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https://hdl.handle.net/10784/4289

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Examinando Artículos por Materia "Apparel design"

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    The effect of concept congruence on preference for culturally diverse apparel products
    (Taylor and Francis Ltd., 2016-01-01) Min, S.; Ceballos, L.M.; Yurchisin, J.
    The global market for designer apparel, especially the American market, is attractive to include in Asian designers’ internationalisation strategies. In an effort to identify factors that may impact acceptance of Asian designers’ culturally inspired work in the United States (US), one of the most challenging and largest apparel markets in the world, this study explored the effect of consumers’ perceptions of self- and product-concept congruence on their attitudes and intention to purchase Asian designers’ apparel products. Results suggest that US females whose self-concept is consistent with the product-concept will be likely to have a positive attitude towards that product and, consequently, to intend to purchase that product. Managerial implications suggest that Asian designers entering the American market could target consumers by designing communication efforts to appeal to Americans who share personality characteristics similar to their Asian designs. © The Textile Institute and Informa UK Ltd 2016
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    The MAYA principle as applied to apparel products: The effects of typicality and novelty on aesthetic preference
    (Emerald Group Publishing Ltd., 2019-01-01) Ceballos L.M.; Hodges N.N.; Watchravesringkan K.
    Purpose: There are numerous design principles that can guide strategic decisions and determine good product design. One principle that has received considerable attention in the literature is the MAYA principle, which suggests that consumers seek a balance of typicality and novelty in products. The purpose of this paper is to test the MAYA principle specific to various categories of apparel. By drawing from the MAYA principle as a two-factor theory, the effects of specific aesthetic properties (i.e. typicality and novelty) of apparel products on consumer response were examined. Design/methodology/approach: An experimental design in three phases was implemented. Findings: Results revealed that typicality is the primary predictor of aesthetic preference relative to pants and jackets, while both typicality and novelty are significant predictors of aesthetic preference relative to shirts, suggesting that the MAYA principle better explains aesthetic preference relative to shirts. Research limitations/implications: Understanding consumers’ reactions to product design provides potential value for academics as well as practitioners. Practical implications: Consideration of both aesthetic properties is needed when implementing the MAYA principle in apparel design. Originality/value: Although studies have examined the MAYA principle relative to consumer products, few have examined how the principle operates relative to apparel products. The definition of a design principle, such as the MAYA principle, assumes that the logic proposed should apply to all types of products. Yet, this empirical study reveals that this is not the case when applied across different apparel categories. © 2019, Emerald Publishing Limited.