Examinando por Autor "Velasquez Montoya, M."
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Ítem Experiencing China: An international project to promote design in industry and universities in Colombia(2013-01-01) Patiño Santa, L.F.; Velasquez Montoya, M.The Department of Product Design Engineering at Universidad EAFIT (Medellín, Colombia) created the "China 2012" international project in order to experience the evolution that is currently taking place in China -"Made in China but Designed in China too"- and contrast this phenomenon with the Colombian case to see how can strategies be developed to support universities and industry, in order to better lead a culture of New Product Development. Different Product Design Engineering profiles participated in the project: undergraduate (8) and alumni (3), master students (4) and university professors (5). The project was structured around several strategies that included activities before, during and after travelling to China: Academic lectures, visiting academic peers (Hong Kong Polytechnic University and Tsinghua University industrial design schools), visits to design companies and attending the Canton Fair and Product Design Centre. Finally, after each scheduled activity, reflection meetings were held in each strategy to evaluate learning.Ítem Inducascos S.A.: International Operations for Local Market Leadership(Advisory Board and List of Reviewers, 2014-06-01) Cristina Robledo Ardila; Velasquez Montoya, M.; Universidad EAFIT. Departamento de Administración; Estudios InternacionalesInducascos S.A. was first established in 1998 in the city of Medellín, Colombia. After a decade of instability and financial bankruptcy due to lack of capital, scarce infrastructure, and insufficient labor not only in number but also in terms of the quality... For the last decade, the company's strategy has focused on the internationalization of the manufacturing process and the updating of the commercial strategy in order to consolidate an attractive product portfolioÍtem Inducascos S.A.: International Operations for Local Market Leadership(Advisory Board and List of Reviewers, 2014-06-01) Cristina Robledo Ardila; Velasquez Montoya, M.; Cristina Robledo Ardila; Velasquez Montoya, M.; Universidad EAFIT. Departamento de Ingeniería de Diseño; Ingeniería de Diseño (GRID)Inducascos S.A. was first established in 1998 in the city of Medellín, Colombia. After a decade of instability and financial bankruptcy due to lack of capital, scarce infrastructure, and insufficient labor not only in number but also in terms of the quali