Repositorio Institucional Universidad EAFIT ::Examinando por Materia "CRECIMIENTO EMPRESARIAL"

Examinando por Materia "CRECIMIENTO EMPRESARIAL"

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Amalgamando culturas: análisis y propuesta para la fusión de la cultura organizacional de la empresa Fumighar S.A.S. con la cultura de la multinacional Rentokil Initial
(Universidad EAFIT, 2016) Gómez Guillén, Juan Carlos; Rojas de Francisco, Laura; Betancur Hurtado, Carlos Mario
La presente investigación es realizada en el marco de la Maestría en Administración de Negocios, con el fin de poner en práctica algunos conceptos teóricos adquiridos en este programa de posgrado, pero también con el ánimo particular de contribuir en la búsqueda de transformar el contexto empresarial, en el que como profesional se quiere impactar -- El objetivo principal del documento es el de presentar la caracterización de la cultura organizacional, y sus efectos, a partir de la fusión realizada entre Rentokil Initial y Fumighar S.A.
Análisis de cómo los nuevos modelos de trabajo de las organizaciones adaptables están impactando los procesos de los Centros de Servicios Compartidos (CSC)
(Universidad EAFIT, 2021) Correa Puerta, Sara Milena; Giraldo Ariza, Jennifer; Oquendo Zapateiro, Stefany; Valderrama Bustamante, Robinson; Giraldo Hernández, Gina María
In this paper we analyze how the new work models of adaptive organizations are impacting the processes of shared service centers (SSC). To achieve this, a qualitative study was conducted to nine leaders of SSC processes in the city of Medellin to whom a semi-structured interview was applied. The purpose of the interview was to analyze the level of knowledge about adaptive organizations, the main strategies that impacted the processes to adjust to the needs of adaptive organizations, highlight the role of digital transformation in shared service centers to meet the demands of this type of organizations and the level of adaptability in which the interviewed SSCs are according to the results of the research. It was found that the SSCs are in a period of transformation of their processes to a more adaptable ones to face the new additional organizational models. Moreover, some have transformed the role initially conceived as BackOffice in a more analytical and process improvement role.
Análisis de factibilidad sobre la producción de zumo clarificado de fruta como ingrediente natural para la industria de jugos de Colombia
(Universidad EAFIT, 2023) Caicedo Velandia, Hernando; Muñoz Molina, Yaromir
Análisis de la implementación del comercio electrónico en Mipymes verdes comercializadoras de alimentos, bebidas y productos de aseo en el Valle de Aburrá
(Universidad EAFIT, 2021) Gaviria Velásquez, Yesenia; Monsalve Restrepo, María Isabel; Arias Salazar, Alejandro; Uribe de Correa, Beatriz Amparo
The MSMEs in Colombia represent 35% of GDP, 80% of employment and 90% of the productive sector. As a result of the digital revolution, e-commerce represents a key resource for Colombian MSMEs, which provides advantages such as the expansion of the offer, interactivity and the immediacy of the purchase and the crossing of borders. Likewise, the adoption of sustainable consumption and production patterns is more and more important in the world. However, to turn e-commerce into a truly profitable sales channel, digital capabilities are required that will permeate and define all phases of e-commerce: planning, implementation, and demand generation. Therefore, the objective of this work was to analyze the implementation of e-commerce in MSMEs marketers of sustainable food, beverages, and cleaning products in the Valle de Aburrá. Semi-structured interviews were conducted with five companies that commercialize sustainable products, which were selected by non-probability sampling for convenience from four databases. It was found that most companies plan their digital strategies by a specialized work team that also analyzes the data of their digital channels and clients and carries out recruitment and loyalty campaigns. All companies have a website and social networks, but not all of them allow to purchase online. However, those companies that also have a physical channel, their digital channels do not represent the main sales channel.
Análisis DOFA para el desarrollo del plan estratégico de ventas para Rockwell Colombia - Regional Antioquia
(Universidad EAFIT, 2017) Meza Paúl, María Alejandra; Villazón Muñóz, Andrés Felipe; Henao Cálad, Mónica
Buenas prácticas de Employer Branding o marca empleadora en algunas empresas de referencia en Montería y zonas geográficas cercanas
(Universidad EAFIT, 2024) Bent Requena, Bill Anthony; Betancur Hurtado, Carlos Mario
Let's see in this master thesis how some companies that enjoy recognition in the department of Cordoba stand out in their employer brand, it will be an adventure to discover these practices and record in science, what has been done in this territory with support in what is recommended by the scientific literature of the highest quality regarding this subject, in addition to generating recommendations or opportunities for improvement, here is remarkable the intervention of the Academy to bring development in the business fabric of Colombia and the world.
Buenas prácticas de gobierno corporativo recomendadas para implementar en las start-ups y maximizar la generación de valor
(Universidad EAFIT, 2023) Jaramillo Correa, Felipe; Puerta Londoño, Juan Miguel; Mejía Jaramillo, Alejandro
The definition and administration of the finances of a venture are vitally important bases so that the idea can later prosper and become a competitive and sustainable company over time. Considering that in the entrepreneurship market there are barriers that hinder the construction of a startup, through this work the instruments that generate links between finance and corporate governance are identified, in order to provide suggestions and ideas to apply them and overcome these obstacles. For this purpose, historical data was taken from companies of the same nature and financially successful, that applied good corporate governance practices and are currently benchmarks.
Caracterización de los centros de servicios compartidos caso Cruservi
(Universidad EAFIT, 2021) Roa Cortes, Natalia; Betancur Hurtado, Carlos Mario; CRUSERVI SAS
The purpose of this work is to characterize the CRUSERVI Shared Services Centers, for which a qualitative research was developed, focusing mainly on the inquiry in the social sciences, since this method uses the narrative, as well as the informal interview, as long as it is a reliable source, to reach a result of its exploration, research or inquiry of a fact, applying a survey-type instrument within the service units and collaborators of the company, which was subsequently tabulated and analyzed. The results showed in general terms that their perception of the company is good, although it should continue to improve. In the conclusions it can be observed that the objectives of the study were achieved.
Caso de estudio : internacionalización El Rancherito
(Universidad EAFIT, 2024) Mira Mora, Yisell Nallive; Salazar Salazar, Sandra Milena; Pineda Guevara, Andrés Felipe; Waserman Álvarez, Jean Paul
This study case analyzes the international expansion of a Colombian restaurant business into the United States. It will examine in detail the process of opening a new location, considering the key marketing, financial, and operational factors that determine the success or failure of the investment. The study will include an investment valuation and the construction of essential financial indicators for this type of project, providing a deep understanding of the challenges and opportunities Colombian companies face when expanding to new markets, and offering valuable information for future entrepreneurs and companies seeking to grow internationally.
Caso empresarial : modelo de internacionalización para la marca Hamburguesas El Corral
(Universidad EAFIT, 2019) Pedroza Correa, Raúl Esteban; Aranda Aragón, Juan Camilo; Rivera Heredia, Adriana
Cómo adquirir una franquicia de alimentos para Pereira: guía básica
(Universidad EAFIT, 2014) Osorio Franco, Karina; Roldán Yépes, Raquel; Uribe de Correa, Beatríz Amparo
El modelo de negocio de franquicia ha tenido gran auge en Colombia, específicamente en la ciudad de Pereira donde se ha incrementado el interés por este tipo de negocio en el sector de restaurantes debido al desarrollo comercial presentado en los últimos años en la ciudad -- Es por esto que la guía que se presenta a continuación le da al empresario una herramienta donde encontrará el conocimiento básico respecto a temas tan importantes como el contractual, financiero, marketing y demás conceptos necesarios que se deben tener en cuenta a la hora de adquirir una franquicia de alimentos en Pereira -- El empresario encontrará un plan de negocios adaptado a las condiciones y necesidades del modelo de la franquicia, pues si bien, es el franquiciador el que otorga la información y los parámetros necesarios para el desarrollo y el buen manejo del negocio, está en manos del franquiciado conocer e interpretar las condiciones del mercado local, para así realizar los ajustes pertinentes previos a la negociación con el franquiciador
¿Cómo evolucionaron las grandes empresas?
(2012) Abad Restrepo, Ana Cristina; López Díez, Juan Carlos; Arango Uribe, María Adelaida; Gómez Rico, Elena María; Muriel Gil, Luisa Fernanda; Uribe, José Ignacio; Ana Cristina Abad Restrepo (abad@eafit.edu.co.); Juan Carlos López (calopez@eafit.edu.co)
Comportamiento de la estructura de capital en los principales fondos inmobiliarios de Estados Unidos
(Universidad EAFIT, 2020) Díaz Morales, Sebastián; Vergara Garavito, Judith Cecilia
Capital structures of the major US real estate firms, during the period 2000 to 2019, are studied in this empirical investigation. In addition, it is validated if the respective structures create or destroy value for their shareholders. At a methodological level, real estate profitability is analyzed based on the capital invested. It is presumed that an adequate capital structuring through financing helps a fund to generate value over time: if there are stable macroeconomic situations. The findings support the hypothesis of a direct link between short-term financing and profitability, the same as the associated business size. Similarly, financial obligations and long-term debts compromise profitability; but with a lower net impact than well-structured current financing.
Conceptual guidelines for the international expansion of SMEs from Curaçao
(Universidad EAFIT, 2016) Esseboom, Ilvana Charline; González-Pérez, María Alejandra
Internationalization and moving to new markets can create many opportunities for small businesses across the globe, but also presents a number of new challenges they will face, which may influence their competitive advantage in the global market -- Present paper aims to provide an internationalization guide for SMEs from Curaçao -- Also the determinants that can impact internationalization will be discussed -- In this paper, three widely researched internationalization models form the basis of the theoretical perspectives of this paper; the traditional Uppsala model, the Network model and the Linkage, Leverage and Learning model
Condiciones previas a la industrialización antioqueña. Características de un proceso de transformación de la producción industrial en empresas antioqueñas entre 1900 y 1930
(Universidad EAFIT, 2014) Restrepo González, Carlos Alberto; Uribe de Correa, Beatríz Amparo
Este trabajo busca ilustrar e informar cuáles fueron las características del desarrollo empresarial en Medellín, enfocado desde el análisis de la transformación de un sistema de producción artesanal nativo, a pasar a un sistema de producción industrial durante los primeros 30 años del siglo XX -- Este proceso de cambio está íntimamente ligado a aspectos de tipo social, demográfico, político, cultural y económico, que fueron facilitadores para que este proceso fuera eficaz y dinámico frente al contexto industrial nacional -- Al analizar los aspectos sociodemográficos es importante tener en cuenta el cambio de pensamiento de las personas dado su nuevo entorno del cambio rural a urbano: los obreros ofertan su mano de obra y los empresarios piensan en invertir en numerosas alternativas empresariales -- En el aspecto cultural es importante visualizarla idiosincrasia y pensamiento filosófico del antioqueño: el amor al trabajo como autorrealización personal, el nivel de compromiso con su empresa y su familia, esto como resultado de una tradición basada en la religión, la cerrada estructura social familiar antioqueña, y al papel de la Iglesia que fomenta los principios cristianos -- Del factor político se visualiza que el impulso económico inicial surgió de manera independiente de un puñado de comerciantes emprendedores, y el papel del gobierno fue facilitar esta gestión económica con medidas como gravámenes, mejoramiento de la infraestructura vial, creación de la legislación laboral intentando proteger al trabajador, creación de aranceles que amparaban la producción nacional, y la creación de un banco central como ente regulador y de gestión de la política monetaria -- Y finalmente del aspecto económico se analizan las condiciones económicas que facilitaron el proceso de industrialización como existencia de capitales acumulados del comercio, surgimiento de una clase capitalista comercial con disponibilidad de inversión, mano de obra barata, suficiente y técnica, conocimientos tecnológicos, administrativos y de logísticas de importación, surgimiento de mercados importantes internos y externos, y recursos energéticos abundantes y baratos
Conformación del empresariado del sector siderúrgico y su papel en los procesos de modernización social, económica y administrativa, en el corredor industrial de Boyacá, 1960 - 1990
(Universidad EAFIT, 2014) Barreto Bernal, Patricia Carolina; Jurado Jurado, Juan Carlos
¿Conviene crecer?
(Universidad EAFIT, 2018) Lopera Villa, Mónica Cecilia; Medina Arango, Óscar Eduardo; capital cost, cash flows, financial strategy, bussiness valuation
Companies develop their activity in a specific environment that is composed of a series of forces that have an impact on business activity, in this degree work we intend to review how these forces make a textile pyme in Colombia not remain static, that adapts to changes in the environment and evolves -- The current business world offers a lot of uncertainty, so the decision-making related to investment and growth should not be random, they should be planned and reviewed, for this the finances offer tools that facilitate decision making -- With more than 35 years in the market and an important experience, the company has gone through different stages, implementing strategies and actions which have been evidenced in the financial results and therefore in its indicators which have improved in recent years -- Hence the importance of continuing to grow without impair their results -- Then exercise of this degree work will be to assess the factors that facilitate or impede the development or growth of the company, conducting flow projections and determining the capital cost associated with the ultimate goal of using bussiness valuation as a tool to address the concern of whether It is good to grow up
Creación de una app Fintech de crédito por descuento de nómina para la empresa Créditos e Inversiones de Colombia (CICOLSAS), como estrategia de crecimiento empresarial
(Universidad EAFIT, 2022) Valencia Tovar, Diana Marcela; Gómez Guerrero, David Wady; Durango Gutiérrez, María Patricia
This research was developed with the aim of designing a fintech app that offers credit through payroll deduction, for Créditos e Inversiones de Colombia (Cicolsas), Colombian Credits and Investments (in English). To do so, descriptive-analytical research was conducted in three steps: (1) definition of the app structure and content, (2) design of a tool to measure credit risk for the app (using a logistic regression model), and (3) identification of the necessary capital structure and its cost (through a CPPC methodology). As a result of the research, it was possible to develop an app with a landing page and nine information modules. Three types of users can get access to it: registered clients, non-registered clients, and administrators. It was integrated a credit scoring into the app, built with the historical information provided by Cicolsas. This credit scoring has sixteen predictive variables that allow the assessment of new clients’ default likelihood. Finally, an investment proposal of 1000 million COP has been established, funded with third-party and the company’s own resources, in a 50/50 proportion. This investment proposal has a global capital cost equivalent to 9,078% E.A.
Creación de una asesoría para determinar la estructura de capital adecuada para las compañías del sector agroindustrial en Colombia para bancas de inversión
(Universidad EAFIT, 2023) Piedrahita Arango, Mariantonia; Ocampo Duque, María Camila; Pérez Arbeláez, Sebastián
Cultura organizacional en fusiones y adquisiciones: conceptos básicos y lecciones aprendidas
(Universidad EAFIT, 2015) Tenorio Eguizábal, Diana María; Uribe de Correa, Beatríz Amparo
En este artículo se presenta una revisión de los conceptos básicos de la cultura organizacional en las fusiones y adquisiciones con el objetivo de propiciar un entendimiento adecuado de este constructo, dada su importancia para el éxito o fracaso de esta estrategia de crecimiento empresarial -- Para complementar la ilustración de los conceptos se revisan diez casos de fusiones exitosas y fallidas en diferentes condiciones, sectores económicos y partes del mundo -- En este sentido, este trabajo ayuda al entendimiento del concepto de cultura organizacional en el contexto de las fusiones y adquisiciones desde un componente teórico y también desde las lecciones aprendidas en casos anteriores

Examinando por Materia "CRECIMIENTO EMPRESARIAL"

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