Examinando por Materia "RESPONSABILIDAD SOCIAL DE LOS NEGOCIOS - COLOMBIA"

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    Análisis de madurez en proyectos y diseño de una PMO en empresa Tecnas S.A. BIC
    (Universidad EAFIT, 2025) Orozco Arias, Diana Marcela; Gómez Salazar, Elkin Arcesio
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    Diagnóstico para la sostenibilidad empresarial : una herramienta para contribuir a la generación de valor compartido en Colombia
    (Universidad EAFIT, 2025) Torres Gutiérrez, Juan Felipe; Álvarez Delgado, Susana
    This thesis aims to develop a methodological tool to support Colombian private-sector companies in transitioning towards sustainable business models through the integration of strategies focused on creating shared value. Based on a literature review and a comparative analysis of thirteen national and international certification standards, a diagnostic questionnaire was designed comprising five key dimensions: governance and sustainable strategy, environmental management and resource efficiency, human capital and labor practices, social impact and community engagement, and innovation and shared value creation. The questionnaire enables organizations to identify their maturity level in sustainability, assess organizational strengths and gaps, and receive specific technical recommendations per dimension. The research is grounded in a robust conceptual framework that interconnects corporate social responsibility, sustainability, social enterprise, and shared value creation, demonstrating their mutual reinforcement and relevance to the Colombian business context. As a result, the study delivers a practical, flexible, and context-sensitive tool applicable to both large corporations and small and medium-sized enterprises. This proposal aims to bridge the gap between sustainability discourse and its real-world implementation, contributing to the transformation of traditional business models into more inclusive, responsible, and resilient enterprises.
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    Empresa social de economía circular de Rionegro
    (Universidad EAFIT, 2019) Rivas Urrea, Jorge Humberto; Torres Valencia, Daniela; Vargas Sáenz, Mario Enrique
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    Estudio de prefactibilidad para la creación de una empresa que comercialice productos derivados del coco
    (Universidad EAFIT, 2025) Vargas Valderrama, Noela Silvana; Gómez Salazar, Elkin Arcesio
    This prefeasibility study evaluates the viability of establishing a company dedicated to the production and commercialization of coconut-derived products in Bogotá, with a focus on strengthening the economic and social development of the coconut-producing region of Chocó. The assessment follows the methodology of the United Nations Industrial Development Organization (UNIDO), which includes eight core analyses. The market study identifies growing demand for products such as coconut oil, milk, and flour, driven by health and cosmetic trends. The technical study outlines production processes, equipment needs, and optimal location. The organizational study defines the administrative and operational structure. The legal study reviews regulatory requirements and permits. The environmental study assesses potential impacts and proposes sustainability measures. The economic study estimates investment and operating costs. The financial study projects key indicators such as an IRR of 56,8% and a Net Present Value (NPV) of COP 108 million, confirming the project’s feasibility. Finally, the risk analysis identifies critical threats such as raw material supply shortages and logistics issues, alongside proposed mitigation strategies. In addition to the UNIDO methodology, complementary tools such as the General Adjusted Methodology (MGA)—commonly used for public investment projects—were explored. However, UNIDO’s comprehensive and industry-focused framework was selected as the most suitable. The study focuses on three coconut-derived products: oil, milk, and flour, chosen for their strong market demand and broad application. The analysis confirms a clear market opportunity, especially in the healthy food and natural cosmetics sectors. In terms of territorial impact, the project is expected to bring significant benefits to both Bogotá—through job creation and commercial activity—and Chocó, by strengthening local production chains, generating rural employment, and adding value to the coconut as a regional resource. The financial, social, and environmental results suggest that the project is technically and economically feasible, with strong potential for long-term sustainability if managed strategically. This study provides a solid foundation for decision-making by investors, development agencies, and the communities involved.
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    Implementación de estrategias financieras sostenibles en empresas privadas de economía circular en Colombia
    (Universidad EAFIT, 2025) Albarracín Lara, Hosman Giovani; Gómez López, Juan Felipe
    Determining a framework of sustainable financial strategies for businesses using the Colombian circular economy model is the aim of this study. A solution structured around seven key strategies is proposed: organizational integration of sustainability and finance, strengthening of technical capacities, inclusion of impacts (ESG) in accounting, tax incentives, guarantee mechanisms for green credit, impact assessment systems and reduction of entry barriers to financing. These strategies allow increasing the efficiency in the use of resources, reducing environmental impact, improving access to financing and consolidating corporate reputation. The methodology is based on a qualitative approach with documentary review, seeking to recognize viable practices that can be adapted to the Colombian context.
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    Lecciones aprendidas en la gestión de proyectos de diversidad e inclusión en empresas privadas colombianas : un análisis basado en testimonios de expertos
    (Universidad EAFIT, 2025) Flórez Ibáñez, María José; González Restrepo, Juana María; Osorio Lema, Edwin Alexis
    This undergraduate thesis analyzes the lessons learned in managing Diversity and Inclusion (D&I) projects in Colombian private companies, using a mixed-method approach that combines expert interviews with surveys of project leaders and key actors. Through the case study of “Por Talento” by Comfama and collected testimonies, the research identifies common barriers, effective strategies, and practical recommendations to improve the planning, implementation, and evaluation of inclusive projects. The study reveals that committed leadership, continuous training, accessible design, post-inclusion support, and impact measurement are fundamental pillars for building equitable and sustainable work environments. It concludes that strategically managed D&I not only enhances organizational development but also contributes to Colombia’s broader social transformation. Key words: Diversity and inclusion, Project management, Lessons learned, Case