Inducascos S.A.: International Operations for Local Market Leadership
Date
2014-06-01
Authors
Cristina Robledo Ardila
Velasquez Montoya, M.
Journal Title
Journal ISSN
Volume Title
Publisher
Advisory Board and List of Reviewers
Abstract
Inducascos S.A. was first established in 1998 in the city of Medellín, Colombia. After a decade of instability and financial bankruptcy due to lack of capital, scarce infrastructure, and insufficient labor not only in number but also in terms of the quality... For the last decade, the company's strategy has focused on the internationalization of the manufacturing process and the updating of the commercial strategy in order to consolidate an attractive product portfolio
which manages to offer differentiated products for a segmented market at competitive prices. This chapter explores Inducascos S.A.
which manages to offer differentiated products for a segmented market at competitive prices. This chapter explores Inducascos S.A.