Examinando por Materia "BELLEZA PERSONAL"
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Ítem Análisis de la aceptación de un champú a base de cebolla por las mujeres en la ciudad de Medellín(Universidad EAFIT, 2019) Vélez González, Catalina; Muñoz Molina, YaromirCurrent trends in consumption show how new demographic groups have been developed that tend to consume natural products which provide health and well- being. The onion has been used extensively for gastronomic purposes, and has begun to be used for medicinal purposes and in the beauty industry. This is how the objective of this research is to analyze the acceptance of an onion-based shampoo by the women of the city of Medellín, observing motivators, inhibitors, perceptions of consumption and purchasing intentions. The above is done through testing and evaluation of the product's performance. The methodological development is descriptive, transversal and field and will involve qualitative research techniques: interviews in depth and surveys to evaluate perceptions, motivators and inhibitors; Both made in a group of women who are within the age range of 15 to 60 years of age who live in the city of Medellin.Ítem Análisis de prefactibilidad para la creación de un centro de belleza en la ciudad de Medellín, especializado en la atención de todos los miembros de la familia, incluidas las mascotas(Universidad Eafit, 2020) Tamayo David, Nancy Yuliana; Salazar Gómez, Francisco Javier; Uribe de Correa, Beatriz AmparoÍtem Elaboración de crema antiestrías a partir de productos naturales a escala de laboratorio(2007-04-26) Cárdenas Vallejo, Liliana; Rojas Gómez, Laura Milena; Devia Pineda, Jorge EnriqueÍtem Elaboración de un producto desrizante para el cabello a base de ingredientes naturales(2007-04-23) Álvarez Cadavid, Catalina; Congote, Ana Lucia; Devia Pineda, Jorge EnriqueÍtem Estrategias de marketing para desarrollar un servicio de barbería a domicilio en el área metropolitana del Valle de Aburrá con personas de estratos 4, 5 y 6 que oscilen en edades entre los 30 y 45 años(Universidad EAFIT, 2022) Durango Zapata, Juan Esteban; Franco Bustamante, Santiago; Uribe de Correa, Beatriz Amparo; Londoño Vélez, NataliaThis research paper exposes the approach of strategies framed in the marketing mix (7Ps) to develop a barbershop service at home, in Valle de Aburrá metropolitan area. The market to which it is mainly directed, are people of strata four, five and six that oscillate in ages between 30 and 45 years. Background is provided on the third part of logistics, specifically home services, the beauty market and personal care; additionally, concepts such as the marketing mix, service marketing and customer experience. The research is developed through fieldwork in order to analyze the service, its distribution, weak points and the intention of use by the target population. In order to plan an adequate direction and decision-making of the strategy, clear objectives are established to satisfy. For the research and market analysis, the descriptive method focused on the collection of qualitative and quantitative information was applied. For this, surveys were conducted to the diverse population of the analyzed area and a focus group with some people from the central-southern part of the Valle de Aburrá metropolitan area to collect information that would help to answer the objectives. Marketing and marketing strategies focused on the marketing mix of services were formulated.Ítem Estudio de factibilidad para la creación de una empresa comercializadora de productos cosméticos a partir de ingredientes naturales en Bogotá D.C.(Universidad EAFIT, 2023) Barrera Roca, Indira Tatiana; Samacá Pinto, Norma Lorena; Salazar Gómez, Francisco Javier; Giraldo Hernández, Gina MaríaÍtem Estudio de factibilidad para la creación de una empresa de producción de jabones y sales fitoterapeuticas en Medellín(Universidad EAFIT, 2019) Baquero Soto, July Alexandra; Diez Benjumea, Jhon MiguelThis work illustrates a research that was carried out for the Master's Degree in Project Management of Universidad Eafit, in which it evaluates the feasibility of creating a company of production of soaps and phytotherapeutic salts with a view to entering the market of the new age, a market where its essence is the generation of consciousness. Thus, a feasibility study was carried out, following as a methodology: ONUDI. This work illustrates the importance of introducing natural elements into personal grooming products, using a semiindustrial artisanal manufacturing method, in order to achieve production volumes that allow to cover a market segment. The products offered today increasingly include exposure to chemicals, due to their mass manufacture, with synthetic components, which affect the health of the skin to a high degree, so this research aims to offer a healthier alternative; the methodology used is descriptive and mixed in nature and contains an exposition of the theoretical basis for entrepreneurship feasibility studies, the description of the ONUDI methodology, the particular characteristics of the project, on the basis in the methodology of the logical framework, the study of the DOFA matrix, the development of the feasibility study and the study of the risks associated with the creation of the company.Ítem Estudio de prefactibilidad para el montaje de una empresa de fabricación de productos cosméticos para hombre a base de cannabis en Bogotá(Universidad EAFIT, 2023) Gómez Restrepo, Julián Andrés; Trujillo Ariza, Cristiam Camilo; Gómez Salazar, Elkin Arcesio; Olarte Mejía, Laura MaríaThis project consists of the pre-feasibility study for the assembly of a company manufacturing and marketing cosmetic products for men based on cannabis in the city of Bogotá following the combination of two project methodologies, the first is described in the Manual for the preparation of industrial feasibility studies of the United Nations Industrial Development Organization (UNIDO) and the second is Sapag Chain’s Project Preparation and Evaluation (PEP); This is done through the development of eight studies and information collection techniques through surveys and interviews. The project concludes feasibility for the manufacture of three cannabis-based products such as moisturizing cream, moisturizing facial cream and hair treatment shampoo and marketing through B2C (E-Commerce / Point of Sale) and B2B (Specialized Stores / Distributors) strategies.Ítem Factibilidad y plan de acción para la creación de un centro de belleza en la ciudad de Medellín, especializado en la atención de todos los miembros de la familia, incluidas las mascotas(Universidad EAFIT, 2021) Valdivieso Polanco, Santiago; Uribe de Correa, Beatriz Amparo; Salazar Gómez, Francisco JavierÍtem Percepciones de belleza en un grupo de hombres y mujeres adultos de la ciudad de Medellín(Universidad EAFIT, 2020) Sanclemente Castañeda, Sebastian; Vásquez Ochoa, Andrés MiguelÍtem Plan de mercadeo para la empresa Tulip Cosmetics S.A.S(Universidad EAFIT, 2024) Aristizábal Buitrago , Alejandra; Echeverri Campuzano, Santiago; Roldán Yepes, RaquelÍtem Plan de mercadeo para la introducción de la marca de cuidado de la piel Vibes en el canal de venta minorista de las farmacias(Universidad EAFIT, 2024) Sepúlveda Ramírez, María Camila; López Márquez, Manuela; Henríquez Díaz, Ángela MaríaÍtem Propuesta de mejora para reducir la variabilidad de ácidos grasos libres en un proceso productivo de jabón de tocador(Universidad EAFIT, 2021) Domínguez Giraldo, Elisa; Rogeles González, OscarThe purpose of this work is to propose improvement actions aimed at reducing the variability of free fatty acids (% FFA) in a toilet soap production process for a mass consumption company in Valle del Cauca, whose factor is important to control in order to comply with the quality standards of a soap and to be able to compete in the global market in terms of softness, texture and pH. For this, an analysis of the factors that could affect the variability of the% FFA was carried out, carrying out a model of material balances of the theoretical input and output flows in the saponification, neutralization and ion exchange reaction stages of the process and comparing it with the real data of 62 production batches obtained in the company; in addition, to evaluate the equipment for adding citric acid that enters the drying stage. The results show that the flow of citric acid is the factor that induces a greater proportion of the variability of the free fatty acids produced, so it is pertinent to carry out as an improvement proposal a cascade control system for the addition of acid, guaranteeing a system in-line measurement in a short period of time to minimize systematic operator error both for the% FFA intake in the laboratory and for the citric acid addition method.