Experiencing China: An international project to promote design in industry and universities in Colombia
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2013-01-01
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The Department of Product Design Engineering at Universidad EAFIT (Medellín, Colombia) created the "China 2012" international project in order to experience the evolution that is currently taking place in China -"Made in China but Designed in China too"- and contrast this phenomenon with the Colombian case to see how can strategies be developed to support universities and industry, in order to better lead a culture of New Product Development. Different Product Design Engineering profiles participated in the project: undergraduate (8) and alumni (3), master students (4) and university professors (5). The project was structured around several strategies that included activities before, during and after travelling to China: Academic lectures, visiting academic peers (Hong Kong Polytechnic University and Tsinghua University industrial design schools), visits to design companies and attending the Canton Fair and Product Design Centre. Finally, after each scheduled activity, reflection meetings were held in each strategy to evaluate learning.