez Ardila, Marcela; Monsalve Vélez, Mateo; Ávila Pertúz, Christian Daniel; Gómez Vallejo, Luis EduardoÍtem Escritura Bestial - Documento de diseño de proyecto transmedia(Universidad EAFIT, 2023) Giraldo Orozco, Carlos Esteban; López Sibaja, Daniela; Calume Pineda, Gustavo Adolfo; Giraldo Terán, Isabela; García Alarcón, Juliana; Guzmán Ramírez, Jesús AlejandroÍtem Informe de asistencia a investigación de innovación pedagógica a través de Minecraft(Universidad EAFIT, 2022) Reusch Miranda, Matías Camilo; Gómez Montoya, Sara; Villa Montoya, María IsabelIn this research assistance, a data collection is carried out based on a challenge proposed in Minecraft for university students, as a part of a research project carried out by professors Maria Isabel Villa, Christian Díaz and Mauricio Hincapié that responds to the name "The use of Minecraft for the development of participation in virtual learning communities”. As part of the research assistance, information is collected in preliminary stages on game-based learning, with a section related to the Minecraft tool as a sandbox game, which is capable of generating high participation and motivation for young university students in learning environments.Ítem Informe de asistencia de investigación para el estudio sobre estrategias de inteligencia colectiva en la industria naranja en Colombia después del Covid-19(Universidad EAFIT, 2022) Escobar Gómez, Sigifredo; Villa Montoya, María IsabelThis report describes the activities I carried out as a research assistant in the project "Collective intelligence strategies and social mobilization for the orange industry in Colombia after COVID-19". My participation in this project focused on two fundamental axes. The first was the collection of information for subsequent analysis and publication. The second consists of supporting the writing of the article and the presentation that results from the investigation. In addition to this project, this report exposes my participation in the research, conceptualization and prototyping of the transmedia strategy "Mission Galileo". This project was born with the intention of promoting the development of 21st century skills in young people of school age. There, a narrative was created that articulates the entire educational experience, posing some problems that students must solve to advance in the story and thereby improve their skills.Ítem La Casa que Habla(Universidad EAFIT, 2022) Pérez Carvajal, Ana María; Gómez González, Lourdes Elena; Sánchez Montoya, Ana María; Merino Palacio, Luis Felipe; Montoya Correa, Jonathan Andrés; Buitrago Escobar, Martha Luz; Ramírez Orozco, Sofía; Díaz León, Christian AndrésThe Talking House is a transmedia museum that starts from a metaverse and face-to-face workshops to safeguard the memory of the objects we own based on sustainable design. It involves the community in raising awareness of the environmental impact of their consumption habits and disposal of bulky solid waste, generating care for the environment from the conservation and reuse of wooden furniture and other feasible reuse materials that have gone from generation to generation in families. The project is part of one of the pillars of sustainability: sustainable design, an initiative that has also been gaining strength in the context of circular or green economies. The starting point is the business model of Lurdes, Grupo MLP S.A.S, owned by the Merino Palacio family, and its more than 30 years of experience in the areas of furniture reuse and restoration. In this text you can find the starting point and user research for a transmedia project to generate environmental awareness.Ítem Recuerdo férreo : documento de diseño de proyecto transmedia(Universidad EAFIT, 2022) Gómez Meneses, Joaquín Alonso; Gil Vélez, Sergio Danilo; Gallego Álvarez, Estefanía; Escobar Gómez, Sigifredo; Maya Restrepo, Valeria; Henao Quiróz, Alejandra; Rodríguez Hurtado, Laura; Toro Arango, Daniela; Robledo Yepes, Mateo; Guzmán Ramírez, Jesús Alejandro; Gallego Quiróz, Sara MelissaThe Ferrocarril of Antioquia marked a milestone in the history of this department and in the local communities,who experienced the effects of its presence in the socioeconomic development of the region and, in particular, in the life of the territories connected by the line from Medellín to Puerto Berrío. Recuerdo Férreo gathers around these stories which are an important part of the collective memory and cultural heritage of the region and the country.Ítem Mi vecino, el Páramo : una experiencia de realidad virtual con el Páramo de Sonsón(Universidad EAFIT, 2022) Rodríguez Andrades, Fredy Andres; Guzmán Ramírez, Jesús AlejandroThe main objective of this project is to amplify the message of preservation and care of the ecosystem of the Páramo de Sonsón through a transmedia strategy that humanizes the páramo as another member of the community that must be respected and protected due to the importance it has for everyone, through the articulation of technologies, communication media and a novel narrative that promotes the retention and impact of the message.