Examinando por Materia "Plan de negocio"
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Ítem Desarrollo de un plan de negocio para la creación del área de proyectos en la empresa de iluminación LED DUMALUX SAS(Universidad EAFIT, 2017) Duque Castro, Claudio; Salazar Gómez, Francisco JavierThe ultimate goal of companies is to ensure their profitability and sustainability over time for its owners, with this purpose in mind, is the approach of this work, to achieve the fulfillment of these objectives through the implementation of different theories that Impact different aspects of the value chain. With these principles, it was decided to propose the development of a business plan, which would allow the formulation of a project area, in charge of presenting public and private tenders and execute these projects once awarded to the company DUMALUX SAS. For this, the methodology for the development and conceptualization of the new business proposal plan was defined, based on the particular needs of the company, carrying out the required analysis of both macro and the micro environment, which allowed to contextualize the project in the current company´s situation. Finally, the business plan will be submitted to DUMALUX SAS. During the development of this work the importance of the analysis of all the variables was evidenced, in order to go from the general to the specific. This paper presents a business plan, which seeks to structure a new projects area, where an analysis of the current situation of the company, the sector, the market and the product presents tools to define it taking into account the organizational, operational and financial requirements.Ítem Diseño de plan de negocio, estrategia competitiva y propuesta de valor para la puesta en funcionamiento de una Startup en la industria EdTech(Universidad EAFIT, 2023) Galvis Poveda, Diego Arturo; Arias Sánchez, Juan Manuel; Giraldo Hernández, Gina MaríaÍtem Metodología para la formulación del proceso estratégico en las pymes colombianas(Universidad EAFIT, 2019) Zapata Correa, Santiago; Álvarez Delgado, Susana; Rivas Montoya, Luz MaríaÍtem Plan de negocio de una plataforma virtual enfocada en la asesoría para la alimentación saludable(Universidad EAFIT, 2020) Mesa Agudelo, Juan Guillermo; Medina Zapata, Julio César; Giraldo Hernández, Gina MaríaÍtem Plan de negocio para Anamú(Universidad EAFIT, 2023) Vallejo Arango, Natalia; Betancur Montoya, Paolo; Gómez Giraldo, Carolina; Giraldo Hernández, Gina MaríaÍtem Plan de negocio para la creación de una compañía prestadora de servicios financieros del tipo Crowdfunding inmobiliario(Universidad EAFIT, 2023) Capacho Vera, John; Ruiz Alzate, Claudia Marcela; Uribe de Correa, Beatriz Amparo; Salazar Gómez, Francisco JavierPublicación Plan de negocio para la estructuración de una consultora enfocada en el desarrollo económico y en la estandarización de procesos de las pymes colombianas(Universidad EAFIT, 2025) Vargas Vargas, Michael Alejandro; Mora Cuartas, Andrés MauricioThe low strategic and planning development of SMEs means that 90 % of all companies in Colombia do not have a clear business development plan, despite the fact that the opportunity for growth is high, understanding internal and external variables and the ways in which the Colombian market is functioning. The reasons why this type of companies do not grow correspond to the restriction of access to markets. Thanks to this opportunity, the need arises to create a consulting company that helps Colombian SMEs with exponential growth in different areas of interest, in both internal and external environments and in how an impact and strategic development can be generated. In this degree work, the business plan of said consulting firm is proposed, focusing on the following items: profitability and finance, process standardization, legal assistance, export and import processes, and marketing.Ítem Plan de negocio para la introducción, penetración y posicionamiento en el mercado colombiano de una crema de manos, de origen alemán, con aloe vera y aceite de aguacate(Universidad EAFIT, 2023) Castro Bayona, Diego Andrés; Uribe de Correa, Beatriz Amparo; Salazar Gómez, Francisco JavierÍtem Plan de negocio para un sistema intensivo de engorde bovino (feedlot), en el municipio de Lamaní, Comayagua, Honduras(Universidad EAFIT, 2023) Suazo Castellanos, Ricardo Daniel; Trejo Ramos, Celia OdilaÍtem Plan de negocio para una unidad estratégica de activaciones en parque Arauco, según la adaptación de la metodología propuesta por Femsa y el Tec. de Monterrey(Universidad EAFIT, 2023) Valencia Toro, Juliana; Guevara Muñoz, Carlos Alejandro; Rodríguez Eslava, Juan Felipe; Giraldo Hernández, Gina MaríaThe research work focused on elucidating the underlying motivations for the development of a business plan for an strategic business unit specialized in revenues derived from activation-related activities. Through the application of various analytical and comparative methodologies, the aim was to discern the potential advantages of this initiative. The central purpose was to propose a structure and assess different scenarios for the establishment of an independent unit dedicated to complementary businesses. With this approach, there was an aspiration to enhance the net income derived from advertising and amplify the contribution to the EBITDA of Parque Arauco, Colombia division. This was realized through the formulation of the business plan, which aimed to capitalize on the revenues of Parque Arauco and its six commercial establishments in Colombia, generating additional income aligned with the entity's core business.