Inducascos S.A.: International Operations for Local Market Leadership

dc.contributor.authorCristina Robledo Ardila
dc.contributor.authorVelasquez Montoya, M.
dc.contributor.departmentUniversidad EAFIT. Departamento de Administraciónspa
dc.contributor.researchgroupEstudios Internacionalesspa
dc.date.accessioned2021-01-28T14:42:12Z
dc.date.available2021-01-28T14:42:12Z
dc.date.issued2014-06-01
dc.description.abstractInducascos S.A. was first established in 1998 in the city of Medellín, Colombia. After a decade of instability and financial bankruptcy due to lack of capital, scarce infrastructure, and insufficient labor not only in number but also in terms of the quality... For the last decade, the company's strategy has focused on the internationalization of the manufacturing process and the updating of the commercial strategy in order to consolidate an attractive product portfolioeng
dc.description.abstractwhich manages to offer differentiated products for a segmented market at competitive prices. This chapter explores Inducascos S.A.eng
dc.identifierhttps://eafit.fundanetsuite.com/Publicaciones/ProdCientif/PublicacionFrw.aspx?id=3516
dc.identifier.doi10.4018/978-1-4666-6224-7.ch021
dc.identifier.isbn1466662247
dc.identifier.urihttp://hdl.handle.net/10784/25107
dc.language.isoengeng
dc.publisherAdvisory Board and List of Reviewers
dc.rightsAdvisory Board and List of Reviewers
dc.sourceInternational Operations For Local Market Leadership
dc.titleInducascos S.A.: International Operations for Local Market Leadershipeng
dc.typeinfo:eu-repo/semantics/bookParteng
dc.typebookParteng
dc.typeinfo:eu-repo/semantics/publishedVersioneng
dc.typepublishedVersioneng
dc.type.localCapítulo o parte de un librospa

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