Maestría en Administración - MBA (tesis)

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Estrategia diferenciadora para el posicionamiento del Norte del Departamento de Valle del Cauca como una región productora de cafés especiales
(2018-05-19) Acevedo Betancur, Wilmer Andrés; Uribe de Correa, Beatríz Amparo
The development of a differentiating strategy for the positioning of the northern region of Colombia’s department of Valle del Cauca as a producer of special coffees is based on the observed need to motivate production there, since this product is an important part of the means of subsistence of about 7000 families, even more so when the coffee sector marks the GDP of the agricultural sector of the country, but nevertheless presents great challenges when it comes to generating sufficient resources to provide for these families decent living conditions -- The following is a descriptive study that includes a qualitative analysis of the information collected both from written sources and from semi-structured interviews with seven experts from different areas of the coffee production and marketing chain -- From this study, some of the conclusions show the need to create inter-institutional alliances that allow access to financial services for producers, and contribute to improving the investment made for rural producers, so that the investment does not atomize, not only in its own terms, but in the strengthening of the capacities of producers through the improvement of the educational offer