AD-minister, Núm. 39 (2021)
Recent Submissions
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Knowledge Commercialization Framework: factors affecting developing countries
(Universidad EAFIT, 2021-11-28)Amid economic pressure and inclination for independent financing, universities tend to commercialize knowledge, a growing trend emerging as an entry gate for the privatization of scientific advancements and the development ... -
Political economy of media: An income-expense analysis of state aids to Iranian newspapers
(Universidad EAFIT, 2021-11-28)Iranian newspapers have traditionally relied on state aids and public budget to survive. The dependency has still lingered amid a change of policy that has affected the newspapers’ financial status. This article invokes ... -
Knowledge Management in the Age of Unreliable Messages. Do University Students Trust Online Messages? (A Survey from the Middle East)
(Universidad EAFIT, 2021-11-28)We are exposed to a constant stream of messages many of which originate from unreliable or untrustworthy sources. Moreover, it is not possible to control the messages before they are published and allow the dissemination ... -
How to compose a media mix to win an electoral campaign? proposing a framework for political marketing
(Universidad EAFIT, 2021-11-28)This article addresses the issue of composing different media to send an integrated message to the voters in electoral campaigns and presents a framework for managing media in political marketing. The authors conducted ... -
Impact of inter-organizational and extraorganizational factors on the policies of Science and Technology Parks in emerging economies
(Universidad EAFIT, 2021-11-28)This article aims to study policymaking resulting from the impact of intra- and extra-organizational factors of science and technology parks (S&T parks). This article is classified as applied in terms of objective and ... -
Entrepreneurial Use of Gamification for Knowledge Sharing inside Organization; A Public Service Media from Middle East
(Universidad EAFIT, 2021-11-28)Knowledge as an organizational resource in media businesses has become increasingly important in a competitive environment. There is a growing interest in developing new techniques to enhance knowledge sharing between ... -
How gender and age can affect consumer purchase behavior? Evidence from A microeconomic perspective from Hungary
(Universidad EAFIT, 2021-11-29)The present study aimed to investigate the effect of demographic variables of gender and age on online consumer purchase behavior (CPB) on Facebook in Hungary. The statistical population of the present study consists of ... -
Reconceptualizing opportunity construct: An answer to a theoretical dilemma through a systematic literature review
(Universidad EAFIT, 2021-11-28)After Shane’s seminal work in 2000 which highlighted the importance of entrepreneurial opportunities, the number of studies focusing on entrepreneurial opportunity increased rapidly. Different definitions of this concept ... -
Science and Technology Parks: Missions, Functions and Roles in high-tech Firms operating in emerging countries
(Universidad EAFIT, 2021-11-28)Given the vital role of Science and Technology (S&T) Parks in SME development, this article aims to study function, missions and roles of these parks in developing Iranian SMEs. For those entrepreneurs and SMEs focused on ... -
The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets
(Universidad EAFIT, 2021-11-28)One of the current major trends in the media industry is customer value co-creation. User participation can significantly affect news media organisations. This study examines the impact of value co-creation on the loyalty, ...
