Examinando por Materia "Sector automotriz"
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Ítem Impacto de la tasa de cambio en la venta de vehículos nuevos en Colombia entre 2011 y 2014(Universidad Eafit, 2020) Villa Lara, Marcela; Hurtado Rendón, Álvaro ArturoThe sales of new vehicles in Colombia presents a dynamism of interest to analyze due to the nature of this asset, as it is an aspirational asset that the majority of the population would like to access, and the behavior it has exhibited in the country. The objective of this document is to show if the decision of consumers are affected by changes in the TRM in the period 2011-2014, where it will analyze not only the impact on the total monthly sale of new vehicles, but it will also be broken down into national and imported. Once the respective models have been carried out, it is evident that the TRM is significant for the demand of the total of new and imported vehicles, but it shows a contrary sign to the one proposed within the hypothesis, so, after several additional analyzes, it’s posible to say the variable presents exogenity.Ítem Plan de mercadeo Caldas Motor S.A.(Universidad EAFIT, 2021) Arcila Arias, Alejandra; Giraldo Parra, Diana Carolina