Maestría en Administración - MBA (tesis)

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Plan de exportación Wedoit
(Universidad EAFIT, 2020) Agudelo Montoya, Sara; Giraldo Hernández, Gina María; Henríquez Díaz, Angela María
Wedoit is a Colombian company founded 7 years ago dedicated to representing talent and licensing locations nationwide for audiovisual projects, also providing production for them. The company intends to begin the internationalization process with the promotion of its locations, seeking growth in sales and market, leveraging the support of the government and Procolombia to promote Colombia as an ideal location for film recordings due to its diversity of landscapes. The following work aims to prepare an export plan for the company, with a previous diagnosis, to select the target market to focus its internationalization efforts, ending then with an action plan to execute it.