Repositorio Institucional Universidad EAFIT ::Examinando por Materia "Proceso de compra"

Examinando por Materia "Proceso de compra"

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Actitudes del millennial medellinense presentes en la decisión de compra de un servicio de alojamiento en Estados Unidos
(Universidad EAFIT, 2020) González Romero, María Alejandra; Rojas De Francisco, Laura Isabel
In order to set effective sales strategies aimed to be at the forefront of the needs and desires of Medellin’s Millennials, in relation to their tourism activities, the present research is intended to establish a set of knowledge based on the identification of beliefs, emotions and behaviors that may appear during the process of deciding which lodging service to buy into the United States. To do so, concepts related to tourism, Millennials, and the attitudes that influence their purchase decision are pointed out within this research, trying to identify the factors they take into account when buying this kind of services, such as the use of technology and the quick and easy access to information. To achieve it, a qualitative research is carried out by means of deep interviews, composed of a protocol focused on topics such as travel companions, main travel destination into the United States, usage of Internet, before, during and after the trip, travel insurances activation, sustainability promotion, social and ecological commitment into the accommodation places, housing with pets, relevant features to choose the accommodation, types of accommodation preferences into the United States and technological tools to make reservations for housing. The results show motivators such as showing tourism as a life purpose, preferences to travel to the United States and services expected. With these findings, it is created a material with which advice for travel agencies and accommodation’s suppliers can be offered.
Aspectos relevantes para la selección de proveedores de productos químicos en las compañías del sector químico de Medellín y el Valle de Aburrá
(Universidad EAFIT, 2021) Gómez Mojica, Julián Camilo; Botero Cardona, Andrés; Baena Alzate, Jorge Mario
This research sought to know the relevant aspects for the selection of suppliers of chemical products in the companies of the chemical sector of Medellín and the Aburrá Valley. To achieve this objective, an exploratory qualitative methodology was developed, through in-depth interviews with the members of the purchasing department of 14 companies that were classified into two large groups according to the type of business: manufacturers and distributors. As a result, it was found that the most relevant factors taken into account in the purchasing process of a chemical product were price, quality, service, delivery time, credit, communication, packaging (quantity), reliability, origin and sustainability. The findings provide information on the relevant aspects for the selection of chemical product suppliers that allow customers and suppliers to have an overview of the variables to take into account in their purchase or sale process
Experiencia de compra de equipos de medición para la industria de construcción en Bogotá
(Universidad EAFIT, 2020) Londoño Laserna, Neyla Jeannelle; Posada Alvarez, Mariana; Acevedo Mejia, Erika Cristina; Asuad Serna, Maria Antonia
The urbanization is a megatrend. It is considered that by 2030 a large part of the population will be settled in cities and therefore will demand infrastructure resources. In Colombia, Bogotá's participation in the construction sector is evident with 40% over the rest of the country. In this context, small and medium sized companies denominated in Colombia as SMEs, distributors of measurement equipment, face a big challenge in the market. Thus, the objective of this research is to describe the experience in the procurement process, with an emphasis on touchpoints, by companies that demand construction measurement equipment. In addition, the expectation is to contribute to SMEs that do Business to Business (B2B) marketing and require to know the procurement process of their customers, to apply efficient marketing strategies. Regarding the target audience, this work is oriented to the people in charge of the acquiring process in construction companies, who will be interviewed to capture the information that will be the primary source of this research.
Experiencia de usuario omnicanal en el sector de la moda
(2019) Uribe Orrego, Luis Carlos; Lopez Naranjo, Natalia Jeannette; Muñoz Molina, Yaromir
This work starts from the need to know about the Omnichannel strategy in the Colombian retail market, taking into account that in this era, with continuous technological advances, the consumer has changed his purchasing process and demands a consistent, personalized, and unique experience. Consumers can be in contact with a brand through two or more channels at the same time, and throughout their purchase process they can interact with the brand 10 or more times. In order to understand better the situation, semi-structured, and detailed interviews were conducted with 16 fashion label consumers located in the city of Medellin, where 4 stages of the purchase process were identified: search, comparison, purchase and post purchase, all highly relevant to the omnichannel experience. In addition, through various concepts addressed in this exploratory research, it was qualitatively identified what are the characteristics and stages of the consumer’s experience of shopping clothes in Medellin, what are the consumer’s points of contact with the brand, and what are the particularities of the purchase decision process in an Omnichannel environment. Thanks to the collected findings, retailers, marketing areas, and those in charge of delivering the service to the user will be able to build strategies that contribute to give consistent, cohesive and optimal experiences for different users, which translate into better consumer relationships, an excellent service and increased sales.
Explorando los motivadores e inhibidores del consumo de la panadería artesanal saludable en la ciudad de Medellín
(Universidad EAFIT, 2021) Alzate Jiménez, Luz Angela; Arias Salazar, Alejandro; Acevedo Mejía, Érika Cristina
Today, healthy lifestyle habits have gained importance as they increase awareness of the factors that affect health itself. This trend represents a latent opportunity for future ventures that address this market, achieving the product attributes desired by the consumer. The object of this work is the understanding of the motivators and inhibitors for the consumption of baked products, as well as the prioritization of them and the knowledge of their causes within the most relevant consumer segment, in this case, women from the middle and upper middle class of the city of Medellín between 21 and 34 years old. Baked products are one of the categories with the greatest relevance and growth potential within the healthy basket. This research served to understand the type of motivation associated with the consumption of this type of food, which is a motivation focused on achieving balance between mind, soul and body, to detach from bad eating habits, to move away from industrialized foods and even to have a positive social impact in the community. In addition to this, the main motivators for the consumption of this type of food were identified, such as the contribution to health and nutrition, the freshness reflecting its naturalness, the tranquility of eating bread "without guilt" and finally medical reasons for intolerance to certain ingredients of traditional industrialized bread. It was also found that one of the essential characteristics of this type of product is good taste, since consumers are not willing to sacrifice taste to maintain a healthy diet.
Generadores de valor en la industria química de productos para tratamiento de aguas
(Universidad EAFIT, 2021) Gómez Herrera, Claudia Marcela; Baby Moreno, Jaime
Motivadores de compra de vivienda nueva en las ciudades de Medellín, Envigado y Sabaneta
(Universidad EAFIT, 2019) Martínez Monsalve, Daniela; Mejía Gil, María Claudia
This research paper arose from the interest to explore how the motivators of the process of decision to purchase new housing of socioeconomic strata 4, 5 and 6 operate in buyers between 25 and 65 years, in the cities of Medellín, Envigado and Sabaneta. Thus, we sought to contribute to the knowledge that companies in the construction sector have about the factors that motivate the purchase of new housing, in order to identify the needs of today's buyer. With the aim of achieving this objective, it was important to know the current trend of the sector, both in terms of supply and demand, and for this a qualitative methodology was proposed and developed through in-depth interviews with people who had the opportunity to buy new housing in projects of the areas of interest considered and with advisors of the business booths who sell these properties. In this sense, the observation technique was used, and took place in different sales rooms of the real estate sector at the time of the closing of some buyers' deals. The research helped, among other things, to identify that the behavior of buyers of new housing in the evaluated sectors has been transformed: housing is no longer acquired only to inhabit it, but as an investment. Now, since this is such an important process that presents a high level of involvement for today's buyer, it could be thought that price would be the determining attribute of purchase; however, the research found that location and the professional group in charge of the construction of the property are the main motivators of purchase at the time of doing it.
Motivadores e inhibidores de compra en la categoría de bisutería en Instagram para las mujeres millennials de la ciudad de Pereira en el año 2022
(Universidad EAFIT, 2022) Salazar Ramírez, Daniela; Ospina Valencia, Sarita; Acevedo Mejía, Érika Cristina
Proceso de decisión de compra de vestuario casual femenino a través del celular
(Universidad EAFIT, 2024) Williamson Palacio , Sara; Hoyos Bustamante, Samuel; Agudelo Calle, Jhonny Alejandro; Restrepo Reyes, Natalia
Mobile phones play a central role in the purchasing decision process worldwide. In the fashion sector, consumers use these devices to discover, evaluate, and acquire clothing. One of the most significant segments of this industry is women's casual wear, which has gained followers over the years. The aim of this study is to describe the purchasing decision-making process for women's casual clothing from a smartphone, targeting women between 24 and 44 years old, belonging to socio-economic strata 4 to 6 in the city of Medellin. This is a qualitative exploratory study that conducted 12 semi-structured interviews in June 2023. It was found that mobile phones are frequently used by consumers to purchase casual clothing. Instagram was the most used social media platform to discover and make purchases. The likelihood of making a purchase increases on websites with features such as visually appealing content, easy and responsive interaction, segmented and categorized search options, and transparent, clear information about the purchasing process. It is concluded that interacting with social media allows consumers to engage with advertisements and promotions, motivating them to visit shopping websites and make purchasing decisions.
Rol de la cultura ciudadana en la decisión de compra en el marco de un sistema de pago no vigilado
(Universidad EAFIT, 2020) Caicedo Mora, Katty Kamila; Muñoz Molina, Yaromir; Mejía Gil, María Claudia
Starting from the concept of Citizen Culture, as the primary axis in the conduct of individuals against an unsupervised payment system, this research addresses and describes the behavior of the individuals during the purchase process, taking into consideration their own subjectivity, investigating and exploring this behavior understood in the light of the souci de soi concept, and the need for reciprocity as an iterative element, perceived in the interaction and trust in the other. To this end, a quantitative methodology was proposed, in the form of interviews, which led to some findings the cognitive level, such as the presence of the concept of citizen culture clearly delimited in the buyer's imagination, or at a practical level such as self-satisfaction in the good behavior as well as the reciprocity itself.

Examinando por Materia "Proceso de compra"

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