Inducascos S.A.: International Operations for Local Market Leadership

Cristina Robledo Ardila; Velasquez Montoya, M.

Inducascos S.A.: International Operations for Local Market Leadership

Fecha

2014-06-01

Autores

Cristina Robledo Ardila

Velasquez Montoya, M.

Editor

Advisory Board and List of Reviewers

Resumen

Inducascos S.A. was first established in 1998 in the city of Medellín, Colombia. After a decade of instability and financial bankruptcy due to lack of capital, scarce infrastructure, and insufficient labor not only in number but also in terms of the quali

Palabras clave

For the last decade, the company's strategy has focused on the internationalization of the manufacturing process and the updating of the commercial strategy in order to consolidate an attractive product portfolio, which manages to offer differentiated products for a segmented market at competitive prices. This chapter explores Inducascos S.A.