Examinando por Materia "Sostenibilidad del negocio"
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Ítem ¿Los emprendedores del sector moda en Medellín le apuestan a la sostenibilidad? Un estudio sobre las motivaciones y los inhibidores para adoptar estrategias de mercadeo verde en los negocios(Universidad EAFIT, 2022) Castro Carvajal, Emelly Vanessa; Acevedo Mejía, Érika CristinaThis project was born from the interest to investigate the adoption of green marketing strategies inside fashion businesses, which are oriented to the compliance of the 2030 agenda proposed by the UN and adopted by the Colombian government as a member country. This commitment comes along with the challenge of generating mitigation actions against global warming, the promotion of life quality assurance for all citizens as well as economic prosperity, ethical and transparent, also, comes with a great responsibility from the central government in which several sectors such as business corporations, academic and many communities can adhere to the cause. In the following thesis, we present a study in which its main objective is recognize motivations and inhibitors of the entrepreneurs in the fashion sector, located in the city of Medellin, so they can develop green marketing strategies that can boost sustainability. In order to achieve this purpose, four main objectives were developed. First, understand the sector's motivators in order to embrace and implement this strategies, second, know the inhibitors that can affect the implementation of this tactics, third, determinate the sector's necessities, lastly, identify the cost that this companies will be willing to pay in order to receive consulting services for the implementation of green marketing strategies in their entrepreneurships. In order to comply with this objectives, a qualitative investigation was performed, through several deep and extensive interviews to entrepreneurs from various sectors, located in Medellin and with a age range from 20 to 45 to years old, this individuals also had a socio-economical level of 3, 4 or 5 (according to the Colombian rank of socio-economical division). This investigation is presented in order to opt the title of marketing magister from the EAFIT University. Also on a business level it will help Fundación Evolutiva (pro sustainable development NGO) to take actions and implement a green marketing line for the correct support of the entrepreneurs from Medellin.Ítem La gestión de calidad y la gestión del conocimiento : relaciones, estrategias y aportes para un enfoque integrador(Universidad Eafit, 2020) Yepes Aristizábal, Walter Alonso; Castañeda Espinosa, Estefanía; Rodríguez Lora, VanessaÍtem Identificación de las características de un modelo de financiación sostenible basado en el estudio de caso de cuatro entidades del sector social de la ciudad de Medellín(Universidad Eafit, 2020) Alzate Acevedo, Sandra Yaneth; Kronfly Velásquez, Zamira; Irurita Muñoz, María IsabelÍtem Marco de trabajo para la generación de innovación entre la organización y sus grupos de interés(Universidad Eafit, 2020) Giraldo Giraldo, Deisy Yolima; Giraldo Yepes, Sara Milena; Osorio Montoya, Bárbara PatriciaThe superior purpose of an organization must be framed in the sustainability and competitiveness of the business, seeking to stay over time, responding to the needs of the market; To achieve this, it is necessary for the organization to generate synergies and establish cooperative relationships with its stakeholders that lead to the generation of innovation. It is observed that the relationship between the different actors is a fragile aspect in the innovation ecosystem in Colombia (ANDI, 2018); For this reason, the object of this research is to propose a framework for generating innovation between the organization and its stakeholders. The research is addressed through an exploration of literature to identify the approaches, perspectives and trends around innovation between the organization and its stakeholders; and is complemented by an exploratory study in Colombian organizations. The result of the research gave way to the definition of the framework for the generation of innovation among the organization with its stakeholders, this framework is made up of elements that give dynamism and mobility, where general elements emerge: environment, organization , relationships and governance, process, knowledge and human talent, made up of some particular elements, among them some that should be given and others that could be considered according to the needs of the organization. In addition to the generation of innovation, absorption and dissemination dimensions emerge that complement it and may be part of subsequent studies.Ítem Motivaciones de uso de servicio de alquiler de juguetes(Universidad EAFIT, 2022) Mesa Cardeño, Patricia; Mejía Gil, María Claudia; Muñoz Molina, YaromirNew consumption models are currently being evidenced in the world that invite sustainability, collaboration and efficiency. This qualitative study will seek to explore, through in-depth interviews, the motivations of parents, with children from 3 to 8 years of the city of Medell n, towards the toy rental model. To determine these motivations, a group of 11 parents who resided in strata 3, 4 and 5 and who had children of the aforementioned ages were invited to participate. In addition, the option of renting toys was analyzed within the framework of the phenomenon of collaborative consumption, from its benefits and risks. Thanks to the investigation carried out, it was possible to show that in the interviewed parents, there is still ignorance about the toy rental offer and that they have a concern about the accumulation and final disposal of their children's toys. Regarding the rental of toys, it is found that parents perceive savings, environmental sustainability and variety for children in this modality. Finally, it was identified that there is a great opportunity in the city of Medell n to offer parents the option of renting their children's toys in order to save money, protect the environment and create a community environment, as indicated by the main objectives of collaborative consumption.Ítem Prácticas de gestión empresarial en empresas de economía naranja que accedieron a beneficios tributarios en la vigencia 2019(Universidad EAFIT, 2021) Zamora Nieto, María Juliana; Madrigal Moreno, Cristian David; Orrego Correa, Clara InésThis thesis work is an investigation about a good business practices implemented by companies in Orange Economy sector, such as: creativity and innovation, knowledge, adhocracy and flexibility, profitability, strategy, competitiveness, quality, proposal of value, market research, organizational culture, leadership and communication and networking, which were framed in three vertices, considering the sector selected for the study. The first one is innovation, the second is sustainability, and the third is organizational behavior. The sample to carry out the research was made up of Orange Economy entrepreneurs who, in 2019 period, had access to tax benefits for seven years. Searches were carried out for the most marked practices in the generality of companies and flaws were found in the implementation of some of these practices. The information was collected through the technique of surveys directed at businessmen, through which the diagnosis issued was reached. As a result of the analysis of information, a series of conclusions and recommendations were reached aimed at promoting the implementation of the 12 practices in companies in the Orange Economy sector, to increase the probability of survival of companies over time.Ítem Redefinición del programa de desarrollo de proveedores en Industrias Haceb(Universidad Eafit, 2020) Echeverri Rivera, José Mauricio; Giraldo Hernández, Gina María; Mateo Prieto, Manuel