Examinando por Materia "Ventajas competitivas"

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    Análisis de madurez y diseño de una oficina de dirección de proyectos (PMO) para la empresa Argoval SAS
    (Universidad EAFIT, 2025) López Aristizábal, José Luis; Sánchez Duque, Pablo Simón; Tobar Guinand, José Mauricio
    This master's degree project entitled "Maturity analysis and design of a project management office (PMO) for the company ARGOVAL SAS" seeks to evaluate the level of maturity in the organization's project management and propose the creation of a PMO project office. This with the purpose of standardizing and strengthening project management in the organization, in terms of its main economic activity, optimizing its project execution processes and thus achieving greater satisfaction among its customers and more precise quality control. Currently, ARGOVAL SAS operates without a formal project management office. Instead, it concentrates all operational responsibilities in one project manager, leaving execution in the hands of various coordinators. This organizational model leads to unstructured decision-making, where each individual acts, according to his or her own judgment and discretion. This lack of standardization has led to the need to create a PMO that centralizes best practices and provides an accurate and defined system for project management. The master's degree project proposes the implementation of a Project Management Office (PMO) in the company ARGOVAL SAS, with the aim of improving the management of its industrial projects. Currently, the organization lacks defined standards and procedures, which has impacted the quality of project delivery and sometimes customer losses. The lack of a centralized structure for project management has led to improvised decisions and disjointed execution. Through the PMO, the aim is to establish a roadmap with precise standards in the planning, execution, control and closure of projects, in order to improve efficiency, quality of services and customer perception, in addition to increasing the profitability of the company.
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    Diagnóstico de cadena de valor del aguacate Hass en el municipio de Santa Fe de Antioquia
    (Universidad EAFIT, 2025) Ríos Giraldo, Ricardo Mauricio; Montoya Hernández, Ángela María; Vanegas Chinchilla, Nórida Constanza
    Value chain analysis for any type of company usually provides relevant information for identifying key activities that add value to its customers and strategy, from production to sales management, identifying the needs for improving operational capacity, by identifying inefficiencies and waste in each of the processes, since this could compromise the generation of value planned or expected by the customer. Hence, this contributes significantly to identifying opportunities to reduce operating costs. On the other hand, it also strengthens the relationship with suppliers and customers and other interested parties. In fact, defining each of these elements also allows management to evaluate how value is generated through sustainable and socially responsible management in each organizational interaction, checking the ecological, economic, aesthetic value of the region's landscape and cultural value within the radius of its business. The following study presents the results of the evaluation applied to the current state of maturity in the key elements of the value chain of the Hass avocado exploitation process in the Municipality of Santa Fe de Antioquia, for each of its primary stages; Cultivation and production, harvest, packaging, classification, transportation, distribution, marketing, sale and consumption and use of the fruit, aimed at the production of derived products. Quantitative and qualitative methodologies are used that, combined with the Michel Porter model, identify competitive advantages and areas of opportunity for the improvement of the fundamental purpose of hundreds of families in the municipality, who with the support of the Municipal Administration, saw in the production of the Hass avocado a form of livelihood and family entrepreneurship.
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    Estrategia para incentivar la participación de Conestec SAS en el mercado
    (Universidad EAFIT, 2019) González Franco, Mauricio; Gutiérrez Soto, Alejandra; Villegas Gómez, Juliana
    The purpose of this research work is to generate proposals that encourage the market participation of the construction company Conestec SAS, based on the analysis of factors that influence the decision making of buyers in the acquisition of new housing in Risaralda, and its interrelation with the internal evaluation and the environment of the organization, thus achieving a mixture of knowledge that benefits the company, the construction sector and the academy. First, a study was carried out through primary and secondary sources, starting with a review of the literature on the key concepts in researching: strategy, competitive advantages, strategic analysis tools, brand positioning, consumer behavior, purchase intention, and influencing factors in the home purchase decision. Subsequently, the analysis of the results obtained in the field work is carried out, through surveys applied to a sample of 96 people located in the department of Risaralda with strata greater than or equal to three, as well as an internal study and the environment of the company, through the SWOT matrix strategic analysis tools, PESTEL environment assessment, and Porter's five forces. Finally, a general analysis is made relating the results of the different sources of information, which shows the current situation of Conestec SAS, in relation to its environment and consumer behavior regarding with the issue of home purchase. The results showed that consumers' home purchase decisions vary according to intrinsic and extrinsic factors of the property, demographic such as marital status and age, as well as the composition of the family nucleus, all of which influence the preference of a decision over another at the time of purchase of a property in the department of Risaralda. Additionally, Conestec S.A.S has significant strengths through which it can meet the needs and expectations of the target market, considering its experience and trajectory in the construction of housing as an outstanding competitive advantage. According to the above, a strategy was designed to improve the organization’s market share of the, which was determined by analyzing the results of the sources of information used. Finally, this work is a source of information for future research, which allows strengthening the corporate strategies of companies, motivating the generation of competitive advantages to offer added value that encourages the development of companies in the construction sector.
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    Modelo de gestión del conocimiento para el desarrollo de capacidades dinámicas en una empresa de tecnología de Información en Colombia : caso Sophos Solutions
    (Universidad Eafit, 2020) Villegas Hincapié, Angela Cristina; Tabares Quiroz, Juliana
    This work seeks to make a proposal for a knowledge management model for an information technology company, which contributes to the development of dynamic capabilities as a platform for achieving business sustainability. In order to understand the scope of knowledge management in dynamic organizational capacities, an exploratory and descriptive qualitative case study was carried out to identify those elements of knowledge management that contribute to the development of dynamic capacities in a technology company. of information. It is expected to know the relationship between knowledge management and the development of dynamic organizational capacities and how it affects the generation of competitive advantages and the sustainability of an information technology company. The study provides an exploration of some of the existing knowledge management models in the literature and the possible organizational dynamic capabilities to develop in an information technology company. From this, a model with knowledge management activities is suggested such as: identification of critical knowledge of the company, definition of knowledge transfer strategies, generation of impact indicators, which can be implemented in an information technology company for the development of dynamic organizational capacities such as: capacity for integration, learning, organizational structure, institutional, in decision-making, which in turn change and generate different competitive advantages over time, allowing to be a sustainable company .