Examinando por Materia "Mercado estadounidense"

Mostrando 1 - 3 de 3
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    Ítem
    Determinar la viabilidad financiera de una expansión comercial de Prime Flowers China en el mercado norteamericano
    (Universidad EAFIT, 2024) Pérez Rendón, David; Valencia Ledesma, Gustavo Adolfo; Correa Lafaurie, Luisa Fernanda
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    Publicación
    Estrategia Go-To-Market de Omnicon : un enfoque en el mercado estadounidense
    (Universidad EAFIT, 2025) Montoya López, José David; Londoño Vélez, Natalia; Uribe de Correa, Beatriz Amparo
    The primary objective of this final project is to define Omnicon's go-to-market strategy to consolidate its presence in the U.S. market, specifically in the digital transformation sector through smart manufacturing services. To achieve this, an in-depth investigation was conducted based on interviews with company owners, directors, clients, and industry experts. The methodology involved the collection and qualitative analysis of data through recorded and transcribed interviews. These interviews were focused on exploring market needs, expectations, and challenges, as well as identifying competitive opportunities and key differentiating factors. The results demonstrate that niche specialization, the ability to offer customized solutions, and alignment with client expectations are crucial differentiators. The United States, as a global leader in smart manufacturing, represents a strategic market with significant projected growth in areas such as Manufacturing Execution Systems (MES). However, several challenges were identified, including cultural adaptation, regulatory barriers, and the need for a strong local presence. It is concluded that a consultative, client-focused approach, combined with a hybrid strategy of remote execution and local commercial support, optimizes market penetration. Additionally, investments in innovation and strategic marketing strengthen Omnicon's competitiveness.
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    Ítem
    Evaluación comparativa de un portafolio de inversión óptimo mediante el modelo de Markowitz con acciones listadas en el Mercado Global Colombiano y sus pares en Estados Unidos
    (Universidad EAFIT, 2023) Díez Peláez, Sebastián; Cardona Llano, Juan Felipe
    This study focuses on the construction and comparison of two portfolios that include the same stocks in both the Colombian Global Market (Mercado Global Colombiano, MGC) and the U.S. market (Mercado estadounidense, ME) during the period 2018-2022 using the Markowitz model. The main objective is to measure the generation of alpha with respect to the portfolio invested directly in the United States. The analysis focused on the comparison of profitability and volatility between both portfolios, for which two types of simulations were carried out: i) considering each year as a single period; and ii) covering a continuous period of five years. The results reveal that the MGC portfolio consistently outperformed its counterpart in terms of profitability, but not in risk. The research showed a challenge related to price dynamics in the MGC, where the value of shares remains constant for successive days, followed by sudden changes that can alter the calculation of simulations and statistics. The study provides valuable insights into the comparative performance of two different markets and highlights the opportunities generated by evaluating portfolios in international terms. Likewise, it proposes topics for future research, particularly addressing the characteristics of the MGC that influence the profitability of consolidated portfolios in said market.