Inducascos S.A.: International Operations for Local Market Leadership
Fecha
2014-06-01
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Advisory Board and List of Reviewers
Resumen
Inducascos S.A. was first established in 1998 in the city of Medellín, Colombia. After a decade of instability and financial bankruptcy due to lack of capital, scarce infrastructure, and insufficient labor not only in number but also in terms of the quali
Descripción
Palabras clave
For the last decade , the company's strategy has focused on the internationalization of the manufacturing process and the updating of the commercial strategy in order to consolidate an attractive product portfolio , which manages to offer differentiated products for a segmented market at competitive prices. This chapter explores Inducascos S.A.