Examinando por Materia "Proyecto inmobiliario"
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Ítem Análisis de lecciones aprendidas en el proyecto “Primavera – Country life” de la empresa Acierto Inmobiliario(Universidad EAFIT, 2023) Murillo Montes, Catalina; Gómez Salazar, Elkin ArcesioÍtem Estudio de prefactibilidad de proyecto residencial de construcción en el municipio de Marinilla, Antioquia(Universidad EAFIT, 2022) López Álvarez, Sara Cristina; Gómez Salazar, Elkin ArcesioConstruction in Colombia in the year 2021 shows a very positive recovery trend related in large part, perhaps, to different subsidies that the National Government has provided, especially for the acquisition of NO VIS housing. In addition to this, the history of the construction sector in recent years indicates that it is not only a profitable business for investors and developers, but it is also one of the sectors that generates more employment, leverages more sectors, and involves fewer risks due to the need and demand for housing in the country. However, a large percentage of the population does not have sufficient resources to invest in real estate projects. The following pre-feasibility study has two components that will enhance the viability of the project: The first one is the crowdfunding mechanism that, through many investors with small capital contributions, allows the collection of funds for the construction of projects, without financial intermediaries; the second is the strategic location of urban development in the municipality of Marinilla, within the eastern Antioquia, that responds to one of the most productive regions of the country which is growing with interconnection to other economies with relevant socio-economic potential.Ítem Estudio de prefactibilidad para determinar la viabilidad de un proyecto de desarrollo inmobiliario en la ciudad de Medellín, apalancado por financiamiento colaborativo(Universidad EAFIT, 2023) Aristizábal Martínez, Juan Pablo; León Carvalho, Carolina; Henao Arango, María CeciliaIn the present thesis, a pre-feasibility study is formulated to determine the viability of a real estate project in the city of Medellin that operates on a permanent rental basis and is funded through collaborative economies (crowdfunding). Using the UNIDO methodology, a comprehensive analysis is conducted, encompassing various studies: sectorial, market, technical, organizational, legal-environmental, financial, and risk assessments. Subsequently, an analysis of the results is provided to determine the most suitable leasing model for investors and the Asset manager. Finally, it is concluded that the project is feasible as long as it operates with short-term rentals on the potential lot located in Laureles. Additionally, no legal or environmental impediments are evident, and most high-impact risks can be effectively controlled and managed. However, careful attention must be given to political decisions related to the regulation of short-term rents and crowdfunding.Ítem Estudio de prefactibilidad proyecto de parcelación campestre en Matituy - Nariño(Universidad EAFIT, 2023) Ortiz Paredes, Jorge Julian; Tobar Guinand, José MauricioThe following pre-feasibility study is focused on determining the feasibility of a country subdivision project in the department of Nariño, applying project management knowledge under the UNIDO methodology. To this end, it is proposed to carry out a series of studies which will allow to define if the project will be able to pass to a feasibility stage where it will be analyzed in greater detail and rigor. The sectorial, market, technical, legal, organizational, environmental, financial and risk studies will provide information for the development of this pre-feasibility study, information that will help the company EEP S.A.S decide to continue the project in question. Keywords: Pre-feasibility study, UNIDO methodology, country subdivision, real estate project.Ítem Plan de marketing para impulsar las ventas en un proyecto de vivienda nueva de Viansa Construcciones(Universidad EAFIT, 2023) Rengifo Ardila, Diego José; Gómez Salazar, Valeria; Uribe de Correa, Beatriz Amparo; Londoño Vélez, NataliaThe main goal of this document and its later development is to create and use a personalized Marketing Plan for Viansa Construction Company, located in the city of Ibagué, specifically applied to its real estate project called "Piedemonte del Vergel". To achieve this goal, a rigorous analysis of both the internal environment (essentially the company) and the external environment and all its variables was carried out to understand the logic and needs of the target market. In the process of understanding the company, we carried out an analysis based in the model of Porter's five forces and additionally, the value chain proposition of the company was constructed. The information collected from both environments comes from secondary sources such as interviews and rigorous investigation from papers and different sources. The tools used for the collection of information have been of a qualitative nature and they focus on bibliographic review and subsequent application of three different models of interviews applied to different profiles; the internal public of the construction company (purchasing manager), individuals who work in the construction environment-competition, investor clients and clients as users. As a result of this field work and information gathering, it was possible to build the structure of a Marketing Plan especially adjusted to the needs, attributes and elements identified as determinants in the purchase decision-making process of the consumer and also adjusted to the needs and capacities of the company. This Marketing Plan has its budget duly assigned by activity, schedule of execution times action by action and additionally, a section devoted to the post-implementation phase with considerations that would be very useful in the process of reviewing the effectiveness of the plan.Ítem Valoración de proyecto inmobiliario por medio de opciones reales(Universidad EAFIT, 2019) Zuluaga Alzate, Maryori; Méndez Vega, Keyla Marcela; Pareja Vasseur, Julian AlbertoIn the present document is carried out the valuation real options method applied to the real estate sector. It is considered an abandonment option for a homebuilding project through the binomial tree methodology, which is counteracted to the application of traditional methods such as FCF (free cash flow) and APV (adjusted present value). The objective is to demonstrate that the complementarity of these technics add value in making managerial decisions because of the flexibility can make that an unviable project, evaluated by traditional methods, a profitable project or to increase the value of it through the real option. In Colombia there is little application of real options in the studied industry, in spite of the multiple benefits that it can be provides in a business considered different from conventional ones due to the dependence of uncontrollable factors.