Inducascos S.A.: International Operations for Local Market Leadership
dc.contributor.author | Cristina Robledo Ardila | |
dc.contributor.author | Velasquez Montoya, M. | |
dc.contributor.department | Universidad EAFIT. Departamento de Ingeniería de Diseño | spa |
dc.contributor.researchgroup | Ingeniería de Diseño (GRID) | spa |
dc.creator | Cristina Robledo Ardila | |
dc.creator | Velasquez Montoya, M. | |
dc.date.accessioned | 2021-04-12T21:12:39Z | |
dc.date.available | 2021-04-12T21:12:39Z | |
dc.date.issued | 2014-06-01 | |
dc.description.abstract | Inducascos S.A. was first established in 1998 in the city of Medellín, Colombia. After a decade of instability and financial bankruptcy due to lack of capital, scarce infrastructure, and insufficient labor not only in number but also in terms of the quali | eng |
dc.identifier | https://eafit.fundanetsuite.com/Publicaciones/ProdCientif/PublicacionFrw.aspx?id=3516 | |
dc.identifier.doi | 10.4018/978-1-4666-6224-7.ch021 | |
dc.identifier.isbn | 1466662247 | |
dc.identifier.uri | http://hdl.handle.net/10784/28808 | |
dc.language.iso | eng | |
dc.publisher | Advisory Board and List of Reviewers | |
dc.rights | Advisory Board and List of Reviewers | |
dc.source | International Operations For Local Market Leadership | |
dc.subject | For the last decade | eng |
dc.subject | the company's strategy has focused on the internationalization of the manufacturing process and the updating of the commercial strategy in order to consolidate an attractive product portfolio | eng |
dc.subject | which manages to offer differentiated products for a segmented market at competitive prices. This chapter explores Inducascos S.A. | eng |
dc.title | Inducascos S.A.: International Operations for Local Market Leadership | eng |
dc.type | info:eu-repo/semantics/bookPart | eng |
dc.type | bookPart | eng |
dc.type | info:eu-repo/semantics/publishedVersion | eng |
dc.type | publishedVersion | eng |
dc.type.local | Capítulo o parte de un libro | spa |