Publicación: Empresas como máquinas del tiempo: generación de valor público e impacto positivo a través de la intencionalidad empresarial sostenible
Fecha
2025
Autores
González-Pérez, Maria Alejandra
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Editor
Universidad EAFIT
Resumen
¿Como las acciones empresariales de hoy resuenan en el mañana? En este articulo se explora cómo las empresas que orientan voluntariamente sus acciones hacia la sostenibilidad no solo generan beneficios en el presente, sino que tejen un legado duradero que trasciende las generaciones. Para esto abordamos tres conceptos: el tiempo como escenario y protagonista, la intencionalidad como brújula de las acciones empresariales, y la responsabilidad intergeneracional como el compromiso ético que conecta nuestro presente con un mañana que aún no conocemos, pero que ya estamos construyendo.
How do today's corporate actions resonate in the future? This article explores how companies that voluntarily orient their actions toward sustainability not only generate benefits in the present, but also create a lasting legacy that transcends generations. To do this, we address three concepts: time as both the setting and the protagonist; intentionality as the compass of business actions; and intergenerational responsibility as the ethical commitment that connects our present with a future we don't yet know, but which we are already building.
How do today's corporate actions resonate in the future? This article explores how companies that voluntarily orient their actions toward sustainability not only generate benefits in the present, but also create a lasting legacy that transcends generations. To do this, we address three concepts: time as both the setting and the protagonist; intentionality as the compass of business actions; and intergenerational responsibility as the ethical commitment that connects our present with a future we don't yet know, but which we are already building.