Examinando por Materia "VIVIENDA - COLOMBIA"
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Ítem Análisis de la evolución de los precios de apartamentos nuevos en Medellín durante el período 2012-2022 : un índice de precios con enfoque hedónico(Universidad EAFIT, 2023) Díaz Meza, Lina Marcela; Jaramillo Gaitán, Juan Nicolás; Luján Jaramillo, Alejandra MaríaÍtem Análisis del impacto de las variables macroeconómicas en la dinámica de ventas de vivienda VIS y No VIS en Colombia en los años 2010-2022(Universidad EAFIT, 2023) Sánchez Vásquez, David Alejandro; Herrera Gómez, Natalia; Alzate Arias, Hernán AlonsoThe acquisition of housing and construction are essential pillars of the Colombian economy, but their behavior in the inflation and other current challenges is an underexplored topic. In this context, a research study is proposed to analyze the impact of various macroeconomic variables such as monetary policy, interest rate, the housing acquisition rate, the Economic Tracking Indicator, construction materials, among others, on the dynamics of housing sales in Colombia from January 2010 to May 2023. Through the execution of a multiple linear regression analysis, this study aims to precisely identify which macro variables explain fluctuations in housing demand. Additionally, qualitative and quantitative tools are proposed as risk coverage options for interest rate volatility and economic uncertainty scenarios.Ítem Determinantes de la demanda de vivienda de interés social (VIS) en la ciudad de Medellín período 2001 – 2006(2006) Giraldo Osorio, Marcela; Pérez Botero, Juan Esteban; Hurtado Rendón, Álvaro ArturoÍtem Diagnóstico y análisis de madurez para la creación de una oficina de dirección de proyectos en la empresa Sólida Vivienda y Hábitat Solidarios S.A.S.(Universidad EAFIT, 2023) Lemus Pineda, Mario Fernando; Tobar Guinand, José MauricioThe present work is focused on the design of a project management office (PMO) following the guidelines of the Project Management Institute (PMI), for the real estate projects of the company Sólida, the main shareholder of the Confiar Foundation, with the purpose of responding to the current problem of standardization and good practices in processes, coupled with the lack of culture in project management. For this, the internal and external environmental factors of the organization analyzed, understanding very well its interaction with the environment and its subsidiary companies, making them part of the strategies for the implementation of the PMO. Different maturity models were also evaluated that would allow measuring the degree of effectiveness of their processes and their contribution to the fulfillment of the organization's strategic objectives, among which the organizational project management maturity model (OPM3®) was chosen, which is supported by the PMI. The implementation of this model showed a low level of maturity, identifying the aspects to improve within the life cycle of the projects, the process groups and the knowledge areas, resulting in the design of a supportive or consultative PMO that provides continuous support and support to the organization, in which a development of methodologies is initially established through the standardization of processes and personnel are trained to improve their project management skills.Ítem Estudio de prefactibilidad proyecto de parcelación campestre en Matituy - Nariño(Universidad EAFIT, 2023) Ortiz Paredes, Jorge Julian; Tobar Guinand, José MauricioThe following pre-feasibility study is focused on determining the feasibility of a country subdivision project in the department of Nariño, applying project management knowledge under the UNIDO methodology. To this end, it is proposed to carry out a series of studies which will allow to define if the project will be able to pass to a feasibility stage where it will be analyzed in greater detail and rigor. The sectorial, market, technical, legal, organizational, environmental, financial and risk studies will provide information for the development of this pre-feasibility study, information that will help the company EEP S.A.S decide to continue the project in question. Keywords: Pre-feasibility study, UNIDO methodology, country subdivision, real estate project.Ítem Evaluación de prefactibilidad de una empresa de diseño y construcción de casas de madera en Medellín y Área Metropolitana utilizando metodología Onudi(Universidad EAFIT, 2023) Díaz Valbuena, Libia Rocío; Henao Arango, María CeciliaIn Colombia, the construction sector stands out as one of the most profitable and secure for investment within the country. Additionally, it is one of the sectors that generates the most employment, drives other sectors, and presents lower risk. The industry's expansion has increased the demand for infrastructure, especially due to the growth in major cities. This has turned rural areas into suitable places for establishing country estates or rural communities, leading the population of Medellin and its metropolitan area to move, and making investment in countryside housing infrastructure increasingly attractive. The study conducted aimed to determine the feasibility of a project focused on the design and construction of wooden country houses in the eastern region of Antioquia and the metropolitan area of Medellin. Within this study, the viability of the mentioned company was assessed using the UNIDO methodology. Through the proposed studies (sectoral, market, technical, legal, administrative, financial, and risk analyses), data was collected with the objective of determining whether it is appropriate to invest in this project and carry it out.Ítem Impacto de la construcción de vivienda en la demanda del cemento en Colombia (2010 – 2022)(Universidad EAFIT, 2023) Builes Aristizábal, Laura; Puerta Álvarez, Henry Daniel; Romero Rios, NataliaÍtem Plan de marketing para impulsar las ventas en un proyecto de vivienda nueva de Viansa Construcciones(Universidad EAFIT, 2023) Rengifo Ardila, Diego José; Gómez Salazar, Valeria; Uribe de Correa, Beatriz Amparo; Londoño Vélez, NataliaThe main goal of this document and its later development is to create and use a personalized Marketing Plan for Viansa Construction Company, located in the city of Ibagué, specifically applied to its real estate project called "Piedemonte del Vergel". To achieve this goal, a rigorous analysis of both the internal environment (essentially the company) and the external environment and all its variables was carried out to understand the logic and needs of the target market. In the process of understanding the company, we carried out an analysis based in the model of Porter's five forces and additionally, the value chain proposition of the company was constructed. The information collected from both environments comes from secondary sources such as interviews and rigorous investigation from papers and different sources. The tools used for the collection of information have been of a qualitative nature and they focus on bibliographic review and subsequent application of three different models of interviews applied to different profiles; the internal public of the construction company (purchasing manager), individuals who work in the construction environment-competition, investor clients and clients as users. As a result of this field work and information gathering, it was possible to build the structure of a Marketing Plan especially adjusted to the needs, attributes and elements identified as determinants in the purchase decision-making process of the consumer and also adjusted to the needs and capacities of the company. This Marketing Plan has its budget duly assigned by activity, schedule of execution times action by action and additionally, a section devoted to the post-implementation phase with considerations that would be very useful in the process of reviewing the effectiveness of the plan.