Maestría en Administración - MBA (tesis)

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Modelo de negocio para asesorías en comercio exterior
(Universidad EAFIT, 2024) Agudelo Acevedo, Alexandra; Uribe de Correa, Beatriz Amparo
The companies classified as MSME in Colombia that make foreign trade operations demand specialized consultancy in several areas, including international logistics, customs regulations, and international transactions. This consultancy is typically contracted through their customs agencies or big consulting firms in Colombia. However, many of these firms have high service costs and do not meet the MSME needs. The purpose of this project is to design a business plan for establishing a consultancy firm that provides specialized services and solutions in foreign trade for the MSME companies, based in Manizales and offering its services to the Coffee Region market. The proposed business model includes important aspects related to the value proposition, competitive advantages, and key strategies enabling the delivery of support tools for establishing the consultancy firm, and considers a personalized work plan with each client, precisely designing the model, and providing support during the solution phase, and also throughout and after the process, this includes providing support backing and guidance until the completion and closure of each case.