Examinando por Materia "Redes sociales"

Mostrando 1 - 20 de 36
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    Aplicaciones de NLP y modelos de atención para la identificación de estrés en textos de redes sociales
    (Universidad EAFIT, 2024) Moya Ortiz, Francisco Javier; Hernández Torres, Santiago
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    Aspectos a tener en cuenta para una legislación sobre el tratamiento de datos de niños niñas y adolescentes en redes sociales : un análisis desde el derecho comparado
    (Universidad EAFIT, 2023) Quintero Toro, Jorge Daniel; Higuita Olaya, Daniel
    Digital social networks and access to technology have transcended the physical barriers under which information was observed. People is increasingly connected and has higher access to information, what is also increasing the risks they face on-the-grid. This is partly because of the way in which social networks are using artificial intelligence to collect data generated from user’s interactions with the network. Such information is being used to profile users for future advertising or simply to keep them connected for longer periods, so the artificial intelligence can learn more from the way the user interacts with the network. Colombian law prohibits the collection of personal data of children and adolescents. However, this prohibition has no effect, because there is easy access to digital social networks. This implies risks that can be mitigated with more efficient laws that are consistent with current reality. This entails risks for children and adolescents who, depending on their mental maturity and decision-making capacity, may or may not be able to assume these risks. Some of the risks to which children and adolescents can be subjected are the radicalization of thoughts, limiting the free development of the personality, habeas data, extortion or sexual crimes. This research becomes relevant because there are no studies about this, which implies many social risks by directly influencing the future of society such as children and adolescents.
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    Autoconcepto y uso de Instagram en estudiantes universitarios
    (Universidad EAFIT, 2019) Castro Barros, Maria Adelaida; Charry Graciano, Santiago; Echeverri Álvarez, Jonathan
    This study explores the perception of university students about the possible relationship of self-concept and the use of Instagram, therefore it was sought to identify the self-concept in some EAFIT students belonging to the School of Humanities, was also investigated the relationship that can be presented between Instagram and lifestyle in students and the influence that using Instagram has on the self-concept of college students. To know the results, a qualitative focus group was held, in psychology, social communication and political science career, where it was found as Instagram is generating a change in society through the influence it has on the subject, including personal, relational and communicational aspects.
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    Campañas al Concejo en la era digital : impacto y revolución a través de las redes sociales en las elecciones de Medellín
    (Universidad EAFIT, 2023) González Gómez, Daniel; Restrepo Echavarría, Néstor Julián
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    La capacidad organizativa de las redes y las cadenas en la dinámica económica social
    (Universidad EAFIT, 2001) Cardona, Marleny; López, María Victoría; Universidad EAFIT; Facultad de Enfermería Universidad de Antioquia
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    El comercio electrónico y las transacciones comerciales por medio de la plataforma digital Instagram
    (Universidad EAFIT, 2022) Serna Castaño, Juliana; Cardona Arango, Laura Sofia; Toro Valencia, José Alberto
    E- commerce as a product of globalization has allowed both micro and macro companies to increase their sales and their interaction with consumers, since it has made it possible to speed up and facilitate the purchase and sale of goods and services. On the other hand, social media are a phenomenon of great importance in today's world, which have been used as a means of buying and selling between companies and consumers, for which different governments have had to advance in legal regulation. of these, in order to regularize all situations that can arise through these means and thus provide more security and guarantees to users. However, due to the current and innovative nature of these issues, there are still legal gaps in this regulation, which has drawn the attention of many legal scholars.
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    ¿Cómo el crowdfunding puede impulsar el emprendimiento, la innovación y transformar la banca tradicional en Colombia?
    (Universidad EAFIT, 2015) Gómez de la Rosa, Viviana Gabriela; Henao Cálad, Mónica; Ramalho Almeida, Agostinho Joao
    Este trabajo se enfoca en hacer una caracterización del Crowdfunding como alternativa de financiación a la banca tradicional, para los proyectos de emprendedores y de pequeñas empresas que no pueden acceder al crédito por diversas razones -- Se estudian las características fundamentales de este modelo, su evolución y desarrollo, los tipos de Crowdfunding existentes y su alcance, las principales plataformas y los retos de la banca tradicional dada la aparición del modelo; examinando cómo puede convertirse en un mecanismo viable para el financiamiento de proyectos empresariales y sociales -- Con base en el reporte del crédito en Colombia emitido por el Banco de la República (2014), se analizan las principales causales de negación de los créditos y el acceso al crédito de las empresas según su tamaño, entendiendo cómo puede la deficiente oferta de financiación afectar el desarrollo de ecosistemas de emprendimiento e innovación en el país, y en general en América Latina -- Se analiza el panorama local e internacional del Crowdfunding, utilizando como base informes y reportes emitidos por entidades reconocidas como el Banco Mundial y el Banco Interamericano de Desarrollo (BID) -- Con este trabajo se busca entender el potencial del Crowdfunding como vehículo de financiación, haciendo un llamado a las instituciones públicas y privadas del país a familiarizarse con el modelo y analizar cómo se puede adaptar a la economía local
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    El conocimiento es poder entendiendo la correlación entre la información recolectada a través de un perfil de Instagram y el consumo de contenido de forma periódica y repetitiva en dicha plataforma
    (Universidad EAFIT, 2020) Rieder Monsalve, Paulina; Toro Valencia, Jose Alberto
    Life in the XXI century happens trought Internet, and more specifically, trought social media. This plataforms attract users attention by costumization of content, wich is constructed from the knowledge extracted in the data mining process thanks to the personal data that every user yields with the use of the service. The purpose of personalization is the augmentation of time spent online thus, the amount of personal data given. This data is the fundamental asset to digital economy. Due to the wide knowledge derived from data mining and the profound social incertion that social media has, users get trapped onto a asimetric power relationship with the companies that provide this service wich directly impacts rights such as privacy. Even though privacy has international and national regulations, its guideline is not appropiate to face the current challenges.
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    ¿Cuál es la estrategia de comunicación política de las alcaldías de Medellín y Bogotá en el escenario del paro nacional, las protestas sociales y las medidas para enfrentar el Covid-19?
    (Universidad EAFIT, 2021) Montoya Echavarría, Juan Camilo; Velásquez Hurtado, Omar Mauricio
    This is an analysis of the political communication strategies of the Mayor of Medellin and the Mayoress of Bogota, as they faced, at the beginning of their governments, the protests in the cities against the National Government and the management of the pandemic until May 2020. The analysis gathers testimonies, interviews, news and the way they communicated measures and decisions to citizens.
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    Design agent based model to study the impact of social cohesion and victimization in the criminal behavior
    (Universidad EAFIT, 2016-11-22) Renteria, Rafael Ricardo; Soto Mejía, José Adalberto
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    Digital footprint in Web 3.0: Social Media Usage in Recruitment
    (Universidad EAFIT, 26/06/2019) Hasan Boudlaie; Abbas Nargesian; Behrooz Keshavarz Nik; University of Tehran
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    El documento electrónico en el proceso civil colombiano, requisitos de existencia, validez y eficacia. Un análisis a la luz de los nuevos medios de comunicación
    (Universidad Eafit, 2020) Hoyos González, Manuela; Posada Botero, José David
    Due to the new era of technology, the way the world communicates has changed. The interactions carried out today are done through social networks, which has led to some figures falling into disuse, such as titles, contracts, and even expressions of affection expressed through handwritten letters. Just as the world and technology are in constant evolution, everything around us must progress at the same pace. Human interactions have become countless messages sent through WhatsApp, Facebook, Instagram, and e-mail. With these applications, secrets are shared, relationships are created, contracts are drafted and sent, alliances are created, transactions are made, and sometimes what is communicated leads to breaches and contractual or non-contractual liabilities. This forces individuals to access justice by providing evidence of interactions and file sharing on the social networks listed, thus giving rise to the notion of an electronic document. Therefore, it aims to clarify the concept of electronic document, its regulation to show if it requires a special treatment. To this end, it analyzes the jurisprudential pronouncements on the subject and their requirements of existence, validity and effectiveness, in order to understand this figure within the Colombian civil process, and its procedural stages, as well as the assessment made by the judge. In addition, it proposes a study of comparative law, and an investigation into the legality of the electronic document, and whether its contribution to the process generates a violation of the right to privacy.
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    El Fact-Checking y la desinformación política en redes sociales durante los períodos electorales en Colombia
    (Universidad EAFIT, 2025) Serna Cano, Elizabeth; Gándara Guerra, Nerea
    This research paper analyzes the role of fact-checking platforms in the detection and mitigation of political disinformation in social networks during electoral periods in Colombia. Based on a mixed approach, quantitative (survey to 121 citizens) and qualitative (in-depth interviews to three experts) techniques were combined to obtain a comprehensive view of the phenomenon. The results show that disinformation reaches its greatest intensity in electoral contexts, where sophisticated tactics are deployed that include images, audios and videos generated by artificial intelligence, as well as the strategic use of memes and humor to manipulate perceptions and polarize public opinion. Fact-checking platforms play an important role in the verification of information, although their scope and response capacity are insufficient in the face of the speed and magnitude of the spread of disinformation. It highlights the need to strengthen media and political literacy from basic education, as well as to implement regulations that promote algorithmic transparency without infringing on freedom of expression. The research concludes that the phenomenon of political disinformation represents a structural challenge for Colombian democracy, which requires a comprehensive and articulated response between civil society, the media, digital platforms and the State.
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    El incremento de la felicidad y bienestar subjetivo del adulto mayor: la importancia de la cultura y el fortalecimiento de las redes sociales en el programa REDCUNA 
    (Universidad EAFIT, 2020) Paternina Mecías, Johon Arturo; Vargas Sáenz, Mario Enrique
    In recent years, subjective well-being and happiness have become important as indicators of social development, to such an extent that they have been included in the design of public policies and social programs or projects. This new approach has been a challenge for the managers of this type of initiative, due to its subjective nature. In this context, Social Management offers a series of tools, so that both State and citizens share responsibilities for the achievement of a better well-being and happiness. In order to determine the influence of Social Management in the achievement of these objectives, the present study seeks to analyze, through the REDCUNA foundation, the effects that have generated their actions in a group of elders. This analysis is based on the perception that this group has about the activities, the leadership of the foundation and the volunteer network. The results suggest that community participation is a fundamental factor in meeting the needs of the population. Thereby, their participation in the project leads to the increase of subjective well-being and happiness through the preservation of cultural traditions, the generation and strengthening of social relationships and the preservation of functionality levels through healthy competition.
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    El personal branding en los profesionales de ciencias económicas : de la academia a la vida real
    (Universidad EAFIT, 2021) Velásquez Arana, Juan Manuel; Villegas Castaño, Guillermo León
    The concept of brand has been widely studied in academy as a subject of study in order to address elements of marketing such as the positioning of companies, institutions or public figures. However, the field of Personal Branding or personal brand is yet to be developed in many areas, contexts and specific professions. This work aims to analyze the influence of Personal Branding in the marketing of economics professionals in the city of Pereira, Risaralda, Colombia, a field that has had a slow opening to the concept, development and application of the personal brand.
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    El rol de las redes sociales en las actitudes del consumidor político del Valle de Aburrá
    (Universidad EAFIT, 2022) Mejía Quintero, Juan Sebastián; Manrique Villanueva, Lina María Patricia
    Social networks are exerting a strong influence on their users. This phenomenon is not alien to the political consumer and specifically in their attitudes towards polarization. This influence has a very prominent role in the social environment, which means that it increases the social gaps between different socioeconomic levels and in a certain way affects the business sector whose purpose is the development of the region. It is necessary to reflect in order to understand the behavior of the political consumer and how, in the face of these social gaps, it is possible to continue weaving this business network. This research work is born from this need and therefore its main objective is to describe the attitudes of the political consumer of the metropolitan area of the Aburrá Valley, towards the political polarization that social networks promote. The objectives that will lead to its fulfillment are: (i) to determine how social networks intervene in the cognitive component of the attitudes of the political consumer of the metropolitan area of the Aburrá Valley, (ii) to recognize the power that social networks have in the affective component of the political consumer of the metropolitan area of the Aburrá Valley; and (iii) to know the dominance that social networks exert in the behavioral component of the political consumer of the metropolitan area of the Aburrá Valley. Terms such as consumer attitudes and polarization will be discussed in the theoretical framework. A qualitative methodology research will be conducted through in-depth interviews. These findings will be shared with business associations so that actions can be taken to continue weaving a network among businessmen contributing to the development of the region.
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    Estrategias de comunicación política digital en los concejos municipales : una propuesta para el ejercicio de los cargos corporativos en Colombia
    (Universidad EAFIT, 2025) Salazar Arango, Frally Marcela; Restrepo Echavarría, Néstor Julián
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    Estudio acerca del uso que las marcas de moda en Medellín, Colombia hacen de la técnica del Storytelling a través de Instagram y recomendaciones para emplearlo efectivamente
    (Universidad EAFIT, 2022) Moreno Gómez, Camila; Acevedo Mejía, Erika Cristina; Escobar Escobar, Ana Cristina
    With the general objective of establishing recommendations so that fashion brands in Medellín, Colombia, can effectively incorporate Storytelling into their Instagram accounts, this research began by determining the relevance of said social network for fashion brands’ communications. Then, it was identified which fashion brands in Medellín effectively use Storytelling in their Instagram profiles. In addition, the content published in the Instagram profiles of some brands in this city were analyzed, to study how they use Storytelling. To achieve the general and specific objectives of the research, qualitative methods of data collection and analysis were used. Although multiple studies have been carried out on the benefits of the use of Storytelling by brands, others that have focused on the use of Storytelling through social networks, and a few others that have done so with an emphasis on fashion brands, there is still a research gap regarding the use of Storytelling by fashion brands in Medellín, through Instagram. This study aims to analyze this issue in the city of Medellín.