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Examinando Artículos por Autor "Ceballos, L.M."
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Ítem The effect of concept congruence on preference for culturally diverse apparel products(Taylor and Francis Ltd., 2016-01-01) Min, S.; Ceballos, L.M.; Yurchisin, J.The global market for designer apparel, especially the American market, is attractive to include in Asian designers’ internationalisation strategies. In an effort to identify factors that may impact acceptance of Asian designers’ culturally inspired work in the United States (US), one of the most challenging and largest apparel markets in the world, this study explored the effect of consumers’ perceptions of self- and product-concept congruence on their attitudes and intention to purchase Asian designers’ apparel products. Results suggest that US females whose self-concept is consistent with the product-concept will be likely to have a positive attitude towards that product and, consequently, to intend to purchase that product. Managerial implications suggest that Asian designers entering the American market could target consumers by designing communication efforts to appeal to Americans who share personality characteristics similar to their Asian designs. © The Textile Institute and Informa UK Ltd 2016Ítem Role power dynamics within the bridal gown selection process(Springer, 2018-07-23) Min, S.; Ceballos, L.M.; Yurchisin, J.In this study, the researchers explore the decision-making process of brides when selecting their wedding dresses by examining the power of the significant people involved in the selection process. Within a framework of role theory and symbolic interactionism, qualitative data from an open-ended survey with 71 brides were collected online and analyzed. The interpretations revealed two main themes that explain how social power is determined and how different actors use bases of power to influence the selection of the wedding dress, when considered as a group decision. The six main categories further explained the bases of power used by the actors involved in the wedding dress selection process. This research extends the understanding of the bases of power and social roles in the specific context of the ritual of matrimony. Managerial implications are included for wedding retailers seeking to further understand the dynamics among family members during wedding preparations, so they can provide more effective guidance and support to the bride-to-be during the selling process. © 2018, The Author(s).Ítem A user-centred assessment of a new bicycle sharing system in Medellin(Elsevier Ltd, 2017-01-01) Bejarano, M.; Ceballos, L.M.; Maya, J.A bicycle sharing system (BSS) offers multiple benefits to a city as well as numerous challenges for effective implementation, especially if the system is connected to other modes of transportation. User-centred assessments of BSSs have been recognised as a paramount factor in transportation research, although it has received relatively little attention. This ethnographic study implemented a user experiential approach for assessing EnCicla, which is a new BSS in the city of Medellin, Colombia. A deeper understanding of users was needed for identifying the perceived journey maps; including route stages, functional likes and dislikes, affective reactions, and motivations for using the system. Findings identified not only the functional but also the affective aspects of the user experience. The 40 participants were also classified into four user groups: Lover, Civic, Grateful, and Adapted. Managerial implications involved recommendations for improving the service design and the communication and promotion strategies of the system. Limitations have to do with the specific characteristics of the sample. © 2016 Elsevier Ltd